With more than 17 years’ experience, Acker directs Community Technology Services for Lennar Multifamily Communities. He works with development teams and consulting firms on service provider selection and infrastructure requirements for data and video. His team also works with internal and external resources to define community technologies and services such as access control, audio visual, and security.
Prior to joining Lennar, Acker worked as director of Resident Technology Services for RealPage, Inc., responsible for negotiating all service provider agreements for RealPage clients. He spent 10 years with Forest City Enterprises, Inc., overseeing Forest City initiatives to implement building infrastructure for service provider and in-house requirements, negotiating service provider agreements, and adding input for wireless coverage, building security, building access control and digital signage.
Faith Aids is the lead strategist, steward and champion of both the corporate and individual property brands, overseeing the development and management of brand and marketing communication efforts to support the long-term strategic direction of the organization.
Before joining The Laramar Group, Faith spent five years at RedPeak Properties in Denver as the Head of Marketing. At RedPeak, Faith was responsible for all company and property-level branding as well as the digital Marketing strategy. Additionally, she chaired the company's Corporate Social Responsibility program. Prior to RedPeak, Faith worked at Carmel Partners for seven years where she held various National Marketing positions including Sales and Systems Trainer, Marketing Specialist and Regional Marketing Manager.
As CEO and Founder at Digital Mortar, I lead all aspects of our growth and development. Digital Mortar provides cutting edge measurement and analytics tools for optimizing physical spaces. We specialize in tracking the in-store customer journey and helping optimize store layout, merchandising, and staff performance.
Previously, I managed EY's Digital Analytics Center of Excellence. Our practice delivers cutting edge digital analytics to optimize digital marketing spend, Web and mobile customer experiences, and personalization and database marketing opportunities.
For more than 35 years, Joseph Batdorf has enhanced the multifamily industry with path-breaking solutions that impact a company’s bottom line. He co-founded J Turner Research in 2003, the leading full circle online reputation management firm that empowers clients with data to drive revenue.
Joseph’s contributions include: prospect surveys, monthly resident satisfaction surveys, TALi index, and more recently, the nationally recognized ORA™ score—the industry benchmark to measure a property and/or company’s online reputation. Batdorf is a prolific speaker who has presented at various industry and leadership conferences –NAA, NMHC, AIM and Multifamily Executive among others. He serves on the Houston Better Government Fund.
Heather Blume has a contagious energy &passion that goes to the heart of the multifamily industry. Her work on site, combined with her work as a vendor, give Heather a unique perspective that enables her to assist those around her in creating their own successes. Currently, Heather is the Imagination In Charge of Behind the Leasing Desk Training & Consulting Services, where she specializes in meeting the specific needs of multifamily clients who may be experiencing challenges in different facets of the property management world.
With over a decade of experience, she is an accomplished national speaker & trainer, having presented at such conferences at NAA, AIM, & Multifamily Pro Brainstorming. Additionally, her blog posts, podcasts, & articles are enjoyed by thousands of apartment professionals. A co-author of The Apartment All Stars Complete Guide to Leasing Apartments, her work has been seen in industry publications across the country, including UNITS Magazine. Besides holding her CAS designation, Heather is NAA Advanced Instructor trained & has been a member of the NAAEI Faculty since 2009, as well as a Washington Multi-Family Housing Association NALP &CAM/CAS instructor.
Esther Bonardi has more than 25 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department and now serves as Vice President of Marketing, overseeing marketing strategy and initiatives for this global organization’s full product line, including residential, affordable housing, senior living, commercial, investment management, energy and more.
John is a Senior Vice President and Asset Manager in Heitman's North American Portfolio & Asset Management group. He is involved with one of Heitman's large separate account clients. Prior to joining Heitman, John spent 13 years at GE Capital Real Estate in various roles. John began his career with KPMG's real estate tax and consulting group, where he focused on large private and public real estate companies over his six year tenure. His experience includes originating, negotiating and closing debt and equity deals; underwriting; dispositions; development; risk management; portfolio management and new business development. John received a BS in Accountancy from the University of Illinois at Urbana-Champaign and is a CPA.
As Vice President of Digital Strategy at The Bozzuto Group, Ben leads the research, design, and implementation of enterprise-wide digital marketing strategies. Benjamin's core responsibility is leading the companies customer acquisition (SEO, PPC, Email, Display, Retargeting, Social etc) analytic measurements and marketing technology across the multi-division organization.
Benjamin Burns began his career as an SEO coder over a decade ago in England, working his way into managing all aspects of customer acquisition channels and analytics. This led to his involvement with numerous start-ups, consulting as head of growth and eventually overseeing digital strategy for mid-large corporations such as Marriott International Hotels.
Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States.
Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.
Eric Clark most recently served as Vice President of Marketing and Strategic Development at The Bainbridge Companies, where he oversaw all marketing, branding, training and team development initiatives. Additionally, Eric played a key role in the organization’s strategic planning and development of trend-forward initiatives.
Previously, Mr. Clark served as Director of Marketing for Greystar, where he oversaw all marketing-related strategies for more than 40,000 apartments in the company's East/Florida Division. He was also a member of Greystar's Innovation Team, which was charged with pioneering new opportunities and developing the company's strategic vision. Before his tenure at Greystar, Eric held marketing leadership roles at The Altman Companies, Winthrop Management and Lang Realty.
His areas of expertise include brand positioning, marketing and advertising; leading the development, implementation and use of multiple leading-edge technologies and digital platforms, operational efficiency, enhancing corporate culture and new business development. Eric holds a bachelor’s degree in marketing from the University of Tampa’s John H. Sykes College of Business.
Jerry A. Davis originally joined the company in March 1989 as Controller and subsequently moved into the Operations arena as an Area Director. In 2001, Mr. Davis accepted the position of Chief Operating Officer of JH Management Co., a California-based apartment company. He returned to UDR in 2002 and was promoted to Vice President, Area Director in 2004, where he oversaw operations in California, Washington, Oregon and Arizona. In 2007, he was promoted to Senior Vice President – Property Operations, responsible for company-wide property operations. In 2013, he was promoted to Chief Operating Officer and in 2019 was also named President.
Prior to joining the company, Mr. Davis was with Crestar Bank as a Financial Analyst from 1986 to 1989. He began his career in 1984 as a Staff Accountant for Arthur Young & Co. Mr. Davis holds a Bachelor of Science degree in Accounting from The College of William & Mary. Mr. Davis sits on the Executive Council of the National Multifamily Housing Council.
From Consumer to Primary Insurance, Reinsurance Intermediary, and Reinsurer, Karly Doble has been on all sides of the Insurance transaction. Though her profession has always been in the risk and reinsurance world, her heart has always been in helping people. She joined the team at Eusoh believing it would be the perfect place for her heart and profession to align. Karly earned her Bachelor of Arts in Business Management, minoring in both Mathematics and Economics at the University of Puget Sound. From there, she fell into the world of risk and continued her studies to become an Associate in Reinsurance as well as an Associate in Insurance Services. Over the last 15 years, Karly has worked with over 100 insurance and reinsurance companies to manage and diversify risk in various capacities for companies such as Travelers, FM Global, and Marsh and McLennan Companies.
She thrives on the task of making the seemingly impossible, possible and finding creative ways to make the world a little bit better. Karly and her husband live in the Seattle area and find balance through their devotion to their kids, recreational sports, and volunteering.
Julie Ellison, based in Dallas, is a National Marketing Manager for Greystar responsible for leading all efforts in branding, communications, reputation management, social presences and advertising as well as executing all marketing strategies for Greystar’s newly developed and owned assets. Ellison is a nationally accomplished expert in all aspects of marketing, from pre-construction through lease up into stabilization with over 10 years of experience. Ellison has received awards from the Apartment Internet Marketing Conference for Video Marketing.
As Vice President of Marketing at Denver-based Mission Rock Residential, Marcella oversees both the quality and accuracy of the portfolio’s branding and digital footprint. This includes 110 communities with over 25,000 units in 13 states where she and her team oversee each community’s property website, paid advertising, search engine optimization and management, Google PPC, reputation management, social media, and leveraging market data and trends to customize each community’s marketing strategy. Her and her team’s efforts ensure accurate brand representation and enhanced online customer experience while securing cost-effective efforts.
Marcella joined Mission Rock Residential in 2012, at the company’s start (she is employee #8!), as Director of Sales and Marketing. The MRR portfolio has grown from zero communities to 110 in just 6 years. Marcella brings 15 years industry experience, where she began onsite as a leasing consultant and developed into the property manager role. She then moved into her corporate marketing experience as a marketing assistant where she continues to evolve.
Chris Erickson is COO and co-founder of Apartment List where he leads the Design, Product, Engineering, and Growth teams to help renters find homes they love. Chris believes passionately that excellent products are built through establishing real empathy for users, and solving their pain points through a combination of great UX and cutting edge data analytics and technologies.
Prior to Apartment List, he spent six years with The Boston Consulting Group. Chris holds a bachelor’s degree in computer engineering from Northwestern University, as well as an MBA from Stanford University.
Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, a full service digital marketing agency that services both multifamily and other industries. She has 20 years of multifamily experience, including 15 years as the Senior Marketing Director with one of the Top 50 Management companies, where she oversaw all aspects of leasing, marketing and training for a portfolio of 35+ communities nationwide. Her expertise includes lease-up, urban, suburban, mixed use and repositioned assets. She has presented and hosted training sessions for apartment associations in Cincinnati, Columbus, Dayton and Washington D.C. in addition to presenting for Multifamily Insiders, AIM, MultifamilyPro and has also been a featured speaker for the Cincinnati Reds, Urban Land Institute and Commercial Real Estate Women.
Christie Fleck Privette has enjoyed more than 25 years in the marketing industry helping others build their brands and businesses through wide-ranging research, planning, design, analysis and swift implementation. She has held multifamily executive roles on both the client and vendor side and understands all facets of the industry uniquely and thoroughly. Today, she is the Founder & head of Two17 Marketing, a boutique marketing agency located along the sea in sunny Virginia Beach. There, she and her qualified team of blogging, designing, strategic planning marketing geeks (many of whom have worked together for years) service the multifamily industry and dozens of other businesses outside of the apartment world.
Before creating Two17 Marketing, she was at Harbor Group International overseeing the strategic marketing efforts for 4 Billion in assets, 27,000 units in 21 states, and two countries, and before that, at ForRent.com overseeing all national marketing efforts.
Damon Gacicia, Head of Supply at Urbandoor, brings deep knowledge and experience in multifamily leasing and marketing for both furnished and unfurnished strategies. Previously, Damon worked at MyNewPlace.com until it was acquired by RealPage where he went on to run business development for LeaseStar, RealPage’s leasing and marketing solutions. Today, Damon leads supply acquisition and management for Urbandoor.
Urbandoor’s mission is to effortlessly connect professionals with their right apartment every time, anywhere. Operating in over 1300 markets globally, Urbandoor gives multifamily operators and corporate housing companies direct access to professionals relocating or working on an extended assignment or project. It gives businesses a duty of care compliant solution for extended lodging by only offering professionally managed apartments through their online marketplace — no private homes or hosts. More and more people want to stay in a place of their own, even if temporarily.
Aaron Galvin is the CEO & Founder of Luxury Living Chicago Realty, a development-focused real estate brokerage offering the highest-level service experience in the apartment and for-sale real estate industry. Galvin manages a team of Realtors responsible for over $350 Million in rental volume and over $100M in sales volume in downtown Chicago. LLCR has also consistently been named to the Inc. 5000 as one of the 50 fastest growing real estate companies in America.
Anthemos Georgiades is the co-founder and CEO of Zumper, the largest residential rental startup in the US with $90 million raised and over 11 million visits each month. Zumper's mission is to make renting an apartment as easy as booking a hotel. Before Zumper, Anthemos worked for The Boston Consulting Group in London and NYC, and as an Economic Advisor on the 2010 British election. He has a BA from Oxford, an MPhil from Cambridge, and an MBA with Distinction from Harvard Business School.
Susan is the Director of Brand Management at Highmark Residential. She is responsible for the development and implementation of marketing initiatives to include branding, customer engagement, and reputation management on a diverse portfolio comprised of more than 75,000 units throughout the U.S., which includes stabilized and lease-up assets, conventional, affordable, and student communities. She has 14 years of industry experience and successfully infuses new media throughout the portfolio, capitalizing on digital, social, and content marketing.
Susan possesses an exceptional aptitude for identifying strengths, acknowledging opportunities for development, and crafting strategies that fulfill and advance The Company’s vision. Her approach to develop operative campaign tactics are intensive on relationship and customer experience branding methods, with an emphasis on delivering superior levels of service to both internal and external customers.
Jamin Harkness was born and raised in Atlanta, Georgia. Prior to joining The Management Group, LLC, he worked for private and public (REIT) management companies in various rolls with direct oversight of Conventional, Tax Credit and Section 8 Based Communities.
Most recently, Jamin served as Vice President at Atlanta-based Avila/Wesley Apartment Homes, and served as Vice President of Operations for 18 properties totaling 8,000 units. Previously, he worked with Fifteen Asset Management as Senior Vice President, overseeing 18,000 total units in 13 cities spanning nine states. Jamin has also worked with Equity Residential (REIT) as Southeast Marketing Director.
He holds a Bachelor of Science Degree in Communications and has a MBA from Kennesaw State University. He has completed post graduate work and holds CAM and CAPS designations from the National Apartment Association. He has completed multiple OSHA Certifications.
John is the Managing Director of a venture capital investment firm located in Park City, UT that is focused on investing in companies that provide technology and services to the real estate industry. The firm’s strategic partners include several major REITs and private owner/managers of multifamily properties. John also serves on the boards of Nestio, a Trinity Ventures backed company, and Next Gear Solutions, a Serent backed company.
Before founding RETV, John was a Venture Partner with DN Capital in Europe from 2012-2016 where he co-invested in 13 deals including Auto1 (Series A), which had revenues in 2016 of over $1.5B and a valuation in excess of $2.5B, and PurpleBricks (Series Seed), a UK online flat fee residential brokerage company which went public in 2015 and is also currently valued in excess of $1B. Previously he was the founder and CEO of two venture backed startups in the online real estate space in the U.S.. He sold his most recent company, MyNewPlace to RealPage (NYSE:RP) for $78.5 million in the summer of 2011. Under John's leadership, MyNewPlace grew by competing successfully with five well entrenched competitors to become the second highest traffic apartment rental website in the U.S.. John was also the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999 for $150 million, in a private to private transaction immediately prior to the combined entities IPO.
John Hinckley, Cofounder and CEO at Modern Message, has spent the past 9 years creating web-based marketing solutions for student housing and multifamily. Currently, Mr. Hinckley spends his time leading Modern Message which is best known for it's loyalty marketing solution called Community Rewards. With a successful track record in technology startups, he is dedicated to the advancement of new ideas and concepts in the apartment industry. Mr. Hinckley is a graduate of Baylor University and resides in Dallas, Texas.
Terry Jones is at the forefront of the transition of the internet from an inexpensive means of information distribution to an intelligent network that anticipates its users. Jones began his career as a travel agent, spent 24 years at American Airlines in marketing and information technology, capping his career as Chief Information Officer of its SABRE division. While at SABRE he led a team of six working on a project that became Travelocity.com. Jones served as CEO of Travelocity for seven years transforming it to a public company with three billion dollars in travel sales.
Jones left Travelocity when the company was taken private and became part of the founding team at Kayak.com, a company that yet again revolutionized how travel was purchased. He served as Chairman of the company from its founding until it was sold to Priceline for $1.8 billion dollars in 2013.
Today he is the Chairman of WayBlazer and managing principal of ON Inc, a consultancy he founded to help companies in their transition to the digital economy.
Sheri joined Lincoln Property Company in 2000, beginning her career in the multi-family vertical as a Leasing Professional in Dallas, Texas. Shortly thereafter, Sheri was promoted to a Regional Marketing Director position for The Village Apartments, Lincoln’s flagship multi-family development of approximately 7,000 apartment units, where she learned the fundamentals of apartment real estate and developed her marketing skillset. In 2010, Killingsworth was again promoted to National Marketing Manager where she established herself as an expert in the fields of branding, reputation management, and social media and digital marketing. Nearing her five-year tenure as marketing manager, Sheri was selected as the Vice President of Marketing and Communications where her responsibilities encompass all facets of marketing and communications for the conventional division, corporate branding management, and client services.
Sheri holds a Bachelor of Arts degree in Public Relations from Texas Tech University.
Jim graduated with degree in Education and Management (double major). After college, he went to Kent State University as an Assistant Basketball Coach. After one year at Kent State, he became Assistant Dean of Students and Head Basketball Coach at Junior College in Upstate New York. (Youngest in the nation at 24 years old). After two years coaching JuCo, he returned to college to secure Master’s in Business.
After school he moved to Denver where he worked for high wealth individual, running a 727 unit property as PM. In 1986 he moved to Austin with Balcor where he started as Property Supervisor overseeing 1,000 units and grew to RVP overseeing 20,000. After stints at Balcor, Insignia, AIMCO Jim ended up taking a role as COO at Archon.
September 2005 Jim left Archon to start his own consulting business, where he assists vendors/suppliers and owners to achieve their goals through the application of experiences gained through the oversight of 350,000+ units and over 10,000 employees.
Arthur Kosmider is the Marketing Director for Lefrak providing strategic direction and overseeing all brand, marketing and public relations initiatives for the 18k+ unit residential portfolio nationwide. Arthur is an industry veteran who taps his expertise in digital marketing to create data-driven initiatives that strengthen the brands and increase property performance. He is a results-oriented and highly analytical marketing professional with a strong record of increasing efficiency in the multifamily apartments industry.
A collaborative leader and expert in digital marketing strategies with over ten years of experience in real estate marketing, he is well-versed in brand marketing, lead generation and management, corporate PR, integrated & digital marketing, social media, and new development marketing. Prior to Lefrak, he oversaw marketing departments at Stuytown, 10k unit complex in Manhattan and at 12k unit portfolio ran by a national owner/operator TGM Associates.
Reichen Kuhl is a graduate of the U.S. Air Force Academy, a nine-year Air Force veteran, graduate of Loyola Law School, and a member of the State Bar of California. After being denied housing in New York City because he did not earn the requisite 80x the monthly rent to live at a property, Reichen co-founded LeaseLock, the first and only nationwide Lease Insurance program. Today he manages the overall business direction of the company.
As one of the founding partners of Gelt Inc., Damian Langere has lead the company’s growth from a single $150K four-plex, into over $1.2B in real estate transactions (9K apartment units). Langere's speciality is value add opportunities by enhancing operational efficiencies, and re-branding assets to appeal to the growing millennial renter generation.
While working closely with onsite managers to enhance operational efficiencies, Langere realized an opportunity to build a powerful payment technology that could offer financial services to residents living in apartment communities. This idea was developed into Domuso.com, which is one of the fastest growing payment platforms designed specifically for the $540B/year rent payment market. As Domuso's CEO, Langere built the industry’s first electronic certified payment platform for renters, right from the convenience of a mobile phone with all the back office technology owners need and love. Domuso is growing into a formidable brand within the multifamily space and is poised to be a leader for apartments nationwide.
Amy Lassers is a Regional Manager for Embrey Management Services overseeing about 2,000 units in the Denver market, including 4 lease-up communities.
Known in the industry as an action-oriented and marketing-minded professional, Amy has worked in the multi-family industry for about 25 years. Amy began her property management career in Orange County, CA where she moved through the ranks from Leasing Consultant to Regional Manager, specializing in lease-up properties. She has worked for management companies to include The Irvine Company Apartment Communities, BRE Properties, and BlackRock throughout Orange County, Los Angeles and San Diego. In 2010, the Lassers family relocated to Colorado where Amy continued to hone her leadership skills as Regional Manager for Echelon Property Group, and she has been with Embrey for the past 4 years. Amy prides herself on being a participative leader who motivates, trains, and guides teams with an encouraging demeanor. Amy's motto is "Where there's an Amy, there's a way!", and she seeks to break down barriers and lead her properties to ultimate financial success through team building, proper marketing, and holding teams accountable to a higher level while having lots of fun!
Amy, a native of Toledo, Ohio, enjoys raising her family in the Denver area where she loves the weather and the outdoor activities. Amy has her CAPS designation and is currently working to complete her degree in Organizational Leadership at Brandman University.
Patrick has worked in the multifamily real estate industry for more than 18 years. He is currently the Director of Development of RENTCafé® at Yardi Systems. Patrick oversees the product, design and engineering teams creating the RENTCafé Suite. Patrick is a problem solver who loves the challenge of turning problems into opportunities and finding the most elegant solutions. Before working on RENTCafé, Patrick developed different product lines for Yardi – most notably the Yardi Voyager® Residential platform and Yardi Payment Processing.
Patrick has a BS in Applied Mathematics from UC Santa Barbara. In his spare time, he is active. His boys are serious about soccer and he coaches and plays with them regularly. His ideal day off includes building, planting and beautifying his yard with his wife, followed by an evening of Game of Thrones. Patrick is passionate about cycling, skiing and backpacking when time and weather allows.
Gregory J. Lozinak is the Chief Operating Officer of Newcastle Limited. He is responsible for the strategic direction and investment activity of the firm. Prior to joining Newcatle, Mr. Lozinak served as COO of Monument Real Estate Services and as a division president of Invitation Homes, where he oversaw the operational and financial aspects of an 8,000-home rental portfolio with properties in North Carolina, Chicago and Minneapolis.
Mr. Lozinak has more than 20 years of experience in real estate investment and management, having previously managed an extensive portfolio across the U.S. for Waterton Residential, ING Clarion Partners and Archstone. He graduated cum laude from Saint Bonaventure University, where he earned a Bachelor of Business Administration in accounting. Mr. Lozinak also served as an officer in the U.S. Army.
Brock MacLean is Senior Vice President of Business Development at LeaseLabs, a RealPage Company. With over 24 years of experience in the multifamily housing industry, Brock has a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry.
In his role, MacLean focuses on developing strategic connections across the LeaseLabs robust suite of digital marketing applications and the extensive consumer facing products within the RealPage suite of services. He also continues to provide education on consumer trends and next generation marketing strategies through industry speaking engagements and multi-media presentations.
Leslie Mathis is the owner of Streamline Multifamily Group, a consulting firm that specializes in providing clients with strategic business practices with regards to new construction management, renovation, and operational needs within the apartment industry. Leslie is also the Asset Manager for Woodfield Investments, overseeing a portfolio of 5000 units throughout the southeast and mid-Atlantic. She has 18 years of multifamily experience and served in a multi-site role for the more than 13 years. Prior to launching Streamline Multifamily Group, Leslie was a Regional Property Manager with Greystar, overseeing a portfolio from Wilmington, NC to the Triad. Leslie joined Greystar after 5 years with Mid-America Apartments (MAA), where she was responsible for the daily operations of a portfolio, often times exceeding 2300 units, within both the North Carolina and South Carolina markets. Her experience includes lease-ups, acquisitions, dispositions, re-development, large capital improvement projects, and distressed properties. Leslie has served on the Board of Directors along with several committees within the Triangle Apartment Association. Currently, she is a board member for New Lease on Life.
David is an accredited real estate executive with nearly thirty years’ experience managing portfolios of conventional and rent regulated multifamily, mixed-use and retail properties in both suburban and urban markets. He is an experienced manager of all class of property including tax credit, workforce and ultra-luxury. He is skilled at developing best-in-class residential property management operating teams and preserving and enhancing value through operations.
David is Principal of Oculus Realty, AMO®, a property management firm, and Oculus Development & Advisory Services, LLC, a real estate development and consulting firm. He is an experienced and qualified expert witness in property management standard of care and related legal disputes. David is a licensed real estate broker in Maryland, Virginia and the District of Columbia.
Michelle Moriello is Director of Digital Marketing at WinnResidential. In her 16 years at Winn, Michelle has served in a variety of positions throughout the organization at both the property and corporate level. One of her most significant projects when joining the corporate team was the implementation of the WinnStyle Websites program throughout the entire Residential portfolio. It was through this project that Michelle discovered a passion for leveraging technology. In this role, she works with the OSS marketing team and property operations teams to streamline their marketing related workflow. In addition, she's responsible for developing and executing digital marketing programs including website optimization and other digital marketing activities with a focus on optimization, measurement, and analytics.
Michelle also supports new business and client retention activities by overseeing the Customer Relationship Management (CRM) application, the Request for Proposal (RFP) library, and the corporate and property-specific websites. Michelle received her Bachelor's of Arts from Allegheny College and holds the National Apartment Association's (NAA) Certified Apartment Manager (CAM) designation.
Debbie Nicholson-Erwin is an accomplished property management professional who has worked in the apartment industry since 1987. Prior to joining First Communities Management, she worked for The Lynd Company as EVP of Property Performance and Training before moving to business development. Prior to Lynd she worked for LivCor, the real estate asset management arm for Blackstone. During her tenure with LivCor, she worked in Income Strategy, collaboratively with her team, and was the lead in the vetting and selection of national vendors the presented savings and revenue opportunities for the Blackstone owned assets. Debbie has also held roles such roles as Regional Vice President, Regional Manager, and Director of IT over her 30-year career. Debbie has worked with several of the top owner operators and managers in the southeast, namely Wilkinson Real Estate Advisors, Colonial Properties Trust, Berkshire Property Management and CF Real Estate, where she was an integral part of successfully implementing, training, and project managing several software initiatives across their portfolio. In addition, during her multifamily career, Debbie spent almost seven years on the vendor side of the industry with RealPage, Inc, the nation’s leading provider of property management software solutions.
Ms. Nicholson’s expertise is in maximizing value of the real estate in multiple areas. She has a proven track record of achieving the owner's long and short term goals and objectives. Ms. Nicholson earned her CAM designation in 1997 and is a licensed insurance agent in multiple states. She is also an active member and contributor to the Atlanta Apartment and National Apartment Associations. She resides in Woodstock, Georgia with her husband, children and two dogs.
Diana Norbury is responsible for Pillar Properties multifamily portfolio with a focus on operational and financial performance. Her passion lies in combining superior talent management with technology and innovative solutions to create the best possible resident experience. Since joining Pillar, her focus and efforts have encompassed the refinement of revenue management and business intelligence practices, talent management and education, operational systems implementation and training, lease-up and marketing strategies and the development of company policies and procedures for the growing portfolio. The superior team she has assembled at Pillar Properties speaks to her strength in attracting and retaining talent and mentoring them into future leaders.
With over 16 years of experience, her tenure includes portfolio management of multifamily rental communities and condominiums in a number of markets throughout the U.S. She is also an IREM Certified Property Manager, serving on the local chapter's executive council as Vice President of Education as well as serving as a member at large on the National Education and Product Knowledge Committee. IREM honored Norbury by naming her the 2018 CPM of the Year.
Steven has a strong passion for applying technology to marketing and enjoys introducing fresh ideas to revive underperforming campaigns. This fusion of creative and technology brainpower has been a catalyst to Steven’s approach to innovative, out of the box and award-winning design and websites projects in the multifamily housing industry over the past 10 years. Outside of the office Steven’s interests include spending time with his family, kayaking, paddle boarding and farm-to-table dining.
Morgan Porter is a 13-year multifamily veteran and Digital Growth Hacker. She specializes in multitouch data analysis, A/B testing and evolving digital technology trends. Morgan has extensive experience both in developing and managing website architecture, Technical SEO, Search Engine Marketing Initiatives, Market Research and Social Optimization. In her current role at LMC, she leads the digital marketing initiatives and growth strategy for LMC, a leader in the development of luxury rental communities nationwide.
Mr. Ramirez is a general partner at Nine Four Ventures, where is responsible for deal sourcing, diligence, and firm operations.
Nine Four Ventures invests in growing technology companies impacting the built world and creates a verticalized investment structure alongside the Laramar Group whereby Nine Four can invest capital in portfolio companies, and the Laramar Group can provide an organic customer-base (through owned and managed assets), strategic guidance, and pilot opportunities.
Pete has worked for CORT Business Services, a company that helps businesses and individuals in transition, since 1983 and currently serves as Director of Multifamily Products and Services. An active member of the multifamily industry, Pete has held leadership positions with the Apartment Association of Greater Orlando, the Florida Apartment Association (FAA) and the National Apartment Association (NAA). Within these organizations Pete has been a motivational speaker, event emcee, teacher and award winner, including being inducted into the FAA Hall of Fame and earning the coveted Paragon Award from NAA. He coauthored “The Apartment All Stars Complete Guide to Leasing Apartments” and served as contributing author of “Wall to Wall Multifamily Tips.” Of course, many of Pete’s friends and colleagues in the multifamily housing industry best know him as the “Doctor of Fun.”
Dan strives to transform complexity into streamlined user experiences. He has spent his career practicing product strategy, design, development and management. He currently is VP Product for the CoStar Group, Apartments.com. Prior to CoStar, Dan spent close to 15 years building product startups including hospitality software, marketing analytics software, and high-tech security hardware and software. Dan found his passion in new product development during his MBA studies at MIT Sloan School of Management and the MIT Media Lab. Before his MBA, he studied Business and Computer Information Systems at The University of Michigan and spent 8 years doing software strategy and design for Deloitte Consulting. Dan’s favorite thing to do, when not with his family or at work, is to spend time in his woodworking shop.
Andre Jordan Sanchez is the Vice President of Operations at Rently, the self-showing & touring technology platform used by millions of renters nationwide. Andre started his PropTech career in a totally unrelated field...cancer diagnostic research and development. Growing tired of the lab environment, Andre started a role in business sales at Apple and realized his passion for technology. After learning about Rently, Andre joined the team and helped start the Enterprise IoT Division of Rently, Rently Keyless (2015) as well as the Oaks IoT hardware division (2018). Now Andre works with the 100+ Rently employees globally to position IoT, AI and self-showing technology to single-family and multifamily operators across the nation. Andre has a Bachelors of Science in Pharmacology from the University of California, Santa Barbara, an MBA from UMass Boston and Executive Education in Operations from MIT.
Ms. Trapp is responsible for Sequoia’s investment activities, from on-boarding equity, capital allocation, acquisition, and stabilization. She originally joined Sequoia in 2007. Throughout her career, she has been responsible for numerous activities including portfolio operations vis a vis marketing, business technology, investor relations, and revenue management in addition to asset management and acquisitions. Ms. Trapp has been directly involved in developing the investment thesis, proforma, procurement and business planning of more than $2B of real estate across the country.
Prior to re-joining Sequoia, Ms. Trapp was Vice President of Marketing at CWS Apartment Homes in Austin, Texas. She received a Bachelor of Science Degree in Communications and has served on numerous industry boards; to include, the Rental Housing Association and the National Apartment Association’s Global Outreach and Communications Advisory Board. Ms. Trapp is a member of the Urban Land Institute, National Association of Real Estate Investment Trusts, and holds a real estate license in the State of California.
Kari is the Executive Vice President of Property Operations for Kairoi in charge of all property operations, construction services, marketing, revenue management, and training. She brings over 20 years of experience to the Kairoi team with a background in marketing, branding, and customer service in the residential and interior design industries. Kari previously served as head of operations for Anyone Home, and as a lead executive in charge of strategic marketing, branding and communications for both BRE Properties and AvalonBay Communities, Inc.
Kari holds a Bachelor of Arts in Political Science and International Relations from Texas A&M University. In the community, Kari volunteers for Antonian College Preparatory High School, the American Heart Association, and the Woodlawn Theatre. She also loves golden retrievers, spending time at the theater, swim competitions, and time with her family.
Lori is Owner and CMO of Property Playbook; a marketing consulting company. She has been in the Multifamily Industry for over 10 years and has overseen over 90+ lease ups and hundreds of stabilized projects as a Director of Marketing for great companies including Wood Partners, Riverstone and LMC. She is a regular speaker at Industry conferences- AIM, NMHC, NAA and Apartment Association Education Sessions. She is exceptionally passionate in trends that will innovate and pioneer our Industry forward. She is a guest writer and blogger for Multifamily Insiders, and Apartminty and has been highlighted in Units Magazine and Apartment Therapy for onsite achievements.
Lori holds a NC Broker In Charge license. She and her husband own Kivett Station, a 48 bed townhome community at Campbell University; Spiaggia Beach House and over 16 Single Family Homes.
In his newest role as the Director of Innovation Services at BH Management Services, LLC. One of the top ten multifamily managers, Taylor Wiederkehr and his team are responsible for driving innovative projects & research, the vetting and piloting of new and emerging technologies, while continuing to drive productive collaboration between emerging technology start-ups and fortune 100 companies. Prior to BH, his introduction to the multifamily industry took place at Alliance Residential Company another top ten multifamily manager, where he spent nearly two years serving as the leader of the ARC Innovations Team. During his tenure at Alliance, his team was publicly recognized for successfully negotiating and announcing a unique partnership between Alliance, Google, Nest, and Dwelo, to deploy 25,000 Newly Developed Smart Apartments across the nation, the largest smart home technology adoption ever conceived before that time.
Prior to multifamily while in college pursuing a BS degree in Computer Information Systems from Tarleton State University, Taylor established himself as an accomplished entrepreneur selling his first technology company EET a subsidiary of Eagle Eye Advertising in August of 2013. During the remainder of his college career, Taylor was granted the opportunity to contribute to Ford Motor Company’s National Grassroots Marketing Initiative by successfully designing and coordinating the national implementation of what is still considered to be the standard for how Ford captures, manages, and distributes consumer information to its network of dealerships nationwide.