White-Label vs. Native Apps: Navigating the Multifamily Mobile App Maze

The future of multifamily is being rewritten—not in boardrooms, but in the...

Setting Everyone Up for Success: How Supplier Partners Should Actually Approach the Sales Process

At AIM 2025, a powerhouse panel of industry...

Opening Keynote: Lead Like You, Not Like Them 

Rocky Garza took the AIM 2025 stage with a bold and energizing call to action: stop trying to lead...

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new...

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys 

In a high-energy session sponsored by RealPage,...

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most...

The Big Picture: Economic Insights and Marketing Innovations in Multifamily

Today’s economic picture is driving housing choice and affecting...

Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy

Apartment marketers find value in streaming video ads.

Apartment marketers...