Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
October 30, 2024
Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy Apartment marketers find value in streaming video ads. Apartment marketers are finding the costs are down ...
Read article: AIM 2024: Lights, Camera, Acquisition! Creating an AI-Powered Video-First Strategy ↗September 3, 2023
Beyond AI Leasing Agents: What’s Next Ellen Thompson, CEO, Respage, says when it comes to artificial intelligence (AI), the apartment industry ahead of other industries. “We ...
Read article: AIM 2023: Beyond AI Leasing Agents: What’s Next ↗June 26, 2023
Self-guided tour scheduling, AI, and happier associates improve performance. Apartments.com research shows that about 40 percent of renters are willing to sign a lease at a ...
Read article: AIM 2023: An Owner, Operator, and ILS Walk into a Bar... ↗June 26, 2023
The apartment industry is finding more uses for Generative AI or ChatGPT every day. Uses for Generative AI or ChatGPT continue to grow at an amazing rate. The technology – just a ...
Read article: AIM 2023: Applied AI for Multifamily Marketing ↗May 10, 2022
The resident journey today is a busy and complex one. Apartment operators are learning more every day about how AI and data science can make their jobs easier while also ...
Read article: AIM 2022 Session Recap: Leverage AI & Data Science to Expose Renter Journey Patterns & Drive Qualified Leads ↗May 13, 2021
Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up with and when to follow-up with those leads can be confusing ...
Read article: AIM Reconnect: Solving the Lead Paradox with an AI Leasing Assistant ↗September 26, 2019
From Travelocity to AI Chat Marketing “If you don’t like change,” said tech industry icon Terry Jones at the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), ...
Read article: AIM 2019 Session Recap: From Travelocity to AI Chat Marketing ↗
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