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    May 4 - 7, 2025


    Hyatt Regency Huntington Beach Resort & Spa 

    21500 Pacific Coast Highway

    Huntington Beach, CA 92648 



    Customer Experience. Marketing. AI. Trends. Operational Excellence. Technology. Innovation. People. Ethics. Case Studies.

    These are the pillars of the 2024 AIM Conference®.

    The Apartment Innovation and Marketing Conference® is dedicated to improving the experience of all stakeholders in the rental apartment ecosystem. From a prospect’s first inquiry, to the deployment of new technology and beyond. AIM focuses its attendees on opportunities to do their work better, and to create more value in making apartment living the best value option for people who choose to rent.

    Technology evolves, but so do operational philosophies and access to capital. Innovative companies and concepts have emerged that are co-equal partners in activating green living, mobile-first lifestyles and pet-friendly communities. AIM attendees foster emerging forms of financial flexibility for renters and are working on structural enhancements to apartment operations that are cost-efficient and lower expenses. AIM attendees are driving the next wave of professionalization and renter value for the entire industry.

    Back in 2005 when we started, marketers were the first to grasp the potential of internet technologies to upgrade customer attraction, pricing and targeted marketing. Today, their data-driven insights reverberate throughout operations - resulting in our AIM for Operators track of sessions focused on helping operational leaders break through and outperform using today’s tools.

    AIM is also a community. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendor partners. We hope to see you in May!

    Dennis Cogbill, Managing Director

    Steve Lefkovits, Executive Producer


    AIM provides the year’s best opportunity to meet with and reach decision makers who buy and recommend marketing, leasing, software systems and resident-facing technology. AIM is a sales opportunity for companies that sell to this powerful multifamily customer segment. AIM is not positioned as a “branding” or “presence” event - it’s a serious gathering for people who need to make business decisions.



    The conference is sponsored by leading industry suppliers. They typically specialize in marketing, software, online services, research, mobile technologies and a variety of other offerings. No other industry conference provides attendees a better opportunity to meet, network and learn from expert service providers who power the resident experience on behalf of property owners and managers.






    We are back in beautiful Huntington Beach for AIM 2024.


    Hyatt Regency Huntington Beach Resort & Spa
    21500 Pacific Coast Highway
    Huntington Beach, CA 92648


    Book Room Now


    Other options:

    The Waterfront Beach Resort, a Hilton Hotel
    21100 Pacific Coast Hwy, Huntington Beach, CA 92648

    (714) 845-8000


    Paséa Hotel & Spa
    21080 CA-1, Huntington Beach, CA 92648

    (855) 622-2472


    Please note: AIM is not utilizing the services of a housing service company for booking reservations for AIM. If you get a call or email from anyone stating they are a housing vendor or the Hyatt Regency Huntington Beach and booking rooms for AIM...it is not true.





    Dennis Cogbill, Managing Director, Joshua Tree Conference Group





    Steve Lefkovits, Executive Producer, Joshua Tree Conference Group