Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
January 17, 2023
Professional SEO Leads to Greater Website Performance Apartment companies that include professional SEO on their websites are seeing significantly higher performance, according to ...
Read article: AIMx 2022: Budget Season: How to Determine & Justify Your SEO Budget ↗January 10, 2023
Exploring the Process and Strategy for the Prop Co of the Future The AIM Conference began an ongoing series of in-person and virtual meetings among interested conference attendees ...
Read article: AIMx 2022: The Property Management Company Of The Future - Progress Report ↗May 17, 2022
Data cannot be trusted when it is not collected and analyzed properly. Munish Gandhi, CEO at Hyly.AI; Terry Moody, Director, Marketing Technology at Toll Brothers Apartment ...
Read article: AIM 2022 Session Recap: “Popsicles Cause Sunburn” – Fun Stories That Make Us Data Smart ↗May 17, 2022
The modern renter has evolved - especially in the last year. The pandemic has shifted preferences and changed how we work, travel, communicate, shop, and more. It was a great ...
Read article: AIM 2022 Session Recap: Social Media Workshop – The 10 Things You Should Be Doing Now ↗May 17, 2022
With apartment demand from consumers and investors continuing in full force in 2022... There’s plenty of opportunities for new companies and established ones to build their ...
Read article: AIM 2022 Session Recap: New Technology: This Is Cool! Or Will It Make Me Look Like a Fool? ↗May 16, 2022
Multifamily leaders understand the challenge of dollars spent turning leads into leases, only to have those precious leases turn over in 12 months. On how to overcome this, ...
Read article: AIM 2022 Session Recap: Lifecycle Marketing & New Age Amenity Packages ↗May 16, 2022
Travel sentiment and trends indicate a sea change in consumers’ approach to COVID-times travel as a whole. Although the continual emergence of the new variants reminds us that we ...
Read article: AIM 2022 Session Recap: A Brave New World: Navigating COVID-Times Travel ↗May 16, 2022
Multifamily operators have been embracing automation for years... And trends including the Great Resignation, remote work, unprecedented amounts of venture capital, and cheap ...
Read article: AIM 2022 Session Recap: Meet The Leasing Office of The Future ↗May 16, 2022
Five startup companies were invited to take the stage to share their companies’ stories. Kari Warren, Chief Operating Officer - Management at Kairoi Residential; and Mark ...
Read article: AIM 2022 Session Recap: 5 Startup Companies You Should Know About ↗May 16, 2022
Takeaways to Maximize Employer Branding In today’s job market, candidates have choices. They are empowered to know what they want from an employer and not settle for less.
Read article: AIM 2022 Session Recap: The Marriage of Recruiting & Marketing ↗May 16, 2022
The apartment industry continues along one of its most successful economic runs in years... With occupancy high and rent increases being seen in nearly every market – some by more ...
Read article: AIM 2022 Session Recap: How To Ride The Wave ↗May 14, 2022
Your leasing teams intimately know your customer in a deeper way than you could ever discover from data or market research. Apartment communities can benefit when they shift in ...
Read article: AIM 2022 Session Recap: Empowering The Next Generation of Marketers ↗May 14, 2022
The recently completed Collective took seven years to build and includes 1,200 total apartment homes. WC Smith took a mostly mundane neighborhood in the Nation’s Capital and ...
Read article: AIM 2022 Session Recap: The Fastest-Paced Lease-Up in Washington, DC ↗May 13, 2022
Tricap Residential Improving Its Performance with a Centralized Leasing Model. An entrepreneurial spirit has propelled Tricap Residential into recently adopting a centralized ...
Read article: AIM 2022 Session Recap: Blueprinting A Centralized Leasing Model That Dominates ↗May 13, 2022
Industry panel points to preferences, although decisions don’t always align with the customer. Quantitative data and insights shed light on how renters plan to live in a ...
Read article: AIM 2022 Session Recap: Renter Demand vs. Executive Investment ↗May 13, 2022
The cookies aren't necessarily getting stale, they are simply disappearing. Marketers who rely on them for either third-party data or even first-party data need to be aware of ...
Read article: AIM 2022 Session Recap: What Happens When The Cookie Crumbles... ↗May 13, 2022
The marketing department is playing a more leading role... In the corporate office as marketing executives are gaining that proverbial “seat at the table” more and more.
Read article: AIM 2022 Session Recap: Managing Your Investments in Marketing: Service Providers, Talent, & PropTech ↗May 11, 2022
What is the metaverse? Christy McFerren, President at Catalyst; and Laurel Zacher, Vice President, Marketing and Talent Development at Security Properties; explored the Metaverse ...
Read article: AIM 2022 Session Recap: Metaverse Marketing Mania — Driving Leasing with Crypto, NFT's, Streaming, and More ↗May 11, 2022
TikTok became the most viewed website in the world in 2021 and more and more it is becoming applicable to property management marketing.
Read article: AIM 2022 Session Recap: Terrified of TikTok? - Overcome Your Fear and Master TikTok in 30 Days ↗May 11, 2022
Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts.
Read article: AIM 2022 Session Recap: Right Brain & Left Brain: A Beautiful (Marketing) Mind ↗
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