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Agenda

Sunday, August 30, 2020

5:00 pm - 6:30 pm
Opening Night Reception

Opening Reception

Join us to connect with old friends and make new ones.


Monday, August 31, 2020

9:00 am - 10:00 am
Concurrent Session

Sponsored Presentation by LeaseLabs RealPage -

Session Summary Coming Soon!

 


Brock MacLean

SVP Business Development LeaseLabs, RealPage

Steven Ozbun

SVP LeaseLabs, RealPage

9:00 am - 10:00 am
Concurrent Session

Navigating the Evolving Social Media Landscape Sponsored Presentation by RentPath

Session Summary Coming Soon!


Arlene Mayfield

10:00 am - 10:30 am
Networking Break

Break

10:30 am - 11:30 am
Concurrent Session

Sponsored Presentation by RENTCafé 

Session summary coming soon!


Esther Bonardi

Vice President, Marketing, Yardi Systems

10:30 am - 11:30 am
Concurrent Session

Sponsored Presentation by Modern Message

Session Summary Coming Soon!


Mike Ivey

Cofounder & COO, Modern Message

John Hinckley

Cofounder & CEO, Modern Message

11:30 am - 1:00 pm
Networking Lunch

Lunch

1:00 pm - 1:15 pm
General Session

Welcome to AIM!


Steve Lefkovits

Executive Producer, Joshua Tree Conference Group

1:15 pm - 2:15 pm
General Session

Keynote Entrepreneurship Interview: ​ Lori Torres, CEO, Parcel Pending

One of the multifamily industry's great entrepreneurial role models is Lori Torres, CEO of Parcel Pending. Lori left a plum position as the head of multifamily operations for The Irvine Company to create a company that solves a huge problem in multifamily. After six years of bootstrapping, she sold Parcel Pending for $100 million to a European industrial conglomerate. In this wide-ranging and engaging interview, Lori will discuss the good days and the bad days she experienced while launching her company, what Parcel Pending got wrong and right during its beginning, the right kinds of partners and the leadership lessons she's still learning and sharing with others.


Lori Torres

CEO of Parcel Pending

Steve Lefkovits

Executive Producer, Joshua Tree Conference Group

2:15 pm - 2:45 pm
Networking Break

Break

2:45 pm - 3:45 pm
Concurrent Session

Celebrity Marketing: Leveraging Technology for Celebrity Endorsements

The web strikes again! App makers and talent agencies have made it possible for you to commission and license C-list celebrities to create fun and personal marketing videos. This session will outline how to source, script, license and distribute your own celebrity-driven marketing. Attendees will see examples of and learn about the power of fame in real estate marketing.


Coming Soon

2:45 pm - 3:45 pm
Concurrent Session

Storytelling Workshop Session 1

Branded stories and content should not only grab your attention - but they should also hold it. This three-day class will teach you how to consistently create effective stories and content. If you’re working in-house or with a supplier partner, you’ll leave ready to make stories and content that lead to deeper engagement, bigger brand lift and more customers who are ready to purchase.


Barrett Tripp

Executive Producer, Content Branded

2:45 pm - 3:45 pm
Concurrent Session

Global Brands Partnering with Multifamily Portfolios

Branding as practiced by hotels and other consumer businesses is almost unknown in multifamily. From a consumer perspective, there really isn’t anationwide operational multifamily brand that is synonymous with owning and managing multifamily housing.

This anonymity creates interesting opportunities to bring global brands into our business and create excitement among renters when they see familiar logos in their living environment. Amazon has emerged with package lockers. Google has developed IoT devices and broadband service. Airbnb has branded entire multifamily properties that partner to accept short-term rentals. In this session, we’ll brainstorm how to use the density and concentration of multifamily to profitably engage with big brands to create great living experiences. We’ll talk with the intermediaries in advertising that can make it happen as well as look at some innovative partnerships that have brought international giants into our industry.


3:45 pm - 4:00 pm
Fast Break

Break

4:00 pm - 4:45 pm
Concurrent Session

Research Presentation

Session Description Coming Soon!


Joseph Batdorf

President, J. Turner Research

4:00 pm - 4:45 pm
Concurrent Session

Marketing and Experience Startup Showcase

Join a quick showcase of some of the newest startups in our space. We’ll ask selected companies to introduce themselves and their work in five-minute blurbs. Each company will be asked to share information including:

  - Their value proposition
  - Key customers
  - Case study or pilot results
  - Contact information

 


Coming Soon

4:45 pm - 5:30 pm
General Session

The Next Wave of VC Investment - Deal Review

Multifamily startups have nine-figure valuations and exist in a number of different areas. These include software-as-a-service, package management, marketing services, revenue and data management, utility management and rental listing services.

We will ask our experts to predict the areas of greatest need and those with the greatest investment opportunity. They will assess the latest trends and buzzwords and explain where they're looking to invest in 2020 and beyond. Each presenter will be asked to discuss a recent investment in the multifamily space and how that affects their investment outlook going forward. Innovations such as smart-home solutions, access control, listing services, rental-payment platforms, asset-management platforms, short-term-rental platforms, 5G and wireless charging all will be under discussion.

 


Coming Soon

9:00 - 11:00 pm
Evening Networking

Grab a bottle of wine from Surf City Grocers and meet by the fire pit. Saddle up to the bar at the Watertable and order drinks for you and your clients. Or dust the sand off your sandals and head to Pete's for margaritas. These no-host options are a great way to keep networking.

Tuesday, September 1, 2020

7:30 am - 8:30 am
Fitness Event

Kick start your day and get the kinks worked out with this energizing yoga session.

8:00 am - 9:15 am
Networking Breakfast & Roundtables

Please join your peers to discuss these topics:

  • Social Media - Supplementing Your funnel
  • Technology Investment Outlook 2020 - Integration Challenges
  • Conflicting Apps for Resident Experience
  • In-House v Out-Source? What Makes the Cut?
  • Centralization of Sales/Renewal activities
  • Customer Experience
  • Smart Homes
  • Smart Access - Enabling Other Services
  • AR/VR
  • Identity Fraud in Applications
  • Maintenance/Service Tech
  • How to Resource? Measure the ROI?
  • Adopt a New Technology to Keep Your Job
  • Craigslist
  •  

9:15 am - 10:15 am
Concurrent Session

Pets: Love, Marketing and Lifetime Value

We love to claim we’re pet-friendly. We love it because we know the marketing power of promoting pet-friendliness in today’s pet-obsessed marketplace. But are we as pet-friendly as we could be? Are we leaving money on the table by putting too many qualifications on pets?

 We’re not talking about allowing exotic animals.

But what if we removed breed restrictions (the data shows no correlation between breed and incidents onsite) or eliminated size limitations (again, the data shows no correlation between pet size and damage to apartment homes)? Even some of the largest insurance providers agree that these restrictions are unnecessary. Removing these restrictions just might attract residents who are currently being served by mom-and-pop single-family rentals.

This panel of industry experts will show how simple changes to pet restrictions can significantly boost demand for your communities and create communities of residents who don’t want to move because they have a happy home for their pet. Panelists also will detail how new technology can mitigate the risk of pet-related incidents.


Melanie Flaherty

Vice President of Marketing, Carmel

9:15 am - 10:15 am
Concurrent Session

New Developments: Lifestyle and Amenity Trends

New property developments bring together the best of design, marketing, lifestyle amenities and technology. This session will bring together cutting-edge independent developers to share how they are meeting the needs and wants of today's residents, and how they are advancing the value proposition of apartment living. Presenters will discuss amenities, technology, value positioning, demographics and their sense of the marketplace for highly curated apartment communities.


Coming Soon

10:15 am - 10:45 am
Networking Break

Break

10:45 am - 12:00 pm
General Session - Innovation: Terry Jones

General Session - Sophia on How will AI Will Shape Our Future

The future is here and her name is Sophia, the world’s very first humanoid celebrity. The toast of “The Tonight Show with Jimmy Fallon, Sophia has graced the cover of Elle magazine, appeared on Chinese television, spoken before the United Nations General Assembly and been named the first non-human citizen of Saudi Arabia. Wowing awestruck audiences with her superhuman intelligence and advanced ability to read faces, empathize, understand the nuances of language and communicate with thousands of facial expressions, Sophia has discussed subjects ranging from “Will robots take over the world?” to how artificial intelligence could end hunger in developing nations. Sophia interacts with humans in a profoundly personal way, previewing a fast-approaching future where friendly, caring humanoids help us solve our most challenging problems to create a better world.


Sophia

Advanced Humanoid, Hanson Robotics

12:00 pm - 1:15pm
In-N-Out Burger Lunch

Lunch

1:30 pm - 2:30 pm
Concurrent Sessions

CRM Playbook to Maximize Conversions

Multifamily operators today are looking in the wrong place for the wrong data to measure the performance of their sales teams. The trailing indicators in a PMS only tell us how our teams performed last week. These metrics aren’t actionable. Operators need to create a playbook by identifying their goals and reverse engineering action items for sales teams to meet these goals. The perfect playbook focuses on data found in a CRM that tells operators how well associates are managing leads. This session will break down this concept and discuss how operators can execute these ideas today.


Gina Bectold-Yoo

VP of Marketing, MAXX Properties

Justin Choi

Director of Marketing, Sequoia Equities

1:30 pm - 2:30 pm
Concurrent Session

100 Communities in 100 Days

An industry executive visited 100 communities in 100 days to see the leasing process first hand. What she learned would be disturbing to any marketing, operations or technology executive. The technology that owners and operators have spent millions of dollars on implementing simply wasn’t being used.

Onsite teams chose paper guest cards, sticky notes, paper notebooks and more old-school tools to manage the leasing tour from beginning to end. It’s hard to say whether any of that critical data from prospects was ever entered into the lead-management system, highly reducing the likelihood of follow up or future marketing opportunities.

This executive will share her findings, technology by technology, and talk with several apartment executives live on stage to dissect the challenges and create solutions to encourage more technology usage. Executives will share what types of technology they have in place to ensure data capture, the importance of prospect engagement to capturing data and what techniques they’re using to incentivize data capture on site.


Coming Soon

1:30 pm - 2:30 pm
Concurrent Session

Storytelling Workshop Session 2

Branded stories and content should not only grab your attention, but also hold it. This three-day class will teach you how to consistently create effective stories and content. If you’re working in-house or with an outside vendor, you’ll come away ready to make stories and content that lead to deeper engagement, bigger brand lift and more customers who are ready to purchase.


Barrett Tripp

Executive Producer, Content Branded

2:30 pm - 2:45 pm
Networking Break

Break

2:45 pm - 3:45 pm
Concurrent Session

Marketing, Privacy and the CCPA

Privacy is more important to consumers and regulators than ever. Ten states have proposed their own privacy bills. As a marketer who knows consumers care about privacy, you need to ensure that your marketing respects these new rights. In this session, the panelists will discuss those rights, how they affect your marketing strategies and how you as a marketer can prepare for this changing landscape.

 


Coming Soon

2:45 pm - 3:45 pm
Concurrent Session

Are You Nurturing? Learn from the Customer Journeys You Enjoy

One of the best ways to stay top-of-mind and influence decision-making is by having an ongoing conversation with your customers. When done right, email marketing accomplishes that for you. In this session, you will learn how impactful email marketing can be and how to nurture your leads into signing a lease.


Coming Soon

2:45 pm - 3:45 pm
Concurrent Session

AI, Chatbots and Residents: The New Apartment Communications

Artificial Intelligence and chatbots are becoming more and more human-like, further encroaching on the lead-nurturing efforts once performed by leasing associates. But today’s renter just wants apartment information as quickly as possible, and they don’t care if it comes from a chatbot or a person. Balancing the need for quick information with providing a warm and human experience to someone looking for their next home is an art form.

A recent multifamily survey measuring renter’s feelings toward AI and chatbots found that 36 percent of prospects don’t care about human traits as long as they get useful information. Meanwhile, 30 percent of respondents reported that they don’t believe they would know if they were interacting with a chatbot.

This session will discuss how technology can bridge the divide and create a high-tech and high-touch experience for apartment renters.  It also will take a quick look at AI and chatbots made just for multifamily by:

  • 30 Lines
  • Betterbot
  • Entrata
  • Knock
  • Lisa
  • MeetElise
  • Respage

Kaitlin Hubert

Mill Creek Residential Trust

Katie Nelson

Director of Marketing, CAPREIT

3:45 pm - 4:15 pm
Networking Break

Break

4:15 pm - 5:15 pm
Concurrent Session

AIM 2020 Video Awards

Please join us for the annual AIM Video Awards to see some of the greatest videos in multifamily.

 


Pete Regules

Director of Multifamily Products and Services, CORT

4:15 pm - 5:15 pm
Concurrent Session

Emerging Trends in Payments and FinTech for Multifamily

Session Description Coming Soon.


Coming Soon

5:15 pm - 6:15pm
Networking Reception

Reception

Wednesday, September 2, 2020

8:00 am - 9:15 am
Networking Breakfast & Roundtables

Please join your peers to discuss these topics:

  • Social Media - Supplementing Your Funnel
  • Technology Investment Outlook 2021 - Integration Challenges
  • Conflicting Apps for Resident Experience
  • In-House v Out-Source? What Makes the Cut?
  • Centralization of Sales/Renewal activities
  • Customer Experience
  • Smart Homes
  • Smart Access - Enabling Other Services
  • AR/VR
  • Identity Fraud in Applications
  • Maintenance/Service Tech
  • How to Resource? Measure the ROI?
  • Adopt a New Technology to Keep Your Job
  • Craigslist

9:15 am - 10:15 am
Concurrent Session

Package Logistics: Optimizing Marketing Touches

Gone are the days of the same UPS, USPS or FedEx delivery driver visiting your property every day. With the explosion of e-commerce, the proliferation of companies that deliver goods and the inefficiencies of the purchase-to-delivery chain, you could see a seriously high volume of carriers. Many of them will be untrained and visting your community at any time of the day or night. In this session, logistic experts will share examples of how to improve logistics to optimize marketing touches.

 


Coming Soon

9:15 am - 10:15 am
Concurrent Session

Storytelling Workshop Session 3

Branded stories and content should not only grab your attention, but alsohold it. This three-day class will teach you how to consistently create effective stories and content. If you’re working in-house or with an outside vendor, you’ll come away ready to make stories and content that lead to deeper engagement, bigger brand lift and more customers who are ready to purchase.


Coming Soon

9:15 am - 10:15 am
Concurrent Session

Demographics and Asset Performance: Practical Data Mining

Property-level business intelligence can seem cold, and demographics might seem abstract. But when combined, the backstory of the people trends around a community can help provide incredible richness to asset performance metrics. We’ve asked a visual demographics firm to work with a property performance specialist to find new ways to understand and illustrate a property’s performance and the trends among its renters. This session will use real properties as the backdrop, and presenters will look at the value of the combined data for understanding future rent potential, the buy/hold decision and whether a property is being managed to its full potential.

 


Coming Soon

10:15 am - 10:30 am
Networking Break

Break

10:30 am - 11:30 am
General Session

Secrets of Atlanta

Atlanta is a hotbed of apartment living and multifamily innovation. With robust demand, exotic developments and a full spectrum of demographics, the metro area truly is one of the most exciting apartment markets in the nation. . This session will feature the insight and perspective of three veterans of the Atlanta multifamily market. RADCO COO Mike Brewer will interview Dana Pate of RangeWater Real Estate and Tim Hermeling of Cortland about marketing, customer experience and innovation in Atlanta as well as what the area’s apartment residents really want.


Coming Soon