Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 27, 2020
Part III of “Automated Apartment Tours” Provides Deep Dive on Digital Touring Technology
Read article: AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 3) ↗May 18, 2020
Despite the Impact of COVID-19, Short-Term Rentals Have a Promising Future
Read article: AIM 2020 Webinar Recap: Flexible Rentals in Multifamily - What Comes Next? ↗May 8, 2020
Part II of “Automated Apartment Tours” Highlights Importance of Giving Prospects Options
Read article: AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 2) ↗May 5, 2020
Part I of AIM Webinar Shines the Spotlight on Unattended Leasing & Touring Solutions With stay-at-home orders in place and social distancing the order of the day, apartment ...
Read article: AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 1) ↗March 25, 2020
Will Automation End Leasing Agents? Automated self-guided tours were the talk of the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at the ...
Read article: AIM 2019 Session Recap: Will Automation End Leasing Agents? ↗March 1, 2020
The New Financial Amenity Game Millennials may not have invented the subscription economy, but they’ve expanded it beyond our wildest dreams. And they can teach us a lot about ...
Read article: AIM 2019 Session Recap: The New Financial Amenity Game ↗March 1, 2020
The Future of Multifamily in 9 Startup Presentations One of the benefits of attending the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at ...
Read article: AIM 2019 Session Recap: The Future of Multifamily in 9 Startup Presentations ↗March 1, 2020
Technology Investment Outlook 2020 Staying current with technology is in itself a challenging business, as property management systems (PMS), property revenue management (PRM) and ...
Read article: AIM 2019 Session Recap: Technology Investment Outlook 2020 ↗March 1, 2020
Smart Home Due Diligence and Security If you think everyone wants smart home technology, there may be several surprises for you down the road. Its operational complexity ...
Read article: AIM 2019 Session Recap: Smart Home Due Diligence and Security ↗March 1, 2020
Search Engine Strategies Forum 2019 Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search engines to find the perfect ...
Read article: AIM 2019 Session Recap: Search Engine Strategies Forum ↗March 1, 2020
Resident Engagement: The New Currency of Multifamily In the past, the nature of “resident engagement” has seldom meant happiness for property owners. So why has it become a ...
Read article: AIM 2019 Session Recap: Resident Engagement ↗March 1, 2020
Why Renters Leave? Don’t Beat Yourself Up! When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well, wonder no more: For the 14th ...
Read article: AIM 2019 Session Recap: Why Renters Leave ↗March 1, 2020
Psychological Marketing: The Mind Games You Need To Master Psychology plays an enormous part in marketing, as companies utilize behavior tactics to increase revenue and influence ...
Read article: AIM 2019 Session Recap: Psychological Marketing ↗March 1, 2020
Multi-Touch Attribution: Changing Your Investment in Marketing How can we know which leads coming from multiple digital sources are the best for our properties? The 14th Annual ...
Read article: AIM 2019 Session Recap: Multi-Touch Attribution ↗February 29, 2020
Ask Me Anything: Listing Site Leaders Answer All Questions By the nature of its business, an Internet Listings Services (ILS) is an a unique position to gather and analyze data ...
Read article: AIM 2019 Session Recap: Ask Me Anything - Listing Site Leaders Answer All Questions ↗September 26, 2019
Yardi Technology TrendTalk Today’s talk show format is one of the most popular in television. At the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which ...
Read article: AIM 2019 Session Recap: Yardi Technology TrendTalk ↗September 26, 2019
AIM 2019: AIM Video Awards It was an honor to be honored at the annual AIM Video Awards, which took place during the 14th Annual Apartment Innovation and Marketing Conference (AIM ...
Read article: AIM 2019: AIM Video Awards ↗September 26, 2019
3rd Party Management - Ripe for Disruption? Is it a good or a bad thing that AI may surpass humans in certain areas of property management? That was the question as a panel of ...
Read article: AIM 2019 Session Recap: 3rd Party Management - Ripe for Disruption? ↗September 26, 2019
Brand Building: Dancing Outside of the Box Like No One's Watching Is building an online brand in the residential industry as important as it is in consumer industries? That ...
Read article: AIM 2019 Session Recap: Brand Building ↗September 26, 2019
Discovering New Markets - Global Corporate Renters and Flexible Rentals With rental growth slowing in many markets, multifamily operators are looking toward traditional corporate ...
Read article: AIM 2019 Session Recap: Discovering New Markets ↗
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