Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
May 13, 2022
The marketing department is playing a more leading role... In the corporate office as marketing executives are gaining that proverbial “seat at the table” more and more.
Read article: AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech ↗May 11, 2022
TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.
Read article: AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days ↗May 11, 2022
Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.
Read article: AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind ↗May 11, 2022
From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe... Nick Tran, recently Global Director of Marketing at TikTok, had plenty of ...
Read article: AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections ↗May 10, 2022
Renters now have more tools at their disposal than ever before... In a session sponsored by RentPath, as renters now have more tools at their disposal than ever before to ...
Read article: AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing ↗December 7, 2021
Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its share of reimaging how it ...
Read article: AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing ↗December 1, 2021
High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in new developments, owners now ...
Read article: AIM 2021 Session Recap: Community Art As An Amenity & Differentiator ↗December 1, 2021
How Good Behavior is Rewarded in the Market Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like photography and advertising ...
Read article: AIM 2021 Session Recap: Marketing Matters ↗November 23, 2021
Biggest failures, craziest campaigns, and the best big ideas brought into multifamily rental housing. Multifamily isn’t known for its cutting-edge branding. Spending astronomical ...
Read article: AIM 2021 Session Recap: Outside In: Marketing Secrets from Outside the Industry ↗November 23, 2021
Multifamily Marketers Embracing Tech-Driven Strategies The past year saw multifamily teams deploy new technologies at an unprecedented rate, permanently altering operations, ...
Read article: AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation ↗November 22, 2021
We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly ...
Read article: AIM 2021 Session Recap: Pets: Love, Marketing, and Lifetime Value ↗November 16, 2021
From Seven Great Brands. If it’s not broken, don’t fix it. Learn from it.
Read article: AIM 2021 Session Recap: Seven Executive Marketing Lessons ↗November 15, 2021
Tapping Technology for More Effective Operations As an industry, multifamily is always looking for ways to be more effective, whether it’s improving lease conversions, operational ...
Read article: AIM 2021 Session Recap: Ad Board Talk: Investing Time, Energy, and Money in PropTech ↗September 15, 2021
HUNTINGTON BEACH, CA, UNITED STATES, September 15, 2021 /EINPresswire.com/ -- This years Apartment Innovation and Marketing Conference (AIM, www.aimconf.com) Reimagine, presented ...
Read article: AIM Reimagine Sells Out Sponsorship Opportunities ↗August 26, 2021
At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. ...
Read article: AIM Reinvent - The right renters, at the right time ↗August 26, 2021
With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. Learn about Rentable’s approach to ...
Read article: AIM Reinvent - Managing the Renter Rush: A Guide to Converting Leads in Today’s Market ↗August 26, 2021
Rently provides self-guided tours and smart home technology to over 3500 operators. In this session, we will understand some of the underlying data behind the self-guided tour and ...
Read article: AIM Reinvent - Post Pandemic Self Guided Tours and Smart Home Adoption ↗August 26, 2021
As renters begin their search, become more serious about their selection criteria, and get closer to making a move, are you along for the ride? Learn more about how to ensure your ...
Read article: AIM Reinvent - A Partner in the Renter Journey: Staying Top of Mind ↗August 26, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Discover 5 critical data points you might be missing. Learn how Marketing IQ can help define and ...
Read article: AIM Reinvent - Is Your Property Website Helping You or Hurting You ↗August 20, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing ...
Read article: AIM Reinvent - Innovations in Marketing Analytics ↗
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