Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 14, 2026
From SaaS to RaaS: Why Results Are the Only Solution That Matters Moderated by Scott Allan of Property Vista, the panel featured Leah Downie of Gallery Residential, Chelsea Proehl ...
Read article: AIM 2026: From SaaS to RaaS: Why Results Are the Only Solution That Matters ↗October 14, 2026
Your Digital Double: A Hands-On Agent-Building Workshop Kristi Fickert of Curie and Justin Jones of SmartRent, co-founders of the AI Exchange, challenged attendees to move beyond ...
Read article: AIM 2026: Your Digital Double: A Hands-On Agent-Building Workshop ↗October 14, 2026
Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All The session challenged multifamily’s long-standing focus on star ratings by arguing that the content ...
Read article: AIM 2026: Star Ratings are Dead: Why Your Google Rating is no Longer the End-All-Be-All ↗October 14, 2026
The Multifamily AEO Visibility Index - Where Do You Stand? Matthew Woods, CEO of Apartment List, was joined by Kyra Lambo, VP of Marketing at EQR, and Harrison MacLean of Profound ...
Read article: AIM 2026: The Multifamily AEO Visibility Index - Where Do You Stand? ↗October 14, 2026
LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini The panel brought together Christi Weinstein, COO of BH, and Michelle ...
Read article: AIM 2026: LLMs as the New OS: Preparing for Rent Payments in ChatGPT, Applications in Claude, and Renewals in Gemini ↗October 14, 2026
How AI Ruins Multifamily Operations (And how to stop it from ruining yours) The session opened with a provocative premise: AI can actually make multifamily operations worse. The ...
Read article: AIM 2026: How AI Ruins Multifamily Operations (And how to stop it from ruining yours) ↗October 14, 2026
The Attribution Revolution: Turning Data into Winning Decisions Moderated by Stuart Richens of Apartments.com, the panel featured Kelley Shannon of Buzzuto, Robert Lee of Hyly.AI, ...
Read article: AIM 2026: The Attribution Revolution: Turning Data into Winning Decisions ↗October 14, 2026
Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI Moderated by Remen Okoruwa, Co-Founder and CEO of Propexo, the panel featured Mike ...
Read article: AIM 2026: Unlocking the Data Vault: Real Strategies for Liberating Your Property Data and Powering AI ↗October 14, 2026
Relay to Results: Aligning Marketing & Operations for the Win Featuring Diana Norbury, Sierra Berg, and Esther Bondardi, the session examined four legs of the multifamily ...
Read article: AIM 2026: Relay to Results: Aligning Marketing & Operations for the Win ↗October 14, 2026
The New Language of Leasing Michael Sherman, SVP of Zillow Rentals, opened the session with a shift in how multifamily should think about data. Instead of analyzing isolated ...
Read article: AIM 2026: The New Language of Leasing ↗October 14, 2026
AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI Lance French, CIO at RealPage, and Anurag Sakhamuri, AI Deployment ...
Read article: AIM 2026: AI Readiness, Governance, and Operational Integrity: Preparing Multifamily Teams for the Next Wave of AI ↗October 14, 2026
The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) In The Missing Engine, Rebecca Busse shared lessons from her ...
Read article: AIM 2026: The Missing Engine: Why Marketing Ops Must Become a Core Function in Multifamily (Before AI Eats Us Alive) ↗October 14, 2026
Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It The session examined a rapidly emerging challenge for multifamily marketers: ...
Read article: AIM 2026: Are You Invisible in AI Search? Why Some Communities Show Up—and Others Don’t—and What To Do About It ↗October 14, 2026
Turning Sentiment into Steps: The Next Frontier of AI The discussion brought together Maria Banks of AMLI Residential, Tiffany Walsh of Nolan Living, and Dom Beveridge of 20for20 ...
Read article: AIM 2026: Turning Sentiment into Steps: The Next Frontier of AI ↗October 14, 2026
Startup Showcase Hosted by Christopher Yip of RET Ventures, the AIM 2026 Startup Showcase was designed to feature companies beyond the “interesting pitch deck” stage—startups ...
Read article: AIM 2026: Startup Showcase ↗October 14, 2026
AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World Mike Whaling of 30 Lines and Derek Miller of The Sterling Group addressed ...
Read article: AIM 2026: AI Is Not Your Strategy: The Operator’s Playbook for ‘Boring’ Human-First Marketing in an AI-Search World ↗October 14, 2026
The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) Brad Kirshenbaum, Mark Zikra, and Girish Gehani took attendees on a “PropTechcellent Adventure” ...
Read article: AIM 2026: The Proptechcellent Adventure: 2026 A Leasing Odyssey (The Dawn of the Super-Agent) ↗August 5, 2025
Survive or Thrive: Tenant Expectations in the Era of Instant Gratification In their engaging session, Dana Dunford and Richard Matricaria challenged multifamily operators to ...
Read article: AIM 2025: Survive or Thrive ↗August 5, 2025
Beyond the Theory: Building Real Campaigns with Generative AI Christy Fickert and Justin Jones opened “Beyond the Theory” by showcasing a playful AI-generated theme song, ...
Read article: AIM 2025: Beyond the Theory ↗July 22, 2025
Google Insights: The Future of Multifamily Search, Advertising and AI Impacting Renter Journeys In a high-energy session sponsored by RealPage, Google’s Carlos Rubio and RealPage ...
Read article: AIM 2025: Google Insights ↗.gif)
