AIMConf Blog

AIM 2025: Startup Innovation Showcase

White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being rewritten—not in boardrooms, but in the minds of daring...

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AIM 2025: Setting Everyone Up for Success

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a powerhouse panel of industry leaders pulled back the...

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AIM 2025: Lead Like You, Not Like Them

Opening Keynote: Lead Like You, Not Like Them

Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead like someone else. In...

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AIM 2022 Session Recap: Blueprinting A Centralized Leasing Model That Dominates

Tricap Residential Improving Its Performance with a Centralized Leasing Model.

An entrepreneurial spirit has propelled Tricap Residential into...

Renter Preferences Market Research

AIM 2022 Session Recap: Renter Demand vs. Executive Investment

Industry panel points to preferences, although decisions don’t always align with the customer.

Quantitative data and insights shed light on how...

Marketing Data Privacy Cookies

AIM 2022 Session Recap: What Happens When The Cookie Crumbles...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either third-party data or even...

Marketing

AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining that proverbial “seat at the...

Crypto Metaverse NFTs

AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More

What is the metaverse?

Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security...

Marketing Social Media TikTok

AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.

Marketing Branding

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

Marketing Influencer Marketing Social Media TikTok

AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran, recently Global Director of...

Data AI Renter

AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads

The resident journey today is a busy and complex one.

Apartment operators are learning more every day about how AI and data science can make their...