Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 15, 2021
What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list ...
Read article: AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond ↗May 15, 2021
Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences with data, and track ROI in a ...
Read article: AIM Reconnect - Marketing Attribution: Valuing The Customer Journey ↗May 15, 2021
Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach ...
Read article: AIM Reconnect: Lead Gen in a post-ILS world? ↗November 23, 2020
Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments in this way is favorable among ...
Read article: AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing ↗October 7, 2020
The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19 circumstances has operators and delivery teams looking for solutions ...
Read article: AIM 2020 Webinar Recap - The Last Hundred Feet: Getting to the Right Door ↗March 1, 2020
Search Engine Strategies Forum 2019 Multifamily search is nothing like “search one and done.” Research tells us that renters use a variety of search engines to find the perfect ...
Read article: AIM 2019 Session Recap: Search Engine Strategies Forum ↗March 1, 2020
Resident Engagement: The New Currency of Multifamily In the past, the nature of “resident engagement” has seldom meant happiness for property owners. So why has it become a ...
Read article: AIM 2019 Session Recap: Resident Engagement ↗March 1, 2020
Why Renters Leave? Don’t Beat Yourself Up! When good renters break or fail to renew a lease, we’re often left wondering, “Why did that happen?” Well, wonder no more: For the 14th ...
Read article: AIM 2019 Session Recap: Why Renters Leave ↗March 1, 2020
Multi-Touch Attribution: Changing Your Investment in Marketing How can we know which leads coming from multiple digital sources are the best for our properties? The 14th Annual ...
Read article: AIM 2019 Session Recap: Multi-Touch Attribution ↗September 26, 2019
Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings Marketers have come to appreciate the extra reach technology has afforded them in ...
Read article: AIM 2019 Session Recap: Maximize Your Leads ↗
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