AIMConf Blog

AIM 2024: Sales for Service Providers

Are you aiming to perfect your sales strategy in the multifamily sector? Look no further! We've got an essential resource that will revolutionize the way you connect...

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AIM 2023: Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

AIM 2023 Furniture, Flexible Rentals and NOI-Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save days or weeks of time...

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AIM 2023: ESG Bootcamp the Down and Dirty

ESG Bootcamp: The Down and Dirty on How to Market Sustainability

Apartment companies across the country are emphasizing sustainability in their business models,...

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AIM 2022 Session Recap: What Happens When The Cookie Crumbles...

The cookies aren't necessarily getting stale, they are simply disappearing.

Marketers who rely on them for either third-party data or even...

Marketing

AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech

The marketing department is playing a more leading role...

In the corporate office as marketing executives are gaining that proverbial “seat at the...

Marketing Social Media TikTok

AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days

TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.

Marketing Branding

AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind

Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.

Marketing Influencer Marketing Social Media TikTok

AIM 2022 Session Recap: TikTok, Influencers, and Social-Business Connections

From Taco Bell intern about 10 years ago to one of the most sought corporate marketers on the globe...

Nick Tran, recently Global Director of...

Marketing Branding

AIM 2022 Session Recap: Build Renter Affinity Through Branding - Lessons From The World of Consumer Marketing

Renters now have more tools at their disposal than ever before...

In a session sponsored by RentPath, as renters now have more tools at their...

Marketing pets AIM 2021 Branding

AIM 2021 Session Recap: Reimagine Everything: Story, Strategy and Staffing

Over the past 18 months, from shopping to parties, it seems that everyone has had to reimagine everything. And the multifamily industry has done its...

Marketing Amenity AIM 2021 Art

AIM 2021 Session Recap: Community Art As An Amenity & Differentiator

High-end properties have long used public art to differentiate themselves in their respective markets. But with some cities requiring public art in...

Marketing AIM 2021 Reputation Management

AIM 2021 Session Recap: Marketing Matters

How Good Behavior is Rewarded in the Market

Multimillion dollar developments spend thousands of dollars each year on various marketing tactics like...