AIMConf Blog

AIM 2025: Unpacking the Search Evolution

Unpacking the Search Evolution: Ready, Set, GEO!

As search behavior shifts from keywords to conversations, apartment marketers are entering a new era—Generative Engine...

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AIM 2025: Google Insights

Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys

In a high-energy session sponsored by RealPage, Google’s Carlos Rubio...

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AIM 2025: Making Sense of the Market

Making Sense of the Market: Data & Insights that Matter for Multifamily Marketers

Zillow’s Chief Economist, Skylar Olsen, kicked off AIM 2025’s most data-driven session...

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AIM Reinvent - Is Your Property Website Helping You or Hurting You

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you might be missing. Learn how...

Marketing Data

AIM Reinvent - Innovations in Marketing Analytics

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be...

Marketing Data

AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success

If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are...

Marketing Data Marketing Analytics

AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and...

Data Data Privacy Digital Advertising

AIM Reconnect - Marketing Attribution: Valuing The Customer Journey

Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences...

Data ILS Lead Gen

AIM Reconnect: Lead Gen in a post-ILS world?

Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but...

Marketing Data Self Touring Webinar

AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing

Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments...

Data Webinar Mapping

AIM 2020 Webinar Recap - The Last Hundred Feet: Getting to the Right Door

The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19 circumstances has operators and delivery...

AIM 2019 Innovation Data

AIM 2019 Session Recap: Search Engine Strategies Forum

Search Engine Strategies Forum 2019

Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search...