Ideas worth sharing
Perspectives on apartment innovation and the people behind it.
June 26, 2023
The apartment industry is finding more uses for Generative AI or ChatGPT every day. Uses for Generative AI or ChatGPT continue to grow at an amazing rate. The technology – just a ...
Read article: AIM 2023: Applied AI for Multifamily Marketing ↗June 26, 2023
Many jump on the first viable solution to a perceived problem and often it is incorrect and costly compared to the alternative. Apartment operators can be plagued by having to ...
Read article: AIM 2023: Key Manufacturing Principles Can be Applied to Multifamily Operations ↗June 26, 2023
Applying automated customer touchpoints is an essential precursor to realizing operational efficiencies and centralizing property operations. With many consumers crying for ...
Read article: AIM 2023: Automated Customer Touchpoints Set the Stage for Apt Centralization ↗June 13, 2023
Ads cost roughly $1 for five views on Hulu and $1 for about 20 views on other streaming channels. Coming to a streaming media commercial break near you: Geotargeted apartment ads. ...
Read article: AIM 2023: Streaming TV – The Future of Advertising for Your Apartment Community ↗June 13, 2023
“The world is moving so fast, but don’t be afraid of it. Try new things. Be nimble.” The media consumption habits of the next generation of renters are rapidly evolving. As ...
Read article: AIM 2023: The New Science of Multifamily Marketing ↗June 6, 2023
“Search experience optimization” is the new way to look at SEO. Given recent rapid advances in artificial intelligence, the future of apartment search is evolving. There’s a new ...
Read article: AIM 2023: AI and the (rapidly evolving) state of search ↗March 21, 2023
Q3 Brought an End to Coasting on 2021 Multifamily Demand The multifamily industry managed to ride the wave of an historic 2021 all the way through the first half of this year, ...
Read article: AIMx 2022: Views From the Rollercoaster ↗March 14, 2023
Connect Connect Solves the Lead Source Attribution Mystery Lead source attribution is something that continues to bedevil apartment marketers. Connect demonstrated how to overcome ...
Read article: AIMx 2022: Startup Showcase ↗March 7, 2023
1. Where do you think the big opportunity is for multifamily owners and managers in driving new revenue, and in creating more exciting properties? 2. Airbnb has historically ...
Read article: AIMx 2022: Maximizing Real Estate Asset Value ↗February 28, 2023
Given Lifestyle Choices, Desire for Flexible Living, Demand Climbing for Rental Furniture Excuse CORT from over-emphasizing 37%. It’s a key figure that means a lot to the ...
Read article: AIMx 2022: Are you attracting qualified renters? ↗February 21, 2023
Resident ‘Future of Living’ Starts with Home-Sharing, Flexible Living It’s becoming more apparent that every Class A building will soon have some type of short-term rental ...
Read article: AIMx 2022: Furnished Rentals, Short-Term Rentals and the Future of Living ↗February 14, 2023
New National Survey Brings New Perspectives on Renter Behaviors, Trends Zillow will soon release it's 2022 Renters Consumer Housing Trends Report and Manny Garcia, Population ...
Read article: AIMx 2022: A Sneak Preview: Renter Insights from Zillow’s 2022 Consumer Housing Trends Report ↗February 7, 2023
For Apartment Marketers, ‘Keeping Your Digital Affairs in Order’ is Crucial For apartment marketers, keeping your “digital affairs in order” is crucial to ensure success in both ...
Read article: AIMx 2022: Are your digital affairs in order? ↗January 31, 2023
Technology Speeding Up the Process for Generating Apartment Performance Reports Many today are drowning in data yet still struggle to get insights that can be acted upon. We’re ...
Read article: AIMx 2022: From Data Pain to Data Gain: See What You’re Missing ↗January 24, 2023
AIMx Perq Andy Medley, Perq Laramar Group Case Study Co-Founder, CRO Managing incoming leads was difficult for onsite staff. Unmanageable. There was a never-ending list, they ...
Read article: AIMx 2022: Case Study: Overcoming Hiring Struggles with Technology ↗January 17, 2023
Professional SEO Leads to Greater Website Performance Apartment companies that include professional SEO on their websites are seeing significantly higher performance, according to ...
Read article: AIMx 2022: Budget Season: How to Determine & Justify Your SEO Budget ↗January 10, 2023
Exploring the Process and Strategy for the Prop Co of the Future The AIM Conference began an ongoing series of in-person and virtual meetings among interested conference attendees ...
Read article: AIMx 2022: The Property Management Company Of The Future - Progress Report ↗November 23, 2021
Multifamily Marketers Embracing Tech-Driven Strategies The past year saw multifamily teams deploy new technologies at an unprecedented rate, permanently altering operations, ...
Read article: AIM 2021 Session Recap: Fearless Factor: Marketers Who Are Driving Innovation ↗August 20, 2021
Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing ...
Read article: AIM Reinvent - Innovations in Marketing Analytics ↗May 15, 2021
If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight ...
Read article: AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success ↗
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