Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter Moderated by Reid Wicoff, co-founder and CEO of Digible, the discussion featured Lindsay Jacobs, SVP of ...
Read article: AIM 2026: Behind the Curtain: How Sharing Anonymized Insights Makes Everyone Smarter ↗October 14, 2026
Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease Andrew Cederlind, President and COO of Conversion Logix, opened the session with a ...
Read article: AIM 2026: Bringing Multifamily’s Blind Spots Into Focus: Understanding the Full Journey Behind Every Lease ↗October 14, 2026
Messaging That Moves: Storyboarding the Prospect Journey Matthew Kilmurry, Founder & CEO of Apartment Geofencing, and Jenna Miller, Vice President of Customer Experience at ...
Read article: AIM 2026: Messaging That Moves: Storyboarding the Prospect Journey ↗October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI Moderated by Remen Okoruwa, Co-Founder and CEO of Propexo, the panel featured Mike ...
Read article: AIM 2026: Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗October 14, 2026
The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) In The Missing Engine, Rebecca Busse shared lessons from her ...
Read article: AIM 2026: The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) ↗October 14, 2026
Turning Sentiment into Steps: The Next Frontier of AI The discussion brought together Maria Banks of AMLI Residential, Tiffany Walsh of Nolan Living, and Dom Beveridge of 20for20 ...
Read article: AIM 2026: Turning Sentiment into Steps: The Next Frontier of AI ↗January 31, 2023
Technology Speeding Up the Process for Generating Apartment Performance Reports Many today are drowning in data yet still struggle to get insights that can be acted upon. We’re ...
Read article: AIMx 2022: From Data Pain to Data Gain: See What You’re Missing ↗May 17, 2022
Data cannot be trusted when it is not collected and analyzed properly. Munish Gandhi, CEO at Hyly.AI; Terry Moody, Director, Marketing Technology at Toll Brothers Apartment ...
Read article: AIM 2022 Session Recap: “Popsicles Cause Sunburn” – Fun Stories That Make Us Data Smart ↗May 10, 2022
The resident journey today is a busy and complex one. Apartment operators are learning more every day about how AI and data science can make their jobs easier while also ...
Read article: AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads ↗December 1, 2021
You have the data, but what are its limitations and do the metrics really tell the whole story? During the 2021 AIM session Social Media Data Mining, expert panelists discussed ...
Read article: AIM 2021 Session Recap: Social Media Data Mining ↗December 1, 2021
What is your time worth? Expert panelists at the 2021 AIM session Marketing Analyst Roundtable gathered to discuss various forms of marketing, such as paid, owned and earned ...
Read article: AIM 2021 Session Recap: Marketing Analyst Roundtable - The Impact of POEM On Your Organization ↗August 26, 2021
At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. ...
Read article: AIM Reinvent - The right renters, at the right time ↗August 26, 2021
With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. Learn about Rentable’s approach to ...
Read article: AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market ↗August 26, 2021
Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will understand some of the underlying data behind the self-guided tour and ...
Read article: AIM Reinvent - Post Pandemic Self Guided Tours and Smart Home Adoption ↗August 26, 2021
As renters begin their search, become more serious about their selection criteria, and get closer to making a move, are you along for the ride? Learn more about how to ensure your ...
Read article: AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind ↗August 26, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you might be missing. Learn how Marketing IQ can help define and ...
Read article: AIM Reinvent - Is Your Property Website Helping You or Hurting You ↗August 20, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing ...
Read article: AIM Reinvent - Innovations in Marketing Analytics ↗May 15, 2021
If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight ...
Read article: AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success ↗.gif)
