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    Agenda

    Sunday, October 17, 2021

    12:00 pm - 8:00 pm
    Registration

    Hotel Lobby & Conference Center


    Registration Hours of Operation

    12:00 pm - 6:00 pm | Hotel Lobby

    6:30 pm - 8:00 pm | Conference Center

     

    2:00 pm - 5:00 pm
    Networking

    Lighthouse Courtyard


    Sunday Afternoon Arrival Informal Hospitality Groups

    Get a jump on reconnecting with some meetings before the rush.

    5:00 pm - 6:30 pm
    Networking

    Lighthouse Courtyard


    Opening Reception

    Join us to connect with old friends and make new ones.

    Monday, October 18, 2021

    8:00 am - 5:30 pm
    Registration

    Conference Center


    Registration Hours of Operation

    8:00 am - 5:30 pm | Conference Center

    8:30 am - 5:00 pm
    Pavilion & Lounge Hours of Operation


    Pavilion & Lounge Hours of Operation

    8:30 am - 5:00 pm 

    8:45 am - 9:30 am
    Concurrent Session

    Main Ballroom


    David Bell

    Chief Product and Marketing Officer, Business at RentPath

    Kim Boland

    Director of Digital Marketing at Morgan Properties

    Dave Hoffman

    Senior Sales Consultant - Home and Consumer Services at Google

    Sarah Gencarella

    Director of Marketing, Olympus Property

    Embracing High-Intent Prospects Throughout The Renter's Path

    Renters can discover available rental properties in more ways than ever, and the landscape is constantly changing.  Join RentPath and Google for a discussion of what is on the horizon and what it means for your marketing plan.

    Sponsored Presentation by RentPath

    9:30 am - 10:15 am
    Concurrent Session

    Main Ballroom


    Mark Ham

    VP of Business Development, LeaseLabs

    Michelle Moriello

    Director, Digital Marketing at WinnCompanies

    Sheri Killingsworth

    VP of Marketing & Communications at The Lincoln Property Company

    Joe Coleman

    COO at Decron Properties Corporation

    Fearless Factor:  Marketers Who Are Driving Innovation

    The past year has taught multifamily marketers that we are capable of pivoting our entire prospect experience to meet the expectations of a changing market. From the leasing experience and new technologies to operational demands, join our marketing experts with our panel of top-performing clients as we forge ahead with lessons learned to reveal, break down, and debunk today’s scariest marketing adoptions for leveling up your marketing strategies in 2022, including:

    • Big data and its power to Optimize Demand, Spend & Targeting
    • AI and its impact on operations and customer experience
    • Video as a key content asset for multifamily 
    • Virtual experiences from website to walk-in

    Sponsored Presentation by LeaseLabs/RealPage 

    10:15 am - 10:30 am
    Networking Break

    Break

    10:30 am - 11:15 am
    Concurrent Session

    Main Ballroom


    Esther Bonardi

    Vice President, Marketing, Yardi Systems

    Jamin Harkness

    Executive Vice President at The Management Group LLC

    Anna Shea

    Senior Director of Marketing at Laramar Group

    Sarah Wieman

    Senior Manager of Branding and Marketing at PRG Real Estate

    Reimagine Everything: Story, Strategy and Staffing

    Change may be hard, but change is good. It’s time to reimagine your business, from marketing to leasing, and everything in between. The session will explore your brand story, your strategy, and your staffing. You’ll meet experts in branding, digital marketing, and operations who will share their experiences in reinventing various aspects of their business. Walk away with proven examples and tons of inspiration to reimagine your future.

    Reimagine your story: Anna Shay

    Reimagine your strategy: Sarah Weiman

    Reimagine your staffing: Jamin Harkness

    Sponsored Presentation by RENTCafé 

    10:30 am - 11:30 am
    Concurrent Roundtable

    Driftwood Room


    Matt Knight

    Founder of PropTech Angel Group

    Richard Friedman

    Managing Director, Client Services, Greystar

    Dana Zeff

    Chief Disrupter at Unit Leader

    Nick Zamonis

    Chief Architect at Unit Leader

    Entrepreneurship and Personal Finance: PropTech Angel Group Roundtable at AIM

    Matt Knight, founder of Prop Tech Angel Group will lead a discussion of some of the interesting opportunities to invest in the early-stage development of innovative concepts in the industry. PTAG is a membership club for industry principals who share information about tech investment opportunities, as well as strategies for success for highly relevant startups across all property types. This session will not be recorded or available to non-attendees.

    11:15 am - 12:00 pm
    Concurrent Session

    Main Ballroom


    John Hinckley

    SVP of Living Suite at RealPage and former cofounder and CEO of Modern Message

    Kelley Shannon

    SVP of Marketing & Customer Engagement, Bozzuto

    Holly Granger

    VP of Marketing, Sares Regis

    Tammy Yeargan

    Marketing Director, Fogelman

    Mike Ivey

    VP of Product, RealPage

    Best Practices in Resident Experience Design

    Leading multifamily marketers are responding to today’s intense resident expectations by designing meaningful, personalized experiences that not only earn loyalty but also retain brand advocates who grow your portfolio. Join Modern Message founder and RealPage SVP John Hinckley and a panel of multifamily experts to explore best practices in resident experience design, including: 

    ·         Avoiding the trap of a fragmented experience that dilutes your brand. 

    ·         Capturing resident “signals” that help you customize your experience. 

    ·         Delivering authentic content that builds community and engagement. 

    ·         Using rewards to motivate resident actions valuable to your portfolio. 

    ·         The role of authentic social sharing in the resident experience. 

    Sponsored Presentation by Community Rewards

    12:00 pm - 1:00 pm
    Networking Lunch

    Lunch

    1:00 pm - 1:15 pm
    General Session

    Main Ballroom


    Steve Lefkovits

    Executive Producer, Joshua Tree Conference Group

    Dennis Cogbill

    Managing Director, Joshua Tree Conference Group

    Welcome to AIM!

    1:30 pm - 2:15 pm
    Concurrent Session

    Driftwood Room


    Barrett Tripp

    Executive Producer, Content Branded

    Storytelling Workshop Session 1

    Branded stories and content should not only grab but hold your attention. This three-day class will teach you the principles of how to create effective stories and content and give you the tools to do so on a consistent basis. If you’re working in-house or with an outside vendor, you’ll come away ready to make stories and content that leads to deeper engagement, bigger brand lift and an improved intent to purchase.

    Sign up here.

    Sponsored by Show My Property.

    1:15 pm - 2:00 pm
    Concurrent Session

    Main Ballroom


    Marcella Eppsteiner

    SVP of Marketing, Training and Revenue Management at Mission Rock Residential

    Girish Gehani

    Chief Operating Officer at Trilogy Real Estate Group

    Daryl Smith

    Chief Marketing Officer at KETTLER

    Mark Zikra

    Senior Vice President of Technology & Innovation at CA Ventures

    Ad Board Talks: Investing Time, Energy & Money in PropTech

    Four members of the AIM Advisory Board sit down for a candid conversation about innovation projects, prop tech investments, new marketing technologies, advances in AI and how they’re parceling out scarce time to be more effective.

    1:15 pm - 2:00 pm
    Concurrent Session

    Fountain Ballroom


    Ellen Thompson

    Co-founder of Respage

    Automated Lead Nurturing:  What Is It, & Why Is It Today's Must-Have Marketing Tool?

    New solutions make it possible to automate lead nurturing from the prospect’s first email, chat, text, or phone call inquiry all the way through the application. Learn how lead nurturing works, what pain points it addresses, and hear how some early adopters are able to measure a 10x return on their investments.

    Sponsored Presentation by Respage

    2:00 pm - 2:15 pm
    Networking Break

    Break

    2:15 pm - 2:45 pm
    Concurrent Session

    Lighthouse Courtyard


    Annette Valle

    Founder of Social Kapture

    Michelle Alicea

    Senior Director of Marketing and Public Relations at Kairoi Residential

    Eric Clark

    Vice President of Marketing at BMC Investments

    Social Media Data Mining

    TikTok, Yelp, Facebook, Google Maps, Instagram, Craigslist, ApartmentRatings and other sites are updated daily the information on competitive properties’ amenities, buying intent, pricing, demographics and customer service. Net Promoter Score (percentage of buyers whose likelihood to buy or recommend they rate 9 or 10 minus those rating the same propensity at 6 or below) captures some of the essence of social media but doesn’t provide deep insights into the details of what social media reveal, or how to activate those levers within different groups of customers. This session will seek to answer the question: how can we automate the capture and analysis of social media data into actionable business insights - both for property operations, and to find investment opportunities at weakly managed properties.

    2:15 pm - 3:00 pm
    Concurrent Session

    Main Ballroom


    Brandon Howard

    Founder at ResEssential

    Sydney Webber

    Customer Marketing Manager at Knock

    Alivia Fields

    Social Influencer & Photographer

    Is Influencer Marketing Relevant to Multifamily Rentals and Leasing?

    Is Influencer Marketing Relevant to Multifamily Rentals and Leasing?
    Authenticity, connectedness and personal experiences have always been the key to valuable referrals from existing customers. Social media influencers - communicators with their own audiences - may supercharge the ability to reach an audience of prospects at a personal, emotional level. Travel, food, arts and lodging have all embraced influencers to some degree to bypass advertising in favor of experiential sharing. This session will educate using real case studies from real properties.

    • Can a lease-up move in a local or regional influencer to juice awareness and leasing velocity?
    • Using stale units in trade for marketing assets - a good trade?
    • How to find an influencer near you?
    • Tracking the effectiveness of an influencer-led campaign

    2:15 pm - 3:00 pm
    Concurrent Session

    Driftwood Room


    Mark Zikra

    SVP of Technology & Innovation at CA Ventures

    Ian Davis

    Telecommunications & Technology Attorney at Davis Craig, PLLC

    Rush Blakely

    President and CEO at RealtyCom Partners

    The Bulk Managed Wi-Fi Evolution: Why Big Owners and Developers are Switching to Buying Internet in Bulk

    Much of today's multifamily innovation runs on the rails of the internet - IoT, mobile apps, smart locks, short-term rentals, robots and garden-variety automation. To be successful, both vendor and apartment community need access to Wi-Fi everywhere. Record numbers of developers and existing property owners are building or switching to bulk managed wifi as a result.

    As an added bonus, buying managed wifi and reselling it creates the potential for new ancillary income by reselling internet to residents. Our resident experts will share notes and lead a discussion about estimating ancillary revenue, specifying the right network for the intended use, the exciting options in bringing in smaller providers and answer questions and hypotheticals from the audience.

    3:00 pm - 3:15 pm
    Networking Break

    Networking and Meetings

    3:15 pm - 4:00 pm
    Concurrent Session

    Lighthouse Courtyard


    Kainoa Clark

    CMO at The Wasatch Group

    Robert Gasteiger

    VP of Marketing & Communications at Steadfast Living

    Lisa Trosien

    Multifamily Educator, Consultant and President, ApartmentExpert.com

    Outside In:  Marketing Secrets from Outside the Industry

    Join this stacked panel of marketing experts as they discuss the key learnings they gained from outside the multifamily industry that have had the greatest impact on their current roles. In this session, we will discuss biggest failures, craziest campaigns and the best big ideas that they've brought into multifamily rental housing. Let's hear some fresh perspectives that inspire us and make up for a long year of Zoom fatigue.

    3:15 pm - 4:00 pm
    Concurrent Session

    Main Ballroom


    Kari Warren

    COO at Kairoi Residential

    Rachel Mondelli

    SVP at Bridge Property Management

    Daryl Smith

    CMO at KETTLER

    Leadership Roundtable: Workplace Diversity and Inclusion in the Portfolio

    2020's spotlight on diversity in hiring and opportunity presents many smaller companies (virtually all real estate companies) with challenges such as finding new avenues for hiring, understanding the diverse cultures of existing associates, and assessing how cultural biases and preferences affect career and investment opportunities. As an industry of creative entrepreneurs, we'll bring together several leaders to share some of their learnings, tactics, resources and enhancements of the last 12 months. We hope to use this time not just to share solutions, but enhance the connections between executives who want support in advancing DEI initiatives inside their companies.

    3:15 pm - 4:00 pm
    Concurrent Session

    Fountain Ballroom


    Kristi Fickert

    VP of Enterprise Growth at Realync

    Merchandising Your Communities: Selling With Video Storytelling

    Leasing and Marketing teams can level up and use video to create more engaging experiences for a reimagined leasing experience. But there’s a problem --- video strategy isn’t evergreen. Everyone got familiar with video over the past 12 months, but now is the time to turn “temporary” tools into competitive differentiators. It’s a way to stay ahead of the competition and empower your leasing teams to become content creators - something that’s typically been controlled at the corporate level. 

    This session will help you unlock your video merchandising potential and turn your team into content producers, not just virtual tour guides. With real examples of smart video content, we’ll show you what can happen when you give your leasing team the autonomy to “be the brand” and ensure we’re collectively building upon the “tech-abilities” we sharpened over the last year.

    Sponsored Presentation by Realync 

    4:00 pm - 5:00 pm
    Networking Break


    Private Meetings and Networking Follow up

    5:30 pm
    Evening


    Free Evening and Hosted Sponsor Entertainment

    9:00 pm - 11:00 pm
    Evening Networking

    Grab a bottle of wine from Surf City Grocers and meet by the fire pit. Saddle up to the bar at the Watertable and order drinks for you and your clients. Or dust the sand off your sandals and head to Pete's for margaritas. These no-host options are a great way to keep networking.

    Tuesday, October 19, 2021

    7:30 am - 8:30 am
    Fitness Event

    Lighthouse Courtyard

    Kick start your day and get the kinks worked out with this energizing yoga session.

    Sponsored by Valet Living

    8:00 am - 6:00 pm
    Registration

    Conference Center

    Registration Hours of Operation

    8:00 am - 6:00 pm | Conference Center

    8:00 am - 9:00 am
    Networking Breakfast & Roundtables

    Please join your peers to discuss/debate various topics.

    8:00 am - 9:00 am
    Networking Breakfast & Roundtable

    Breakfast Table Pavilion


    Marcella Eppsteiner

    SVP of Marketing, Training, & Revenue Management at Mission Rock Residential,

    Heather Wallace

    Managing Director at Bozzuto

    Hiring in the New Economy

    Focusing on short term needs, this group will gather to exchange tips, hacks and sources for filling the employment pipeline and changing the attractiveness of working onsite, or in the corporate office.

    8:00 am - 9:00 am
    Networking Breakfast & Roundtable

    Breakfast Table Pavilion


    Adam Pittenger

    Founder & CEO at Moved

    Arthur Kosmider

    Senior Director of Marketing at LeFrak

    Automating the Post-Lease Experience

    Moving is exciting, but we all know just how stressful moving to a new home can be. And, while hiring a professional moving company can make the experience a lot easier, there are endless details to coordinate, questions to be answered and checklists to be completed. Moving is in need of a major makeover!  Find out how Moved. is changing the moving experience and the multifamily industry.

    8:30 am - 6:00 pm
    Pavilion & Lounge Hours of Operation

    Pavilion & Lounge Hours of Operation

    8:30 am - 6:00 pm

    9:15 am - 10:00 am
    Concurrent Session

    Driftwood Room


    Barrett Tripp

    Executive Producer, Content Branded

    Storytelling Workshop Session 2

    Branded stories and content should not only grab your attention, but also hold it. This three-day class will teach you how to consistently create effective stories and content. If you’re working in-house or with an outside vendor, you’ll come away ready to make stories and content that lead to deeper engagement, bigger brand lift and more customers who are ready to purchase.

    Sign up here.

    Sponsored by Show My Property.

    9:15 am - 10:00 am
    Concurrent Session

    Main Ballroom


    Laurel Zacher

    VP of Marketing & Talent Development at Security Properties Residential

    Kitty Callaghan

    VP of Marketing at Wasatch Property Management

    Brock MacLean

    EVP and CRO at LeaseHawk

    Autonomous Leasing in 2022

    How do you meet resident demands for around-the-clock leasing availability? This session will feature multiple apartment operators discussing their priorities in implementing around-the-clock leasing. Presenters will discuss the prospect experience, technology used, impacts to NOI and the reactions and responses of associates and investors.

    • What's been most impactful to leasing success?
    • Where is the data that shows the labor efficiencies?
    • Are prospects actually using automation for their own benefit?
    • What's still missing from the automation stack?

    9:15 am - 10:00 am
    Concurrent Session

    Fountain Ballroom


    Samantha Rodell

    Senior Market Growth Manager

    Resident Engagement Through Thoughtful Gifting with Loop & Tie

    Our platform modernizes the one-size-fits-all approach to gifting with programs that residents have the opportunity to respond to. Sending gift choice averages a 70% participation rate and 70-80% of these residents will write a custom thank you note, helping property teams build relationships and open a new channel for communication. 

    Learn how property teams are connecting with residents through thoughtful gifts. Samantha has a property management background and can help guide and educate property teams on best use cases & practices. How to stay in front of issues that come up on site & implement consistent programs around renewal appreciation & new move-in welcome gifts. Our technology helps properties easily scale personalized gifting and build resident feedback loops within minutes. The process to build new communication with your residents while making an easier process for on-site teams.

    Sponsored Presentation by Loop & Tie 

     

    10:00 am - 10:15 am
    Networking Break

    Break

    10:15 am - 11:15 am
    General Session

    Main Ballroom


    Rachel DeAlto

    Relationship Expert, Media Personality, Speaker & Author

    Keynote - Rachel DeAlto is your real-life guide to getting the best out of yourself, your relationships, your teams, and your one freaking amazing life.

    Learn real, actionable ways to improve your communication skills, reduce social anxiety, and create the lasting and meaningful relationships you need—and deserve. In a world where we can turn our network into a newsfeed, our friends into emojis, and our devices into drugs, it’s no wonder we’re experiencing some of the highest cases of anxiety, depression, and isolation on record. Why? Because plugging in and logging on isn’t the kind of connection our human brains are craving—and we’re quickly forgetting how to do it IRL.
     
    We need people. In this fun and interactive keynote, Rachel DeAlto helps you harness the potential energy that comes with each connection— and step into your own social superpower.

    11:15 am - 11:30 am
    Networking Break

    Break

    11:30 am -12:15 pm
    Concurrent Session

    Main Ballroom


    Justina Omokhua

    CMO at Latch

    Sheri Killingsworth

    VP, Marketing & Communications at Lincoln Property Company

    Seven Executive Marketing Lessons from Seven Great Brands

    The current wave of technology innovation has brought exciting new people and energy to the apartment industry. One of our new marketing innovation leaders is Justina Omokhua, Chief Marketing Officer at Latch. Justina has held marketing and strategy leadership roles at Apple, Pepsi, Verizon, Nokia and two of the most prominent advertising and experience agencies - Endeavor and EP+Co.  Justina is an expert on content and lifestyle marketing and meeting customers where they are. “Marketing is more than logos and beautiful imagery, it’s about establishing a meaningful relationship with our customers that is reinforced at every touchpoint,” We'll have an opportunity to listen and learn to the some of the most important professional and personal lessons that she's learned while bringing to life great products and people.

    11:30 am - 12:15 pm
    Concurrent Sessions

    Lighthouse Courtyard


    Jaime Conde

    VP of Sales at Anyone Home

    Justin Choi

    Director of Marketing at Sequoia

    Eric Clark

    VP of Marketing at BMC Investments

    Marketing Analyst Roundtable - The Impact of POEM On Your Organization

    Every year or so, the industry looks to marketing analysts to break down their spending among different channels and triumphantly claims a new level of marketing efficiency among paid, owned, and earned media. It seems like this formulation hides spending on CRM, retention/gamification, email/text and other automation platforms as their own sources of behavior. Let’s go meta in 2021 and try to develop a new level of deeper understanding of how time and money are spent in the customer experience, and the shifting roles of media, advertising, and content marketing. Fingers cross, the key takeaways should be things like:

    • Broadening CPL marketing to include costs for systems and staff to operate them.
    • Whether investments in POEM change using automation.
    • How to value the impact of new technologies that haven’t yet been adopted by your company.

    12:00 pm - 1:15pm
    In-N-Out Burger Lunch

    Lunch

    1:00 pm - 2:00 pm
    Concurrent Sessions

    Main Ballroom


    Tina Mortera

    CMO/SVP of Marketing & Communications at Progress Residential

    Patrick Dodson

    VP, Head of Marketing at Apartments.com, CoStar Group

    Courtney Patterson

    Senior Director of Marketing at Northwood Ravin

    Celebrity Marketing: Leveraging Technology for Celebrity Endorsements

    What do celebrities have to do with marketing real estate?

    App makers aligned with talent agencies have made it possible for you to commission and license affordable yet highly popular national and local celebrities to create fun personal and marketing video messages. Learn how to source, script, license and distribute your own personality marketing. Attendees will see examples, brainstorm, and think deeply about the power of fame as an attention holder in the context of real estate marketing.

    And of course, the famous Brad Bellflower consumer marketing campaign featuring Jeff Goldblum has been a hit with consumers and management companies alike. We'll learn from Apartments.com how they built a strategy around a celebrity. Even Alexa knows that Jeff Goldblum = Brad Bellflower = Apartments.com. Brad is in many channels - Twitter, Instagram, television. What can we learn about weaving a persona, humor, and consistency into building a brand and driving awareness?

    2:00 pm - 2:15 pm
    Networking Break

    Break

    2:15 pm - 3:00 pm
    Concurrent Session

    Main Ballroom


    Susan Vickery

    Principal at Caryatid Consulting

    Kari Warren

    Chief Operating Officer at Kairoi

    Laurel Zacher

    Vice President, Marketing and Talent Development at Security Properties

    Manuela Seve

    Co-Founder & CEO of Alpha'a

    Community Art as an Amenity and Differentiator 

    High end properties have used statues and public art as differentiators for some time. And in cities that require public art in new developments, owners have some to value the drawing power of art events and the free press and traffic generated by rotating exhibitions. We’ll ask consultants to talk about the nuts and bolts of sourcing and managing art, and even the ancillary income opportunities that art startups are creating for property owners.

    • Art ideas - murals, statuary, wall art, projected
    • Sourcing and ongoing curation
    • E-commerce possibilities
    • Resident art as a community activity
    • Publicly accessible art as a public value and attractor

    2:15 pm - 3:00 pm
    Concurrent Session

    Lighthouse Courtyard


    Jon Slemp

    Co-Founder of Rhove

    Greg Lozinak

    COO at Hamilton Point Investments

    Personal Finance: Cryptocurrency Workshop

    If you’re like us, you missed the run up in the value of Bitcoin, and you don’t have any stores in your neighborhood that accept Ethereum as payment for new sneakers. Still, we know that we have a lot to learn about the basics of crypto, wallets, tokens and NFTs. We’re hoping to have a great basic lecture in these concepts, followed by a hands-on session to set up crypto wallets and better understand how a transaction happens in this space (and why the Bitcoin blockchain has such high transaction fees.) You won’t leave thinking you need to take rent in Bitcoin, but that’s not what this is about. We need to better understand the crypto claims before we keep ignoring them and bet that you do too. Let’s take an hour to learn.

    3:00 pm - 3:15 pm
    Networking Break

    Break

    3:15 pm - 4:00 pm
    Concurrent Session

    Main Ballroom


    Joseph Batdorf

    President at J Turner Research

    Chelsea Kneeland

    Director of Research & Development at J Turner Research

    Marketing Matters - How Good Behavior is Rewarded in the Market

    Have you ever wondered how positive public sentiment could drive revenue? What is the ROI of having a good online reputation? Get the latest trends and facts on the ever-changing landscape of reviews and reputation and learn what the data says about correlations between online reputation, revenue, and overall asset performance.

    Join us for an engaging conversation investigating the first data that ties marketing, training, and customer service-focused initiatives directly to revenue. 

    3:15 pm - 4:00 pm
    Concurrent Session

    Fountain Ballroom


    Eric Krauss

    Director of Sales & Partnerships at Rhino

    Modernization of the Leasing Process - What Renters Expect Post-Covid

    Covid accelerated the multifamily industry’s investment in mobile-friendly processes, contactless conveniences, and digital amenities, but what does an owner really need to do to maximize and measure the return on these experiences and what have renters come to expect? You’ve undoubtedly spent money and resources on keeping up with the latest trends.

    Sponsored presentation by Rhino 

    4:00 pm - 5:30 pm
    Networking Reception

    Grand Ballroom Foyer & Huntington Ballroom

    Reception

    Wednesday, October 20, 2021

    8:00 am - 12:00 pm
    Registration

    Conference Center

    Registration Hours of Operation

    8:00 am - 12:00 pm | Conference Center

    8:00 am - 9:00 am
    Networking Breakfast & Roundtables

    Please join your peers to discuss various topics.

    8:00 am - 9:00 am
    Networking Breakfast & Roundtable

    Breakfast Table Pavilion


    Kitty Callaghan

    VP of Marketing at Wasatch Property Management

    Zach Jennings

    CEO at Chargie

    Chris Vargas

    SVP of Sales & Marketing at Chargie

    EV Charging Stations: From Amenity to Must-Have

    The demand for electric vehicles is booming. For good reason. Zero emissions, lower maintenance costs and longer driving ranges are fueling the switch. With over 80% of all electric vehicle charging taking place at home, there is increasing need for multifamily residents to have charging stations available to them where they live. Chargie provides property owners/managers with a turnkey solution for all their smart EV charging needs. Join us for a lively discussion on the future of EVs and cracking the code of reliability and accessibility for EV charging in multifamily communities.

    8:00 am - 9:00 am
    Networking Breakfast & Roundtable

    Breakfast Table Pavilion


    Courtney Smith

    Director of Marketing at Barrett and Stokely Management

    Matt Ruedlinger

    President at Triple R Marketing

    Podcasts and Podcasting - Leveraging the New Medium for Investors and Managers

    Podcasting channels reach deeply into very targeted audiences, and provide a new form of connection between experts, explorers and users. If you could reach 1,500 very valuable people every week, what would you say? How would you reach them? Could you effectively partner with someone who already had an audience? Our Apartments on the Go producers will lead a discussion based on their experience and encourage the attendees to share around a variety of multifamily themes:

    - podcasts for investors and owners
    - finance-related shows
    - property management focused podcasts
    - podcasts by renters about renting

    Leave learning how to be a valuable contributing guest, a paying advertiser or a podcast host or producer.

    8:30 am - 12:00 pm
    Pavilion & Lounge Hours of Operation

    Pavilion & Lounge Hours of Operation

    8:30 am - 12:00 pm

    9:15 am - 10:00 am
    Concurrent Session

    Driftwood


    Barrett Tripp

    Executive Producer, Content Branded

    Storytelling Workshop Session 3

    Branded stories and content should not only grab your attention, but also hold it. This three-day class will teach you how to consistently create effective stories and content. If you’re working in-house or with an outside vendor, you’ll come away ready to make stories and content that lead to deeper engagement, bigger brand lift and more customers who are ready to purchase.

    Sign up here.

    Sponsored by Show My Property.

    9:15 am - 10:00 am
    Concurrent Session

    Main Ballroom


    Peter Jakel

    VP of Strategy at LinnellTaylor Marketing

    The End of the Eviction Moratorium: PR and Reputation Considerations

    What happens to the reputation of apartment communities online when the eviction moratorium ends? How will companies, regions and portfolios manage perceptions of renting? How will you respond when reporters call you to comment on eviction complaints? What's your strategy for property associates responding to or posting about evictions on social media? Crisis response expert Peter Jakel will lead a presentation on planning for a potential "negativity shock" and how to minimize the shock to the system.

    10:00 am - 10:15 am
    Networking Break

    Break

    10:15 am - 11:00 am
    General Session

    Main Ballroom


    Judy Bellack

    Industry Principal at Michelson Found Animals Foundation

    Jamin Harkness

    EVP & Partner at The Management Group

    Melanie Flaherty

    SVP of Marketing at Carmel Partners

    John Bradford

    CEO & Founder of Petscreening.com

    Pets: Love, Marketing and Lifetime Value

    We love claiming to be pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet obsessed marketplace. But are we as pet-friendly as we could be? Are we leaving money on the table by putting too many qualifications on pets? We’re not talking about allowing exotic animals.

    But what if we removed breed restrictions (the data shows no correlation between breed and incidents on-site) or eliminated size limitations (again the data shows no correlation between the size of pet and damage to apartment homes)? Even some of the largest insurance providers agree that these restrictions are unnecessary. Removing these restrictions just might increase demand for multifamily housing that is currently being served by mom-and-pop single-family rentals, despite there being little risk.

    This panel of industry experts will show how simple changes to pet restrictions can significantly boost demand for your communities, increase the lifetime value of residents who don’t want to move because they have a happy home for their pet, and still mitigate the risk of pet-related incidents with new technology.

    10:15 am - 11:00 am
    Concurrent Session

    Driftwood


    Heather Wallace

    Managing Director, Bozzuto

    Brad Schell

    Senior Business Intelligence Architect at Real Estate Business Analytics

    Jeff England

    Regional Director at Brookfield Properties

    Reimagining Budgeting Using Business Intelligence

    Budgeting may be the dark underbelly of multifamily, the onerous, life-sucking task that everyone hates for its tedious, non-scientific nature. In addition to sharing pain points, this roundtable will hear from leaders in the new world of budgeting. Imagine making budgets in a few hours, rather than days. Imagine transparency next year into the assumptions that were used this year. Imagine the end of budget camp. Hopefully the most time-saving session of AIM 2021.