AIMConf Blog

Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. 

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Takeaways to Maximize Employer Branding

In today’s job market, candidates have choices. They are empowered to know what they want from an employer...

Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research.

Apartment communities can...

The recently completed Collective took seven years to build and includes 1,200 total apartment homes.

WC Smith took a mostly mundane neighborhood in...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either third-party data or even...

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining that proverbial “seat at the...

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran, recently Global Director of...