Naveed is a Senior Advisor at Southern California Edison, focused on Business Development & Partnerships for eMobility (or Transportation Electrification). He provides strategic oversight and planning for EV charging installation education & outreach, particularly focused on multifamily new construction. Naveed has 5 years of experience working with clients in the energy space and another 5 years executing marketing for clients such as Procter & Gamble and Johnson & Johnson. He received a bachelor’s degree in Economics and Political Science from Case Western Reserve University and his MBA from the Georgia Institute of Technology.
Michelle Alicea is the Sr. Director of Marketing & Public Relations. With over 15 years of experience in multifamily, she has led the marketing efforts for stabilized and lease-up assets throughout California, Nevada, Washington, Oregon, Texas and Colorado. Over the years she has fine-tuned her approach to marketing by blending critical thinking and analytics with a keen creative sensibility. Michelle is an early adopter of technology and leverages the latest tactics to achieve results and regularly consults with key industry partners developing new solutions for the industry.
Michelle holds a Bachelor of Arts in Cinema-Television from The University of Southern California, as well as a Certificate in Marketing with a concentration in Social Media and Web Analytics from UCLA.
Sparkle Allen, Senior Vice President of Marketing & Brand Experience at FirstKey Homes is an experienced marketer with 23 years in the real estate industry. She loves working at the intersection of technology and curiosity – unearthing new insights to enable smart and disruptive decisions. She oversees all aspects of FirstKey Homes’ marketing, experience design and brand communications while driving their mission to help people find a place to call home.
She sits on multiple boards including the Zillow Rental Advisory and National Coalition for Racial Justice & Equity Board.
Brooke joined The Management Group in 2017 working on site as a Marketing Specialist at District at Duluth then in 2019 as the Marketing and Training Manager before being promoted in the 2022 to the Director of Marketing and Leadership Development. She is responsible for oversight of all marketing operations and development of all team members. Prior to joining The Management Group, she worked for Greystar. During her time with Greystar she was a leasing professional at The Flats at Ponce City Market and Station R.
She has a Bachelor of Business Administration Degree in Marketing Management and Supply Chain Management from the University of Memphis. She was a member of the Nationally Ranked Dance Team and was a Phi Mu Fraternity member. After college she was a member of the Atlanta Falcons Cheerleaders for two seasons.
Catriona Orosco joined Yardi in 2008 to work with the then-nascent RentCafe product. Her initial focus was on search engine marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising. She is the director of the REACH by RentCafe digital marketing agency and has played a prominent role in developing SEO and SEM services for RentCafe clients, along with our Marketing IQ analytics platform. She works closely with the development team to ensure that the RentCafe platform adheres to SEO standards recommended by Google and other search engines, as well as giving clients the tools they need to both customize and optimize their websites for online success.
Not one to settle for the status quo, Holli is a strategic marketing executive who loves to innovate by translating data into strategy for the multifamily housing industry.
This data-driven approach works best when balanced with creativity, and Holli enjoys the opportunity to be analytical while also channeling her creative side.
She's obsessed with discovering new social trends, ideas, and hidden opportunities—She firmly believes that’s the key to innovation in property marketing, operations, and management.
Christie Bennett oversees the multifamily business line functions of Property Marketing, Technology Solutions, Leasing & Revenue Management, Asset Protection and Ancillary Centralization. In her career Christie was selected to start the in-house Revenue Management department and led for seven years, growing to over 70,000 apartment homes. She also led the student housing division with over 17,000 beds. Her specialty in operations has been for all stages of an asset life cycle from lease up, stabilization, renovation to repositioning. Prior to Cushman & Wakefield, she gained operational experience at Pinnacle, LMC, A Lennar Company, Alliance and Greystar.
Christie holds a Bachelor of Science in Finance and Multinational Business from Florida State University and a Masters in Real Estate Analysis from University of North Texas.
Mike has built and led three successful technology businesses focused on using data to personalize and improve end-user experiences.
Most recently, he was the co-founder and CEO of Everwise, a technology company focused on creating high value, personalized learning experiences for employees of clients such as Salesforce, Genentech, Twitter, Best Buy and AmEx. He led all aspects of the business with an emphasis on sales, marketing, product vision and fundraising ($26M of venture capital with Series B led by Sequoia Capital).
His first venture, Audium, grew into a market leader with its customer interaction technology that, today, helps personalize billions of calls for large enterprises around the globe. After selling Audium to Cisco in 2006, Mike led product for Cisco’s customer contact business unit and, eventually, led strategy for the enterprise collaboration division.
He also co-founded adMarketplace, an early advertising-technology provider and was a strategy consultant with First Manhattan Consulting specializing in helping to calculate, drive strategy and operate with customer-level profitability, work that led to the widely adopted discipline of customer-relationship management.
He earned an engineering degree with honors from Cornell University and lives with his wife and young son in San Francisco.
Bri serves as Director of Marketing Technology for Cortland, a leasing multifamily real estate investment development, and management firm headquartered in Atlanta. Bri leads the marketing technology team across US and UK operations, overseeing the technology that impacts customer experience including the Cortland.com website, marketing automation and AI, customer data platform (CDP), customer relationship management (CRM), resident portal and app, and self-guided touring. She is also involved in various cross-functional initiatives driving operational excellence and innovative apartment shopping and resident living experiences.
Bri joined Cortland back in 2019 and started as the first associate focused on marketing technology. Since then, she has built Cortland’s marketing technology strategy and expanded from a team of one to a team of eight. Prior to Cortland, she served on the marketing team at Kingsley Associates, A Grace Hill Company, managing content, digital, and creative marketing, as well as business development and CRM implementation, for office, industrial, and multifamily real estate sectors. Bri received her degree from the University of Notre Dame in Business Administration focused in Marketing.
Esther Bonardi has more than 30 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department where she serves as Vice President of Marketing, overseeing marketing strategy and initiatives for the firm. In addition to heading up Yardi’s corporate marketing, Esther is also the head of the firm’s digital marketing agency, REACH by RentCafe, with nearly 100 strategic marketing specialists, search marketing specialists and web designers serving thousands of multifamily communities across North America.
Andrew Bowen serves RealPage customers and partners as a Vice President and Industry Principal dedicated to the Institutional and Build-to-Rent spaces. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.
Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit, bringing a passion backed by over 20 years of operational experience to the conversation.
David Boyle is a leader in analytics and creativity, with over 20 years of experience using technology to develop audience intelligence and strategy capabilities in the creative industries. He has worked with prestigious entertainment and luxury brands, such as EMI Music, HarperCollins Publishers, BBC, MasterClass, and Harrods, and is the founder of Audience Strategies, an agency that helps artists and brands use a deep understanding of their audiences to drive growth.
David co-wrote the first (and still the best!) book about ChatGPT, titled PROMPT. This practical guide explores how businesses can leverage AI to improve their marketing strategies, from generating ideas and content to analysing customer feedback and gaining insights into their audience. As the use of AI in marketing becomes increasingly important in today's digital age, PROMPT is an essential resource for any business looking to stay ahead of the competition.
Tiffanie Byrd currently serves as Managing Director of Operations for the firm's portfolio of multifamily communities. She oversees and leads all property management activities including staffing, marketing, budgeting, maintenance, policies, procedures, and transitioning assets on purchase and sale. Tiffanie joined Sack Capital Partners following almost 6 years with UDR as a Regional Manager leading a portfolio of 2,300 apartments and $85 million in annual revenue. In this role she executed consistent growth strategies, delivering expectation exceeding dividends for investors. She created a culture of care and inclusion, developed strong on-site teams, implemented industry leading technology solutions, and contributed to value-add capital design concepts for properties in her portfolio. Prior to joining UDR, Tiffanie served as a General Manager for Carmel Partners, Archstone Apartments and Avalon Bay Communities following an 18-year career in the hospitality industry. Tiffanie has a Bachelor of Business Administration degree from Canterbury University.
Martin Canchola, CPACC has 14+ years in the world of digital marketing with a specialty in Local SEO, Google Ads and a Certified Professional in Accessibility Core Competencies (CPACC). He has worked with hundreds of small-medium businesses before breaking into the multifamily industry, where he leverages an outside perspective on the world of search and digital marketing. He is also proud to serve as the Co-founder & CTO for Apartment SEO, a Premier Google Partner agency. Together, he works closely with Google to ensure his clients’ success!
Israel “Izzy” Carunungan (CA-RA-NAN-GAN) is the Chief Marketing Officer for LCP Media, a national visual media technology company in the multifamily industry. He oversees all marketing, branding, sales, and client success initiatives. Israel was formerly the Senior Director of National Marketing for Greystar, the country’s largest property management company. He is responsible for national marketing initiatives, vendor relations, and spearheading the marketing efforts for Greystar’s entry into the international markets, mainly the UK and Mexico. Israel also worked for Bozzuto as Vice President of Marketing.
Israel is an award-winning marketing professional with over 20 years of marketing, media, and advertising experience. He is an active member of the National Apartment Association (NAA) committees: Diversity, Equity, and Inclusion (DEI), Marketing and Communications, Global Outreach, NAA G.I.V.E.S, and NAAEI. He is an experienced speaker on marketing, technology and DEI topics, including speaking engagements at NAA Apartmentalize, Apartment Innovation and Marketing (AIM) Conference, NMHC OpTech, Property Management Association (PMA), Yardi Marketing Forum, and Pennsylvania Apartment Association.
Israel is a professional photographer and travel enthusiast. He and his family are based in the Baltimore, Maryland, suburbs.
Tyler brings over a decade of multifamily experience to Funnel, including six years running the national sales organization for one of the top three property management software companies. He is focused on disrupting antiquated practices that don’t make sense, and waste money or time. He believes tech should bring out the best in your business, your team and for your customers, which is why Funnel’s Renter Management Software flips the status quo multifamily business model on it’s head. Tyler is a graduate of BYU, and lives in Tampa with his family.
Christiana has specialized in multifamily marketing for the past eight years, now overseeing 125+ brands throughout the Pacific Northwest with Seattle-based Thrive Communities. Her team handles naming, branding and all things marketing for new lease-ups, renovation rebrands and stabilized residential projects.
Born into property management in the ‘80s, Christiana got her start in leasing at her mom’s company in California, joining tours and critiquing apartments even as a sassy toddler. Not much has changed there, but she has loved every new step of the industry’s ever-evolving technology landscape.
She holds her MBA and BS in International Marketing with additional professional history in the credit union industry, running many traditional radio and TV campaigns. Today, she is excited to incorporate this level of exposure into multifamily marketing plans as well, thanks to the opportunities created by the modern era of streaming media.
Joe Coleman is Chief Operating Officer at Decron Properties. Joe is a dynamic leader, committed to excellence and delivering best-in-class performance benchmarks. Joe’s unique approach to employee development and process optimization is critical in maximizing employee engagement and creating a culture centered on collaboration and teamwork.
Adrian De Smul is the Managing Director for Customer Experience at Greystar Real Estate Partners. He is responsible for leading a technology and operations transformation program focused on driving the adoption of Centralized Services and Customer Experience. Adrian joined Greystar in 2019.
Prior to joining Greystar, Adrian led Operations Technology and Analytics at Ruggable. He also managed Digital Transformations for a variety of clients while at McKinsey & Company. In those transformations, he worked with clients to scale their Digital team from 10 to 200 employees. Additionally, he led IT strategy work in Transformation and M&A situations. Adrian has a bachelor’s degree from Princeton University in Mechanical and Aerospace Engineering.
Lindsay Duffy is the Director of Training and Marketing with Western Wealth Communities. Lindsay brings 17 years of Marketing, and Training experience in the Multifamily industry. Lindsay's vast experience has equipped her with the knowledge and expertise to assist and guide our teams in leasing up their communities while providing exceptional customer service to our clients. Lindsay's role includes the branding and marketing of all WWCo properties, social media management, reputation management, Corporate branding and employee messaging. Lindsay has been dedicated to developing leadership and individual learning plans for our employees, creating the WWCo mentor program, managing site and corporate events, and launching the signature WWCo brand. Lindsay is passionate about cultivating a positive work environment with an amazing culture that encourages growth and innovative ideas. Lindsay has her Arizona Real Estate License and holds a Bachelor's in Business Management and Marketing.
Carol Enoch is an engagement-focused leader with eighteen years of experience launching multi-million-dollar projects, nation-wide, across all asset classes. She has done literally none of this on her own.
Carol's passion is connection. She want to help you to connect - in the RIGHT WAY - with the strategies & partners that will drive your business where you want it to go.
With a track record in Multi-Family Class A+ luxury lease-ups, mid-rise multi-family, low-rise multi-family, urban core primary, secondary, and tertiary markets across the United States, Carol is uniquely positioned to support clients ranging from individual start-ups to institutional investors.
As Senior Vice President of Marketing, Learning, and Revenue Management, Marcella oversees the quality and management of the customer experience and lifecycle with a data-driven approach, including sales, retention, branding, promotions, and pricing strategies. In addition, she provides strategic direction within Mission Rock to strengthen brands, empower learning and development, and optimize pricing performance to deliver quality experiences for customers, team members, and clients while increasing revenue. Marcella is passionate about helping drive and strengthen Mission Rock’s signature team-centric and equitable culture; therefore, she leads the organization’s DEI Committee and strategies that focus on reflection, education, celebration, and action.
Marcella is a graduate of Florida State University and attended St. Thomas University in Miami, FL, for her Master of Business Administration (MBA) in International Business. She is an active member of NAA and IREM. Additionally, she serves on multiple industry boards, including the Apartment Innovative & Marketing (AIM) Conference, the Apartment Association of Metro Denver (AAMD), and customer advisory boards. Marcella is considered an industry thought leader with experience speaking at local and national levels, including MFE Conference, AIM, NAA’s Apartmentalize, and more. In addition, she remains active in her local community, volunteering with local organizations, including One Colorado and The Conflict Center.
Rukevbe Esi leads the Digital & Data Analytics Organization comprised of Software Engineering, Data and Product Management. In his role he is responsible for the development and execution of the organization’s digital strategy, in collaboration with key Business Units. He is also responsible for reimagining how technology can be leveraged to unlock new value streams for the business to drive innovation.
Prior to joining AvalonBay, Rukevbe was Vice President and CTO for Capital One Auto Finance’s Consumer and Refinance Businesses and was responsible for Consumer Originations technology, Shared Technology platforms and Auto’s Data Infrastructure. He led his organizations migration efforts to the public cloud, the use opensource technologies to revamp the loan decisioning engine, created a new platform for reporting, and introduced new products into the marketplace. Under his leadership, Rukevbe’s organization made significant strides in developing products from a customer-back perspective which included launching the mobile experience of Capital One’s Auto Navigator and its Augmented Reality capabilities.
Prior to joining Capital One, Rukevbe was the CIO of FedBid Inc, a $2B e-Commerce marketplace, where he led all aspects of technology strategy and delivery that included transitioning the entire infrastructure and applications ecosystem to the AWS Cloud.
Rukevbe has an MBA from Northwestern University’s Kellogg School of Management, a M.S in Software Engineering and a B.S in Computer Science from George Mason University.
Kristi Fickert is the Vice President of Enterprise Growth Realync, where advocates for video marketing adoption within our industry and works to make technology relatable and easy-to-understand. She has 24 years of multifamily experience and spent 15 years in a senior-level marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry. She is an instructor for apartment associations around the country, has presented for the Apartment Innovation and Marketing Conference, Multifamily Insiders, Broadband Communities Summit and NAA. In addition, she has been a featured speaker for the Cincinnati Reds, Urban Land Institute, and Commercial Real Estate Women. Kristi has also been featured in UNITS magazine and just completed her second term in elected office as a City Councilwoman in her hometown of Wilmington, Ohio.
Dorota Firek is the VP of Marketing at Tour24. A native of Poland, Firek is an experienced marketing leader with deep expertise in the multifamily industry. Most recently, she was head of partnerships for KnockCRM, a technology platform that was recently acquired by RealPage, and her project management and brand experience cover a broad array of sectors including healthcare, high-tech, and sports.
Kesha Fisher is a Sr. Director in Greystar’s Newport Beach office who oversees the firm’s California fund of owned and JV development assets that span from San Francisco to Downtown San Diego. Her current lease-up portfolio is valued in excess of $1 billion, and the development pipeline on which she is responsible for guiding Greystar’s development team is valued over $5 billion.
Prior to joining Greystar, Kesha spent 4 years with Carmel Partners as a Regional Portfolio Manager where she played an intricate role in new developments, stabilized assets, as well as dispositions and acquisitions in Southern California. She has overseen communities in various stages from the purchase of the land to stabilization. Kesha is accredited by the California Apartments Association as an Accredited Residential Manager and holds an active Real Estate license in the State of California. Kesha has received numerous awards including 2020 Real Estate Woman of The Year (State of CA) from Connect Media and Bisnow Woman of the Year (2022). Kesha received a Bachelor of Science in Business Administration emphasizing finance and business law from Loyola Marymount University.
Rob Gayle serves as Senior Vice President of Operations for CARROLL and is directly responsible for the Firm’s multifamily operations that include owned assets and third-party assignments. In this role, Rob is responsible for building and fostering client and employee relationships related to CARROLL’s vertically integrated suite of solutions. Additionally, he oversees the procurement and implementation of services related to the continued growth of owned and third-party assets. Rob, who joined CARROLL in 2022 as Vice President of National Business Development, places a major emphasis on relationship building and is passionate about contributing to a team-oriented culture.
Rob brings more than 20 years of multifamily experience and leadership in property management. Prior to joining CARROLL, Rob served 14 years as the Chief Operating Officer at Preferred Apartment Communities, Inc and Preferred Residential Management, LLC after beginning his career at Post Properties, Inc. Rob has real estate management experience in different markets throughout the Northeast, Mid-Atlantic, West Coast, and Southeast, and has managed all asset classes and types of multifamily communities.
Girish Gehani is Chief Operating Officer for Trilogy, where his responsibilities include implementing asset strategy, acquisition due diligence, construction management, and maximizing property value. Mr. Gehani also oversees Trilogy Residential Management, LLC, Trilogy’s affiliated property management company, where he develops and implements portfolio-wide initiatives.
Mr. Gehani received a Master’s Degree in Real Estate Finance from New York University Schack Institute of Real Estate and a Bachelor of Arts Finance from Michigan State University’s Eli Broad School of Business. Mr. Gehani is an active member of the National Apartment Association, National Multifamily Housing Council, Chicagoland Apartment Association, and the Arizona Multifamily Association.
Sarah Gencarella is the Director of Marketing at Olympus Property, an innovative multifamily investment and property management firm headquartered in Fort Worth, TX and Newport Beach, CA. An accountant by education, Sarah joined Olympus after her successful tenure as an auditor for KPMG with hopes of one day investing in multifamily properties of her own. After learning the business from the ground up, Sarah combined her on-site management experience and strong financial background to transition to the marketing space, where she has contributed a unique perspective driven by data and analytics. As the Director of Marketing, she now leads both strategy and operational execution for all aspects of marketing and branding for Olympus Property, and has implemented several innovative platforms over the past few years. She is a champion of adaptation to the continuously evolving marketing landscape and a proponent of strategic changes to better align with and support the new renter’s journey. In this session, Sarah looks forward to sharing how the implementation of AI technology at Olympus Property has had an instrumental impact on the success the organization as a whole.
Sarah graduated with a B.S. in Accounting from Azusa Pacific University, and lives in Fort Worth, TX with her husband and dog.
Stephanie Graves is a multifamily professional with decades of real estate experience. She is the President and CEO of Q10 Property Advisors, a third-party property management company based in Houston, Texas. She is also the founder of Multifamily Immersion Summit, a multifamily training cruise experience that set sail in 2022.
Ms. Graves is currently the President of the Houston Apartment Association (HAA) and is a graduate of the HAA and Texas Apartment Association (TAA) Leadership Lyceum programs.
She is a sought-after speaker for the apartment industry nationwide, speaking for TAA and the National Apartment Associations (NAA) conferences on multiple occasions. Stephanie has a bachelor’s in communication from St. Edwards University in Austin, Texas and holds the Certified Apartment Manager (CAM), Certified Apartment Supervisor (CAPS) Designations and Independent Rental Owner Professional (IROP) through NAA and is recognized as a NAA Education Faculty member.
Mark Ham, Vice President of Business Development for G5 by RealPage, brings over 15 years of brand development and digital marketing experience within the Multifamily, Technology, Restaurant and Retail industries. Mark has partnered with brands, such as Nike, Qualcomm, Rubios and Shea Homes to develop targeted campaigns within Google search, paid advertising, social, in-app geo targeting and websites. Today, Mark cultivates strategic partnerships in the Multifamily and Senior Housing space, and develops ROI-focused marketing campaigns that convert leads.
Hope Dunleavy is an Enterprise Managing Consultant with RealFoundations. She has over 20 years of diverse experience in the real estate industry, focusing primarily on commercial and residential owner/operators. Hope is an experienced property management and real estate professional with information technology, accounting, sales and training expertise. Hope has demonstrated success in the areas of project management, vendor management, information technology process and people management, business process improvement and system implementation.
Hope has been responsible for the planning and management of strategy, diagnostic, change management, system selection and system implementation projects during her tenure at RealFoundations. Her client list spans Walmart International, Carmel Partners, JLL, Waterton, Western National Group, Harbor Group and Kimco Realty, among others.
Prior to joining RealFoundations, Hope served in operations, training, accounting, and information technology roles for various private and public companies, including Archstone Communities and Northco Commercial.
Hope graduated from Columbia College with a BS in Business Administration.
Dave Hoffman is a Senior Client Partner and Team Lead with over 10 years of Google experience.
After starting his career on the agency side working on retail and brand marketing in the automotive space, he transitioned to Google to spearhead Ford's Dealer program. Over the past 4 years, he has been a thought leader for Google in the Real Estate/Multi-Family space, speaking at AIM, NAA, and the Social Media Summit while also working with PMCs across the industry.
Chelsea Jones, Vice President, oversees the Irvine Company’s Customer Resource Center. Her strategic direction leads her teams to provide accessible and high-quality centralized services for the organization’s portfolio.
As an executive at Irvine Company for nine years, Chelsea’s positions have included Senior Director of Leasing and Business Operations and Director of Communication and Change Management. Her thorough expertise in the multifamily housing industry empowers her to be a steadfast leader.
Chelsea is an active participant in the Centralized Leasing Group, led by Dustin Lacey, and assists with pioneering best practices for multifamily centralization structures.
With nearly 15 years of experience as an operator, Lacy Jungman has spent the majority of her career helping others find their next place to call home. Lacy's overarching responsibilities have included operational efficiencies, revenue, sales, marketing and corporate communication efforts. As the SVP of Customer Success at OneDay, a video sales enablement platform, Lacy is passionate about storytelling and helps organizations find positive outcomes by telling their stories through video. A certified facilitator in Patrick Lencioni's 6 Types of Working Genius, Lacy is skilled at optimizing teams to maximize productivity and increase associate job satisfaction, leading to reduced turnover. Known for loving a good brainstorm session, Lacy excels in crafting unique solutions that drive results through innovation and collaboration.
Todd Katler is the CEO of Zark Parking Solutions, an innovative and cost-free solution to allow property managers to better manage parking shortages. Zark increases resident satisfaction and removes the pains associated with too many cars searching for too few spots.
Previously, Todd was the Founder and CEO of Anyone Home Inc., the premier contact center and customer relationship management (CRM) solution for the rental-housing market, which was acquired by InhabitIQ in March 2022.
Prior to launching Anyone Home, Todd’s 28 years of industry experience include key executive positions at Entrata, RealPage, BRE Properties and Rent.com.
Todd has served on the Board of Directors for both the National Apartment Association (NAA) and the California Apartment Association (CAA). He currently lives in Los Angeles with his wife and three children as well as their new world-famous dog Ferris and two semi-tolerable cats.
Matthew Kilmurry is the Founder and CEO of ApartmentGeofencing.com. Matthew has been a pioneer in digital marketing within the multifamily industry since the early 2000s. Matthew started in digital marketing by optimizing apartment websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Matthew has worked both within advertising agencies and management companies, such as his role as VP of Digital Marketing at Bozzuto. Matthew understands the need of multifamily marketers to show real results to their operations and ownership teams.
Lynn Klug, Senior Director, US Strategic Property Marketing, Greystar, oversees marketing across the country for the Greystar Development Group properties, with an active development pipeline of more than
100 properties nationwide. Lynn leads an elite team of multifamily brand and strategy experts, who are responsible for the positioning, creative direction, and marketing of multiple Greystar brands and product
types, including high-rise, urban midrise, and suburban garden communities. Her team has also been instrumental in the inception of multiple Active Adult 55+ rental portfolio brands, including Overture, Album, and Everleigh communities.
Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. Headquartered in Charleston, South
Carolina, Greystar manages and operates approximately $230 billion of real estate in 215 markets globally including offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 754,000 units/beds, and has a robust institutional investment management platform with more than $50 billion of assets under management, including $22.6 billion of development assets.
Jacob is the Vice President of Centralized Services at Cardinal Group Management, a fully integrated real estate management, investment, construction, and marketing firm focused on multifamily housing throughout the country. Jacob previously held leadership positions with BH Management, The Dinerstein Companies, and CA Ventures and has over 10 years of experience in the multifamily industry, including student, conventional, and affordable housing. He holds a BA from Princeton University and a Master's in Urban Planning & Policy from the University of Illinois at Chicago.
Arthur Kosmider serves as the Senior Director of Marketing & PR for Lefrak, a NYC-based real estate developer, owner and manager. In his current role he oversees marketing, customer experience and public relations initiatives for the 20k+ unit residential portfolio nationwide. Arthur is an industry veteran who taps into his expertise in digital marketing to create data-driven initiatives that strengthen the brands and increase property performance. He is a results-oriented and highly analytical marketing professional with a strong record of increasing efficiency in the multifamily industry.
A collaborative leader and expert in marketing technology, strategy and tactics, with over twelve years of experience in real estate, he is well-versed in brand management, lead generation , corporate PR, integrated tech stacks & digital platforms, and new development marketing. Prior to Lefrak Organization, he oversaw marketing departments at Related, Stuytown and TGM.
With over 20 years of experience in the multifamily housing industry, Brock has a proven track record of developing successful marketing solutions, along with a thoughtful understanding of prospect search trends across the multifamily industry.
Prior to joining LeaseHawk, Brock has held impactful roles in multifamily including SVP of Business Development for RealPage and Executive Vice President of National Sales and Business Development at For Rent Media Solutions™. In these roles, he led national sales, the expansion of customer-focused marketing, formed key business partnerships, and supported the development of new technology products.
In addition, Brock has been a consistent presenter across multi-media, webcasts and industry speaking events including NAA, NMHC, AIM, NAR, Fox Business and CNN.
David Madrid is a Senior Director at AvalonBay, where he is responsible for managing their short-term rental solutions, including furnished and corporate business lines, as well as the company’s innovation investment efforts.
David has extensive experience in the real estate industry, having worked in various capacities at Blueground and a prominent alternative asset management firm. In his roles, he has directed more than $1 billion worth of real estate, comprising 3 million square feet of commercial property and over 2,000 residential units.
David has also been a frequent industry panelist, and he has spoken at institutional real estate, family office, private wealth, and private equity executive conferences. He holds an M. Arch from the University of Pennsylvania with a Certificate in Real Estate Design and Development, and a B.S. in Architecture from the University of Nevada Las Vegas.
Megan Mahoney started as a leasing professional in 2006 at Post Apartment Homes in Dallas, TX. She then transitioned into a marketing role that supported outreach marketing and resident events throughout Texas for nine years. Mahoney moved into a Regional Marketing Manager role at Monogram Residential Trust in 2014. She supported the marketing and branding efforts for the West region, including Texas, Colorado, Nevada, and California. In 2016, Mahoney started working at LMC as a Regional Marketing Director and has been promoted to Senior Director, Marketing. She currently focuses on brand development, outreach, and digital marketing.
Merrill is responsible for building the strategic vision for Newcastle’s residential operating platform. She will oversee the firm’s 3,000-unit multifamily portfolio and a team of 100 employees responsible for management and leasing.
Most recently, Merrill was director of property management with Redwood Capital Group, a vertically integrated real estate investment manager, overseeing the day-to-day operations of its 6,500-unit residential portfolio. Prior to her role at Redwood, she was VP of property management with Akara Partners.
Windell Mollenido has over 18 years of experience in digital marketing and website development focused on multifamily and commercial real estate. He creates and manages marketing campaigns for our diverse portfolio of multifamily communities and lease-ups. His experiences also include SEO, SEM, business development, online reputation, data analysis, and marketing strategy.
Windell delivers new innovative solutions to an array of challenges facing our constantly changing industry. His marketing skills range from the macro-level of identifying trends and developing strategies, to the micro-level of programming languages and design software.
Windell earned a Master of Business Administration from Saint Leo University in Tampa Bay, FL.
Mortera’s career spans more than 20 years in the real estate industry and she has a track record of creating innovative solutions that drive hyper-growth. As SVP of Performance for Alliance Residential and more recently, SVP of Marketing and Communications for Progress Residential, Mortera helped both companies double the size of their portfolios. Mortera was also named one of Globe Street’s Women of Influence in 2021. In her new role as VP of Business Development for Bozzuto West, Mortera brings her experience leading multiple functions including operations, leasing, talent and marketing across the multifamily, single-family and build to rent sectors to benefit Bozzuto’s growing clientele in the West.
Kathy Neumann is the CMO of Rent. She brings over 20 years of experience in building brands, teams, and consumer experiences spanning retail and tech at best-in-class organizations.
Previously, Neumann oversaw integrated marketing and consumer experience at online pet retailer, Chewy, and prior to that served as VP of Marketing at Carter’s, leading the go-to-market strategy for the Carter's, OshKosh B'gosh and SkipHop brands in North America. She also served in leadership roles at Land’s End, Victoria’s Secret Direct, LLC, and Limited Brands. Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.
Grady Newman is an innovative entrepreneur specializing in commercial real estate. With a diverse background in finance, development, and management, he has built a reputation for developing creative solutions that drive tangible results for real estate companies.
As the Founder and President of Resi, a digital marketing platform for multifamily, Grady has used his 15+ years of experience in ground-up development, operations, marketing, and management to create a cutting-edge solution for the industry. In 2014, he launched Resi to solve the issues slowing adoption of technology in the multifamily sector. Resi is a multifamily marketing platform built for properties to elevate their online presence. A flexible, scalable solution, Resi offers a modern visual website builder powered by a centralized data platform. Before Resi, Grady successfully ran an energy consulting business that focused on developing energy-efficiency and renewable solutions for commercial real estate owners.
With a strong work ethic and an unwavering commitment to integrity, Grady leads Resi with passion and purpose. He is an active committee member in multiple industry associations and holds a BA in Economics from Williams College. He is also a lifelong tennis player and a passionate supporter of sustainability initiatives.
Devin is a member of Sparrow Partners’ leadership team, he leads Sparrow’s in-house lead generation agency and is responsible for corporate and cross-platform marketing, community lead generation, public relations, and strategic partnerships. He is an accomplished sales and marketing professional with nearly 20 years of experience across lead generation and brand strategy, digital and social marketing, as well as coalitions management. He has also held a number of senior-level positions providing external affairs and strategic engagement counsel on behalf of U.S. Senators, senior U.S. Administration officials and U.S. Congressional leadership. Devin holds a joint BA in Economics and Finance from the Virginia Military Institute and an MBA in Marketing from The Johns Hopkins University.
Stephanie Oehler, has 20+ years experience in multifamily and is currently Vice President of People Success at PMG Property Management, LLC. She loves developing talent and energizing individuals and teams to succeed. She is published in several industry magazines. She's spoken at Brainstorming, NAA, MRI User Conference, and various Entrepreneur events, and has been a guest on Industry Celebrity podcast, Tradeshow Makeover podcast, and TLDCast. She volunteers as a guest host for MFI Webinar Wednesday, as a guest lecturer for Ball State University, and to teach NALP and served as the inaugural President of the Board for the new Arizona chapter of the Kent State University Alumni Association. Her other passions include reading, writing, and traveling with her husband, Josh, and their three daughters, Maddie, Melanie, and Mia. Stephanie's style is leading with HUMOR & HEART.
Daniel Paulino is the Vice President of Digital Marketing at Bozzuto, a nationwide real estate company with over 87,000 residential units under management. With nearly two decades of marketing experience, Daniel leads the development of digital marketing strategies and oversees a team responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the company's martech stack. Daniel holds an MBA with concentrations in Marketing and Finance from the University of Pittsburgh's Katz Graduate School of Business. Passionate about data-driven optimization, Daniel is committed to continuously improving the return on investment in Bozzuto's media budgets and technology platforms.
Joya Pavesi is the Executive Vice President of Marketing & Strategy for RKW Residential. She is a dynamic and passionate marketer with more than 17 years of multi-family marketing experience across Class A lease up, stabilized and value-add assets. In her executive role, Joya has directly contributed to RKW’s growth from 2,000 units to 35,000 units under management and consulting in under seven years. Joya’s has played a pivotal role in RKW’s expansion into new markets, helping to grow the company’s footprint across seven states.
Under her direction, RKW’s marketing team has built an award-winning reputation management platform earning the organization Top Ten placement in the J Turner Elite ORA Rankings along with numerous community-level awards. They have also been an industry leader in the adoption of forward-thinking technologies including AI-powered virtual leasing and self-guided tours.
Prior to joining RKW, Joya worked for Greystar and Camden Property Trust. Her specialties include marketing and brand strategy, customer experience and loyalty, digital marketing, social media, and reputation management. She graduated Cum Laude from the University of North Carolina at Charlotte with a B.A. in Communications. She is recognized as an industry thought leader and conference speaker. Joya served on the Greater Charlotte Apartment Association Board of Directors and PR Committee and graduated from the Leadership Lyceum program.
Cynthia Powers began her career working in product marketing at high-profile tech companies such as Apple, PeopleSoft, and Lexus/Nexus during the tech boom in Silicon Valley. She was recruited out of Apple to open the 5-star wellness resort Miraval in Tucson Arizona.
After her tenure at Miraval, Powers founded her own successful business and worked for a residential real estate investing firm in Tucson, Arizona. However, her career switched back to marketing as the President of Empire Research Group, a Tony Robbins and the late Chet Holmes owned company. Under her near decade of leadership, the division grew to over 100 project managers, market researchers, and designers, serving hundreds of notable clients globally.
Cynthia has also recently consulted with numerous start-ups, including AI and machine learning technology.
Currently, she serves as the Chief Marketing Officer for MC Companies, a multifamily real estate investment, development, and management firm in Scottsdale, Arizona.
Kendall Pretzer is the Chief Executive Officer at Grace Hill. Kendall joined the team in 2018 after Grace Hill purchased her company, The Strategic Solution, joining policies and procedures with training. Prior to being appointed Grace Hill’s CEO in May 2021, Kendall served as Chief Operating Officer overseeing Account Management, Customer Success, and People Success.
Kendall has worked in both multifamily and commercial real estate for over 30 years and was recently named a GlobeSt. Woman of Influence and a Top 25 Woman Leader by Calibre One. She has worked with Trammell Crow Residential, Gables Residential, R&B Commercial Management, and Security Capital/Archstone companies serving in many roles: vice president of training and marketing, senior regional manager, financial analyst, project manager and assistant director of business development. She holds a BBA in Finance from Texas Tech University and is a 2015 NAA Lyceum graduate. She’s an avid tennis and pickleball player, has been married to her husband Fred for 33 years, and has two children, Allison and Ben.
Pete Regules is the director of multifamily products and services at CORT. He has more than 30 years of experience working with CORT Business Services.
Most recently, Regules served as national manager of multifamily products and services for CORT. Regules has also held leadership positions with the Apartment Association of Greater Orlando, the Florida Apartment Association (FAA) and the National Apartment Association (NAA). Within these organization’s Regules has been a motivational speaker, event emcee, teacher and award winner, including being inducted into the FAA Hall of Fame and earning the coveted Paragon Award from NAA.
In addition to his extensive experience working with CORT, Regules is well-known in the multifamily industry. He is a three-time volunteer of the year with the Apartment Association of Greater Orlando and Florida Apartment Association. He is also a member of the Apartment All Stars and contributing author to the book, The Apartment All Stars Complete Guide to Leasing Apartments. As a member of the All*Stars, Regules travels the country to share secrets of the apartment industry with everyone from entry level leasing agents to top level executives at renowned property management companies.
Janet Rosseth is the founder and CMO of Cadence Marketing Solutions, a Minneapolis-based boutique consulting agency that specializes in pacing new initiatives and supporting multifamily marketing teams.
Her career spans 20+ years serving the multifamily development and management industry in roles directing marketing and leasing strategies. Her expertise lies in assessing needs and deploying both traditional and cutting-edge solutions that aid in asset performance, leveling up marketing infrastructure, stretching the bandwidth of marketing teams, and removing the friction factor in the renter experience.
Andre Sanchez, Chief Operating Officer at Rently, is a seasoned business operations executive who focuses on Renty’s organizational growth and development. Since joining Rently, Andre has implemented the systems and policies required to evolve the company into a stable, global enterprise with offices in the United States, India and China. Andre holds an MBA in Finance from the University of Massachusetts Boston, an Executive Education Certificate from the Massachusetts Institute of Technology, and a Biochemistry degree from the University of California, Santa Barbara.
Barbara Savona is an entrepreneur and CEO with over 22 years of experience in the property management and advertising industries. She is the CEO and Co-Founder of Sprout Marketing, a cutting-edge platform designed to help multifamily housing professionals achieve their marketing and occupancy goals. Savona's grassroots approach to multifamily marketing is informed by her diverse background as a property manager, regional supervisor, advertising executive, and branding strategist. In addition to her success as a business owner, Savona is a nationally recognized speaker and a graduate of the AIT program.
Khushbu Sikaria is an EVP and Head of Multifamily & STR at Inhabitr, a platform-as-a-service start-up focused on solving end-to-end furnishing in real estate. She is a thought-leader in real estate operations, technology, growth strategy, and consumer experience serving as an advisor to numerous start-ups and committees. Before joining Inhabitr, Khushbu held various executive roles at multifamily firms over the last decade, including Bozzuto, Lincoln, and Sentral.
Prior to joining Bozzuto, Khushbu founded an e-commerce retail business and practiced law in Florida. Khushbu holds a JD/MBA from the University of Baltimore and a BS in Marketing from the University of Florida. Khushbu was awarded Multifamily Executive’s Rising Star award, highlighting her exceptional work in the industry. She also enjoys writing and sharing her industry insights on her Medium blog @khushbusikaria.
Tina, a NAAEI trained instructor and co-founder of the GIAA, began in property management 26 years ago as a leasing agent, rising through the ranks to become a director of operations. In 2017 she earned her broker's license, started a management company, and acquired a 97-unit property. In 2019 she purchased a college to develop for multifamily and in 2022 a hotel to provide workforce housing to the market. Today 85 team members at AMG manage 47 properties and 4,700 units in the Midwest.
Ms. Staciokas is responsible for the strategic oversight of the property management organization at the newly formed Western Wealth Communities to include operations, maintenance, marketing, training, revenue management, technology and human resources. Jennifer began her career in the multifamily industry over 20 years ago. Since that time, Ms. Staciokas has served in numerous capacities at two of the nation’s largest property management firms focusing on digital marketing strategies, employee development, corporate communications, revenue enhancement and client relations.
Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. Jennifer is a regular guest speaker, facilitator, and moderator at many of the industry’s most renowned conferences as well as an active participant in NAA, NMHC, the Zillow Rental Advisory Board, the Lease Lock Advisory Board, the Knock Advisory Board and the Multifamily Social Media Summit Advisory Board.
Brent Steiner is the CEO and Co-Founder of Engrain, a B2B SaaS company offering a collection of map-based visualization products for enhancing the way people find, lease and manage property. With over 30 years of experience in the proptech industry, Brent has provided thought leadership and solutions in marketing and technology to some of the most recognizable companies in the property management, brokerage and development space. Not only his tenure, but his relationships with the decision-makers, strategists and marketers in real estate have allowed him to truly understand what pervasive challenges this industry endures.
Stacy Stemen is a real estate industry marketing specialist. Throughout her 20-year marketing career, she has successfully driven brand growth and business development for several national companies.
As Senior Vice President, Corporate Marketing & Development for Passco Companies, Mrs. Stemen oversees all aspects of marketing, public relations, special events, conferences and business development for the firm. In this role, she spearheads the development of the Passco brand and manages the strategic growth of the company’s visibility across the nation. She has helped the Company grow to over $3.7 Billion assets under management and over $6.2 Billion in acquisitions. Prior to joining Passco Companies, Mrs. Stemen worked for nearly two decades in the marketing industry, most recently serving in a leadership role for Thompson National Properties’ marketing division.
Mrs. Stemen is a graduate of California State University, Fullerton, and is an active member of the International Council of Shopping Centers (ICSC), sits on the Conference Planning Committee for the Alternative and Direct Investment Securities Association (ADISA) and was the 2018 President of Commercial Real Estate Women (CREW) – Orange County Chapter. Mrs. Stemen sits on the Advisory Board of the UCI Paul Merage Center for Real Estate and was elected to the Aliso Viejo Little League Board in 2019 as the Director of Sponsorship and Fundraising and is still fulfilling this role in 2022.
In 2016, Ms. Stemen was nominated by the Orange County Business Journal as a “Woman in Business” and recognized as a “Woman of Influence” by Real Estate Forum. In 2018, Mrs. Stemen was recognized as one of the “Top Women in Real Estate” by Connect Media and a “Power Woman” by Bisnow in 2018 and 2019. Mrs. Stemen and her Corporate Marketing Team were named one of GlobeSt. Real Estate Forums’ Top Influencers in CRE Marketing and Communications in 2019. In 2022, the firm was recognized as the #1 Best Company to Work for Women in Multifamily.
Sara Stiles is an intuitive thinker, innovator, and communicator with a passion for growth, problem-solving and ethical success. As a legacy member of property management, Sara brings a unique NextGen perspective to the industry, emphasizing diversity, transparency, and empathy across multifamily.
In 2020, she began her role as Digital Marketing & Brand Coordinator for Highmark Residential. Sara completed her degree in this position, graduating from the University of North Texas in 2021 with a B.A. in Journalism and Public Relations. She later served as Marketing Director for San Antonio-based United Apartment Group and currently acts as Marketing Manager for Hyly.AI.
Ellen is a multifamily digital marketing expert and marketing technology entrepreneur. She is the Co-founder of Respage and Jess and the Founder of Results Repeat. Since 2002, Respage has helped over 10,000 properties attract, engage, and retain residents. Respage released the multifamily industry’s first AI chatbot in 2017. It continues to leverage its industry-leading expertise in NLP with the release of ResMate, an AI-based leasing agent that nurtures leads from first touch all the way through the application.
Two of Ellen's companies were recognized in the Inc 5000 list of fastest growing companies in 2021. Her companies have been recognized as on the Philadelphia 100 list of fastest growing companies 14 times and been identified by the Philadelphia Business Journal as one of the best places to work 5 times. Ellen graduated from the Wharton School at the University of Pennsylvania and is membership chair of the Pennsylvania Apartment Association's Suppliers Council.
As an accomplished marketing executive with international experience, Stephanie Versin has more than 20 years of experience in some of the most important pillars of marketing: brand building, marketing strategy, marketing operations and efficiency, customer experience innovation, digital marketing transformation and new marketing technologies. A 2022 honoree as a Most Influential Women in Bay Area Business, Ms. Versin is committed to achieving company goals while also elevating colleagues -- developing their confidence and self-awareness, teaching self-advocacy, and encouraging effective communication.
In 2014, Ms. Versin was brought into multifamily industry, as Vice President at San Mateo-based Prometheus Real Estate Group. There, she oversaw the marketing and branding of the firm’s 15,000-unit portfolio and employed her passion for marketing and her aptitude for strategic planning to execute a successful refresh of the Prometheus brand. More recently, her career brought her back into hospitality, where she headed up marketing as Senior Vice President for boutique hotel operator Sightline Hospitality.
In 2022, Ms. Versin joined privately held apartment manager Veritas Investments as Senior Vice President for Marketing and Leasing, a new position leveraging her diverse experience in real estate, hospitality, and business. Her role includes unifying the sales and marketing function to support a more seamless customer-centric experience while leveraging the firm’s tech-forward infrastructure and enhancing the company’ central leasing and marketing office. Veritas manages more than 7,000 apartments and ground-floor commercial retail space in West Coast markets.
As Managing Director, Heather Wallace oversees business development and client engagement; optimizing the company’s position as a national brand; seeking innovative technologies and services that offer operational efficiencies, enhancing the customer experience, increasing asset value; and executing financial and business goals. Heather is a customer-centric, innovative thought leader in the multifamily field.
During her career, Heather has held various roles, including Development Partner, Acquisitions Director West Coast, Senior Vice President of Client Services and Vice President of Operations. Heather also worked for Alliance Residential Company, Sares Regis Group, Trammell Crow Residential and Lincoln Property Company.
Scott Wesson is Senior Vice President and Chief Digital Officer of UDR, with accountability for all digital transformation activities. Previously, he was Chief Information/Technology Officer from 2011 to 2020. He has over 30 years of experience developing and deploying technology and process strategies, with a focus on leading change initiatives and driving valuable process improvements for Fortune 500 companies. Prior to UDR, Mr. Wesson was a partner at RealFoundations, a global real estate management consultancy.
During his career, Scott has been Senior Vice President, Chief Information Office and Chief Strategy Officer for AIMCO (NYSE: AIV) (1997 to 2008) and Vice President of Information System for Lincoln Property Company (1991 to 1997). Earlier, Scott held leadership positions at ADP, 3M Company, and Federated Department Stores.
He holds a B.B.A. from The University of Texas at Austin, with concentrations in Finance and Information Systems. He often speaks at national real estate events, such as RealComm, The National Apartment Association, The Urban Land Institute, and The National Multi-housing council. Scott also lectures graduate and undergraduates at The Leeds School of Business at The University of Colorado, Boulder. Additionally, Scott frequently advises technology and bio-tech start-ups and serves on the board of directors of a software company and the advisory board of three companies.
Mike Whaling founded and operates 30 Lines, and he created the RentPress Apartment Marketing Platform. 30 Lines is a marketing technology studio dedicated to helping companies deliver easy, remarkable customer experiences, recognized multiple times as an Inc. 5000 company. RentPress is the most powerful apartment marketing platform – it’s used by thousands of communities nationwide and many other marketing agencies to power the shopping experiences that today’s apartment shoppers expect. Mike has served as a technology advisor to Men’s Health Living magazine and was named a Tech Titan and Top Promoter of Technology for the multifamily industry.
Lisa Yeh, Chief Operating Officer, oversees and directs Sentral’s strategic and financial vision as the industry’s premier modern property management company. In addition to driving financial results for Sentral and its real estate partners, Lisa governs the performance of all Sentral communities to achieve operational excellence, best-in-class customer service scores and employee engagement. Her deep passion for driving innovation and creating asset value, combined with her experience in real estate, brought Lisa to Sentral to create the first-of-its-kind flexible living venture and provide unprecedented financial gains for owners.
Lisa’s previous leadership roles include operations, asset management, development, marketing, CSR, acquisitions and procurement ranging from private family offices to large institutional REITs, including Avalonbay and Essex Property Trust. Lisa earned her Master’s in Real Estate Development from the University of Southern California and her B.A. from the University of California, Berkeley.
Laurel Zacher is a marketing strategist with 20 years' of multifamily real estate and media experience. She oversees direct marketing for Security Properties Residential's portfolio of communities throughout the US. Ms. Zacher is passionate about refining the customer experience, and am a frequent guest lecturer and speaker on marketing, online reputation management and customer service at national and regional trade conferences (NMHC OpTech, National Apartment Association, Apartmentalize, AIM, IREM's Trends, EdCon, MMHA Convention, and the Working Together Conference).