Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 13, 2021
Pull up a virtual chair, and discover how you can monitor your digital footprint for Fair Housing violations and risk. Presenters: Reid Wicoff, CEO of Digible David Staley, ...
Read article: AIM Reconnect: Solving for Fair Housing in a Digital World ↗May 13, 2021
Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will research potential properties and look through their reviews ...
Read article: AIM Reconnect: The impact of ratings, and resident satisfaction on occupancy rates ↗May 13, 2021
As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been. Presented by: John Hall, Sales ...
Read article: AIM Reconnect: The New Normal ↗May 13, 2021
Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new ...
Read article: AIM Reconnect: The Renter's Journey ↗May 13, 2021
Join us to discuss these questions: What amenities do residents want post pandemic? Are virtual events a trend to stay? How are properties training their staff to handle virtual ...
Read article: AIM Reconnect: Transformation of Resident Experience Post Pandemic ↗May 13, 2021
It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5 minutes. The world we’re operating in expects instant ...
Read article: AIM Reconnect : Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams ↗May 13, 2021
Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt your property marketing to a new ...
Read article: AIM Reconnect: Next Generation Marketing: Your Renters Have Changed. Have You? ↗May 13, 2021
Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate milestones. Join this discussion to share creative strategies ...
Read article: AIM Reconnect: How do give or entice promotions in digital world? ↗May 13, 2021
We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across different channels such as YouTube, ...
Read article: AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard ↗May 8, 2021
There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit consumers. These new regulations also ...
Read article: AIM 2021 Webinar Recap - Compliance in the Digital Age ↗November 25, 2020
The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new tact.
Read article: AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter ↗November 23, 2020
Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments in this way is favorable among ...
Read article: AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing ↗October 26, 2020
Providing Internet is “table stakes” in apartment marketing these days. Marketers can and should be bragging about their impressive bandwidth, smart features and overall ...
Read article: AIM 2020 Webinar Recap - Digital Marketing in a Contactless World ↗October 19, 2020
Developers are reimagining amenities in glorious new ways to fit today’s apartment resident active trends lifestyle.
Read article: AIM 2020 Webinar Recap - 8 Amenities in New Developments ↗October 12, 2020
October 7, 2020
The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19 circumstances has operators and delivery teams looking for solutions ...
Read article: AIM 2020 Webinar Recap - The Last Hundred Feet: Getting to the Right Door ↗September 28, 2020
These are exciting times for those who wish to invest in multifamily real estate and the apartment industry overall.
Read article: AIM 2020 Webinar Recap - Three Ways to Personally Invest in Technology and Real Estate ↗September 22, 2020
The New Apartment Playbook
Read article: AIM 2020 Webinar Recap - New Playbook ↗June 30, 2020
The Many Benefits of CRM Playbooks
Read article: AIM 2020 Webinar Recap - CRM Playbook ↗June 1, 2020
The Value of Being Pet-Friendly
Read article: AIM 2020 Webinar Recap - Pets: Love, Marketing and Lifetime Value ↗
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