Nick started his digital marketing and advertising career in 1999 with SF Interactive, one of the first purely digital agencies. After helping to drive hyper growth for a number of years, the agency was sold to Butler, Shine and Stern. After a brief stint helping Google build their display network, Nick moved into sales with Advertising.com, one of the earliest behavioral targeting networks. It was sold to AOL for $435M. He then joined TACODA, a leading data-centric digital advertising company, which was also sold to AOL for $275M. Nick later went to Akamai, to help build their digital advertising division. After contributing significantly to building a robust business, they were acquired by MediaMath, a leading demand side platform. Nick went on to lead sales for the western US at MediaMath. With experience across many verticals such as telco, retail, tech, travel and finance, Nick brings a very diverse background in digital marketing and advertising to his work with current clients.
Jennifer Anderson is a performance-driven B2B marketing leader with deep expertise building lead-to-revenue management across complex teams. She currently leads RentPath’s growing B2B marketing team of 11, which supports demand generation and portfolio marketing for nearly 400 sales reps.
As the Founder and CEO of Checkpoint ID, Ryan Antrim works with multifamily operators to enhance their operations by utilizing the latest technology vehicles. Ryan believes you should never stop improving all aspects of your business. He started off his career in the apartment industry working for one of the top multifamily owner operators in Orange County, California. With extensive knowledge of both the multifamily operations side as well as the software technology side, he has a firm understanding of the industry. In 2012, he co-founded Apartment Guardian, the first and only wearable personal safety product in the industry. Utilizing the latest GPS and machine-to-machine technology, he has helped grow Apartment Guardian into a highly successful business. The company currently covers more than 20,000 on-site staff members and has won numerous IOT awards. Ryan is a highly motivated executive with a passion and desire to improve all things multifamily.
Kortney brings 15 years of property management experience to JVM. Kortney gained experience early in her career as a leasing associate and grew into roles from field operations and compliance to software implementation, process management and revenue management. She has successfully implemented hundreds of property management solutions and served as a resource to fellow property management companies and vendors re: implementation and integration best practices. Kortney currently oversees technology implementations and support as well as business process as the VP of Technology and Business Process for JVM Realty Corporation, based out of Oak Brook IL. She is RealPage certified in OneSite and YieldStar, a licensed real estate broker and HUD Certified Occupancy Specialist.
Ms. Banks is President and CEO of AMLI Management Company, which provides property management and leasing services to the AMLI Residential portfolio. In addition to property operations, she oversees AMLI’s Information Technology, Marketing and Education departments, as well a portion of Ancillary Services. Ms. Banks is a member of AMLI’s Investment Committee, IT Steering Committee and Financial Leadership Group. Prior to joining AMLI in 2005, she was employed with Deloitte, SBC Communications and Arthur Andersen. In her experience, she participated in and led both internal audits/process reviews and external financial statement audits. Ms. Banks received a B.S. in Accounting from the University of Illinois and was a CPA.
Contributed to the multifamily industry for more than 35 years as an entrepreneur, panelist and presenter. Driven to empower the multifamily industry with path breaking solutions that impact a company’s bottom line. Founder and President of J Turner Research. Recent speaking engagements include presenting in the 2009, 2010, 2012 NAA Education Conference, 2010 NAA Student Housing Conference, and participating as a panelist for the Multifamily Executive’s General Session on Concept Community for three consecutive years since 2012.
As a keynote speaker and facilitator at conventions and meetings around the world, G.A. Bartick leverages over three decades of experience, knowledge and contagious enthusiasm to connect with his audience and inspire improved performance. His belief in the value of customer service began when he was an executive at Nordstrom, one of the nation’s leading sales and customer service organizations. He is also the author of National Bestseller, Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales which is published by John Wiley & Sons.
G.A. has successfully implemented hundreds of programs in consultative sales, customer service, and a variety of other employee onboarding and development programs for clients such as Google, Cox Communications, Time Warner, Merrill Lynch, MetLife, Oakley, University of Phoenix and Expedia.com. One of his passions is 1-on-1 coaching with senior executives and managers, “I truly believe that I have the honor to wake up every morning, go out and make an impact in their lives, both personally and professionally.”
Chris Beckwith-Taylor joined The Franklin Johnston Group in December 2015 as the company’s Vice President of Marketing. At The Franklin Johnston Group, Chris is responsible for the strategic marketing and leasing of the group’s entire portfolio of more than 13,000 luxury, senior and affordable apartment homes from Northern Virginia to Georgia. Most recently, he worked as the National Marketing Manager for Fore Property Company, where he ran the lease up efforts for new apartment developments in Denver, Las Vegas, Pittsburgh, Orlando and Portland, Oregon. Prior to Fore, he managed the advertising for more than 150 multifamily communities at CoStar, a commercial real estate information and marketing provider based in Washington, D.C. Chris’ marketing experience began as a leasing consultant in Chicago for Village Green, a management company based out of Farmington Hills, Michigan. He last served as a Regional Marketing Director there, overseeing sales, marketing and assisting with business development initiatives.
Judy Bellack is the Founder and CEO of Judith Lawrence Associates, a consulting firm catering mainly to multifamily industry supplier companies. Judy brings 25+ years of industry experience and executive leadership to her passion for helping both start-up and mature organizations craft strong growth strategies, achieve greater brand awareness, create operational efficiencies and attract the right sales talent for sustained positive trajectory.
Among other industry positions, Judy was Vice President of Sales Operations for Apartment Finder, Vice President of Strategic Accounts for RentPath, and Vice President of Sales for Grace Hill. She was the NAA National Supplier Council chair in 2008, and NMHC Supplier Partner Alliance chair in 2015. She is also an NAA Paragon Award recipient (2010). Judy serves as an advisor to Mobile Doorman and Respage.
As Senior Marketing Manager with the Richman Group, Holly Berkey contributes to the strategic marketing planning and execution for the Richman Signature brand of luxury communities. Pairing nearly 15 years of multifamily experience with a background in blogging and editorial writing, Holly is specialized in the implementation of successful content marketing and advertising strategies across varied portfolios.
Experienced Social Media Manager with a demonstrated history of working in the real estate industry.Strong marketing professional skilled in Budgeting, Apartments, Advertising, Sales, and Marketing Strategy.
Member of the NAA Marketing, Technology & Next Gen Committees
Esther Bonardi has more than 25 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department and now serves as Vice President of Marketing, overseeing marketing strategy and initiatives for this global organization’s full product line, including residential, affordable housing, senior living, commercial, investment management, energy and more.
Doug Brien is endlessly curious about property management innovation and passionately committed to building solutions for the real estate arena.
Prior to being Co-Founder/CEO of Mynd, he was CEO of Starwood Waypoint Homes, (NYSE: SWAY), and grew the company to 500+ staff members, managing over $3 billion in rental properties across the country.
He was named Ernst & Young Entrepreneur of the Year in 2014, and Goldman Sachs Top 100 Most Innovative Entrepreneurs in 2012.
Doug is also a former NFL placekicker who won the Super Bowl XXIX championship as part of the San Francisco 49ers in 1994.
When Doug’s not obsessing over real estate and challenging traditional, ineffective ways of managing properties at scale, he’s an avid meditator and philanthropist who enjoys tackling the slopes, off-roading on a mountain bike, or spending time with his wife and three children.
Eric has built and developed over 16,000 Market Rate Apartments on a national scale. He founded Urbane Apartments in 2002. Eric oversees new business, general operations, marketing and branding at Urbane. Long recognized by the multi-family industry as a vanguard of cutting edge social media marketing, he established a proven track record of effectively repositioning rental properties in a way that added value for partners and investors while enhancing the resident experience. With his apartment company, he dared to abandon traditional marketing efforts and instead established a strong online presence.
Mark has been involved in the sale of technology products to the real estate industry for twenty-nine plus years. He most recently managed the sales team for a leading property management and services technology company. For the past four years he has provided sales consulting services for leading technology companies serving the multifamily industry. He is an active real estate investor in apartments as well as single family properties.
Dan started working in real estate private equity in 2003 and was responsible for the “cradle-to-grave” performance of more than $800 million of investments, including multifamily and hospitality properties. Prior to that, he was a journalist for Dow Jones Newswires and a White House Intern. Dan has a B.A. from Wesleyan University and an MBA from NYU’s Stern School of Business. He lives in Denver with his family. Myers-Brigs pegs Dan as ENTJ.
Donald is known as a thought leader in the multi-family housing industry, particularly in places where technology and people meet. Perhaps best known for leading the development and implementation of Lease Rent Options TM (LRO), the industry’s first automated demand forecasting and price optimization system, he is equally accomplished in the areas of eCommerce, marketing and marketing analytics, sales performance improvement and business intelligence. Donald is highly sought for “C suite” consulting on operational issues that drive significant ROI, and by technology vendors for product design and “go to market” strategies. A former Senior Vice President with 10 years at Archstone, and a former Executive Vice President with Holiday Retirement, Donald works with clients to assess their operational and technology platforms and implement complex, highly impactful projects.
Ryan Davis is a general manager who has successfully led three digital businesses through major transformation and growth. He currently serves as an executive team member and runs the B2B business (product and marketing) for RentPath, a TPG and Providence Equity business that is the largest provider of digital marketing solutions to the rental industry.
Before joining RentPath, Davis built and ran the The Weather Company's first platform business -- which -- by focusing on advertising automation and partnerships, allowed TWC to reach a new segment of digital advertisers. Prior to that, he worked at Realtime Media, where he repositioned the marketing firm (with clients such as Maybelline, Rue La La and Toys R Us) and doubled its size; and Philly.com, where he reversed revenue declines, returned it to profitability and made it the fastest growing news/information site in the world, according to Nielsen.
Davis is a former McKinsey & Co. high tech/media consultant and journalist. He graduated with honors from the University of Virginia's Darden School of Business and earned a bachelor's degree from Northwestern University's Medill School of Journalism. He and his wife, Victoria, a public relations executive, live in Atlanta with their three children.
Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, a full service digital marketing agency that services both multifamily and other industries. She has 20 years of multifamily experience, including 15 years as the Senior Marketing Director with one of the Top 50 Management companies, where she oversaw all aspects of leasing, marketing and training for a portfolio of 35+ communities nationwide. Her expertise includes lease-up, urban, suburban, mixed use and repositioned assets. She has presented and hosted training sessions for apartment associations in Cincinnati, Columbus, Dayton and Washington D.C. in addition to presenting for Multifamily Insiders, AIM, MultifamilyPro and has also been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.
Melanie Flaherty joined Carmel in 2013, where she oversees branding, creative strategy and digital marketing with a focus on Carmel’s multifamily portfolio. As Vice President of Marketing at Archstone, Ms. Flaherty led brand strategy and online marketing for 180+ luxury apartment communities in major metropolitan markets, including a pipeline of more than 50 new development projects. Prior to real estate, Ms. Flaherty spent 13 years in brand management in the food industry. Ms. Flaherty headed marketing for Gardenburger (Wholesome & Hearty Foods), where she built the strategic plan and new products pipeline. Ms. Flaherty also spent 8 years with ConAgra Foods, where she led the Hunt's brand revitalization including new products, new positioning, new website and a comprehensive loyalty program. Ms. Flaherty received a Bachelor of Science degree in Business from the University of Colorado, Boulder and an M.B.A. degree with honors from Thunderbird School of Global Management.
As The Bozzuto Group's Content Marketing Manager, Nicole Wells Foster has brought new life to the company's social media presence since 2016.
She oversees the social media and content strategy for the corporate channels as well as over 240 properties in the Northeast, Mid-Atlantic, Midwest and Southern regions. Prior to Bozzuto, Nicole led social strategy for AARP’s Life Reimagined brand and spent five years with the Public Broadcasting Service developing communications and social strategy for primetime television programming.
She has a Bachelor of Arts in Linguistics from the University of Michigan, Ann Arbor and a Masters of Public Relations from Michigan State University, East Lansing. A proud Detroit native, Maryland has been Nicole’s home for the past 8 years and is where she lives today.
Malcolm Frank is the Chief Strategy Officer and Chief Marketing Officer of Cognizant, a 260,000-employee leader in digital technology services. In this role, he is responsible for defining and overseeing all aspects of the company’s corporate strategy and go-to-market positioning. His deep understanding of the digital economy—at scale across silos, organizations and marketplaces—and ability to see around technology’s tight corners are key factors in Cognizant’s consistent industry-leading growth and ability to address clients’ ever-changing business needs.
Malcolm’s influence is wide ranging and evident across media. He has co-authored two best-selling books, What To Do When Machines Do Everything (2017) and Code Halos (2014), both of which received multiple international book awards. He has also authored numerous white papers focusing on the “Future of Work” and created the “SMAC Stack” term, which became an industry standard. A highly sought after speaker, Malcolm has presented at various conclaves such as the World Economic Forum and SXSW. He is frequently quoted, is the subject of a Harvard Business School case study and was named “One of the most influential people in finance” by Risk Management Magazine.
Robert joined Steadfast’s multifamily team in 2013 leading the creation of a marketing platform to build brand awareness and enhance visibility for Steadfast’s growing residential real estate portfolio. Today, Robert continues to oversee multifamily marketing and is responsible for the branding and communication initiatives for Steadfast Companies, closely aligning himself with the company’s senior living platform, capital projects including value add and interior design, as well as leading the company’s charitable foundation, the Steadfast Giving Tree.
Gigi Giannoni handles the residential and retail marketing and public relations for Gables Residential nationwide. She is responsible for establishing the short-term objectives and long term strategic vision for the company’s marketing efforts. In addition, Gigi oversees the creation, implementation and execution of the deliverables of all branding, creative, advertising, social media, web/internet, communications and public relations efforts.
With more than 32 years of experience in marketing, sales, operations, design and development, Gigi brings expertise not only in multi-family, but also in the hospitality, active adult and for-sale industry. She speaks fluent Spanish and has her MS in Management from the Florida Institute of Technology. For fun, Gigi enjoys quality time with her husband as well as traveling, motorcycling, tennis and dancing.
As a founder and investor, Ryan brings 20 years of global financial services expertise spanning payments, remittances, credit, security, and compliance to Propel Venture Partners. Ryan is Propel's representative on the boards of Guideline and EaseCentral.He serves as the executive chairman of SmartBizLoans, a small business lending marketplace he founded as an entrepreneur-in-residence at Venrock; the Bill & Melinda Gates Foundation’s nominated director of bKash, Bangladesh’s leading remittance network; and a director of River City Bank in Sacramento. His prior roles include co-founder and CEO of real estate payments company PropertyBridge (acquired by MoneyGram International), an early investor in Eventbrite, and a founding advisor to Square. Ryan graduated from the University of the Witwatersrand in Johannesburg, South Africa, and is member of the State Bar of California.
As Chief Marketing Officer, Patti Girardi leads the development and implementation of all marketing strategies for Valet Living’s numerous amenities to the multifamily housing industry. Prior to joining the company, Patti was Vice President of Marketing for Chartwells Higher Education Dining Services, the college foodservice division of Compass Group. Patti previously served as Vice President of Sales and Marketing for the Western division of Fox Cable Networks. She began her marketing career with Cox Communications, where she held a number of field and corporate marketing positions, including Vice President of Marketing and Director, Web Marketing and E-Commerce. Patti holds a B.A. in Economics from Trinity College (Hartford, Connecticut) and an MBA from Harvard University.
Steve Glenn is the founder and Managing Director of LivingHomes and the founder and CEO of Plant Prefab, Inc. LivingHomes (www.livinghomes.net) is a designer and developer of modern, prefabricated homes that combine world-class architecture with an unparalleled commitment to healthy and sustainable construction. The first LivingHome, designed by Ray Kappe, FAIA, was installed in eight hours. It became the first home ever to receive a LEED for Home Platinum rating. Twenty-four LivingHomes have been or will soon be certified LEED Platinum and one LEED Gold, making the company one of the most experienced designers of homes at the highest level of LEED certification. LivingHomes have garnered significant industry recognition including the AIA’s top sustainable award, Green Builder Magazine’s Home of Year, Business 2.0 “World’s 11 Coolest Products”, Business Week’s “Architectural Wonders of the World”, and the Sustainable Quality Awards Grand Prize. LivingHomes are available in standard or customized configurations to builders, developers and individuals. In addition to design, LivingHomes its own project in Atwater Village, Los Angeles (all six single family homes were certified LEED Platinum) and has worked with Make It Right on affordable housing projects in New Orleans and the Ft. Peck Indian Reservation in Montana. Plant Prefab, www.plantprefab.com, is the first prefabricated home factory in the nation dedicated to sustainable construction, materials, processes, and operations. Plant manufactures custom and single/multifamily homes that are high-quality, healthy, and durable. With their patented building system, Plant delivers low cost homes in half the time and with less waste than traditional site-based contractors. Plant models are fully customizable and available to individuals, developers, and architects. Plant was spun out of LivingHomes, www.livinghomes.net, and major funding was provided by Obvious Ventures, www.obviousventures.com. The company operates out of 62,000 sf facility in Rialto, California.
Kate Good has been leasing apartments her entire adult life. She quickly gained recognition from her employer, Trammell Crow, as the number one leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and enthusiasm took her up the ladder in the corporate world until 15 years ago, she decided to start her own business as a professional speaker and marketing solutions expert.
Kate has shared her innovative ideas with many organizations, including Apartment Associations in 53 cities, and national conventions such as 18 presentations at The National Apartment Association Annual Convention, 24 appearances at the Multi-Family Brainstorming Sessions, 10 presentations at the International Builders Show, and is an eight time presenter at the Multi-Housing World Annual Convention. She consistently receives the highest marks possible for her content, presentation style and audience involvement. Her presentations have been described as “enthusiastic,” “cutting-edge,” and “quality information.” Each year she is proud to share her depth of knowledge with over 20,000 industry professionals.
Jamie Gorski is Chief Marketing Officer for The Bozzuto Group. In her role, she provides strategic marketing direction for the entire company, overseeing all marketing and public relations efforts for Bozzuto’s homebuilding, multifamily development, construction and property management divisions. Jamie brings more than 30 years of multifamily marketing experience to Bozzuto, including five years as Chief Marketing Officer for Kettler. Prior to Kettler, she served as vice president of marketing for Archstone-Smith and for Charles E. Smith Residential. Jamie’s expertise includes strategic brand development, standards implementation, market analysis and online marketing. She has extensive experience overseeing major digital marketing campaigns and is an expert in advancing both online and offline marketing initiatives. Jamie has won numerous marketing awards, including more than 30 Pillars of the Industry Awards from the National Association of Home Builders (NAHB).
Since joining Princeton Properties in 1995, Sarah’s focus has been on revenue generation from marketing, media development, relationship building and nurturing online presence. Areas of expertise and focus include website design and development, search engine and social media marketing, customer services, promotions, public relations as well as implementation of technology, software, sales and leasing procedures. Sarah has previously spoken at the Apartment Internet Marketing (AIM) Conference, New England Relocation Association (NERA), Corporate Housing Providers Association (CHPA), International Builders Show (IBS), National Apartment Association Education Conference (NAA) and the Rental Housing Association (RHA).
Mr. Haldeman has spent the last 20 years developing web based technology for the real estate industry initially as employee number 18 at AllApartments.com, the first site to publish a national database of Apartment Communities online and after acquisition was with Homestore.com (now Move, Inc.) through successful IPO.
Prior to founding SmartRent he served as the Chief Technology & Marketing Officer of Colony Starwood Homes (NYSE: SFR); Mr. Haldeman was responsible for all front-end and back-end information technology (IT) systems as well as for all marketing efforts. The custom platform developed by Mr. Haldeman and his team at Colony Starwood Homes was instrumental in cost effectively helping the business acquire, renovate, lease and manage more than 40,000 single family homes in 13 states.
Prior to Colony Starwood homes, Mr. Haldeman served as the Chief Information and Marketing Officer for Beazer Pre-Owned Rental Homes where he also led the firm’s IT systems and marketing efforts. Prior to 2012, Mr. Haldeman was the founder and managing partner of Nexus Property Management, a boutique, technology focused fee management firm. Previously, Mr. Haldeman was a Vice President at RENT.net and REALTOR.com, part of Move, Inc. (now part of Fox), where he worked in Software Development, Product Management, User Experience, Sales and Marketing. Mr. Haldeman received a Bachelor’s degree in Economics and English from Cornell College.
Peggy is the Director of Marketing at Maxx Properties. Current responsibilities consist of strategic planning and execution of Marketing & Training and Sales Policy & Procedures for 10,000 conventional apartments. Responsible for the re-branding of Maxx Properties and the re-launching of www.maxxproperties.com - Prospect, Resident, ePay, and ILS Portals within a 6 month timeframe. Initiated the conversion and coordinated the reorganization of all marketing materials to an online platform. Responsible for conversion of entire portfolio to a new call center and the first ever tablet CRM program. Developed an Internet Marketing strategy to include Search Engine Marketing, Search Engine Optimization, Social Media and Web Analytics. Implemented a 2018 Sales Training and Sales Management Training Program Company-wide. Peggy has 20 years’ experience in multi-family marketing.
Sharon Hatfield is President at CF Real Estate Services with oversight for property management operations, corporate and regional marketing, human resources, student living, compliance, construction, maintenance, and education. Her primary focus at CF is enhancing asset value, accomplished through the management of an operating platform that is centered around customers, clients and employees.
She has over two decades experience, working throughout the country, in the multi-family industry including REITSs, private ownership, and fee management. Before joining CF Real Estate Services, Sharon served in Senior Operations positions with Southern Land Company and Greystar. She began her career in the industry with Archstone where she spent twelve years in various operations roles, including Vice President of National Marketing and Communications. Throughout her career Sharon has been instrumental in realigning support infrastructures, organizing and implementing company rebranding efforts, developing business systems and plans, and arranging marketing efforts for acquisitions and high-end lease-ups. Her expertise has been in high barrier to entry markets and competitive soft markets where she has either lived or operated including Manhattan, Boston, Washington DC, Dallas, Atlanta, Nashville, Raleigh-Durham, Denver, Miami, and Southern California.
John is the Managing Director of a venture capital investment firm located in Park City, UT that is focused on investing in companies that provide technology and services to the real estate industry. The firm’s strategic partners include several major REITs and private owner/managers of multifamily properties. John also serves on the boards of Nestio, a Trinity Ventures backed company, and Next Gear Solutions, a Serent backed company.
Before founding RETV, John was a Venture Partner with DN Capital in Europe from 2012-2016 where he co-invested in 13 deals including Auto1 (Series A), which had revenues in 2016 of over $1.5B and a valuation in excess of $2.5B, and PurpleBricks (Series Seed), a UK online flat fee residential brokerage company which went public in 2015 and is also currently valued in excess of $1B. Previously he was the founder and CEO of two venture backed startups in the online real estate space in the U.S.. He sold his most recent company, MyNewPlace to RealPage (NYSE:RP) for $78.5 million in the summer of 2011. Under John's leadership, MyNewPlace grew by competing successfully with five well entrenched competitors to become the second highest traffic apartment rental website in the U.S.. John was also the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999 for $150 million, in a private to private transaction immediately prior to the combined entities IPO.
Mr. Helmer joins Shelters to Shutters with over twenty years of general sales and management experience in both start-up technology and corporate environments. Mr. Helmer began his corporate career in technology at Rational Software where he was responsible for driving sales and account penetration in the Southwestern US. Furthering his technology background, Mr. Helmer pursued opportunities with Sterling Software before its acquisition by Computer Associates in 2000. Following the acquisition, Mr. Helmer accepted a position with NightFire Software. NightFire Software, a small, venture-funded start-up, headquartered in Oakland, CA specialized in software and managed services for Telecommunication companies. In August 2003, Neustar, (NYSE: NSR) acquired NightFire Software and Mr. Helmer held several roles within the company. Most recently, he served as Senior Vice President of Data Solutions, consisting of account executives, deployment professionals, and technical experts, all of whom work directly with customers. Mr. Helmer graduated from the University of Pittsburgh in 1992, where he received his degree in Business and Political Science. Mr. Helmer grew up in Lancaster, PA and now resides in Oakton, VA with his wife Katie and daughters.
Chris Herndon is the Co-Founder and Co-CEO of The Guild, an Austin-based startup that’s pioneering a new form of mixed-use for the multifamily industry. They master-leases full floors of Class A Properties, and transform those spaces into boutique hotels with all the conveniences and trimmings you’d expect from a traditional upscale hotel, much of which is enabled through tech. The Guild then extends these hotel-caliber services to the full-time residents, complimenting the property’s amenity package.
Prior to co-founding The Guild, Chris co-founded Apartment List, a fast-growing rental marketplace that offers apartment communities a popular cost-per-lease marketing option. Chris began his career in commercial real estate, has an MBA from Stanford and an undergrad diploma from the University of Texas. Hook ‘em!
John Hinckley, Cofounder and CEO at Modern Message, has spent the past 9 years creating web-based marketing solutions for student housing and multifamily. Currently, Mr. Hinckley spends his time leading Modern Message which is best known for it's loyalty marketing solution called Community Rewards. With a successful track record in technology startups, he is dedicated to the advancement of new ideas and concepts in the apartment industry. Mr. Hinckley is a graduate of Baylor University and resides in Dallas, Texas.
Alex Jackiw is President of Milhaus Management, where she oversees a portfolio of Class A urban in-fill, mixed-use assets in a nine-state area, developed and built by Milhaus. She also provides property and asset management services to select third-party clients. Alex served as Chairman of the National Apartment Association in 2013 and President of NAA’s Education Institute in 2008/2009. She is a recognized industry speaker and teaches NAA designation courses all over the U.S.
Jason Kamen leads the West Coast for WhyHotel as the Director of New Market Real Estate. Based in San Francisco, Jason has been working in real estate development and operations since 2002. Most recently, Jason was the Senior Regional Asset Manager for Crescent Heights, a national developer and owner of properties across all asset types. Jason led all of Crescent Heights’ California operations with a team of over 150 personnel, focusing on ultra-luxury apartment rentals, some with rents topping $67,000 per month. Jason was recognized as the California Apartment Association’s Property Manager of the Year in 2014 and San Francisco’s Apartment Association’s Manager of the Year in 2015.
One of the first projects Jason led with Crescent Heights was NEMA, an ultra-luxury high-rise living in San Francisco. Jason developed an operational structure designed specifically for this property’s resident demographic and service expectations. This included hiring and training the full regional and site staff to support operations. The 754-unit project leased up in 6 months under Jason’s stewardship and has maintained a 95%+ occupancy since stabilizing in 2013.
Prior to Crescent Heights, Jason managed a portfolio of 1,000+ units as a General Manager with Archstone. As a turnaround specialist, one of his responsibilities was revitalizing an aged 38-acre property. Jason created and led a repositioning plan for that asset.
Before Archstone, Jason held a leadership position with Atlantic Realty Development Corporation. The executive team tasked Jason with restructuring operations and growing the profitability of a struggling multifamily portfolio. Jason took responsibility for the 72-property portfolio and rebuilt the division from the ground up leading to a signficant growth in profitability.
Todd Katler is the CEO and Founder of Anyone Home Inc., an engagement platform serving rental housing providers. Anyone Home combines a 100% domestic based contact center with a comprehensive software package to help operators take the right action, with the right customer, at the right time.
Prior to launching Anyone Home, Todd’s 22 years of industry experience include key executive positions at Entrata, Real Page, BRE Properties and Rent.com.
Todd served on the Board of Directors for both the National Apartment Association and the California Apartment Association. He lives in Coto de Caza, California with his wife and 3 children
As Senior Brand Manager at Mill Creek Residential, Cassie is responsible for all multifamily-property-related marketing. Responsibilities include on-boarding of new developments, negotiations of national marketing contracts, oversight of Regional Brand Managers, brand engagement and compliance, the national social media strategy, and marketing strategy and execution of national Mill Creek initiatives.
Jim graduated with degree in Education and Management (double major). After college, he went to Kent State University as an Assistant Basketball Coach. After one year at Kent State, he became Assistant Dean of Students and Head Basketball Coach at Junior College in Upstate New York. (Youngest in the nation at 24 years old). After two years coaching JuCo, he returned to college to secure Master’s in Business.
After school he moved to Denver where he worked for high wealth individual, running a 727 unit property as PM. In 1986 he moved to Austin with Balcor where he started as Property Supervisor overseeing 1,000 units and grew to RVP overseeing 20,000. After stints at Balcor, Insignia, AIMCO Jim ended up taking a role as COO at Archon.
September 2005 Jim left Archon to start his own consulting business, where he assists vendors/suppliers and owners to achieve their goals through the application of experiences gained through the oversight of 350,000+ units and over 10,000 employees.
Lynn Klug, Senior Director, National Marketing, Greystar, oversees marketing across the country for the Greystar Development Group, with an active development pipeline of more than 100 properties nationwide. She and her team are responsible for the positioning, creative direction, and marketing of multiple Greystar brands and product types, including high-rise, podium, and their newest, Overture – game-changing modern rentals for the 55+ renter. Greystar currently has over 420,000 units under management globally, and recently expanded into the UK, the Netherlands, Mexico.
Nick Kotecki has given up on internet privacy and clicks all the ads that come his way. He is the Social Media and Content Marketing Manager at AMLI Residential. He runs their social advertising program and oversees the larger effort of over 70 leasing agents keeping up their apartment community’s Facebook and Instagram accounts.
He's written about real estate since his very first gig, but also many other topics, and has proudly covered the cute animals beat at several esteemed publications. He's written and edited for the Chicago Tribune, Chicago Sun-Times, Time Out Chicago, San Francisco Chronicle, Houston Chronicle, Denver Post, A.V. Club, and Newsday.
When not working, he's usually binge reading a novel, at the beach, biking through Chicago traffic, or paddling a canoe way up north in the woods.
Leslie has over 13 years of digital marketing experience. Her experience includes working with top agencies and client direct in CPG, Finance, and Autos. Leslie has over 7 years of experience in these verticals – running search, display, video, and custom campaigns across top advertisers. Currently, Leslie represents the west coast SMB Partner Development at Microsoft. She leads a team of industry experts that focus on products for small-medium businesses. She provides strategic direction and development support the Small-Medium business channel partners advertisers focusing on Search. Leslie has over 10 years’ experience in digital marketing.
Charlene Li is a principal analyst at Altimeter, a Prophet company. As one of the foremost experts on social media and technologies, Li’s deep knowledge of leadership, strategy, interactive media, and marketing makes her an indispensable ally in today’s rapidly evolving marketplace.
Li was the founder and CEO of Altimeter Group prior to its joining Prophet, and she is the author of the New York Times best seller, Open Leadership. She is also the coauthor of the critically acclaimed, best-selling book Groundswell, which was named one of the best business books in 2008. Her most recent book, The Engaged Leader, is a call to business leaders to adapt to the digital landscape, and revolutionize their relationships by connecting directly with their followers.
Li is frequently quoted by leading media channels such as The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press. She has shared her insights on 60 Minutes, The McNeil NewsHour, ABC News, CNN and CNBC. A highly sought-after public speaker, Li has inspired a wide audience as the keynote at conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, South by Southwest and Web 2.0.
Li is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
Everett Lynn founded Amenify, a real estate technology company focused on amenity services. Located in San Francisco, Amenify is institutionally backed by several of the largest apartment REITs in the country. Everett is a member of ULI, the Olympic Club, and volunteers with the CleanTech Open to find new technologies for the real estate sector.
Ross MacBaisey is the marketing manager at MG Properties. Since joining the company a little over a year ago, he has built their marketing department, lowered their cost per lease by 40%, optimized their CRM and created the marketing mixes for their 61 properties. Although only in the industry for a year, he believes he has found a new home in multifamily.
Before joining MG Properties, Ross had a very eclectic background. He started two companies, one in biotech and one in sporting goods, has worked as a marketing consultant and as a marketing director in a tech company. As you may be able to tell by his funny ears and odd jacket in his picture, he was also a professional Judo player and two time Olympic Alternate for the United States. Ross has a bachelor’s degree from the Goizueta Business School at Emory University and a M.B.A. in Marketing from the Rady School of Management at UC San Diego.
Brock MacLean is Senior Vice President of Consumer Solutions at RealPage. With over 22 years of experience in the multifamily housing industry, Brock has a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. In his role, MacLean focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents. Most recently, MacLean served as Executive Vice President of National Sales and Business Development at For Rent Media Solutions™, where he led the expansion of customer-focused marketing, formed key business partnerships, and supported the development of new technology products. Before that, he served as Vice President of Property Marketing Sales for RealPage.
As Chief Executive Officer of RealtyCom Partners, Ms. Manfredi spearheads the company’s strategic planning and works with the Executive Management Team to implement our client’s business goals and objectives. In addition, she advocates the importance of telecommunications asset management through active participation in multifamily industry organizations including the National Multi-Housing Council, Urban Land Institute and National Apartment Association.
Ms. Manfredi’s extensive experience in the real estate industry includes tenure as a Partner in Trammell Crow Residential’s (TCR) telecommunications division, NuMarket Communications. TCR, one of the nation’s largest multifamily development and management companies, was one of the first real estate owners to capitalize on relationship with telecom service providers. In 1993 Ms. Manfredi and two former TCR Partners launched Castle Cable Services, Inc. (Castle) to obtain exclusive, long-term agreements to provide cable television and Internet access services to up-scale apartment communities, owned and operated by large Real Estate Investment Trusts.
As President of Castle, Ms. Manfredi negotiated right of entry and partnership agreements with many of the nation’s largest apartment owners including Archstone Communities, AvalonBay, Shea Properties, Essex Property Trust, Equity Residential, United Dominion Realty Trust, Sares-Regis and Forest City Residential. In 2004, the Castle Partners sold the company to a group of cable television system operators including some of largest companies in the country, Comcast and Time Warner, for approximately $40 million.
Ms. Manfredi was a founding member and officer of the Independent Multifamily Telecommunications Council where she has appeared before the FCC on issues affecting the telecommunications industry. She is a graduate of Sonoma State University, School of Business with a Bachelor of Arts degree in Marketing and Economics.
Eric Matulka has served as Vice President of Information Technology for DEI Communities for the past six years, where he is responsible for setting the strategy and direction of technology efforts for the organization. He is also involved in online reputation management, social media, SEO, marketing, and overall technology vendor partner management. Prior to this he served as an IT Director for a managed IT services provider, helping businesses in multiple industries manage their technology investments in infrastructure and marketing. He has previously spoken at the Apartment Internet Marketing Conference, Apartment Vendor Sales & Marketing Conference, and NAA Maximize.
Jamie was a commodity futures market maker on the floor of the NY Mercantile exchange since age 21. Founding investor of Knock in 2013, transitioned out of commodities and into Knock and worked on cryptocurrency part time. Now actively involved in mining and trading of Bitcoin and other cryptocurrencies in addition to working on Knock.
Rahul Mewawalla is an innovator in the property management, leasing, and rental management industry across both multifamily and single family. He is CEO of Zenplace, a full service property management and leasing company reinventing the leasing and property management industry using innovative technologies such as artificial intelligence, data analytics, and machine learning.
Rahul has been featured in publications such as the Wall Street Journal, Forbes, CNBC, Entrepreneur, Harvard Business Review and was named Top 40 under 40 in Silicon Valley. Prior to Zenplace, Rahul was the head of the U.S. technology program in San Francisco in collaboration with the White House, and a top executive with experience across General Electric, Yahoo, Nokia and CBRE.
He has served as Advisor to Stanford University Persuasive Technology Lab, as Chair of the Venture Capital Task Force Committee on Services and Systems, and on the MIT-Stanford Venture Lab Planning Committee.
Rahul has been involved with non-profit organizations such as Entrepreneurship for America and the Yale-Goldman Sachs Foundation.
Philip Meyer is the co-founder and CEO of Lineups.io, a software-as-a-service company who helps businesses outperform the competition by providing data insights to make faster strategic decisions. Before starting Lineups.io, Philip worked for 12 years at Camden Property Trust in IT, Marketing, and Strategic Services. As their Manager of Innovation, he helped bridge the gap between technology and marketing. Philip is a native Texan and a graduate of The University of Texas at Austin with a BBA degree in MIS.
Danny Mizufuka is currently the National Media Manager at CWS Apartment Homes. He responsible for full stack creative marketing and advertising strategy, which includes content marketing strategy, social media strategy, reputation management strategy, video, photography, web development & design, CRM, branding campaigns, in-store merchandising, etc. Previously, Danny was the Brand Manager & Marketing Manager at Sequoia Equities. His favorite projects included innovative property video storytelling concepts with ShowMyProperty, CRM pilot with AnyoneHome, aligning content marketing strategy with distribution and consumption strategies across the business. Prior to Sequoia, Danny was a top producer as leasing agent and assistant manager.
Danny graduated from Oklahoma City University with a Bachelor's of Business Administration. He is passionate about Taekwondo, Cheerleading and Dancing.
Mortera is a senior leader with more than 20 years of experience in fostering a culture of performance through branding, marketing, public relations, rich media communications, performance management and engagement programs. She is a data-driven culture and customer experience architect who develops internal and external marketing & training programs that produce extraordinary results.
Mortera's educational highlights include a master’s in art history & archaeology from Southern Methodist University as well as a master’s in education from the University of Phoenix. She is an advocate for the development and implementation of new technology as well as a firm believer that people make the difference.
Specialties: Branding and Culture, Associate Engagement, Learning and Development, Curriculum Design, Marketing, Sales and Customer Experience, Multi-media Design and Video Production, Talent Management, Performance Management, Social Media, Human Resources Management, Corporate Social Responsibility
Gianna’s 14+ years of experience in marketing/advertising and extensive background in client services lends itself perfectly to her role managing the Marketing Account Team as well as multiple clients across our marketing platform. She’s known for working closely with our creative team, site associates and ownership groups to develop targeted communication plans and oversee brand implementation for lease-up and rebranding assets. A graduate of the University of South Carolina, with an MBA from the University of Phoenix, Gianna previously held positions with the Arizona Cardinals Football Club, International Cruise & Excursions, and LaneTerralever.
Jonathan is an entrepreneur and business leader with over two decades of experience developing groundbreaking products and businesses in mobile technology, real estate, real estate technology, financial services, pharmaceuticals, marketing, publishing and renewable energy.
Products that Jonathan has been instrumental in include:
- Sage (www.evolutionv.com)
- Forteo (www.forteo.com) - Osteoporosis drug. Received FDA approval in 2001
- Solar Pavement
- LucidView (Feedback Exchange) (Business sold in 2001)
As CEO of Evolution Ventures, Jonathan heads of the development of the world's most trusted and powerful digital marketing tools for the luxury real estate.
Specialties: Company development, business development, real estate development and redevelopment, new development marketing and sales, corporate and real estate financing, strategic planning, sales and marketing strategy, general management, branding and identity creation, financial modeling, contract negotiations, product creation and deployment
Diogo Ordacowski is Entrata's Digital Marketing Services Product Manager. In this role, Diogo drives the vision, business direction and innovation for the company's suite of digital marketing offerings. He has executed digital marketing strategies for multiple Top 50 NMHC clients. His tactics have helped many clients achieve 40 percent increase in yearly organic sessions. Diogo is a two-time war veteran with six year's of service in the U.S. Army. In addition, he has received his Bachelor of Science in Business Management from the Marriott School of Management at Brigham Young University in Provo, Utah.
President and Managing Partner at LeaseLabs, Steven manages the Business Development, Marketing, and Account Services teams that bring LeaseLabs at the forefront of the multifamily marketing and creative sphere. With an extensive background in technology and visual communication, as well as successfully implementing branding and marketing projects to over 800,000 units | $50 Billion worth of real estate in North America, Steven brings a wealth of tried and tested marketing expertise to all clients.
With a strong passion for applying technology to marketing, Steven enjoys introducing fresh ideas to performance-driven campaigns. This fusion of creativity and technological brainpower has catalyzed Steven’s approach to innovative, out-of-the-box, award-winning design and website projects in the multifamily housing industry.
John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008 and brings over 20 years experience in real estate marketing to the brand. Under Passerini’s leadership the Sotheby’s International Realty brand marketing strategy has been to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and to reach the luxury real estate consumer no matter where they are and on their preferred device or platform. Passerini is responsible for strategizing, creating and managing all marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, analytics and reporting, video platform, property syndication, social media engagement and global media advertising partnerships.
The initiatives and platforms developed by the marketing team are designed to create brand awareness and enhance business growth in markets around the globe. Under Passerini’s leadership, sothebysrealty.com has become the leading luxury real estate website on the web with 750% growth in traffic since 2006. In 2012, the interactive team created the first-of-its-kind listing presentation platform using Adobe DPS, enabling thousands of our real estate professionals to deliver property-marketing materials to their clients through an interactive tablet experience. In 2016 the team rolled out virtual reality to sothebysrealty.com allowing real estate consumer to immerse themselves in a property from anywhere in the world. Also in 2016 the team developed an Apple TV app allowing consumers to use SIRI to search for luxury real estate with their voice and display properties with film quality HD property videos. In 2018, the interactive team launched the first of its kind augmented reality app, Curate by Sotheby’s International Realty, an app designed to help real estate agents with their staging needs and real estate consumers with visualizing themselves in a home through AR.
Morgan Porter is a 13-year multifamily veteran and Digital Growth Hacker. She specializes in multitouch data analysis, A/B testing and evolving digital technology trends. Morgan has extensive experience both in developing and managing website architecture, Technical SEO, Search Engine Marketing Initiatives, Market Research and Social Optimization. In her current role at LMC, she leads the digital marketing initiatives and growth strategy for LMC, a leader in the development of luxury rental communities nationwide.
Chelsea Proehl is a Regional Marketing Manager for Matrix Residential, the property management division of Pollack Shores Real Estate Group. In this role, Chelsea oversees the Georgia, Alabama and Tennessee portfolio. With an emphasis on new development and renovated community marketing, she is responsible for the creation and implementation of advertising strategies, fostering relationships with vendor partners, lead generation and cost analysis, and providing training and support to team members. Chelsea joined Matrix Residential in 2016. She has expertise in both lease-ups and stabilized properties ranging in product quality.
Pete has worked for CORT Business Services, a company that helps businesses and individuals in transition, since 1983 and currently serves as Director of Multifamily Products and Services. An active member of the multifamily industry, Pete has held leadership positions with the Apartment Association of Greater Orlando, the Florida Apartment Association (FAA) and the National Apartment Association (NAA). Within these organizations Pete has been a motivational speaker, event emcee, teacher and award winner, including being inducted into the FAA Hall of Fame and earning the coveted Paragon Award from NAA. He coauthored “The Apartment All Stars Complete Guide to Leasing Apartments” and served as contributing author of “Wall to Wall Multifamily Tips.” Of course, many of Pete’s friends and colleagues in the multifamily housing industry best know him as the “Doctor of Fun.”
Trevor Riley serves as the Senior Vice President of Product for Entrata’s Leasing and Marketing Suites. In this role, he manages the ongoing operations and development of 15+ products that span from websites and SEO to lead management, online applications and lease execution all available on one single technology platform. In addition, he oversees the Entrata Leasing Center, a 400-employee call center that annually handles more than 2 million inquiries from apartment residents for apartment managers. Riley is Pragmatic Marketing Certified and received his Bachelor of Science in Business Management from the Marriott School of Management at Brigham Young University in Provo, Utah.
Melissa Robbins is a Regional Director of Marketing for Greystar and is a multifamily industry veteran with more than 20 years’ expertise. Her colleagues describe her as a passionate, collaborative thought leader who engages others to solve complex challenges through a combination of creativity, objectivity and honesty. She supports her regional marketing and operations teams with elevated marketing education, and thoroughly evaluates marketing performance to both identify successes and address opportunities for improvement.
At Greystar, Melissa is a tireless advocate for developing impactful strategies and programs to enhance the prospect and resident experiences. She was instrumental in creating the company’s national reputation management program and is an active participant on the Greystar Innovation Team, a multidisciplinary team that works to continuously improve the Greystar experience for all customers and clients, both external and internal.
Melissa believes in the power of good execution and accountability to ensure programs are effective, measurable and sustainable. She loves the Greystar entrepreneurial culture that encourages and supports her efforts. Melissa holds a Bachelor of Science degree from the University of Denver and lives in Denver.
Marc Rutzen is the CEO and Co-Founder of Enodo, an automated underwriting platform for multifamily real estate. Marc directs the development of the platform, including user interface design and testing, formation of strategic data sharing partnerships, and research and development for new product features. Marc is a Licensed Managing Broker in the state of Illinois, and earned his Master of Science in Real Estate Development from Columbia University.
Melissa Sampson is a marketing professional based in Philadelphia. With more than a decade of experience in marketing, advertising, communications, PR, branding and strategy, Ms. Sampson brings an integrated approach to her marketing efforts. Melissa is currently the Director of Marketing at AION Management.
Steven V. Seghers is President of HyperDisk Marketing, a leading international strategic consulting, technology, and creative marketing agency. His company reinvents, launches, and creates luxury brands, providing a full suite of advertising solutions for clients around the globe including: Starwood Hotels & Resorts, St. Regis, Salamander Hotels & Resorts, Hilton Hotels, Preferred Hotels & Resorts, Passport Resorts, PlumpJack Group, Montage Residential, Mark-Taylor Residential, Irvine Company, Corcoran Communities, just to name a few. His leadership supported several industry leading innovations, including personalized search and social marketing, dynamic prospecting, integrated analytics and big data, performance-based advertising initiatives, and fusion marketing.
Mr. Seghers has been a digital innovator in the travel & tourism and multifamily business for over 22 years, having overseen the early digital marketing transformation for many exceptional brands. Mr. Seghers is a member of the prestigious International Society of Hospitality Consultants (ISHC) and has been recognized as a Master Hotel Supplier (MHS) by the American Hotel & Lodging Association. He has been an industry speaker and noted analyst for the University of Las Vegas Hospitality School, Hospitality Sales & Marketing Association International (HSMAI), American Marketing Association (AMA), Orbitz.com, and Hotels Magazine.
Vanessa Siebern has been in the multifamily property management industry since 2005. Vanessa is directly responsible for property management services and business development in Northern California and the Greater San Francisco Bay Area. Vanessa holds a Bachelor of Arts Degree from Sonoma State University, holds a Certified Property Manager designation from the Institute of Real Estate Management and is a licensed California Real Estate Salesperson. Division Chair for the California Apartment Association Advisory Board for Napa, Solano, and Contra Costa Counties and a participating member of the California Apartment Association Advisory Board for the North Coast region.
Christina is a former TV host and Journalist from London and now runs Show My Property TV with her sister. The expert teams at SMPTV, led by Christina, create award-winning content for clients such as Greystar, The Bozzuto Group, Sares Regis, Seqouia Equities and CWS. Christina has been instrumental in creative storytelling to the student, multifamily housing and hotel industries. Christina holds a degree in Journalism and Human Rights from Roehampton University, London.
Anna Singleton-Geary is a former TV host and Journalist from the UK. Anna has worked in Multifamily Marketing for over seven years and steers the ship at Show My Property. Anna and her team of Merry Marketers have started and set many multifamily marketing trends. From viral videos to simple photography and renderings, Anna has experience in marketing from breaking ground to established properties. The expert teams at SMPTV create award-winning content for clients such as Greystar, The Bozzuto Group, Sares Regis, Seqouia Equities and CWS
Anna was the first person in multifamily to test virtual reality video and has since rolled this out at many student properties! Anna’s favorite thing about multifamily is the amazing people she gets to meet, serve and hang out with every day.
A published author, Lia has more than 15 years of experience solving retention, reputation management and marketing challenges for conventional, affordable and senior communities. Prior to her current role, Lia was the Director of Marketing and Training for SPM Property Management, where she is credited with building an online university of 70+ customized courses, enabling on-demand access to critical training.
David Staley, Digible's co-founder and President, is a rare talent within the ad tech and multifamily industry. He began his career in the digital startup world specializing in e-commerce. During that time David recognized the gap many startups have on the business end of things, and decided to pursue a double major in Economics and Organizational Leadership at Fordham University. Keeping with his fast-moving reputation David graduated with both degrees in just two years while working full time. During and after college, David held enterprise sales positions at Dex, Hearst Media and AdTaxi. It was at AdTaxi that David was introduced to property management, and he was instrumental in facilitating a corporate partnership with Greystar in 2015. Over the last four years, David has provided digital counsel to several of the top management companies in the industry, and has developed marketing plans for more than 1,000 properties.
As the Multifamily Marketing Manager for The Excelsior Group, Shelly is responsible for shaping the strategy and driving the execution of marketing initiatives for TEG’s Multifamily portfolio of over 4,000 units. Prior to joining TEG, she served as the Marketing Manager of New Development for The Bainbridge Companies, providing marketing and brand implementation for a portfolio of over 20,000 units. She holds a bachelor’s degree in Art History and Communication Arts from the University of Wisconsin-Madison and an associate of applied sciences degree in Fashion Studies from Parsons-The New School for Design.
Ashley Tatum is the Vice President of Marketing for Seldin Company, where she oversees marketing efforts for over 15,000 conventional and affordable units across 8 states. Ashley has more than 15 years of multifamily industry experience, specializing in new construction and property renovation lease-ups, branding and repositioning, digital marketing strategies, implementation of technology and software, and strategic advertising campaigns.
Ellen is a serial entrepreneur with 25 years of experience conceptualizing, growing and managing technology-based start-up companies.
Ellen’s latest startup is Results Repeat, which provides digital marketing services for hundreds of companies nationwide. Results Repeat has been recognized by the Philadelphia Business Journal as one of the best places to work in Philadelphia for the past two years.
Ellen is also the Founder of 4 Walls, Inc., creator of the Respage brand, which has helped over 5000 properties use Internet to attract and retain residents since 2002. Prior to that she was CEO of Know It All, a leading skills testing company that is now owned by IBM.
My time spent in the Residential Property Management Industry has given me ample time to find, define, and leverage my strengths for not just my own success, but also for those who work with me. After 20+ years, I’ve had experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and I’ve worked in virtually every type of location – from rural markets to Michigan Avenue, I’ve been there.
My passion for this industry doesn’t stop with just advising owners and management companies. I’ve helped many of our industry’s supplier partners with product positioning and sales strategies, as well as teaching several new companies the etiquette of sales and communication in the residential property management industry. Additionally, I find great joy in helping individuals in this industry find their own niche of excellence, and have served as a mentor and personal advisor to many of our industry’s most outstanding leaders.
With my degree in education, I’m able to structure my classes and sessions for information and skill retention, allowing me to train people for success., And with a proven track record of power in sales combined with my years of experience in marketing, not only can I teach people to sell just about anything, but I can do it for a property that in lease up as well as a property in repositioning.
Whether you’re searching for a keynote speaker, a dedicated strategist, an enthusiastic trainer, or a marketing expert, I would be delighted to assist you!
My challenge at TCR is to differentiate our assets and the quality of the resident experience through forward thinking about what we build and what we can offer to residents as a result. In addition to guiding design and functionality, I look at things like lifestyle trends, demand info, online behavior and style to determine how to create compelling lifestyle differentiation that gets people into TCR properties and keeps them happy for longer than at any other new developments.
I have over 10 years of experience in the multi-family property management industry and over 17 years of experience directly managing teams of individuals. I have successfully directed multiple properties, trained future company leaders, and revised marketing efforts for underperforming assets. Additionally, I worked as a project manager for a couple of years. My work experience has given me a well-rounded background in all aspects of running a business from the hiring and training side and into the budgeting, financial, and marketing efforts of a company. I love working with people and am excellent at solving problems. I graduated with my MBA in July 2012 from a fast-paced 11-month program.
Specialties: Apartment marketing, vendor/contract management, training, SEO, content marketing, program management, competitive and market analysis, communication, change management, hiring & training, budget writing, executive reporting, corporate outreach, event planning, improving under-performing assets, customer service, learning management, referral programs, reputation management.
Wendy Werner-Draper does whatever it takes every day to make people love their homes and teams. In this industry, it's hard to define it any other way. Werner-Draper is a mom and a wife who strives every day to be a positive influence and a leader.
Over the last decade, I've worked on all sides of multifamily: asset management, on-site management, business development, and marketing. In 2008 I founded BakeExtraCookies.com, a service that helps multifamily properties streamline the posting and tracking of Craigslist ads so they can receive leases by the dozen. The service is utilized by top management companies nationwide who rely on Craigslist as a primary source of lead generation.
Mike is a technology enthusiast with expertise in Big Data, SaaS, and Digital Marketing. He works with Real Estate Marketers and Executives to help them understand how marketing is an operational advantage, and the impact it can have on their entire business, not just leads and leases. With a background in leading technology initiatives for a Fortune 500 company, Mike has been able to leverage this experience to teach current and prospective customers about the impact marketing and technology can have on them.