AIM insights.

May 13, 2021

AIM Reconnect: Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across different channels such as YouTube, ...

May 8, 2021

AIM 2021 Webinar Recap - Compliance in the Digital Age

There’s been a flood of consumer advertising from Apple and Facebook calling attention to new consumer data privacy rules designed to benefit consumers. These new regulations also ...

November 25, 2020

AIM 2020 Webinar Recap - Take a Journey Through the Eyes of Renter

The leasing process has changed considerably since the outset of the pandemic. Marketing, online engagement, touring and follow-up have taken up new tact.

November 23, 2020

AIM 2020 Webinar Recap - Meeting Renters’ Expectations With Virtual Leasing

Pandemic or not, apartment communities continue to experience momentum around virtual touring. Surveys show that the opportunity to view apartments in this way is favorable among ...

October 26, 2020

AIM 2020 Webinar Recap - Digital Marketing in a Contactless World

Providing Internet is “table stakes” in apartment marketing these days. Marketers can and should be bragging about their impressive bandwidth, smart features and overall ...

October 19, 2020

AIM 2020 Webinar Recap - 8 Amenities in New Developments

Developers are reimagining amenities in glorious new ways to fit today’s apartment resident active trends lifestyle.

October 12, 2020

AIM 2020 Webinar Recap - Paradigm Shift: Can Bulk Internet Finance Smart Buildings

October 7, 2020

AIM 2020 Webinar Recap - The Last Hundred Feet: Getting to the Right Door

The resident package and food delivery deluge apartment communities lately are facing brought on by COVID-19 circumstances has operators and delivery teams looking for solutions ...

September 28, 2020

AIM 2020 Webinar Recap - Three Ways to Personally Invest in Technology and Real Estate

These are exciting times for those who wish to invest in multifamily real estate and the apartment industry overall.

September 22, 2020

AIM 2020 Webinar Recap - New Playbook

The New Apartment Playbook

June 30, 2020

AIM 2020 Webinar Recap - CRM Playbook

The Many Benefits of CRM Playbooks

June 1, 2020

AIM 2020 Webinar Recap - Pets: Love, Marketing and Lifetime Value

The Value of Being Pet-Friendly

May 27, 2020

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 3)

Part III of “Automated Apartment Tours” Provides Deep Dive on Digital Touring Technology

May 18, 2020

AIM 2020 Webinar Recap: Flexible Rentals in Multifamily - What Comes Next?

Despite the Impact of COVID-19, Short-Term Rentals Have a Promising Future

May 8, 2020

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 2)

Part II of “Automated Apartment Tours” Highlights Importance of Giving Prospects Options

May 5, 2020

AIM 2020 Webinar Recap: Automated Apartment Tours and Leasing (Part 1)

Part I of AIM Webinar Shines the Spotlight on Unattended Leasing & Touring Solutions With stay-at-home orders in place and social distancing the order of the day, apartment ...

March 25, 2020

AIM 2019 Session Recap: Will Automation End Leasing Agents?

Will Automation End Leasing Agents? Automated self-guided tours were the talk of the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at the ...

March 1, 2020

AIM 2019 Session Recap: The New Financial Amenity Game

The New Financial Amenity Game Millennials may not have invented the subscription economy, but they’ve expanded it beyond our wildest dreams. And they can teach us a lot about ...

March 1, 2020

AIM 2019 Session Recap: The Future of Multifamily in 9 Startup Presentations

The Future of Multifamily in 9 Startup Presentations One of the benefits of attending the 14th Annual Apartment Innovation and Marketing Conference (AIM 2019), which took place at ...

March 1, 2020

AIM 2019 Session Recap: Technology Investment Outlook 2020

Technology Investment Outlook 2020 Staying current with technology is in itself a challenging business, as property management systems (PMS), property revenue management (PRM) and ...