Chelsea Handler is a comedian, television host, best-selling author and advocate whose humor and candor have established her as one of the most celebrated voices in entertainment and pop culture.
After a strong seven-year run as the host of E!’s top-rated Chelsea Lately, a tenure in which Handler was the only female late-night talk show host on-air, she launched her documentary series Chelsea Does followed by her talk show Chelsea on Netflix in 2016.
She has penned six best-selling books, five of which have reached #1 on the New York Times Bestseller list, including 2019’s Life Will Be the Death of Me. In 2020, she released her first stand-up special in over 6 years, the critically acclaimed Chelsea Handler: Evolution on HBO Max, which earned her a Grammy nomination for Best Comedy Album.
Most recently, she launched her iHeart Radio advice podcast, Dear Chelsea, and embarked on the Vaccinated and Horny Tour, bringing her sensational stand-up set to 40+ cities across the nation and winning “The Comedy Act of 2021” at the People’s Choice Awards.
Nick Tran most recently is the Head of Global Marketing for TikTok. In his role as TikTok's first head of global marketing, he is responsible for all aspects of TikTok's global marketing efforts, including brand strategy, media and advertising, social media, and co-marketing partnerships, campaigns and activations across all regions. Nick led TikTok's first global marketing campaign, "It Starts on TikTok," to celebrate the global TikTok community for propelling unique and inspiring content into memorable cultural moments and movements.
Before joining TikTok, Nick was VP, Head of Brand and Culture Marketing at Hulu. During his time at Hulu, he reinvented the brand and worked on memorable campaigns like "Better Ruins Everything," "Hulu Has Live Sports" (including the Tom Brady Super Bowl ad), and the "World Record Egg."
Prior to Hulu he helped build the brand at Samsung Electronics, Stance, and Taco Bell in various roles including brand and culture, influencer and experiential marketing, social media and digital marketing.
In 2021, Nick was included in Forbes' CMO Next list, Ad Age Top 30 CMO, Business Insider's Top 27 CMOs, Campaign's Top 50 CMOs, and Adweek's Top CMOs List. In 2020, he was included in Fortune's 40 under 40 as well as AdAge's 40 under 40 list.
He holds an MBA from The Paul Merage School of Business at University of California, Irvine and a Bachelor of Arts degree in history and psychology from the University of California, San Diego.
Shabnam Mogharabi is an entertainment entrepreneur, producer, author, and journalist with more than 15 years of leadership experience in media and storytelling.
With actor Rainn Wilson, Shabnam co-founded SoulPancake, an inspiring entertainment company that amassed 10M social media fans and nearly 1B video views on its daily positive videos about human connection. The company eventually had a successful exit to social impact film studio Participant. Prior to SoulPancake, Shabnam was an award-winning journalist and editor and one of the youngest winners of the Jesse H. Neal Award (the Pulitzer Prize of B2B journalism). She is a New York Times bestselling author with SoulPancake: Chew on Life’s Big Questions. Shabnam is a Henry Crown Fellow and member of the Aspen Global Leadership Network. She is on the advisory board of Seed & Spark an industry advisor for USC’s Digital Media program, and on the board of directors for the national nonprofit Tahirih Justice Center.
Shabnam received her bachelor's degree from the University of Southern California and her master's from Northwestern University. She resides in Los Angeles with her husband and son.
Michelle Alicea is the Sr. Director of Marketing & Public Relations. With over 15 years of experience in multifamily, she has led the marketing efforts for stabilized and lease-up assets throughout California, Nevada, Washington, Oregon, Texas and Colorado. Over the years she has fine-tuned her approach to marketing by blending critical thinking and analytics with a keen creative sensibility. Michelle is an early adopter of technology and leverages the latest tactics to achieve results and regularly consults with key industry partners developing new solutions for the industry.
Michelle holds a Bachelor of Arts in Cinema-Television from The University of Southern California, as well as a Certificate in Marketing with a concentration in Social Media and Web Analytics from UCLA.
A 30-year veteran of the apartment industry, Todd is an experienced founder, leader, and operator of real estate technology providers and real estate management businesses.
As the Founder & CEO of Connect, Todd has brought two entirely new products to the multifamily industry that associate geographic locations with digital devices to drive hyper-focused ads to prospective renters and job seekers.
Prior to starting Connect, Todd led strategic direction, network and systems oversight, and evaluation of all corporate technologies team for a full-service developer with over 350 team members & over $1.5 billion in asset value. He also served as the VP of Product and Communications at RealPage, overseeing the product vision, development roadmap, and pricing strategy for global contact center and automated call product lines, totaling over $50MM in annual revenues. For the first 20 years of his career, Todd founded, owned, and operated various real estate development, construction, and management businesses ranging from small boutique in-fill developments to luxury garden apartment & condominium developments with valuations exceeding $50 million.
Tiffaney Alsup oversees the marketing strategy across 100+ student communities. She has helped Cardinal win 8 marketing-related Student Housing Business Innovator Awards. Tiffaney brings more than 12 years of marketing, management, and leasing experience in both student and conventional housing. Prior to her role at Cardinal, she worked for companies such as Rentpath, Alliance Residential, and ACH. Her experience includes creating and implementing large-scale marketing campaigns across the entire company
developing digital marketing strategies to increase lead generation, and working with Cardinal's in-house design agency to craft brands for new and existing communities. Tiffaney received a bachelor's degree in Business Management from the University of Mississippi. Outside of work, Tiffaney oversees her very own Lifestyle blog/Instagram account with over 11K followers @tippyjane.
Brooke joined The Management Group in 2017 working on site as a Marketing Specialist at District at Duluth. As Marketing and Training Manager she is responsible for oversight of all marketing and training activities; and general new property marketing and set up. Prior to joining The Management Group, she worked for Greystar. During her time with Greystar she was a leasing professional at The Flats at Ponce City Market and Station R. Brooke is originally from Cincinnati, Ohio.
She has a Bachelor of Business Administration Degree in Marketing Management and Supply Chain Management from the University of Memphis. She was a member of the Nationally Ranked Dance Team and was a Phi Mu Fraternity member. After college she was a member of the Atlanta Falcons Cheerleaders for two seasons. Outside of work Brooke enjoys traveling, working out and maintaining a vegan lifestyle.
Dynamic and analytical professional with experience in research insights, data analysis, client service, and business innovation, with a focus on pet care.
Working to develop and expand the Pet-Inclusive Housing Initiative (PIHI), with the mission of creating better, safer, and more inclusive pet communities.
As COO of RentPath, Barry leads the charge in scaling service offerings efficiently. As part of the executive team, Barry is focused on optimizing the organization to address current and emerging customer needs, as well as delivering a technology platform for the future of the multifamily industry. He oversees RentPath’s sales, operations and product development teams.
Before joining RentPath, Barry served as President of Updater and CEO of Bridgevine. He brings more than eighteen years of experience supporting the moving element of the renter and homeowner journey. Barry’s in-depth experience managing all aspects of customer acquisition includes media buying, technology, call center optimization as well as data & analytics. During his six years at Bridgevine, the leading platform for selling essential home services, Barry led an astonishing turnaround with 4X growth. The organization transformed into a high-performing culture that was recognized as a “Best Place to Work” in Georgia. This strong performance ultimately led to a successful sale to Updater Inc. where he went on to become president. In his time at Updater, the firm generated more than thirty million customers.
For more than 35 years, Joseph Batdorf has enhanced the multifamily industry with path-breaking solutions that impact a company’s bottom line. He co-founded J Turner Research in 2003, the leading full circle online reputation management firm that empowers clients with data to drive revenue.
Joseph’s contributions include: prospect surveys, monthly resident satisfaction surveys, TALi index, and more recently, the nationally recognized ORA™ score—the industry benchmark to measure a property and/or company’s online reputation. Batdorf is a prolific speaker who has presented at various industry and leadership conferences –NAA, NMHC, AIM and Multifamily Executive among others. He serves on the Houston Better Government Fund.
Turner is the senior strategist for J Turner Research. He has been with the company for 2 & 1/2 years and comes from a background of analytics, most recently working in New York City. Currently, he is working on developing J Turner’s AI tool and the public facing ORA app. He also is the dedicated contact for helping management companies strategically improve their resident satisfaction and online reputation through the use of correlative metrics
Not one to settle for the status quo, Holli is a strategic marketing executive who loves to innovate by translating data into strategy for the multifamily housing industry.
This data-driven approach works best when balanced with creativity, and Holli enjoys the opportunity to be analytical while also channeling her creative side.
She's obsessed with discovering new social trends, ideas, and hidden opportunities—She firmly believes that’s the key to innovation in property marketing, operations, and management.
Mike has built and led three successful technology businesses focused on using data to personalize and improve end-user experiences.
Most recently, he was the co-founder and CEO of Everwise, a technology company focused on creating high value, personalized learning experiences for employees of clients such as Salesforce, Genentech, Twitter, Best Buy and AmEx. He led all aspects of the business with an emphasis on sales, marketing, product vision and fundraising ($26M of venture capital with Series B led by Sequoia Capital).
His first venture, Audium, grew into a market leader with its customer interaction technology that, today, helps personalize billions of calls for large enterprises around the globe. After selling Audium to Cisco in 2006, Mike led product for Cisco’s customer contact business unit and, eventually, led strategy for the enterprise collaboration division.
He also co-founded adMarketplace, an early advertising-technology provider and was a strategy consultant with First Manhattan Consulting specializing in helping to calculate, drive strategy and operate with customer-level profitability, work that led to the widely adopted discipline of customer-relationship management.
He earned an engineering degree with honors from Cornell University and lives with his wife and young son in San Francisco.
Dom Beveridge has held leadership roles in consulting, revenue management and marketing for more than 20 years. Starting in the travel and hospitality sector Dom, used, implemented, designed and ultimately sold enterprise revenue management systems and consulting projects, with Talus Solutions (the creators of LRO), then Manugistics, Inc. He then worked for several years as a strategy consultant for Capgemini Ernst and Young, before returning to price optimization with JDA Software, Inc. In June 2019 US Patent 10332134 was awarded for "Travel Price Optimization," a pricing solution that Dom co-invented during his time at JDA.
Before joining D2 Demand Solutions, Dom spent five years working with multifamily companies in a variety of roles with the Rainmaker Group. Most recently he was the EVP of Demand Generation, with responsibility for all aspects of marketing and lead generation for the company, until its sale to RealPage, Inc. in December 2017. During his spell at RealPage Dom oversaw the integration of Rainmaker, and was responsible for delivering and improving the annual user conference: RealWorld 2018 – the multifamily industry's biggest and most diverse educational content program.
Joseph Binestock is Director of Sales, Americas, at short-term rental property management platform, Guesty. In this role, Joseph is focused on penetrating and scaling new and mature markets through disciplined business analysis and innovative out of the box thinking with an interdisciplinary approach. Joseph enjoys establishing long-lasting relationships with strategic regional prospects and partners.
As a creativity-driven multifamily geek, Travis Block serves as the Vice President, Marketing & Branding for Chicago based Golub & Company that has owned, leased, and managed more than 50 million square feet of commercial, mixed-use and multifamily real estate properties, including 45,000 residential units, valued in excess of $10 billion located across the United States and internationally.
Starting as a groundskeeper and transitioning through every role on-site – Travis is a seasoned multifamily geek with 12 years of experience with a focus on on-site operations, digital marketing, branding, creative design, customer experience and loyalty, and social media strategy.
Esther Bonardi has more than 30 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department where she serves as Vice President of Marketing, overseeing marketing strategy and initiatives for the firm. In addition to heading up Yardi’s corporate marketing, Esther is also the head of the firm’s digital marketing agency, REACH by RentCafe, with nearly 100 strategic marketing specialists, search marketing specialists and web designers serving thousands of multifamily communities across North America.
Kira Brown is the Senior Director of Marketing for Wood Residential. She brings over 15 years of experience in marketing communications and strategy specific to real estate, development and property management. Ms. Brown previously served as Regional Marketing Manager for Alliance Residential Company and was a co-owner of an award-winning graphic design studio in Tempe, Ariz. She is an Arizona native, a licensed Arizona Realtor, and a Magna Cum Laude graduate of Arizona State University.
Erica is the assistant vice president of social media for Apartments.com, the leading online apartment listing website and its network of nine home rental sites powered by CoStar.
With 17 years in real estate marketing, Erica is an industry visionary whose expertise is rooted in social media and digital marketing to strengthen brand presence and increase revenue. Erica directs the business development, product marketing, sales, and operations efforts for its social suite of products, a full-service offering that optimizes the online reputation and social media footprint for multifamily real estate properties.
Co-author of Youtility for Real Estate, Erica is well-known for revolutionizing social media and has become a top influencer and sought-after speaker at many marketing and industry conferences. She is a recipient of the PR News Social Media MVP award, the Sarah Malone award, a two-time President’s Club winner, and a 2nd place winner for Top Deal of The Year. An accomplished marketing professional, her contributions have made a significant impact on large brands spanning multiple industries including residential and multifamily real estate, vacation rentals, commercial truck and equipment, and sports and entertainment.
Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with nearly 17,000 units in more than 70 multifamily residential communities throughout the western United States.
Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.
With over 20 years of onsite operations, marketing and education experience, her excellent presentation, communication and interpersonal skills have made her a sought-after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever-changing market makes her a true asset to the multifamily industry.
Her drive, determination and belief of constant never ending improvement provides critical thinking that questions the status quo and develops break-through marketing and training programs that drive revenue and create continued success for her team.
Martin Canchola, CPACC has 14+ years in the world of digital marketing with a specialty in Local SEO, Google Ads and a Certified Professional in Accessibility Core Competencies (CPACC). He has worked with hundreds of small-medium businesses before breaking into the multifamily industry, where he leverages an outside perspective on the world of search and digital marketing. He is also proud to serve as the Co-founder & CTO for Apartment SEO, a Premier Google Partner agency. Together, he works closely with Google to ensure his clients’ success!
I am a seasoned Digital technology marketing professional, growth marketer, growth hacker. I have over 19 years experience managing large-scale programs in Paid Search, Content Marketing, Display Advertising (Programmatic), SEO (Local search), Paid Social Media, email and Reputation Management initiatives that deliver exceptional results. I am passionate about the digital media industry and laser focused on tying all of the data back together in order to execute more precisely and efficiently. I am known for my transformational leadership and expertise in developing innovative strategic marketing campaigns as well as building intelligent tactical marketing teams to execute them successfully. I have held positions in both IT and Marketing demonstrating my adaptability and keen business acumen as a result of combining my experience on both the business and technical side of e-commerce and lead generation. It is with an entrepreneurial spirit and need for continued knowledge in the digital space, which has allowed me to become a true leader and mentor to many.
Melissa received her BA in Psychology at Florida International University and her MBA/eBusiness in June 2007 from the University of Phoenix. She is also proud to be a part of strong network as an Ambassador for Leading Women’s Executive.
Sarah Chezbro lives with the daily intention to bring passion and positivity to her role and is driven by opportunities for growth and continual learning. She unites both the creativity of brand development and the ability to use data to refine the marketing strategies for the Greystar Development Group in both the Midwest and Austin regions. Sarah serves as an Innovation Ambassador for Greystar, continually piloting new products to enhance the online user experience through innovation and technology while simultaneously telling a unique story through integrated marketing communications.
Jude Chiy is the Founder & CEO of Flamingo, a resident engagement and experience platform providing the One-App Resident Journey.
After spending 4 months walking to every multifamily apartment in Chicago and having thousands of conversations with residents, property managers, leasing agents and front desk concierge, Jude learned just how frustrated site teams and residents were with all the old tools and manual processes that they had to deal with.
So Flamingo's One-App Resident Journey was born so that residents aren't forced to download a million apps and site teams don't have to login to multiple systems to manage their resident experience and engagement.
With 20+ years in commercial real estate and PropTech, I am utilizing my extensive experience in acquisitions, asset management, portfolio management and as a PropTech co-founder to invest in and grow early to mid-stage PropTech companies. Strong founders with great ideas please don’t hesitate to reach out!
Kainoa’s extensive professional background includes a diverse portfolio of leadership and management within industry-leading start-ups and established companies. His unique experience gives him a competitive advantage in the areas of strategy, content, online and offline marketing. Throughout his career, he has developed a keen understanding of all areas of marketing on both a strategic and execution level. He has a passion for developing teams and individuals to deliver results. His focus and expertise with online and offline strategies have delivered award-winning campaigns and significant brand growth. He has served on the Executive Management team as VP of Marketing at Borboleta Beauty. At Borboleta he worked to create a collaborative marketing approach creating exponential growth for the brand year over year and elevating the brand to the most premium and sought after beauty brands. Kainoa guided Wendia International’s marketing, public relations and executive relationships as VP of Global Marketing.
His efforts have been featured in Forbes and he engages with the professional community through speaking, panels and presentations. He works with high profile celebrities and influencers in partnerships and campaign collaborations as well as developing effective consumer-generated content strategies and programs that build communities.
Bryan Colin is CEO and Co-Founder of View Labs, a technology provider that revolutionized the 360° video sector by building autonomous robots capable of filming up to 25,000 square feet of space per hour. Bryan has guided strategy, business development, and sales for View Labs since its founding in 2016. The company now employs more than 40 professionals and supports leading businesses in real estate, entertainment, retail, hospitality, technology, and enterprise services. An early innovator of augmented virtual reality and virtual reality technology, Bryan has guided View Labs in the development of five interconnected products that help businesses collaborate more effectively, create interactive and immersive marketing experiences, increase user engagement and gain insight into customers. Bryan earned his bachelor’s degree in Business Management from Skidmore College and holds a patent for Immersive Capture and Review.
Nicole Conniff is the Vice President of Marketing at Tricon Residential. She joined the company in 2015, bringing years of experience in marketing and public relations from the multifamily, automotive, financial services and consumer packaged goods industries.
She led the company's branding, marketing and leasing efforts to launch, scale and optimize the company’s international platform across the U.S. and Canada, Nicole worked alongside a highly talented and seasoned cross-functional executive team to grow the portfolio from 6,500 to 40,000 homes over seven years while integrating two distinct asset classes (single family homes and apartment communities) into a single operating model. In addition to leading brand strategy, marketing plans, and media and agency management, she has created, implemented and managed comprehensive interactive strategies encompassing website design/development, search engine marketing, online media, lead capture/ management programs, email marketing, social marketing, reputation management, public relations as well as a robust customer relationship management (CRM) program.
Prior to joining Tricon, Nicole served as the Vice President of Marketing at Irvine Company. Responsible for marketing more than 55,000 apartment units within 130 apartment communities throughout California, Nicole successfully launched 57 brand new apartment communities, representing 45% of the company’s total apartment portfolio.
Nicole serves as the chairwoman of the marketing and communications committee for the National Rental Home Council. She also serves on an advisory board for Zillow where she provides advice and counsel on future products and services for the real estate industry.
Kerri Davis is the Founder & CEO of Fortress, a revolutionary software company shaping the future of property management. In her role as President of Elmington's property management division, she was dissatisfied with the current PropTech offerings in the market and set out to build a better platform for all users. Today, the company has Walker & Dunlop as an investor and 50,000+ units on the platform. Fortress started as an internal tool and is now actively onboarding clients across the country.
Kerri earned an accounting degree from the University of Central Arkansas and received her Juris Doctorate from Case Western Reserve University. After graduating, Kerri worked in Baghdad as a business manager for a Department of State contractor and in accounting before joining Elmington Property Management where she ultimately became a partner and owner, roles she still holds today.
Kerri and her husband live in Nashville with their two boys.
Fatima Dicko is the Founder & CEO of Sugar, a resident experience platform that helps apartment residents feel more at home. The app allows residents to socialize with one another, buy and borrow items, unlock doors and easily engage with management. Sugar's vision is to turn strangers into neighbors and neighbors into friends. The company has raised over $2.5M in VC funding from some of the leading proptech investors.
Before Sugar, Fatima spent 5 years at P&G as a senior engineer on a product innovation team. While at P&G, she received several patents and was 1 of 127 nominated technologists awarded the annual 'Most Transformative Product Innovation' award.
Fatima came to the U.S. from Mali at a young age and grew up in New York City, receiving her B.S. in Chemical Engineering from Columbia University and MBA from Stanford Business School. She was named as '18 Inspiring Women to Watch' by Inc Magazine, listed on the 2021 Forbes 'Next 1000' list and has been featured in major publications such as TechCrunch, Business Insider, Crunchbase, Black Enterprise and CNBC.
Carol Enoch is an engagement-focused leader with eighteen years of experience launching multi-million-dollar projects, nation-wide, across all asset classes. She has done literally none of this on her own.
Carol's passion is connection. She want to help you to connect - in the RIGHT WAY - with the strategies & partners that will drive your business where you want it to go.
With a track record in Multi-Family Class A+ luxury lease-ups, mid-rise multi-family, low-rise multi-family, urban core primary, secondary, and tertiary markets across the United States, Carol is uniquely positioned to support clients ranging from individual start-ups to institutional investors.
As Vice President of Marketing at Denver-based Mission Rock Residential, Marcella oversees both the quality and accuracy of the portfolio’s branding and digital footprint. This includes 110 communities with over 25,000 units in 13 states where she and her team oversee each community’s property website, paid advertising, search engine optimization and management, Google PPC, reputation management, social media, and leveraging market data and trends to customize each community’s marketing strategy. Her and her team’s efforts ensure accurate brand representation and enhanced online customer experience while securing cost-effective efforts.
Marcella joined Mission Rock Residential in 2012, at the company’s start (she is employee #8!), as Director of Sales and Marketing. The MRR portfolio has grown from zero communities to 110 in just 6 years. Marcella brings 15 years industry experience, where she began onsite as a leasing consultant and developed into the property manager role. She then moved into her corporate marketing experience as a marketing assistant where she continues to evolve.
Marcella is a graduate of Florida State University and attended St. Thomas University, in Miami, FL for her Master’s of Business Administration.
As Vice President of Marketing and Customer Experience at Mission Rock Residential, Ashley is responsible for the implementation and execution branding initiatives for both the individual communities as well as Mission Rock overall. She oversees customer experience initiatives for over 30,000 units in 18 states.
Ashley supervises programs related to community websites, digital advertising, branded collateral, social media, and reputation management. Ashley developed Mission Rock’s online reputation
management program in 2016, and as a result, the amount of online feedback has improved over 165%.
Ashley brings 12 years of industry experience and joined Mission Rock Residential when it first began in 2012. Additionally, she has over 7 years of experience in marketing and Public Relations, working with clients like Pinkberry, Chick-fil-A, and the Southern Colorado Craft Lager Festival.
Ashley graduated from Metropolitan State University of Denver with a Bachelor’s degree in Journalism/Public Relations.
Kristi Fickert is the Vice President of Enterprise Growth Realync, where advocates for video marketing adoption within our industry and works to make technology relatable and easy-to-understand. She has 24 years of multifamily experience and spent 15 years in a senior-level marketing role for one of Nation's Top 50 management companies before working in the digital agency and technology sectors of the industry. She is an instructor for apartment associations around the country, has presented for the Apartment Innovation and Marketing Conference, Multifamily Insiders, Broadband Communities Summit and NAA. In addition, she has been a featured speaker for the Cincinnati Reds, Urban Land Institute, and Commercial Real Estate Women. Kristi has also been featured in UNITS magazine and just completed her second term in elected office as a City Councilwoman in her hometown of Wilmington, Ohio.
Andrew is co-founder and COO at Watson Living and a general partner at Cavstone Investments, a residential real estate investment, management, and development firm based in California. He holds a bachelor's degree from UCLA and an executive education in artificial intelligence from MIT Sloan.
Watson Living makes rent rewarding. We enable multifamily owners and managers to offer their residents personalized cash loyalty and rewards programs that incentivize things like paying rent on time, renewing a lease, and engaging in a community event, along with deals from local and online merchants. The operators get happier residents, increased leasing velocity, higher tenant retention, reduced delinquency, improved online reputation, resident behavior insights, and more. Residents get a way to earn cash for being a good tenant, save money on things they need, and build credit via rent payment reporting to credit bureaus. Neighborhood businesses get local, sustained traffic. Online brands get exposure to movers with high spending intent. Everyone wins!
Stephanie leads Innovation for the company. Overseeing the newly formed Catalyst Innovation Lab, Fuhrman is focused on incubating, piloting, and scaling innovative solutions, tools and partnerships that drive operating margins, building efficiencies and portfolio sustainability throughout the multifamily sector.
Fuhrman joined Catalyst following six years at Greystar, where she was the Managing Director of Global Innovation. Prior to joining Greystar in 2014, Fuhrman was Executive Vice President at Riverstone Residential Group, and has management experience in multiple industries. She is a frequent speaker and panelist, including SXSW and numerous multifamily industry events. She holds an executive MBA with honors from the Thunderbird School of Global Management, and a bachelor's degree in finance from Washington State University.
Munish is the Founder and CEO of Hyly.AI.
He also founded Clickable (acquired by Synapse). Previously, he was the CTO of LifeMinders (acquired by CrossMedia Corp), CTO of SmartRay (acquired by LifeMinders). Principal Engineer at Network Solutions, and Director of Data Warehousing at CNET(acquired by CBS).
He holds three U.S. patents and has a Ph.D. in Computer Science (with a thesis in Data Modeling.)
Over the last decade, Ariel Garcia has been a valuable asset bringing innovative ideas and in-depth marketing expertise to each role she has taken on. Now, as Vice President of Marketing for Carter-Haston, she has been utilizing her unique skillset to support the growth of more than 50 communities with 16,000 units across 10 states.
Ariel specializes in finding new, effective strategies that will support the CH team internally with the promotion of brand culture and positive collaborations throughout the organization. This results in a more positive work environment to foster better productivity and higher morale.
With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served for both financial gain and greater visibility online. She is instrumental in implementing web and social media efforts targeted for delivering a significant ROI. Her fresh approach partnered with her extensive background in real estate, property management, and multifamily residential organizations have been integral to her ongoing success.
Creativity, adaptability, and a strong commitment to enhancing her methods; these are just a few of the attributes Ariel possesses that make her a trusted advisor and subject matter expert in the ever-changing field of marketing.
As Senior Vice President, Customer Experience for Gables Residential, Gigi Giannoni leads the company’s efforts in bringing a strategic expanded customer experience perspective to the identification of product/market opportunities. The position is integrated across all divisions including operations, accounting, retail, development, design, and sustainability. She is also responsible for establishing the short term objectives and long term strategic vision for the company's marketing efforts, overseeing the creation, implementation and execution of marketing and creative deliverables. With over 35 years of expertise in real estate, Gigi brings expertise not only in multi-family, but also in the hospitality, active adult and for-sale industry. She speaks fluent Spanish and has her MS in Management from Florida Institute of Technology.
Jenny Hart is an Enterprise Managing Consultant with RealFoundations and leads the firm’s marketing & sales practice area. This new service offering takes a customer-centric approach to planning and implementing strategies that increase profitability, drive premium valuations for real estate assets and provide a competitive advantage.
Tim leads Cortland's marketing function, including company branding, lead generation and proprietary contact center, digital marketing, communications, and strategy planning and implementation to improve customer experience and resident retention. Drawing on over 30 years of marketing leadership experience, he oversees his team as they build and execute a consistent, differentiated brand and communication platform for the company. He joined Cortland in 2015 and has grown the marketing team from eight people to more than 35 in that time.
He holds an MBA in Strategic Management from The University of Chicago's Booth School of Business and a Bachelor of Science in Journalism and Mass Communication from The University of Iowa.
Proven executive with 15 years of experience as a CEO/COO/CRO/VP specializing in hyper-scaling businesses while maintaining profitability across tech, real estate, hospitality, and manufacturing industries.
Motivated with an entrepreneurial customer-centric approach to build companies from the ground up, lead turnarounds, execute rollups, and rapidly scale venture and private equity-backed businesses. A liquidity-oriented executive who has acquired 21 businesses, sold eight firms to strategic and institutional buyers, and co-led venture fundraising of $150 MM.
Passionate about making every aspect of life fun, turning mundane tasks into competition, and ensuring all stakeholders in a business are delivered value.
Stacy Holden brings over 20 years of experience in the rental housing industry. A former controller of a large property management firm, Stacy has firsthand experience leveraging technology to solve urgent business challenges. In her role as an Industry Principal at AppFolio, Stacy engages operators to understand their needs and guides product strategy within AppFolio's research and development process. Beyond AppFolio, Stacy serves on the board of Portland State University's School of Real Estate Development.
A property management veteran, I began my career in 1989, as an on-site professional leasing specialist. I have held several positions throughout my career including EVP of Sales & Marketing as well as Director of Property Management at Tricap Residential Group, Regional Manager for Equity Property Management, LLC, Business Developer for Marquette Management, Inc., Regional Marketing/Training Specialist for Concord Management, Ltd., Director of Marketing and Training at the Sterling Group and have worked in several product types including Luxury, Condo, Affordable, and Self Storage. I formally served on the Detroit Metropolitan Apartment Association’s Education Committee. I was a liaison to Ball State University’s Residential Property Management Program. I'm a trouble-shooter and problem solver who moves quickly and isn't afraid to take calculated risks. I have studied Education and Business Administration at Lansing Community College and the University of Michigan, and continue to be an advocate of continuous life-learning education and improvement.
Specialties: National Apartment Association Advanced Instructor -ability to train on all designations under the NAA curriculum.
Tom Kalembasa the co-founder and Chief Revenue Officer of LCP360, a national visual media agency for real estate, is responsible for the vision, direction, growth, and performance of LCP360. With over X years in the industry, Tom is passionate about creating innovative digital content solutions to drive revenue and client success.
Matthew Kilmurry is the Founder and CEO of ApartmentGeofencing.com. Matthew has been a pioneer in digital marketing within the multifamily industry since the early 2000s. Matthew started in digital marketing by optimizing apartment websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Matthew has worked both within advertising agencies and management companies, such as his role as VP of Digital Marketing at Bozzuto. Matthew understands the need of multifamily marketers to show real results to their operations and ownership teams.
Lynn Klug, Senior Director, US Strategic Property Marketing, Greystar, oversees marketing across the country for the Greystar Development Group properties, with an active development pipeline of more than
100 properties nationwide. Lynn leads an elite team of multifamily brand and strategy experts, who are responsible for the positioning, creative direction, and marketing of multiple Greystar brands and product
types, including high-rise, urban midrise, and suburban garden communities. Her team has also been instrumental in the inception of multiple Active Adult 55+ rental portfolio brands, including Overture, Album, and Everleigh communities.
Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. Headquartered in Charleston, South
Carolina, Greystar manages and operates approximately $230 billion of real estate in 215 markets globally including offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 754,000 units/beds, and has a robust institutional investment management platform with more than $50 billion of assets under management, including $22.6 billion of development assets.
Jamie Lane is Vice President of Research for AirDNA, a short-term rental data & analytics company. He is responsible for data analysis, thought leadership, and leveraging advanced analytical techniques to provide new insights into short-term rental supply, demand, and pricing trends. He has been published in academic and professional journals and regularly speaks at lodging industry forums.
Prior to AirDNA, Jamie spent 10 years as an economist at CBRE, leading research, forecasting and data intelligence teams to support client analysis. Mr. Lane is an active member of the National Association of Business Economists and the Atlanta Economics Club. Jamie holds a B.S. in Economics from the University of Georgia and an M.S. in Business Economics from Georgia State University.
Vice President of Research, AirDNA
Experienced Digital Marketing Manager with a demonstrated history of working in digital marketing in the real estate industry. Skilled in Search Engine Optimization (SEO), Marketing Management, Market Research, Keyword Research, and Leadership. Strong marketing professional with a Bachelors focused in Marketing and International Business from University of Dayton.
Lily Liu's career started out by straddling the lines of technology and government founding PublicStuff, which she sold to Accela that was then acquired by Berkshire Partners. As the CEO of Piñata, Lily has brought to life her vision of creating financial equality for renters. In 2017, she was recognized as Forbes’ 30 under 30 Top Entrepreneurs and Business Insider’s People to Watch. Her entrepreneurial leadership allows Lily to address glaring systemic issues in the financial and real estate industries.
Angie Lombardi joined The Franklin Johnston Group in October 2018 as Vice President of Marketing. She is responsible for the strategic marketing and leasing of TFJG’s largest region, including all of Hampton Roads and Richmond, and has marketing oversite of the entire portfolio of 20,000+ units from Florida to Rhode Island to ensure strategies meet TFJG’s standards. Angie has 20 years of experience in sales and marketing, 13 of which are in the multifamily industry and has worked directly with property management professionals throughout the Hampton Roads market. Prior to joining The Franklin Johnston Group, she worked in the Apartments.com Division of CoStar Group, consulting over 170 clients in regard to maximizing the effectiveness of their online marketing strategy. Her past experience has been in high profile sales positions within merchandizing companies whose primary focus was the multifamily sector. Angie is passionate about giving back and serves on the Board of Directors for the Virginia Apartment Management Association and the Virginia Beach SPCA. She is a graduate of Old Dominion University where she holds a Bachelor’s degree in Business Administration with a concentration in Marketing.
Megan Mahoney started as a leasing professional in 2006 at Post Apartment Homes in Dallas, TX. She then transitioned into a marketing role that supported outreach marketing and resident events throughout Texas for nine years. Mahoney moved into a Regional Marketing Manager role at Monogram Residential Trust in 2014. She supported the marketing and branding efforts for the West region, including Texas, Colorado, Nevada, and California. In 2016, Mahoney started working at LMC as a Regional Marketing Director and has been promoted to Senior Director, Marketing. She currently focuses on brand development, outreach, and digital marketing.
As Director of Marketing, Kadi Mancuso is responsible for developing strategic and tactical marketing plans for Redwood Residential and Redwood Capital Group. In her role, Kadi acts as a liaison between the corporate office, regional management, and community teams to implement campaigns to drive traffic and occupancy to achieve optimum financial performance.
Her background is inclusive of rolling out new developments, supporting stabilized assets, and assisting with transitions. Throughout her career, Kadi has overseen 15,000+ units across various asset types, with a focus on new development lease-ups in major markets such as Illinois, Texas, Colorado, Arizona, Tennessee, Minnesota, Atlanta, and California.
Kadi earned a BS in Public Affairs from Indiana University - Bloomington.
Christy is the President of Catalyst, a division of Campus Advantage and full-service marketing agency specializing in student housing, multifamily, and senior living. In addition to serving as the head of Catalyst, Christy sits on the board and Executive Leadership Team of Campus Advantage. Her single focus from all perspectives is on driving value for her clients’ owned and managed assets through innovative, results-oriented marketing. With over two decades of experience as a marketing strategist, creative thinker, and people leader, Christy drives Catalyst forward as a team unified by one mission — “to create and promote brands that foster community and add value to people’s lives.” During her time at Catalyst the agency has been recognized for its marketing effectiveness by industry wins from The Communicator Awards, W3 Awards, IAC, and more.
In addition to serving clients, Christy believes the duty of leadership is equally defined by a responsibility to establish cultural excellence and healthy team relationships. In collaboration with her team, she has codified Catalyst’s Gold Standard principles to serve as both an internal creed and an external brand promise.
John joined the multifamily industry four years ago as Chief Marketing Officer of Madera Companies, a holding company primarily invested in real estate and complementary verticals. The bulk of his tenure has focused on launching the group's new technology brand Quext. Today, Quext is an emerging proptech and fintech start-up working to democratize technologies like smart apartment, managed WiFi, property management, and AI customer service in the multifamily industry and beyond.
For 25 years, John served in the telecommunications space with industry leaders Suddenlink and Charter Communications. Having held operations, marketing, and sales leadership roles, he brings a practical, solutions-minded focus to technology implementation, brand, communications, media, and corporate social responsibility. Today he serves as Chief Marketing & Product Officer leading an integrated marketing, content, and product management team, aimed at delivering technologies that are brilliantly simple and highly disruptive.
On the weekends John trades his technology hat for a cowboy hat, where his family and their pack of dogs spend time ranching in central Texas.
Terry Moody is responsible for digital marketing and marketing technology environments for Toll Brothers Apartment Living. His responsibilities include leading the digital marketing team and advancing digital analytics and technology. Terry is a practiced marketing and technology professional with experience in direct-response, lead-generation and E-commerce models with a focus on efficiency and scalability. Terry has over a decade of performance-driven marketing experience, including multimillion-dollar budget management and leadership of both in-house and agency-supported team structures.
Kathy joined RentPath as CMO in February 2022 and brings with her a wealth of experience in brand and consumer marketing. Most recently, Kathy oversaw integrated marketing at chewy.com, the beloved direct to consumer pet food and pet care brand, awarded one of "America’s 20 Hottest Brands 2020" by Ad Age. Prior to Chewy, Kathy worked building brands including Carter's, OshKosh B'gosh, Lands' End, Pink and Victoria's Secret. Kathy brings a mix of strong brand experience mixed with a deep data driven marketing approach to fuel growth.
Tina Oswald, Executive Director of the Resident Relief Foundation, says she has found the job of her dreams in the nonprofit world.
A former legal administrator with more than 25 years of experience in managing law firms, she left that field in 2009 to go in-house with former client Mike Rowe (of Discovery Channel’s “Dirty Jobs”) to help start and run his companies. There she ran the mikeroweWORKS Foundation, a public nonprofit whose mission is to support skilled and technical education.
In April 2017 Oswald joined Keith Wasserman and Damian Langere of Gelt, Inc. to establish the Resident Relief Foundation (formerly The Gelt Foundation), whose mission is to provide rental assistance to responsible residents hit with an unexpected, temporary financial crisis.
In her current role she helps raise money, works with property owners and managers to identify qualified grantees, and provides the financial assistance that enables them to stay in their homes. RRF also helps grantees prepare for future emergencies by providing online financial education to help reduce their need for future financial aid.
Since November 2017, the Foundation has awarded more than 100 grants. Some 30 percent of those recipients say they would have become homeless if not for the assistance. Oswald is currently focused on leading the Resident Relief Initiative, a consortium of multifamily industry leaders who have banded together to raise the funds needed to help residents facing eviction in a post-COVID-19 world.
Oswald grew up in Woodland Hills and is the oldest of seven children. She holds a Certificate in Management Effectiveness from the University of Southern California and remains an avid Trojans football fan.
Sarah Yaussi is Vice President, Business Strategy, with primary responsibility for managing NMHC’s business information and marketing strategy. This includes producing print, digital and interactive content for the website, member communications, research publications, trade press outlets and industry conferences. Prior to joining NMHC, Sarah served as editor of Big Builder magazine, a Hanley Wood publication for senior executives at the largest public and private home builders. Sarah holds B.A. in English from Colgate University and a Masters in Journalism from Syracuse University’s S.I. Newhouse School of Public Communications.
Pete Regules is the director of multifamily products and services at CORT. He has more than 30 years of experience working with CORT Business Services.
Most recently, Regules served as national manager of multifamily products and services for CORT. Regules has also held leadership positions with the Apartment Association of Greater Orlando, the Florida Apartment Association (FAA) and the National Apartment Association (NAA). Within these organization’s Regules has been a motivational speaker, event emcee, teacher and award winner, including being inducted into the FAA Hall of Fame and earning the coveted Paragon Award from NAA.
In addition to his extensive experience working with CORT, Regules is well-known in the multifamily industry. He is a three-time volunteer of the year with the Apartment Association of Greater Orlando and Florida Apartment Association. He is also a member of the Apartment All Stars and contributing author to the book, The Apartment All Stars Complete Guide to Leasing Apartments. As a member of the All*Stars, Regules travels the country to share secrets of the apartment industry with everyone from entry level leasing agents to top level executives at renowned property management companies.
Experienced Marketing Director with vast brand development and design direction expertise for multi-family, mixed-use development. Proven track record of executing best-in-class projects that span a robust range of diverse assets with deliverables from concept to implementation. Includes mid and large scale development —blending analytics and data with design and curation.
Barbara Savona is the CEO and Co-Founder of Sprout Marketing, a marketing platform for Multifamily Housing Professionals. She hosts a podcast, Marketing Home, Marketing You that is focused on helping property managers reach their marketing goals.
Barbara has combined 21 years of experience as a property manager, regional supervisor, advertising executive, entrepreneur, and CEO to bring a grassroots approach to multifamily marketing and retention. Her style is innovative while still being practical, actionable without being overwhelming. Her motto is to focus on small changes that can be done consistently for a big impact.
Barbara is recognized as a Business Owner, National Speaker, AIT Graduate, and Branding and Marketing Strategist. As a side note, Barbara lives in a shipping container house she built with her husband in the Texas Hill Country. So what do you get when you have Barbara at your event? Outside of the box ideas...from a lady that lives inside a box!
Suzanne Schlundt is Vice President of Marketing for Cox Communications’ West markets, which include California, Arizona, and Nevada. In addition, she leads B2B and B2C marketing efforts for Cox Communities (MDUs and new single family construction) across the nation.
Schlundt, who joined Cox Communications in December 2012, has more than 20 years of Marketing experience in fast-paced, highly competitive industries including the QSR, consumer products and entertainment sectors. Her background includes consumer insights, brand strategy, product development, integrated marketing communications, and events and sponsorships.
As a seasoned and collaborative senior executive leader with deep expertise in property and asset management, I drive business development and operational excellence to expand organizational capabilities, grow sales channels, and deliver outstanding client service.
As Executive Vice President of Operations, my focus is on leading operational oversight and strategic direction for the multi-family real estate division.
I have served as a thought leader to fuel company-wide strategic initiatives that enhance workflows and identify critical performance gaps in our infrastructure, creating cost-effective business solutions that maximize investor ROI.
A creative and versatile multifamily thought leader, John Selindh has served as Vice President of Marketing or Training with both publicly traded and privately held firms such as Camden, ConAm, BRE, Fairfield, Western National and The Irvine Company. He has also managed shopping centers, run a utility billing company and held sales roles with national service providers for the apartment industry. After being a client of the company, John is currently VP of Strategic Partnerships with Triple R Marketing, focusing on creating relationships with real estate firms that can benefit from Triple R's branded marketing store platform.
He has spoken at NAA, NMHC and other industry conferences and is a graduate of Pepperdine University with a degree in Communications and holds a Certificate in Marketing for the Residential Builder from the University of California, Irvine.
John and his wonderful wife Tammy have four grown sons and live near Tampa, Florida.
Manuela Seve is co-founder and CEO of Alpha’a & alphaa.io through which she is connecting the physical and digital worlds, and rethinking asset ownership via: blockchain certification, licensing and dropshipping. She has been in the tech and art sector for the past 8 years successfully raising funds from industry leaders such as: Metaprop vc, EOS VC, Chingona Ventures, Gaingels among other funds. With a background in finance, Manuela worked as an equity analyst at Gávea Investments, one of Brazil’s most reputable investment management firms.
Manuela was named 33 under 33 entrepreneurs in 2018 in New York city, she has had appearances in entrepreneur reality show, Meet the Drapers and Brazilian reality show Fora da Caixa. She has been a thought leader in the blockchain industry since 2017 and has moderated and led panels on the subject including but not limited to the Bushwick film festival in 2018, LIU Art, and the Britely in 2021.
Born in Rio de Janeiro, Manuela received her Economics degree from IBMEC in Rio de Janeiro and a certificate from Stanford GSB’s Latino entrepreneurship initiative, she now resides in Los Angeles.
As Senior Vice President of Marketing & Customer Engagement for Bozzuto, Kelley provides a customer-centric approach to marketing strategy and leadership for Bozzuto’s entire portfolio of managed communities. Joining Bozzuto in 2013, Kelley brings 25 years of diverse marketing and brand management experience. From managing and launching products at Sara Lee Bakery and Equal Sweetener, to leading global marketing strategies across online travel sites, and developing and managing strategic partnerships at Marriott International, Kelley’s broad experience has helped her achieve some notable successes including being named Marketer of the Year by the National Association of Home Builders (NAHB) Multifamily Pillars of the Industry Awards, and a 2021 GlobeSt. Woman of Influence.
Prior to her marketing career, Kelley spent several years working in accounting and obtained her license as a Certified Public Accountant. Kelley has an MBA from the University of Michigan and a B.S. in Accounting from the University of Maryland.
Anna is an ex TV Journalist and has worked in multifamily marketing for over 12 years. Anna founded SMP in 2010 - Show My Property was the first multifamily company to launch talent led videos, Virtual Reality and is now a mainstay for videos, photography, renderings and social media. Show My Property solely serves the Apartment Industry and has clients, friends and staff spread across the USA.
Christina Singleton, originally a TV Host and Journalist from London, is the Co-Founder of Show My Property, an agency serving the multifamily industry. With ten years of experience leading social media, video, photography, and rendering/animation teams to deliver the highest quality content for their client base including many of the NMHC Top 50. Show My Property was the first US agency to lead UK clients to adopt the multi-family marketing model in London.
Heidi Sirota serves as Nationwide’s Chief Pet Officer, leading the nation’s first and largest provider of pet insurance protecting more than 1 million pets. She joined Nationwide in 2018 as vice president of marketing for the Retirement Solutions business and led an expansion of its capabilities and markets.
Before joining Nationwide, Heidi transformed consumer experiences in human health care. As UnitedHealth Group’s Optum Bank vice president of marketing, she pioneered the retailization of health savings accounts, and as a marketing executive at Aetna and ConnectiCare she introduced new, engaging ways for consumers to shop for health insurance and get care.
Heidi started her career in commercial bank operations, then moved into investment and insurance marketing leadership at The Phoenix Companies. She holds a bachelor’s degree in communications from Loyola Marymount University and completed executive education from Kellogg School of Management at Northwestern University.
Heidi sits on the Board of Trustees of the Human Animal Bond Research Institute (HABRI) and the Board of Directors of Second Harvest Food Bank in Orange County, California. Also she is an Advisory Board member for the University of California Santa Barbara-Extension, Customer Experience Certificate Program and the executive sponsor of Nationwide’s Pet Advocacy and Wellness Support (PAWS) Associate Resource Group.
Ms. Staciokas is responsible for the strategic oversight of the property management organization at the newly formed Western Wealth Communities to include operations, maintenance, marketing, training, revenue management, technology and human resources. Jennifer began her career in the multifamily industry over 20 years ago. Since that time, Ms. Staciokas has served in numerous capacities at two of the nation’s largest property management firms focusing on digital marketing strategies, employee development, corporate communications, revenue enhancement and client relations.
Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. Jennifer is a regular guest speaker, facilitator, and moderator at many of the industry’s most renowned conferences as well as an active participant in NAA, NMHC, the Zillow Rental Advisory Board, the Lease Lock Advisory Board, the Knock Advisory Board and the Multifamily Social Media Summit Advisory Board.
Brent Steiner is the CEO and Co-Founder of Engrain, a B2B SaaS company offering a collection of map-based visualization products for enhancing the way people find, lease and manage property. With over 30 years of experience in the proptech industry, Brent has provided thought leadership and solutions in marketing and technology to some of the most recognizable companies in the property management, brokerage and development space. Not only his tenure, but his relationships with the decision-makers, strategists and marketers in real estate have allowed him to truly understand what pervasive challenges this industry endures. He has dedicated his career to serving this industry with visionary, easily-integrated products to alleviate the industry’s pain points, attract and engage prospective renters in multifamily, and arm property managers and owners with the ability to maximize their outcomes.
His continual invitations from the industry to serve as speaker, moderator and panelist at highly-acclaimed and well-attended events is a testament to his revered knowledge and balanced perspective. Most recently Brent served as moderator for the 2021 OPTECH panel on “Navigating the Culture of Data-Minded Teams”, and spoke at NAA’s Executive Session on “You’re Only as Valuable as Your Data”. Brent Steiner is a knowledge junkie, and a trustworthy authority on ways to positively disrupt the marketplace and innovate technology to add value to prospects, operators and business leaders.
Stacy Stemen is a real estate industry marketing specialist. Throughout her 20-year marketing career, she has successfully driven brand growth and business development for several national companies.
As Senior Vice President, Corporate Marketing & Development for Passco Companies, Mrs. Stemen oversees all aspects of marketing, public relations, special events, conferences and business development for the firm. In this role, she spearheads the development of the Passco brand and manages the strategic growth of the company’s visibility across the nation. She has helped the Company grow to over $3.7 Billion assets under management and over $6.2 Billion in acquisitions. Prior to joining Passco Companies, Mrs. Stemen worked for nearly two decades in the marketing industry, most recently serving in a leadership role for Thompson National Properties’ marketing division.
Mrs. Stemen is a graduate of California State University, Fullerton, and is an active member of the International Council of Shopping Centers (ICSC), sits on the Conference Planning Committee for the Alternative and Direct Investment Securities Association (ADISA) and was the 2018 President of Commercial Real Estate Women (CREW) – Orange County Chapter. Mrs. Stemen sits on the Advisory Board of the UCI Paul Merage Center for Real Estate and was elected to the Aliso Viejo Little League Board in 2019 as the Director of Sponsorship and Fundraising and is still fulfilling this role in 2022.
In 2016, Ms. Stemen was nominated by the Orange County Business Journal as a “Woman in Business” and recognized as a “Woman of Influence” by Real Estate Forum. In 2018, Mrs. Stemen was recognized as one of the “Top Women in Real Estate” by Connect Media and a “Power Woman” by Bisnow in 2018 and 2019. Mrs. Stemen and her Corporate Marketing Team were named one of GlobeSt. Real Estate Forums’ Top Influencers in CRE Marketing and Communications in 2019. In 2022, the firm was recognized as the #1 Best Company to Work for Women in Multifamily.
Ellen is a multifamily digital marketing expert and marketing technology entrepreneur. She is the Co-founder of Respage and Jess and the Founder of Results Repeat. Since 2002, Respage has helped over 10,000 properties attract, engage, and retain residents. Respage released the multifamily industry’s first AI chatbot in 2017. It continues to leverage its industry-leading expertise in NLP with the release of ResMate, an AI-based leasing agent that nurtures leads from first touch all the way through the application.
Two of Ellen's companies were recognized in the Inc 5000 list of fastest growing companies in 2021. Her companies have been recognized as on the Philadelphia 100 list of fastest growing companies 14 times and been identified by the Philadelphia Business Journal as one of the best places to work 5 times. Ellen graduated from the Wharton School at the University of Pennsylvania and is membership chair of the Pennsylvania Apartment Association's Suppliers Council.
Sarah Thompson has been recruiting top talent in the single family and multi-family housing industry for the last 6 years, currently serving as a Recruiter for Knock CRM.
Sarah's career in recruiting started untraditionally, working on a team that reported to the Chief Marketing Officer rather than operating under the Human Resources umbrella. This structure allowed for a partnership between recruiting and marketing in the form of employer branding and recruitment marketing strategies.
After 5 years of working for the nation's 10th largest homebuilder, she transitioned to multifamily recruiting. This gave her experience recruiting onsite roles and corporate positions in a high volume environment while continuing to explore projects and implement initiatives that would build the property management company's employer brand.
With Knock CRM, Sarah is excited to continue exploring the possibilities of improving the recruiting process by partnering with marketing. Her objective is to build on the employer value proposition and market job opportunities to candidates the same way value is marketed to our customers.
For over 25 years, Barrett Tripp honed his unique perspective to create award-winning, market-
shifting branded content. He cut his teeth in the entertainment industry producing highly rated TV series for Discovery and TruTV and feature films for Paramount Pictures. His work has screened at the Sundance Film Festival and at festivals worldwide. He applied those skills in creating stories and content with iconic brands such as: KPMG, Heineken, Microsoft, Bank of America, Lysol, The Hartford, Norelco, Amgen, and Mercedes-Benz (among many others).
As Managing Director, Heather Wallace oversees business development and client engagement; optimizing the company’s position as a national brand; seeking innovative technologies and services that offer operational efficiencies, enhancing the customer experience, increasing asset value; and executing financial and business goals. Heather is a customer-centric, innovative thought leader in the multifamily field.
During her career, Heather has held various roles, including Development Partner, Acquisitions Director West Coast, Senior Vice President of Client Services and Vice President of Operations. Heather also worked for Alliance Residential Company, Sares Regis Group, Trammell Crow Residential and Lincoln Property Company.
Kari is the Chief Operating Officer of Management for Kairoi in charge of all property operations, construction services, marketing, revenue management, and training. She brings over 20 years of experience to the Kairoi team with a background in marketing, branding, and customer service in the residential and interior design industries. Kari previously served as head of operations for Anyone Home, and as a lead executive in charge of strategic marketing, branding and communications for both BRE Properties and AvalonBay Communities, Inc.
Kari holds a Bachelor of Arts in Political Science and International Relations from Texas A&M University. In the community, Kari volunteers for Antonian College Preparatory High School, the American Heart Association, and the Woodlawn Theatre. She also loves golden retrievers, spending time at the theater, swim competitions, and time with her family.
David Watson is the Founder and CEO of RentVision. RentVision was originally known for creating the walkthrough video tour, but has since expanded to websites, digital advertising, analytics, and predictive marketing. RentVision serves hundreds of clients and spends several million dollars a year on behalf of clients doing predictive marketing.
David is also the Chairman of the Board and Co-owner of both Century Sales & Management and Byron Reed Corporation - two property management companies with over 3,000 apartments under management.
David’s background includes an entrepreneurial management degree from Texas Christian University, where he served as Student Body President. In addition to David’s own businesses, he currently serves on the boards for Capstone IT, Faith Bible Church, Possibilities Africa, and Leadership Catalyst. He and his wife Jamie have four children: John (11), Elizabeth (9), and twins Matthew and Abigail (6)
Sydney Webber is a curious and creative marketing professional with 9 years of multifamily experience. She is the Customer Marketing Manager at Knock CRM and host’s Knock’s podcast Renter Obsessed, a weekly meeting of the minds for multifamily professionals who want to go beyond “shop talk” and tackle the real opportunities, challenges, and areas of inspiration for our industry.
Sydney played an important role in the partnership between Knock and OneApp Guarantee forming the fundraising initiative Knocking Down Housing Barriers which aims to help more families gain access to housing using a scholarship fund for OneApp’s co-signer services.
Previously she was the Director of Marketing and Brand for NBP Capital, a real estate developer in Portland, OR. Sydney built the company’s marketing processes and tested unique strategies in the industry like influencer marketing, digital passport programs, and brand ambassador programs.
Ms. Wieman is the Senior Manager of Branding and Marketing at PRG Real Estate. She is responsible for developing the company-wide marketing programs and directing the overall brand cohesiveness of PRG and its properties. Ms. Wieman effectively partners with property operations, asset management, and acquisitions to ensure efficient management and execution of marketing and advertising initiatives for stabilized communities and communities undergoing lease-up and renovation. Ms. Wieman specializes in brand empowerment, social media strategy, and curating creative content. Before joining PRG Real Estate, Ms. Wieman was the head of Marketing for a lifestyle company in South Florida and the Marketing Coordinator for the prominent Philadelphia Real Estate broker, Allan Domb. Ms. Wieman has an undergraduate degree from Philadelphia University in Fashion Merchandising and an MBA from Florida Atlantic University with a concentration in Consumer Engagement through Social Media Channels. In 2020, Ms. Wieman was appointed to the Advisory Council for George Washington University. Ms. Wieman is a yoga, food, and travel enthusiast and, while not at the office, she enjoys spending time with her pets (a dog, cat, and horse), family and friends.
Mike Whaling founded and operates 30 Lines, and he created the RentPress Apartment Marketing Platform. 30 Lines is a marketing technology studio dedicated to helping companies deliver easy, remarkable customer experiences, recognized multiple times as an Inc. 5000 company. RentPress is the most powerful apartment marketing platform – it’s used by thousands of communities nationwide and many other marketing agencies to power the shopping experiences that today’s apartment shoppers expect. Mike has served as a technology advisor to Men’s Health Living magazine and was named a Tech Titan and Top Promoter of Technology for the multifamily industry.
I am an extroverted technology enthusiast with a passion for solving business challenges by connecting customers to the right solution. I possess strong technical aptitude and marketing acumen which is why I have found so much success in the Go-To-Market arena.
My professional experience has been fixated on technology, business process, relationship building, and sales. The passion I have for blending people and technology began in 2003, working in the retail industry selling computers.
I have a track record of exceeding revenue targets, developing highly functioning teams, and creating a positive work environment. A self-proclaimed “learn it all” - I am continually reading, listening, and expanding my skill sets vertically and in the domain of sales and growth.
In my current role as Chief Revenue Officer (CRO) at Rent Dynamics, I am responsible for leading the Go-To-Market teams of Sales, Account Management, and Marketing while growing the Rent Dynamics business responsibly. With a focus on customer experience and creating a positive culture that is felt by our teams and customers - we are excited about the future we are creating.
Laurel Zacher is a marketing strategist with 20 years' of multifamily real estate and media experience. She oversees direct marketing for Security Properties Residential's portfolio of communities throughout the US. Ms. Zacher is passionate about refining the customer experience, and am a frequent guest lecturer and speaker on marketing, online reputation management and customer service at national and regional trade conferences (NMHC OpTech, National Apartment Association, Apartmentalize, AIM, IREM's Trends, EdCon, MMHA Convention, and the Working Together Conference).