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Agenda

Sunday, May 5, 2019

5:00 pm - 6:30 pm
Opening Night Reception

Opening


Monday, May 6, 2019

9:00 am - 10:00 am
Concurrent Session

Sponsored Presentation by LeaseLabs RealPage - Brand Building: Dancing Outside of the Box Like No One’s Watching

Building a brand today is limited only by your imagination and determination. By utilizing a modern mix of marketing channels coupled with crowdsourcing content and influencers, learn how some of today’s most innovative brands in multifamily have mastered the art of creating emotional connections to consumers. GoDirect marketing is the way of the future, dive into the data that proves the theory that if you dance like no one’s watching, you’ll be sure to capture an audience.

 


Sheri Killingsworth

Vice President of Marketing and Communications, Lincoln Property Company

Brock MacLean

SVP Business Development LeaseLabs, RealPage

Kitty Callaghan

Vice President, Marketing, Wasatch Premier Communities

Steven Ozbun

SVP LeaseLabs, RealPage

9:00 am - 10:00 am
Concurrent Session

Sponsored Presentation by SmartRent - Maximize Your Leads: How to Increase Conversion and Lower Costs with Unattended Showings

There’s no denying that technology has become a major component in reaching potential renters. As marketers, you rely on technology to help measure and track the success of a campaign, but the real ROI comes from turning a lead into a renter. So what can you do to increase these conversions? Utilizing technology for unattended showings can not only make your job easier, it will provide benefits outside of just the marketing department. Join SmartRent and a panel of industry-leading experts as they discuss how they increased their conversions and lowered costs with unattended showings.


Taylor Wiederkehr

Director of Innovation Services, BH Management Services, LLC

Shawn Mahoney SVP

CIO, CTO, GID Investment Advisers

Mitch Karren

Chief Product Officer, SmartRent

10:00 am - 10:30 am
Networking Break

Break

10:30 am - 11:30 am
Concurrent Session

Sponsored Presentation by RENTCafé - Technology TrendTalk

New technologies appear on the market every day. But which ones make the jump from tech novelty to tech trend? Join Esther Bonardi as she interviews multifamily movers and shakers in a lively talk show format. Our guests will share their experience in four high impact areas:

  • Big data and prescriptive analytics featuring Diana Norbury with Pillar Properties
  • Multi-source lead attribution featuring Jamin Harkness with The Management Group
  • Lead conversion optimization featuring Melise Balastrieri with MG Properties Group
  • Conversational technology featuring Patrick Lawler with Yardi

Learn from real case studies and explore actual results. You will learn how each of these tech trends improve your business by substantially impacting:

  • Efficiency gains
  • Transparency increases
  • Revenue enhancement
  • Expense reduction

Diana Norbury

Senior Vice President of Multifamily Operations, Pillar Properties

Jamin Harkness

Executive Vice President, Partner, The Residential Group

Melise Balastrieri

Vice President of Marketing and Development, MG Properties

Patrick Lawler

Director, RENTCafe Product Development, Yardi

Esther Bonardi

Vice President, Marketing, Yardi Systems

10:30 am - 11:30 am
Concurrent Session

Sponsored Presentation by Modern Message - Resident Engagement:  The New Currency of Multifamily

Resident engagement has become quite the buzzword in Multifamily over the past several years, but what exactly does it mean? It’s not a resident portal for rent payments, maintenance requests, and event calendars.  It’s about building and establishing authentic connections with residents. Resident engagement truly is the new currency in Multifamily and this session will discuss how to maximize your own resident engagement strategy using a formula of 4 principles: listen, predict, personalize, and perform.  Attendees will learn from a panel of experts through case studies and examples about how technology can help capitalize on the new world of resident engagement that goes far beyond traditional portals. Engagement can be between onsite teams and residents, resident to resident, or resident to service provider, all of which have a critical impact on the resident experience and the operational performance of the asset. This presentation will reveal the future of how property managers can maximize the value of this new currency through marketing, operations, online reputation, acquisition, retention, feedback and resident data.


Clay Hicks

President, The Dinerstein Companies

Susan Goff

Director of Brand Management, Highmark Residential

Mike Ivey

Cofounder & COO, Modern Message

John Hinckley

Cofounder & CEO, Modern Message

Chris Rodriguez

Vice President IT & Operations, Passco Companies

11:30 am - 1:00 pm
Networking Lunch

Lunch

1:00 pm - 2:15 pm
Welcome and Keynote

General Session: Letting Go of Marketing’s Biggest Lies - Samuel Scott

Chantelle and Ben are two savvy multifamily marketers who have a few questions about growing their reach while maximizing their budget. They have a few questions for Samuel Scott, Columnist for The Drum- Modern Marketing and Media, who will discuss the common myths and debunk the biggest lies in marketing.

  • How do you focus on growth?
  • How do you capture new, greenfield markets for your company?
  • How would you think about structuring a department, a year-long campaign and the analytics behind it?
  • How do we use new markets to avoid the mistakes of the past?
  • Can we pivot to a new marketing method that provides accountability, utility and still be creative?
  • Can we build this marketing capability for greenfield new opportunity in short term rentals

Ben Burns

Vice President of Digital Strategy, The Bozzuto Group

Chantelle Berger

Marketing Manager, The Bainbridge Companies

Samuel Scott

Global Marketing Speaker, Columnist, The Drum

2:15 pm - 2:45 pm
Networking Break

Break

2:45 pm - 3:15 pm
Concurrent Session

Research Presentation:Why Renters Leave? Don’t Beat Yourself Up!

Why 38% of residents are moving from one apartment to another and 21% of those are within one mile of current home... it is NOT your fault. Have you surveyed your renters to find out why they don’t renew with you? We did. J Turner Research queried over 21,000 renters to find out why they moved out of their old place to a community right next door. We have the answers and will deliver a full report.


Joseph Batdorf

President, J. Turner Research

Laurel Zacher

Vice President, Marketing and Talent Development

2:45 pm - 3:15 pm
Concurrent Session

Smart Home Due Diligence and Security - Part I

Smart home deployments bring a new level of technical and operational complexity that challenges most organizations. We’ll ask volunteers to lead a question and answer discussion their lessons in discovery of partners, piloting, infrastructure, information security, resident reactions and supply chain management to flesh out the real world cost of innovation. Smart homes require unprecedented collaboration between operations, maintenance, sales, vendors, IT, marketing, residents and other contractors.


Chris Acker

Director, Community Technology Services, LMC

John Bonino

Senior Vice President – North American Private Equity, Heitman

Leslie Mathis

Owner, Streamline Multifamily Group

2:45 pm - 3:15 pm
Concurrent Session

Technology Investment Outlook 2020

New industry research by D2 Demand highlights that in 2018, the most successful tech initiatives were:

  • PMS/platform implementation or major upgrade
  • CRM implementations
  • Business Intelligence implementation

Come learn in this fast summary session what 20 top CEOs say are their tech investment priorities for 2020, and why. With the emergence of new technology that can directly increase revenue, we are excited to learn how that’s impacted the traditional slow pace of change in multifamily.

We’ll augment this research with an illustrative case study from a tech innovator that has moved past BI and CRM and is focused on incremental revenue and asset value creation from using 2019 technology.


Lisa Trapp

General Partner, Senior Vice-President, Sequoia

Dom Beveridge

Principal, D2 Demand Solutions, Inc.

Greg Lozinak

Chief Operating Officer, Newcastle Limited

3:15 pm - 3:25 pm
Fast Break

Break

3:30 pm - 4:00 pm
Concurrent Session

3rd Party Management - Ripe for Disruption?

AI can now pass the Turing test for leasing, short-stay property management companies can produce higher revenue than traditional annual leases and self-guided leasing creates the possibility for renter prospects to create their own great leasing experience - without a human companion. How will trends like these improve, change or compress the 3rd party management business? How can managers create a future where their skills are still valuable in a world of increasing automation?


Charlotte Bradley

Group Product Manager, AppFolio

Andre Jordan Sanchez

Vice President of Operations, Rently

Ashby McElveen

Vice President of Real Estate, Lyric

Kari Warren

Executive Vice President of Property Operations, Kairoi Residential

3:30 pm - 4:00 pm
Concurrent Session

Multi-Touch Attribution: Changing Your Investment in Marketing

Multifamily marketers have struggled with lead attribution since Internet marketing became a thing. But the ability to track a prospect’s journey through multiple digital sources is now a reality. Now that we have the technology in place, what does this mean for marketing teams and their budgets? How do we go about evaluating our sources using multi-touch data? And how do we budget differently to improve marketing spend efficiency? This session will cover best practices for evaluating lead quality, budgeting effectiveness and more.


Cassie Khaing

Director of Marketing, Mill Creek Residential Trust LLC

Arthur Kosmider

Marketing Director, Lefrak

Michelle Moriello

Director of Digital Marketing, WinnResidential

Katie Nelson

Director of Marketing, CAPREIT

3:30 pm - 4:00 pm
Concurrent Session

Smart Home Due Diligence and Security - Part II

We will continue the conversation from Part I and address the questions from the audience.

(Part I: Smart home deployments bring a new level of technical and operational complexity that challenges most organizations. We’ll ask volunteers to lead a question and answer discussion their lessons in discovery of partners, piloting, infrastructure, information security, resident reactions and supply chain management to flesh out the real world cost of innovation. Smart homes require unprecedented collaboration between operations, maintenance, sales, vendors, IT, marketing, residents and other contractors.)


Chris Acker

Director, Community Technology Services, LMC

John Bonino

Senior Vice President – North American Private Equity, Heitman

Leslie Mathis

Owner, Streamline Multifamily Group

4:00 pm - 4:15 pm
Fast Break

Break

4:15 pm - 5:15 pm
Actionable Innovation

The Future of Multifamily in 9 Startup Presentations


Frank Barletta

CEO and Co-Founder, UpTop

Sam Selby

Director of Business Development, Fernish

Melanie Colón

Co-Founder of Apt. App

Karly Doble

Chief Risk Officer and Head of Partnerships, Eusoh

Scott Hill

Executive Chairman and Co-Founder, PERQ

Erina Malarkey

Co-Founder and CEO, Remarkably

Ben Margolit

Co-founder & CEO, Rentgrata

Deepthi Krovvidi

Product Design Engineer, Bumblebee Spaces

Robert Turnbull

Partner & Co-Founder, BetterBot AI

9:00 - 11:00 pm
Evening Networking

Grab a bottle of wine from Surf City Grocers and meet by the fire pit. Saddle up to the bar at the Watertable and order drinks for you and your clients. Or dust the sand off your sandals and head to Pete's for margaritas. These no-host options are a great way to keep networking.

Tuesday, May 7, 2019

7:30 am - 8:30 am
Fitness Event

Get the kinks worked out with the Yoga Session to kick start your day.

8:00 am - 9:15 am
Networking Breakfast & Roundtables

Please join your peers to discuss these topics:

  • Social Media- supplementing your funnel
  • Technology Investment Outlook 2020 - Integration Challenges
  • Conflicting Apps for Resident Experience
  • In-house v Out-Source? What makes the cut?
  • Centralization of Sales / Renewal activities
  • Customer Experience
  • Smart Homes
  • Smart Access- Enabling other services
  • AR/VR
  • Identity Fraud In Applications
  • Maintenance/ Service Tech
  • How to resource? Measure the ROI?
  • Adopt a new technology to keep your job
  • Craigslist

9:15 am - 10:15 am
Concurrent Session

Ask Me Anything: Listing Site Leaders Answer All Questions

Ask me anything with the leaders of the top internet listings services (ILSs) in the space. This is an opportunity for the audience to submit and ask any questions they have always wanted to ask.  

  • What does the data say about how renters search today over 3 years ago?
  • Should I just do my own seo and ppc?
  • What are the biggest challenges the ILSs face?
  • Are we all bidding up the keywords?
  • When will Google be an ILS?
  • Will ILSs offer short stay in your UX?

Ryan Davis

Chief Product and Marketing Officer, Business, RentPath

Chris Erickson

COO and Co-Founder, Apartment List

Anthemos Georgiades

Co-founder and CEO, Zumper

Christopher Roberts

Senior Vice President and General Manager of Rentals, Zillow Group

Dan Russotto

VP Product, the CoStar Group

Steve Merchant

Moderator

9:15 am - 10:15 am
Concurrent Session

Don’t Build It, Invest In It: The New Operator Approach to Technology

We know that testing and implementing new technologies is critical to operations success. But some multifamily operators have literally flipped the script when it comes to embracing the power of technology, choosing to invest in third-party software rather than building it themselves. Forward-thinking operators are launching their own internal tech funds, with the intent to invest substantial sums of equity in technology platforms they believe can take their operations to the next level.

With the cost of technology resources growing at an unreasonable pace, building in-house technologies to better serve residents and increase operations efficiencies is becoming cost prohibitive. But simply paying for the technology from a third-party provider limits an operator’s control of how the technology will work to maximize efficiency and resident satisfaction. Investing in the third-party platform gives operators the best of both worlds – the control to guide the technology development and the cost efficiency of not having to hire internal technology resources.

These operator investors pilot the technologies internally, help develop the platforms to run smoothly with their operations, and set their company up for returns when these technologies are sold. This fireside chat with executives will discuss the decision-making process behind the technology fund, the logistics behind a fund of this nature and how they’ve seen their organizations benefit because of it.


Faith Aids

Vice President of Marketing, Laramar Group

Jerry Davis

President and Chief Operating Officer, UDR

John Helm

Managing Partner, RETV

Kurt Ramirez

General Partner, Nine Four Ventures

Elaine Williams

Owner and President, Elaine Williams Consulting Services

10:15 am - 10:45 am
Networking Break

Break

10:45 am - 12:00 pm
General Session - Innovation: Terry Jones

General Session - From Travelocity to AI Chat Marketing

Terry Jones is at the forefront of the transition of the internet from an inexpensive means of information distribution to an intelligent network that anticipates its users. Jones began his career as a travel agent, spent 24 years at American Airlines in marketing and information technology, capping his career as Chief Information Officer of its SABRE division. While at SABRE he led a team of six working on a project that became Travelocity.com. Jones served as CEO of Travelocity for seven years transforming it to a public company with three billion dollars in travel sales.

Jones left Travelocity when the company was taken private and became part of the founding team at Kayak.com, a company that yet again revolutionized how travel was purchased. He served as Chairman of the company from its founding until it was sold to Priceline for $1.8 billion dollars in 2013.

Today he is the Chairman of WayBlazer and managing principal of ON Inc, a consultancy he founded to help companies in their transition to the digital economy.

We’ll ask Terry to discuss how the next web evolution is a non-linear break, and how AI is being used to create new, higher-yielding experiences for travelers. Our hope is that his insights into the parallel world of travel will spark creative and tangible visions for AI in every channel that searching renters use to find a new home.

Wayblazer is a pioneer in interactive advertising for branded locations. It’s not an advertising network. We’ll spend the time with Terry re-thinking advertising as an experience, and not a destination. We’ll leave thinking differently about communications channels and why Instagram, Facebook and other lifestyle sites are the new advertising venues, and how top thinkers are investing in better conversational experiences that lead to sales.

Terry serves on the boards of Boingo, Smart Destinations and Camping and Education Foundation. He has previously served on the boards of Entrust, Overture, La Quinta Hotels, Luxury Link and EarthLink.

He is a venture capitalist with General Catalyst and Sierra Angels.


Terry Jones

Travelocity, Kayak, Wayblazer

Jared Miller

Chief Operating Officer, RedPeak

12:00 pm - 1:15pm
In-N-Out Burger Lunch

Lunch

1:30 pm - 2:30 pm
Concurrent Sessions

General Session - Marketing Technology: Gary Angel

Gary and his team provide cutting-edge customer tracking and experience analytics in shopping malls, retail stores and destination lodging. From this session, you’ll be inspired with their SaaS in-store customer tracking system that includes video and camera tracking customized to each location. They combine customer movement data with point of sale data, and external data such as the weather to make optimization recommendations around layout, design, merchandising and staffing.

In any environment where space is at a premium, their analytics help property owners use wifi beacons, cameras, infrared, facial recognition, and other technologies to build a rich understanding of how to profitably optimize what customers want, in order to drive yield.

Gary is an Indiana boy who once led IT for the largest Democratic political direct mail company in the U.S. He left that to do real-time analytics software for commodity trading. In 1997, he founded Semphonic, an early digital marketing analytics consultancy that was eventually purchased by EY. In 2016, he authored "Measuring the Digital World" and founded Digital Mortar.


Gary Angel

CEO, Digital Mortar

Marcella Eppsteiner

Vice President, Marketing, Mission Rock Residential

1:30 pm - 2:30 pm
Concurrent Session

Discovering New Markets - Global Corporate Renters and Flexible Rentals

Join leaders across Multifamily, Mobility, Technology, and Logistics to hear how global workforce changes can positively impact the Multifamily industry. These experts will share their insights on how multifamily operators can access new Enterprise business demand without additional risk. Understand the buying behaviors of Fortune 500 companies when it comes to sourcing and selecting apartments. Are you doing all you can to maximize this channel? Come learn how to access this new demand in the most efficient way possible.


Damon Gacicia

Head of Supply, Urbandoor

Lisa Trapp

General Partner, Senior Vice-President, Sequoia

Kim Walker

Partner and CMO, Niido

Kitty Callaghan

Vice President, Marketing, Wasatch Premier Communities

1:30 pm - 2:30 pm
Concurrent Session

Search Engine Strategies Forum 2019

The multifamily industry is currently a $175 billion industry and growing at 5% every year. There are millions of people across the US conducting research every month, each trying to decide on which apartment to call their next home. Renters have greater demands of the communities they live in, making first impressions more crucial than ever to converting shoppers into residents and filling vacant apartments. An apartment community must rank well on local search and review-based sites to even be found.

Join these experts to discuss how to:

  • Optimizing your location
  • Keyword best practices
  • Leveraging AI
  • Optimizing AI

Lee Auerbach

Senior Vice President of Sales, Chatmeter

Colby Hansen

Director of Digital Marketing, Security Properties

Morgan Porter

Director of Digital Marketing, LMC

Christie Fleck Privette

Founder & Head of Two17 Marketing

2:30 pm - 2:45 pm
Networking Break

Break

2:45 pm - 3:45 pm
Concurrent Session

The New Financial Amenity Game

Apartment homes and common areas amenities rival five-star hotels. We embrace pets, encourage social gatherings and promote philanthropy. At this point though, can amenities be taken to the next level while still providing a positive return on investment? The answer is yes, but the answer won’t be found in the latest technologies, stunning design or personal experience.

Financial amenities – we aren’t talking concessions here – are designed to enhance the overall affordability of apartment living and improve financial standing can be the game changers for our industry. Today’s renters are facing tough financial times due to student loan debt, higher living costs and unexpected expenses and are attracted to ways that help alleviate some of this financial stress.

By looking at and gaining a better understanding of the renter’s economic mind, marketers can achieve a new competitive edge. Just ask yourself: When was the last time you paid for something in full, up front? Smartphones are paid in installments. We subscribe to monthly clothing and food deliveries. Monthly fees for Netflix and on demand exercise, no problem.

Multifamily is the epitome of the subscription economy, as renters subscribe to a place to live. So why do some elements of multifamily, such as security deposits and move-in costs, not follow this model?

 


Reichen Kuhl

CEO, LeaseLock

Damian Langere

CEO, Domuso

Debbie Nicholson

Executive Vice President, First Communities

Valerie M. Sargent

President, Yvette Poole & Associates

2:45 pm - 3:45 pm
Concurrent Session

Innovative Lease-up Strategies

What better way to learn about how Marketing Directors and a CEO from a luxury real estate firm effectively market a lease up to success than by listening to the questions that they have for their peers? Join four very experienced lease-up experts engage each other in questions that they want to understand better. Each marketer has been added to the panel for their leadership in getting multiple lease ups to achieve success. They have implemented creative and innovative approaches to help the speed and price optimization of the assets they work with; and we are getting into their brain. Let's hear them trade their secrets.


Julie Ellison

Marketing Manager, National Marketing, Greystar

Aaron Galvin

CEO & Founder, Luxury Living Chicago Realty

Courtney Patterson

Manager, Marketing, Greystar

Lori Valenti Webb

Owner, Property Playbook

2:45 pm - 3:45 pm
Concurrent Session

Virtualizing New Development

Visualization tools bring emotional life to how people move through space, and how we use space and time. For developers - and anyone who sells space over the web or in off hours - we’ll look at a few different strategies that bring constituents into the vision of a property.

We’ll see and experience Oculus Rift virtualization Technology that is used to create whole building environments - not just units. Imagine walking the planning department, lenders and equity investors though a project using immersive 3D visualization in your office.


Colleen Kittell

Vice President of Marketing, Monument Realty

Heather Blume. Owner

Behind the Leasing Desk

3:45 pm - 4:15 pm
Networking Break

Break

4:15 pm - 5:15 pm
Concurrent Session

AIM 2019 Video Awards

Please join us for the annual AIM Video Awards to see some of the greatest videos in multifamily.

 


Eric Clark

Ashlee Dewalt

VP of Marketing/Training, Nova Asset Management

Amy Lassers

Regional Manager, Embrey Management Services

Pete Regules

Director of Multifamily Products and Services, CORT

4:15 pm - 5:15 pm
Concurrent Session

Search Engine Workshop

In the Search Engine Strategies Forum 2019, a panel of experts discussed best practices for search. We’ll take this one step further and have you actively participate in the conversation. We will bring all the presenters back from the Forum, pair them with a host and create roundtables to help you solve your challenges. Proposed discussions topics are:

  • SEO- how to define it so internal stakeholders understand
  • SEO 101- what to have in place before you spend $1
  • Analytics- what are you options
  • SEO 201- advance practices and technical SEO
  • Pigeon, Payday, Pirate, EMD- How to prepare for algorithm changes

Bring your own questions and campaign goals to get help with maximizing results. Everything is on the table - rich media, keywords, leveraging third-party sites, maps, geocoding, query strategies, voice search and home speaker strategies, structured data markup for AI ands on-page optimization will all be on the table.


Lee Auerbach

Senior Vice President of Sales, Chatmeter

Colby Hansen

Director of Digital Marketing, Security Properties

Morgan Porter

Director of Digital Marketing, LMC

Christie Fleck Privette

Founder & Head of Two17 Marketing

5:15 pm - 6:15pm
Networking Reception

Reception

Wednesday, May 8, 2019

8:00 am - 9:15 am
Networking Breakfast & Roundtables

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9:15 am - 10:15 am
Concurrent Session

Disrupting the Disputes: Innovative ways to improve online reputation

Ratings and reviews are deemed one of the go-tos as a prospect looks for a new apartment home. They are looking for authenticity in how a community responds. They want to know the community they are considering takes pride in its customer service. And by the time a review is posted, the reviewer has often tried to resolve their problem with the property directly. Online reviews are a customer service problem that has turned into a PR problem but that doesn’t mean it can’t be resolved.

Today’s security deposit refund practices lead to disputes between residents and community. Filled with frustrations that they didn’t receive a refund or that they were ‘nickeled and dimed’ for damage to their apartment home, renters often turn to rating and review sites and social media. These negative reviews create a sense of poor customer service to future residents. Tactics like lease insurance, streamlined move-out practices and comprehensive maintenance programs can disrupt the disputes and reestablish a sterling reputation.

By disrupting disputes before they can even become a negative review provides marketers new promotional opportunity. Just imagine your review sites filled with positive – and authentic – reviews about why residents love living at your communities instead of having to battle negative reviews about a move-out?

 


Lecia Anderson

Vice President of Operations, JVM

Mark Stringer

EVP, Optimization and Supplier Management Services, Avenue 5

Peter Jakel

Vice President of Strategy, LTM

9:15 am - 10:15 am
Concurrent Session

Psychological Marketing: The Mind Games You Need To Master

Very few marketers are psychologists, yet as the multifamily industry continues to grow and evolve, more marketers are exploring consumer behavior and working to identify strategies that will trigger positive emotional responses from their customers. Today’s top marketers will gain their marketing edge by tapping into their psychological know-how.

In this session we’ll examine the science of behavioral psychology and factors that can influence human behavior, explore the link between psychology and marketing and uncover the triggers that drive consumer decisions and learn what can (and will) make an impact on our marketing plans for years to come. Discover how to shift your marketing efforts from traditional tactics into psychologically superior plans you can easily execute on.

Operant Conditioning, Sensory Marketing and Emotional Intelligence are all common applications in the world of psychology, but we’ll learn how to leverage and maximize these techniques for every part of the multifamily marketing funnel. From websites to on-site tours to your leasing team to printed collateral, brand vocabulary and popular tech tools, like chatbots, we’ll review how to elicit more authentic engagement from your prospects and residents while building a more loyal and humanized persona for your brand that will last for generations to come.

See real examples of how well-known brands are utilizing psychology tactics to increase their revenue and view practical applications of these same strategies being deployed successfully in multifamily through promising data and interesting case studies. 


Kristi Fickert

Vice President of Marketing and Training, 30 Lines

Kenneth​ Kasee

Director of Marketing, JVM Realty Corporation

Megan Mahoney

Marketing Director, East, LMC

10:15 am - 10:30 am
Networking Break

Break

10:30 am - 11:30 am
Concurrent Session

Will Automation End Leasing Agents?

Experienced owners say that the self-service leasing model has a higher conversion rate than the traditional leasing agent model. Multiple companies offer prospects the option to tour units without a leasing agent. New AI promises to handle inbound inquiries without any human voice, and to answer and respond 99.5% of the time. AI for bookkeeping has already been developed. Chatbots that respond to service requests are already in use. With 3D visualization, searchers can tour a property from their desktop and search, compare, tour, apply and sing your lease before ever having to step foot in your new home.

How much would you or your investors save by reducing one FTE at each community? Could service actually improve in the process? Are you getting frustrated with high turnover and the need for persistent training in property operations? Let’s gather to discuss the impact of automation on the leasing agent’s role in the future, and discover the extent that automation is about to change multifamily operations.


David Seiler

Executive Vice President, Trinity Property Consultants

Jim Kjolhede

President, Satteron Enterprises

K. David Meit

CPM®, Principal, Oculus Realty LLC

10:30 am - 11:30 am
Concurrent Session

Placemaking: Activating Street and Neighborhood Spaces

Vibrant cityscapes with retail, entertainment and proximity to jobs are the best amenities that renters pay a huge premium to experience. And authentic experiences create the memories that drive emotional attachment to a place or property. But most suburban apartment complexes don’t feature urban benefits, and there isn’t sufficient density to induce change. This session is for everyone who wants to brainstorm how to bring a community or neighborhood to life, but on a budget.

Using examples from San Francisco’s sprawling garden-style apartment community called Parkmerced, presenters will show how the marketing team brings a 1950-era community to life, and changes expectations of renters who prioritize budget living over glamor or convenience. Mobile retail, events, community engagement and design considerations will help us close AIM 2019 with one more brainstorming session.


Ashley Olson

Marketing Manager, Brand Assets, Maximus Real Estate Partners

Heidi Anderson

Heidi Anderson, Community Program Manager, Maximus Real Estate Partners