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    Michelle Alicea

    Michelle Alicea

    Michelle Alicea is the Sr. Director of Marketing & Public Relations. With over 15 years of experience in multifamily, she has lead the marketing efforts for stabilized and lease-up assets throughout California, Nevada, Washington and Oregon. Over the years she has fine-tuned her approach to marketing by blending critical thinking and analytics with a keen creative sensibility. Michelle is an early adopter of technology and leverages the latest tactics to achieve results and regularly consults with key industry partners developing new solutions for the industry.

    Michelle holds a Bachelor of Arts in Cinema-Television from The University of Southern California, as well as a Certificate in Marketing with a concentration in Social Media and Web Analytics from UCLA.

    Senior Director of Marketing and Public Relations at Kairoi Residential
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    Joseph Batdorf

    For more than 35 years, Joseph Batdorf has enhanced the multifamily industry with path-breaking solutions that impact a company’s bottom line. He co-founded J Turner Research in 2003, the leading full circle online reputation management firm that empowers clients with data to drive revenue.

    Joseph’s contributions include: prospect surveys, monthly resident satisfaction surveys, TALi index, and more recently, the nationally recognized ORA™ score—the industry benchmark to measure a property and/or company’s online reputation. Batdorf is a prolific speaker who has presented at various industry and leadership conferences –NAA, NMHC, AIM and Multifamily Executive among others. He serves on the Houston Better Government Fund.

    President, J. Turner Research
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    David Bell

    David Bell serves as RentPath’s Chief Product and Marketing Officer - Business. In addition to overseeing product management, product development, and operations for RentPath's non-ILS products, David leads B2B Marketing, Customer Success, Creative Services, Strategy, and Corporate Development for the company.

    David brings a wealth of experience from a variety of industries, with a focus on media, local advertising, technology and private equity. Prior to joining RentPath David held strategy- and transformation-focused roles at YP Holdings, LLC, and Bain & Company, Inc. He began his career at BKV Advertising in Atlanta.

    David earned his MBA from Harvard Business School and graduated summa cum laude from Princeton University. He currently serves on the board of Open Doors, a non-profit focused on helping homeless individuals and families find permanent housing, and on the Corporate Leadership Council of the Fernbank Museum of Natural History.

    Chief Product and Marketing Officer, Business at RentPath
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    Judy Bellack

    Judy Bellack is the multifamily housing Industry Principal for Michelson Found Animals, a non-profit foundation focused on improving the lives of pets and their owners. As a 30-year veteran of multifamily, most recently as an advisor to many of the industry's foremost new tech companies, Judy is utilizing her expertise to spearhead Michelson's Pet-Inclusive Housing Initiative to provide data and resources toward the goal of creating more inclusive pet communities in ways that make good business sense for owners and operators.
    Chief Consultant, Judith Lawrence Associates | Industry Principal, Michelson Found Animals Foundation, Inc.
    Rush Blakely

    Rush Blakely

    As President and CEO, Rush negotiates with telecommunications providers on behalf of RealtyCom clients to provide the most attractive level of services and compensation available.  Prior to joining RealtyCom Partners, Rush held senior leadership positions with Time Warner Cable and Comcast where he led successful multifamily sales teams in Texas, California and North Carolina.  Most recently, Rush ran all sales channels for Logic/WestStar, a triple play FTTH provider in the Cayman Islands.  Prior to his career in telecommunications, Rush managed a construction lending portfolio with Wells Fargo Bank.  Rush holds a bachelors in Finance from Texas A&M University.
    President & CEO, RealtyCom Partners
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    Kim Boland

    As Director of Digital Marketing at Morgan Properties, Kim Boland develops, implements, and maintains digital marketing initiatives for Morgan’s growing portfolio. Kim has been with Morgan Properties since 2009 as an integral member of the marketing team, expanding the company's online presence and supporting promotional efforts for the company’s apartment communities and corporate ventures.

    Kim has received many accolades for her work at Morgan Properties and within the industry, including being selected as a national level winner for Connect Media's 2021 Women in Real Estate. She regularly shares her knowledge at industry events and serves on the Advisory Boards for G5, a predictive marketing SaaS technology developer, and BetterBot, the multifamily leader in Conversational Leasing technology.

    Kim received her Bachelor of Arts degree in Communication from the University of Hartford.

    Outside of work, Kim, her husband and her three daughters enjoy taking their 5 Large dogs on hikes and paddle boarding (for the pups who like the water)! When she’s not outdoors, Kim likes to binge at least three of the top 10 shows recommended on Netflix each month.

    Director of Digital Marketing, Morgan Properties
    Esther Bonardi

    Esther Bonardi

    Esther Bonardi has more than 30 years of experience in investment real estate marketing. Having worked in multifamily management and marketing for more than 20 years, Esther joined Yardi Systems in 2011 to head up sales and marketing of the Yardi Marketing Suite, the firm’s residential front office product line. In 2016, she stepped into the lead role in Yardi’s marketing department where she serves as Vice President of Marketing, overseeing marketing strategy and initiatives for the firm. In addition to heading up Yardi’s corporate marketing, Esther is also the head of the firm’s digital marketing agency, REACH by RentCafe, with nearly 100 strategic marketing specialists, search marketing specialists and web designers serving thousands of multifamily communities across North America.

    VP, Yardi Systems and REACH by RentCafe
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    John Bradford

    John R. Bradford, III, is an experienced entrepreneur and CEO with a demonstrated history of working in the property management and pet-tech industry as well as in local and state government. He is the founder of two companies:  Park Avenue Properties and PetScreening. 

    John is a strong business development professional skilled in the rental housing management industry, technology startup space, legislative affairs, and legal compliance and review. He is serving a third term in the NC House of Representatives. In his spare time, he likes to fish, camp, and travel with his family.

    Chief Executive Officer & Founder of PetScreening.com
    Kitty Callaghan

    Kitty Callaghan

    Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States. 

    Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies. 

    Vice President, Marketing, Wasatch Premier Communities
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    Justin Choi

    Justin Choi is the Director of Marketing for Sequoia Equities, a property management firm with over 14,000 units across the West Coast. In his 12 years with Sequoia, Justin has held a variety of positions both at the property and corporate level. In his current role as Director of Marketing, Justin oversees all aspects of Sequoia’s marketing strategy from branding to lead generation and sales. In addition to these primary responsibilities, Justin assists with Sequoia’s customer experience initiatives, including voice of the customer surveys, as well as market due diligence and generating pro forma rents for new acquisitions. Justin holds a Bachelor of Arts Degree in Economics with a Minor in Managerial Economics from the University of California, Davis.

    Director of Marketing, Sequoia
    Eric Clark

    Eric Clark

    Eric Clark leads the marketing and enterprise solutions/technologies platform for BMC Investments and BLDG Management playing a key role in the performance, brand and culture of the organization. Prior to joining BMC, Eric served as Vice President of Marketing and Strategic Development at The Bainbridge Companies where he oversaw marketing, training, performance analytics and the development of trend forward initiatives.

    Previously, Mr. Clark served as Director of Marketing for Greystar, where he oversaw all marketing-related strategies for more than 40,000 apartments in the company’s East/Florida Division. He was also a member of Greystar’s Innovation Team, which was charged with pioneering new opportunities and developing the company’s strategic vision. Before his tenure at Greystar, Eric held marketing leadership roles at The Altman Companies, Winthrop Management and Lang Realty. Eric holds a bachelor’s degree in marketing from the University of Tampa’s John H. Sykes College of Business.

    Vice President of Marketing, BMC Investments
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    Kainoa Clark

    Kainoa Clark’s work is totally on brand. He’s spent his career growing and scaling well-recognized brands in a variety of industries. With a background in digital and content marketing, advertising, PR, and branding, he has impacted brands across the globe and worked with celebrities and leaders from every corner. From Super Bowl ads to YouTube’s most viral videos, Clark has gained international recognition for his world-class reputation.
    CMO, Wasatch Group
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    Joe Coleman

    Joe Coleman is the Chief Operating Officer at Decron Properties. Joe is responsible for directing Decron's Residential and Commercial platforms, as well as the construction and marketing efforts for the company. Prior to Decron, Joe served as COO for Mosser Companies and Area Vice President for Laramar.

    COO, Decron Properties Corporation
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    Jaime Conde

    Beginning his multi-family career as a product and development manager, Jaime Conde has carefully honed his technical and problem-solving aptitude into a solutions-oriented expert for the rental housing market. Now serving as Vice President of Sales at Anyone Home, he finds joy in working as a partner with his customers to help optimize leasing performance. Jaime has presented several product demonstrations, as well as hosted both virtual and in-person speaking engagements at notable industry events. He cherishes these opportunities.

    While solving multi-family problems is extremely important to Jaime, nothing is more important than his family and 4 young children. While he loves playing with and raising them. Every now and then he gets to sneak away to go surfing; he looks forward to having his children surf right next to him in the near future.

    Vice President of Sales, Anyone Home
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    Ian Davis

    Ian is a founding member of Davis Craig and a leader in the field of telecommunications transactions. He counsels and represents residential and commercial owners and developers in various telecommunications and technology related matters, including agreements for telephone, video, Internet, and wireless services. Ian has participated in a wide variety of technology transactions on behalf of many of the largest national owners and managers of apartments, condominiums, commercial buildings, master planned communities, and hotels.

    Prior to starting Davis Craig, Ian led the telecommunications group at Munsch Hardt Kopf & Harr in Dallas, Texas. He speaks regularly at industry conferences and contributes to trade publications as a recognized expert in the industry.

    Telecommunications & Technology Attorney, Davis Craig
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    Rachel DeAlto

    Rachel DeAlto is a relationship expert, media personality, and speaker. She is the author of “relatable: How to Connect with Anyone Anywhere (Even if It Scares You)” (Simon & Schuster’s Tiller Press, September 2021).

    Rachel has appeared as a relationship expert on Lifetime’s Married at First Sight and TLC’s Kate+Date. 

    Rachel DeAlto maintains a law degree, a Master’s in psychology, and an influential social media presence, engaging and inspiring over150,000 active followers over her platforms.

    In addition to her regular appearances, Rachel has also been featured on a multitude of media outlets including The TODAY Show, Access Hollywood Live, and Fox News. She has also given three TEDx talks including Being Authentic in a Filtered World which is featured on TED.com.

    Relationship Expert, Media Personality, Speaker & Author
    Patrick Dodson

    Patrick Dodson

    Patrick Dodson is Vice President and Head of Marketing at CoStar Group, responsible for marketing strategy and execution for the Apartments.com Network, which consists of multiple leading rental sites including Apartments.com, ForRent.com, ApartmentFinder, ApartmentHomeLiving, and eight additional highly visited sites.  He leads brand development, demand generation and content strategy targeting the consumer, multifamily, and independent owner audiences, as well as product marketing and sales enablement for the Apartments.com sales team.  Since joining in 2017, Patrick has directed the famous Brad Bellflower consumer advertising and media campaign featuring Jeff Goldblum, driving the brand to record levels of awareness, traffic and revenue.

    Prior to joining CoStar Group, he served as Sr. Director of Marketing at Cox Automotive, responsible for brand marketing and demand generation for Autotrader and Kelley Blue Book, two of the largest automotive ILSs in the nation.  Before that, he held several general management and marketing leadership positions at Georgia-Pacific, where he led billion-dollar brands including Dixie Plates and Cups, Brawny Paper Towels, and Quilted Northern Bath Tissue to record revenue and market share.

    Patrick holds an MBA in Marketing and Finance from Emory University’s Goizueta School of Business, and a BBA in Marketing from The University of Georgia’s Terry College of Business.

    Vice President of Marketing, Apartments.com, CoStar Group
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    Jeff England

    Jeff England is the Regional Director of Operations for Brookfield Properties Multifamily. His region is responsible for operations in Southern California and Seattle.

    Prior to joining Brookfield Properties in 2019, Jeff spent 10 years in various on-site and operational leadership roles at Camden Property Trust and Lincoln Property Company within the Southern California markets.

    Mr. England holds an MBA in Finance from the University of California, Los Angeles and a Bachelor of Science from California State University, East Bay.  Additionally, he is licensed with the California Department of Real Estate.

    Regional Director, Multifamily, Brookfield Properties
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    Marcella Eppsteiner

    As Vice President of Marketing at Denver-based Mission Rock Residential, Marcella oversees both the quality and accuracy of the portfolio’s branding and digital footprint. This includes 110 communities with over 25,000 units in 13 states where she and her team oversee each community’s property website, paid advertising, search engine optimization and management, Google PPC, reputation management, social media, and leveraging market data and trends to customize each community’s marketing strategy. Her and her team’s efforts ensure accurate brand representation and enhanced online customer experience while securing cost-effective efforts.

    Marcella joined Mission Rock Residential in 2012, at the company’s start (she is employee #8!), as Director of Sales and Marketing. The MRR portfolio has grown from zero communities to 110 in just 6 years. Marcella brings 15 years industry experience, where she began onsite as a leasing consultant and developed into the property manager role. She then moved into her corporate marketing experience as a marketing assistant where she continues to evolve.

    Vice President, Marketing, Training and Revenue Management, Mission Rock Residential
    Kristi Fickert

    Kristi Fickert

    Fickert has 21 years of real estate experience and has held roles in leasing, training, recruitment, sales and marketing. Kristi has a knack for applying innovative technology to marketing, without losing the personal touch that the industry was built upon. She has a proven background in employee development and has mentored hundreds of associates to success. She instructs for apartment associations across the country, has presented for Multifamily Insiders, the Apartment Innovation and Marketing Conference, NAA, Urban Land Institute, Commercial Real Estate Women, The Cincinnati Reds and many more. In addition, she has regularly been featured in Units Magazine and is an elected City Councilwoman in her hometown.

    VP of Enterprise Growth, Realync
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    Alivia Fields

    I’m a photographer with a deep appreciation for slow mornings, the color beige, and living with intention when at home and away.

    My love for travel and intentional experiences has heavily influenced my work as a photographer. With a robust skillset in lifestyle, travel, and interior photography, as well as having photographed in nineteen countries around the world plus over half of the USA, I am deeply moved by capturing our earth’s timeless beauty and sharing my knowledge of how to leave it better than we found it. My creative inspiration is typically found in times of rest, warm light, and feeling the presence of our divine Creator. Whether in a flower covered field, my own home, or road tripping across the USA, I strive to tell visual stories by embracing the spirit of nature and the simplicity that comes along with it. 

    Photographer and Influencer
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    Melanie Flaherty

    Melanie Flaherty joined Carmel Partners in 2013, where she oversees branding, creative strategy, and digital marketing with a focus on Carmel’s multifamily portfolio.

    Previously, as Vice President, Marketing at Archstone, Ms. Flaherty led brand strategy and online marketing for 180+ luxury apartment communities in major metropolitan markets, including a pipeline of over 50 new development projects. Prior to real estate, Ms. Flaherty spent 13 years in brand management in the food industry. Ms. Flaherty headed marketing for Gardenburger (Wholesome & Hearty Foods), where she built the strategic plan and new products pipeline. Ms. Flaherty also spent eight years with ConAgra Foods, where she led the Hunt's brand revitalization including new products, new positioning, new website, and a comprehensive loyalty program.

    Ms. Flaherty received a Bachelor of Science degree in business from the University of Colorado, Boulder, and a Master of Business Administration degree with honors from Thunderbird School of Global Management.

    SVP of Marketing, Carmel Partners
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    Richard Friedman

    Richard Friedman is responsible for the business development process for Greystar’s California division which  includes lead development, predevelopment consulting, underwriting, market assessment and strategic planning  for both potential and new assets under management. Prior to joining Greystar, Richard held the role as Vice  President for Riverstone Residential Group in both an operational and client services capacity.  

    He started his career in property management in 1994 with R&B Apartment Management Company, and in  1996, he joined Trammell Crow Residential Services, which transitioned into Riverstone Residential Group.  During his tenure, he has conducted the lease-up of over 7,000 units in California and has experience in  extensive rehabilitation projects, stabilized asset performance and lease-up product. As a Vice President in  California, Richard previously oversaw a portfolio of 6,000+ units, 32 properties and 6 Regional Managers. He  has directed and coordinated all phases of property management functions within the portfolio, including  property operations, financial planning, product merchandising and due diligence for third-party acquisitions and  management transitions. 

    Richard earned a Bachelor of Arts degree from University of Miami, FL.



    Richard received his bachelor's of arts degree in Marine Affairs from the University of Miami, Florida.

    Managing Director of Client Services, Greystar
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    Robert Gasteiger

    Following a successful and fulfilling career in multifamily advertising sales, Robert was asked to join the Steadfast Living team in 2013 to establish a marketing platform to help to build brand awareness and enhance visibility for the company’s growing residential real estate portfolio. As a brand champion, Robert has since created a recognizable name synonymous with authenticity and transparency that connects customers to the Steadfast Living brand. With an added passion for experience, Robert also
    developed a Customer Experience program to support delivering meaningful interactions for both internal and external customers, resulting in improved satisfaction for associates and residents.

    As a believer in challenging the why, and an influencer for change, Robert consistently seeks to find new ways to improve culture and creating more efficient processes that support the associate experience. Robert is also responsible for resident and associate communications and has a hand in supporting capital improvement projects including value add and interior design. Robert also leads the company’s charitable partnership with the Steadfast Giving Tree Foundation, which has raised and distributed more than a $500K help men, women, and children in need since its formation in 2016.

    Robert received my Bachelor of Arts degree in Business Administration, with an emphasis in Marketing, from California State University at Fullerton and serves as an advisory board member for the Multifamily Social Media Summit and Apartment Internet Marketing Conference.

    VP of Marketing & Communications, Steadfast Living
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    Girish Gehani

    Girish Gehani is Chief Operating Officer for Trilogy, where his responsibilities include implementing asset strategy, acquisition due diligence, construction management, and maximizing property value. Mr. Gehani also oversees Trilogy Residential Management, LLC, Trilogy’s affiliated property management company, where he develops and implements portfolio-wide initiatives.

    Mr. Gehani received a Master’s Degree in Real Estate Finance from New York University Schack Institute of Real Estate and a Bachelor of Arts Finance from Michigan State University’s Eli Broad School of Business. Mr. Gehani is an active member of the National Apartment Association, National Multifamily Housing Council, Chicagoland Apartment Association, and the Arizona Multifamily Association.

    COO, Trilogy Real Estate Group
    Sarah Gencarella

    Sarah Gencarella

    Sarah Gencarella is the Director of Marketing at Olympus Property, an innovative multifamily investment and property management firm headquartered in Fort Worth, TX. An accountant by education, Sarah joined Olympus after her successful tenure as an auditor for KPMG with hopes of one day investing in multifamily properties of her own. After learning the business from the ground up, Sarah combined her on-site management experience and strong financial background to transition to the marketing space, where she has contributed a unique perspective driven by data and analytics. As the Director of Marketing, she now leads both strategy and operational execution for all aspects of marketing and branding for Olympus, and has implemented several innovative platforms over the past few years. She is a champion of adaptation to the continuously evolving marketing landscape and a proponent of strategic changes to better align with and support the new renter’s journey. In this session Sarah looks forward to sharing how the realization of these philosophies have had an instrumental impact on the success of her organization.

    Sarah graduated with a B.S. in Accounting from Azusa Pacific University, and lives in Fort Worth, TX with her husband and dog.

    Director of Marketing, Olympus Property
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    Mark Ham

    Mark Ham brings over 12 years of brand development & digital marketing experience within the Multifamily, Technology, Restaurant, and Retail industries. Mark has partnered with brands such as Nike, Qualcomm, Rubios, UCSD Healthcare & Shea Homes to develop targeted campaigns within Google search, paid advertising, Facebook, in-app advertising, email marketing, & websites. In his role as The Vice President of Business Development at LeaseLabs by Realpage, Mark cultivates strategic client partnerships and develops holistic ROI focused marketing campaigns with the ultimate goal to convert leads. Mark completed his Masters in 21st Century Business Management with an emphasis in Global Entrepreneurship & his Bachelors of Science in Business Administration with emphasis in Marketing at University of San Francisco, California.

    VP of Business Development, LeaseLabs
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    Jamin Harkness

    Jamin Harkness was born and raised in Atlanta, Georgia. Prior to joining The Management Group, LLC, he worked for private and public (REIT) management companies in various rolls with direct oversight of Conventional, Tax Credit and Section 8 Based Communities. 
     
    Jamin served as Vice President at Atlanta-based Avila/Wesley Apartment Homes, and served as Vice President of Operations for 18 properties totaling 8,000 units. Previously, he worked with Fifteen Asset Management as Senior Vice President, overseeing 18,000 total units in 13 cities spanning nine states. Jamin has also worked with Equity Residential (REIT) as Southeast Marketing Director. 
     
    He holds a Bachelor of Science Degree in Communications and has a MBA from Kennesaw State University. He has completed post graduate work and holds CAM and CAPS designations from the National Apartment Association. He has completed multiple OSHA Certifications.  

    Jamin started the Multifamily Leadership Huddle for C-Suite multifamily colleagues during the pandemic and hosted a weekly call, coast to coast and over 200 participants weekly. He is featured as the Multifamily Executive of the Year for 2021 in Multifamily Innovation Magazine.  He is proud that TMG has ranked #1 as Best Places To Work Multifamily for the past 3 years consecutively.

    Jamin is an active mentor, educator and fundraiser with Junior Diabetes Research Foundation.  He is President of the Duluth Cluster School Foundation, President of the Board of Directors for Professional Adoption and Family Services, Member of the Coleman School Council, Member of the Kaiser Executive Advisory Employment Council, Member of the Atlanta Apartment Association Diversity, Equity and Inclusion Council. Jamin has been a Guest Lecturer at UGA and GA Tech multiple times, speaking on Premises Liability and Multifamily Technology and Analytics. A sought after speaker, Jamin has speaks at multiple national conferences regularly.   

    He is married with one precocious son and has an 110 pound (very active) Golden Doodle named Jax.

    Executive Vice President & Partner, The Management Group
    John Hinckley

    John Hinckley

    John Hinckley is an entrepreneur who has spent the past 15 years creating technology-based solutions for the multifamily real estate. He Co-Founded of IRIO, the first text messaging solution for multifamily, and has spent the past 9 years leading Modern Message which is best known for creating Community Rewards, the #1 resident engagement and loyalty platform for apartment communities in the US. In January 2020, Modern Message was acquired by RealPage where he now serves as the SVP of Leasing and Living at RealPage. John currently lives in Dallas, Texas with wife Kate, and 3 children.

    SVP of Living Suite at RealPage and former cofounder and CEO of Modern Message
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    Dave Hoffman

    Dave Hoffman joined Google 9 years ago, handling the Ford Motor Company's Dealer program. Prior to that, he led account strategy for the Chevy Silverado and Suburban launches at the agency Goodby, Silverstein, and Partners. Since moving to Atlanta in 2019, Dave has partnered with RentPath from a National, Sales, and Technology standpoint to better leverage the power of their data to drive business results for their PMC Clients. Dave graduated with his MBA from Michigan State University.

     

    Senior Sales Consultant - Home and Consumer Services, Google
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    Brandon Howard

    Brandon Howard is the Founder & Managing Principal at ResEssential, a Washington, DC-based experiential marketing agency with a focus on multifamily. Launched in 2016, ResEssential helps properties improve resident engagement through carefully crafted lifestyle and brand-driven programming. From celebrity chef demos, to game day watch parties with NFL pros to pop-up beer gardens, we create shareable moments that not only help foster community but also directly impact long-term retention and overall resident satisfaction.

    Prior to launching ResEssential, Brandon spent 10+ years on the agency side developing experiential marketing campaigns for nationally recognized brands including: Heineken, State Farm, Bacardi, Wrigley's, Samsung, AXE Body Spray and more. Brandon has also been tapped to produce events for A-listers including Jay-Z, Lebron James, Usher, Pharrell Williams and Alicia Keys.

    Through these experiences, Brandon brings a unique perspective to multifamily with innovative thinking that will reshape the way you market your properties.  

    Founder of ResEssential
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    Peter Jakel

    Peter is passionate about helping apartment and hotel owner/operators and vendors position themselves as thought leaders. He’s a strategist and a glutton for results. As vice president of strategy, Peter’s involved in pretty much every account in the agency, offering guidance on all things marketing and public relations.

    Prior to joining LTM, Peter was the director of communications for Archstone until it was sold in 2013. At Archstone, he was responsible for internal and external communications, which included media relations, crisis communications, social media, blogs, corporate communications and a lot more.

    Peter’s public relations career started during his sophomore year in college in 1997, as a sports clerk at the Rocky Mountain News. He later joined the Boulder Daily Camera as a high school sports editor and played associate editor for a couple of trade publications. Peter moved into communications at Einstein Noah Restaurant Group, where he supported the Einstein Bros. Bagels and Noah’s Bagels brands.

    Peter holds a master in business administration with an emphasis in marketing from the University of Phoenix and a bachelor of science in journalism from the University of Colorado. He’s called Denver home since birth and still lives there with his wife and four kids, while fly fishing and playing basketball when he has some spare time.

    Vice President of Strategy, LinnellTaylor Marketing
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    Zach Jennings

    For ten years, Zach has been a leader in the renewable energy space. Prior to founding Chargie in 2020, he was the SVP of Operations at PCS Energy and led his team in becoming the largest installer of commercial solar panels in Los Angeles. He holds a degree in Business Administration and Real Estate from University of San Diego.

    CEO, Chargie
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    Sheri Killingsworth

    Sheri joined Lincoln Property Company in 2000, beginning her career in the multi-family vertical as a Leasing Professional in Dallas, Texas. Shortly thereafter, Sheri was promoted to a Regional Marketing Director position for The Village Apartments, Lincoln’s flagship multi-family development of approximately 7,000 apartment units, where she learned the fundamentals of apartment real estate and developed her marketing skill set. In 2010, Killingsworth was again promoted to National Marketing Manager where she established herself as an expert in the fields of branding, reputation management, and social media and digital marketing. Nearing her five-year tenure as marketing manager, Sheri was selected as the Vice President of Marketing and Communications where her responsibilities encompass all facets of marketing and communications for the conventional division, corporate branding management, and client services.

    Sheri holds a Bachelor of Arts degree in Public Relations from Texas Tech University.

    Vice President of Marketing and Communications, Lincoln Property Company
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    Chelsea Kneeland

    As Director of Research, Chelsea lives by the mantra “tell me more”. She is a respected facilitator, national speaker, and NAAEI Faculty member. With over 20 years of experience, her relatable approach to understanding the nuance of the multifamily industry and ability to present data in actionable narratives have made her a favored industry instructor. Chelsea is also a current start-up advisor, Austin Apartment Association board member, NAA alternate delegate, and Co-Chair of the AAA Education Committee.
    Director of Research & Development, J Turner Research
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    Matt Knight

    Matt Knight is a PropTech investor and advisor focused on the commercial and multifamily markets. He is the founder and owner of the largest angel group in the world focused exclusively on technology in real estate and apartments, the PropTech Angel Group. He also actively works with a few institutional owners of real estate on building an investment and piloting strategy around emerging technologies.

    Matt was formerly a General Partner at Shadow Ventures, a venture capital fund focused exclusively on construction and real estate technology. Matt was responsible for capital raising and formation as well as deal sourcing and underwriting. During his time at Shadow, Matt also built an incubator, an accelerator, and an annual event known as Shadow Summit. Matt often speaks and writes about emerging trends or false narratives in PropTech via Medium or LinkedIn.

    Prior to Shadow, Matt had a decade-long career in institutional real estate and was involved in more than $1B of commercial transactions. He holds a Bachelor of Arts degree from Davidson College and splits his time between Atlanta and San Francisco.

    Founder, PropTech Angel Group
    Arthur Kosmider

    Arthur Kosmider

    Arthur Kosmider is the Senior Director of Marketing for Lefrak providing strategic direction and overseeing all brand, marketing and public relations initiatives for the 18k+ unit residential portfolio nationwide. Arthur is an industry veteran who taps his expertise in digital marketing to create data-driven initiatives that strengthen the brands and increase property performance. He is a results-oriented and highly analytical marketing professional with a strong record of increasing efficiency in the multifamily apartments industry.

    A collaborative leader and expert in digital marketing strategies with over ten years of experience in real estate marketing, he is well-versed in brand marketing, lead generation and management, corporate PR, integrated & digital marketing, social media, and new development marketing. Prior to Lefrak, he oversaw marketing departments at Stuytown, 10k unit complex in Manhattan and at 12k unit portfolio ran by a national owner/operator TGM Associates.

    Senior Director of Marketing, Lefrak
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    Eric Krauss

    Eric is the Director of Sales and Partnerships at Rhino working with enterprise organizations to eliminate the need for cash deposits in renting. In his 3 years at Rhino, he's been an integral part of the company expanding to being offered in over 1.5M homes and growing from 5 employees to over 250. Prior to Rhino, Eric worked at Yardi as a regional manager. Eric currently lives in San Diego and enjoys golfing and spending time with his wife.

    Director of Sales & Partnerships, Rhino
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    Greg Lozinak

    Gregory Lozinak is Chief Operating Officer of Hamilton Point Investments LLC and is responsible for all operating facets of the firm.

    Previously, Mr. Lozinak was Managing Director, Chief Operating Officer for Newcastle Limited where he oversaw the firm’s property and asset management activities for a multifamily, retail, and mixed-use portfolio.  He has also held chief executive and chief operating officer positions with Monument Capital Management and Monument Real Estate Services.  Mr. Lozinak was also the chief operating officer for Waterton Residential, overseeing a national multifamily platform.  He has also held senior level positions with Clarion Partners, and Archstone Communities.

    Mr. Lozinak is a 1987 graduate of St. Bonaventure University where he received a BBA in Accounting.  He also served in the United States Army attaining the rank of captain.

    Chief Operating Officer, Hamilton Point Investments
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    Brock MacLean

    With over 20 years of experience in the multifamily housing industry, Brock has a proven track
    record of developing successful marketing solutions, along with a thoughtful understanding of prospect search trends across the multifamily industry.

    Prior to joining LeaseHawk, Brock has held impactful roles in multifamily including SVP of Business Development for RealPage and Executive Vice President of National Sales and Business Development at For Rent Media Solutions™. In these roles, he led national sales, the expansion of customer-focused marketing, formed key business partnerships, and supported the development of new technology products.

    In addition, Brock has been a consistent presenter across multi-media, webcasts and industry speaking events including NAA, NMHC, AIM, NAR, Fox Business and CNN

    Executive Vice President and Chief Revenue Officer, LeaseHawk
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    Rachel Mondelli

    Rachel Mondelli serves as Senior Vice President for Bridge Property Management, overseeing the Western half of Bridge’s national portfolio totaling more than 25,000 units. Ms. Mondelli started with Bridge as an on-site property manager, and has served as a Regional Portfolio Manager, Director of Special Projects, and Vice President before assuming the role of SVP. Her specialty lies in turning around troubled assets and building successful teams. Ms. Mondelli has 15 years of property management experience and has proven herself to be an effective leader of teams, leading with strategic and proactive vision and relentless commitment to growth. She holds a Bachelor’s degree in Philosophy and Religious Studies from Regis University.

    SVP, Bridge Property Management
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    Michelle Moriello

    Michelle Moriello is director of digital marketing at Boston-based WinnResidential. In her 16 years at the company, she has served in a variety of positions at both the property and corporate levels. In addition to working with the firm’s marketing and property operations teams, Michelle is responsible for developing and executing digital marketing programs with a focus on optimization, measurement, and analytics.

    Director, Digital Marketing, WinnResidential
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    Tina Mortera

    Tina Mortera is an award-winning CMO/Senior marketing executive focused on driving profitable growth and customer experience innovation, building brands, and developing marketing programs that deliver results.  

    She has more than 25 years of multifamily and single-family rental housing experience in a wide-range of marketing disciplines including digital, omni-channel, brand, creative, communications and public relations.  Tina is a proven leader with a customer-centric vision, and a track record of developing high-performing teams by fostering a culture of innovation, performance, and accountability.  

    She is currently responsible for guiding Progress Residential’s leading-edge marketing strategy that is grounded in consumer insights, data, and analytics.  

    Prior to joining Progress Residential, Tina was the Senior Vice President of Performance for Alliance Residential.

    CMO & SVP of Marketing & Communications, Progress Residential
    Justina Omokhua

    Justina Omokhua

    Justina Omokhua is the Chief Marketing Officer at Latch, where she leads the Marketing team and oversees the brand’s growth and development. 
    Justina brings her extensive experience building brands and shaping culture to Latch. 

    Prior to joining Latch, Justina led brand marketing at Endeavor, working across and creating synergy between 50+ businesses in the Endeavor portfolio including WME and IMG to drive awareness and revenue. As Senior Vice President of Brand Marketing, Justina oversaw all marketing operations for Endeavor, including strategic planning and developing the marketing strategy for Endeavor’s IPO.

    ‍Previously, Justina served as Global Head of Content and Lifestyle Strategy at Apple, where she was responsible for all marketing efforts to acquire and retain users and build the brand across the Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News. Earlier in her career, Justina worked on the marketing teams at some of the world’s biggest brands, including Verizon, Nokia, Pepsi, and L’Oreal. 

    ‍Justina holds an undergraduate degree from York University and an MBA from Rutgers University.

    CMO, Latch
    Christine OToole

    Christine O'Toole

    Christine O’Toole is an experienced Marketing leader with 10 years of experience within the Real Estate field. Christine joined Odin in January 2021 and is responsible for creating and accelerating the company’s marketing strategy, media relations, branding, advertising, website development, customer and employee experience, and much more. Prior to joining Odin, Christine held numerous positions within the Real Estate Marketing field with Toll Brothers, K. Hovnanian Homes, and most recently Friedman Realty Group. Christine is a graduate of Georgian Court University in Lakewood, NJ and holds a Master of Business Administration.

    Director of Marketing at Odin Management
    Courtney Patterson

    Courtney Patterson

    Courtney Patterson began her career in multifamily in 2005 as a leasing consultant.  Her analytic approach to marketing solutions and passion for marketing has earned her speaking engagements at the 2019 Apartment Internet Marketing Conference and 2018 Apartment Association Of North Carolina’s Education and Legislative Conference.  Courtney is currently the Senior Director of Marketing at Northwood Ravin where she oversees the marketing department and acts as the direct marketing lead for properties in Durham, Chapel Hill, Cary and Nashville.  Previous experience includes her role as a Marketing Manager for Southeast Greystar’s Regional Marketing Team where she oversaw a portfolio of 25 properties/ over 7,000 units.  During her tenure she has experienced a variety of assets including 25 lease-ups, 4 high-rises, 19 mid-rises, several mixed use, garden and value add communities. Mrs. Patterson previously gained her marketing experience at WNCT-TV where she was the Marketing Director from 2006- 2009.  Courtney graduated from the University of North Carolina Wilmington with a Bachelor’s Degree in Communication in 2006.

    Senior Director of Marketing, Northwood Ravid
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    Adam Pittenger

    Adam Pittenger is the Founder & CEO of Moved. Moved makes moving seamless for multifamily operators and their residents. They provide easy-to-use software to automate the resident onboarding process - saving properties time and equipping residents with a hospitality-driven experience.

    Prior to starting the company, Adam spent his career building software products, including one of the world's first social recruiting platforms at SelectMinds (acquired by Oracle).  Adam was recently named one of Business Insider's Rising Stars of Real Estate.

    Founder and CEO, Moved
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    Samantha Rodell

    Samantha is Loop & Tie's Senior Market Growth Manager and has been with the company for almost 3 years. Samantha started her career in multifamily managing over 400 luxury apartments throughout Texas over her career with ZRS & Gables. She now heads the property management division at Loop & Tie, guiding property managers & on-site teams to a new fluent way of gifting to residents and employees. Samantha's clients include Olympus, Hines, Greystar, Habitat, Cushman & Wakefield, and Alliance. In her spare time, Samantha enjoys watching LSU football, cooking, and chasing her 1-year old around the house. 

    Senior Market Growth Manager, Loop & Tie
    Matt Ruedlinger

    Matt Ruedlinger

    Entrepreneurship is part of Matt’s DNA, from his grandfather’s owned campground to his father’s owned heating and air company. In 2005, Matt continued the generational heritage by starting Triple R Marketing. The mission is to help businesses find and develop differentiators so they can grow their own personal businesses through services such as consulting, graphic design and pay per click advertising management. Additional growth allowed for the offerings of promotional products, apparel, print materials, and signage.

    Most businesses have a hard time distilling their key selling points down to a single idea. But to make it in a crowded marketplace, they have to find their strengths. During his 25 years in sales and marketing, Matt has developed a formula and a process for finding the quality that differentiates his clients from the rest.

    Matt has had the opportunity to travel throughout the midwest presenting at business expos on the topic of customer services and finding your differentiator. He has been featured on over 25 national podcasts including top rated shows: The Eventual Millionaire with Jaime Masters, The Sales Evangelist, Linking into Sales, Growth Experts Podcast, B2B Growth Podcast, and Cool Things Entrepreneurs Do.

    He has also appeared on Inside Indiana Business with Gerry Dick, he is a certified Google Partner, and currently has a patent pending status on a sports memorabilia display case that he developed. His passion is collaborating and he shares ideas with some of the most talented marketers and thought leaders in the world on a weekly basis.

    Founder and CEO, Triple R Marketing
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    Rajiv Satyal

    Rajiv Satyal is an LA-based comedian, host, and speaker. His videos have over 50 million online views.  Satyal has shared a stage with everyone from Dave Chappelle to Jerry Seinfeld.  He's been featured by NPR, Nickelodeon, Netflix, The New York TimesThe Wall Street Journal, and Advertising Age.  The University of Cincinnati engineer and former P&G marketer has spoken to audiences from Fortune 500 companies to NFL players on humor, innovation, diversity, and personal branding. His corporate clients include P&G (14 times), GE (8 times), Google, General Mills, and more. He runs a consulting business called the Standpoint Agency, which helps marketers generate insights for their brands. He once gave a TEDx Talk, “The Jester Is King.”  Rajiv played a mailman in a Walgreens commercial and an elf in a Toyotathon ad.  He's interviewed everyone from Deepak Chopra to Seth Godin.  His writings have made the front page of the Washington Post and Medium and received hundreds of thousands of views on Quora.  Rajiv is the only person ever to perform standup comedy on all seven continents.  Follow him @funnyindian on Instagram. 

    Emcee and Comedian
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    Brad Schell

    Brad Schell recently joined the Real Estate Business Analytics team in 2021 after working for 6 years at the Irvine Company Apartments Division. During his time at the Irvine Company, he held roles as both a revenue manager and an asset manager while gaining valuable experience in pricing, budgeting, project management, business intelligence, and operations for conventional, affordable, and student housing. Brad helped design and improve Irvine Company's internal pricing tool, renewal processes, and business intelligence dashboards. Brad joined REBA for the opportunity to use his experience in business intelligence and budgeting to help build applications that could help revolutionize the way the rental housing industry uses and understands its data leading to real savings in time and money. 

    Senior Business Intelligence Analyst, Real Estate Business Analytics
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    Manuel Seve

    Manuela Seve is co-founder and CEO of Alpha’a, a b2b marketplace connecting companies to the visual arts.  She has been in the tech and art sector for the past 6 years successfully raising funds from industry leaders such as: Metaprop vc, Lightspeed among other funds.  With a background in finance, Manuela worked as an equity analyst at Gávea Investments, one of Brazil’s most reputable investment management firms.

    Manuela was named 33 under 33 entrepreneurs in 2018 in New York city, she has had appearances in entrepreneur reality show, Meet the Drapers and Brazilian reality show Fora da Caixa.

    Born in Rio de Janeiro, Manuela received her Economics degree from IBMEC in Rio de Janeiro and a certificate from Stanford GSB’s Latino entrepreneurship initiative, she now resides in Los Angeles.

    Co-Founder & CEO, Alpha'a
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    Anna Shea

    Senior Director of Marketing, Laramar Group
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    Jon Slemp

    Jonathan Slemp is the Co-Founder and Head of  Marketing and Business Development at Rhove, a  fintech company founded to empower everyone to  invest in real estate. Prior to founding Rhove, Slemp  grew up in New Canaan, Conn. and earned a bachelor’s  degree in history from Miami University (Ohio). He later  became a consultant where he developed go-to market  strategies with a focus on blockchain-based technology  startups. Slemp is an active member of his community, focusing his expertise in real estate and passion for  housing affordability by serving on the Columbus  Southside Area Zoning Committee. He also shares his  experience as a technology entrepreneur at his alma  mater, Miami University, where he serves as a mentor  and a judge for the John W. Altman Institute for  Entrepreneurship’s Start-Up Weekends and Social  Innovation Weekends.

    Head of Marketing & Business Development & Co-Founder, Rhove
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    Courtney Smith

    In pursuit of her Bachelor’s Degree at the University of Indianapolis, Courtney began her marketing career as an intern with Resource Commercial Real Estate. Upon graduation, she accepted a position with the Indy Chamber spearheading their digital marketing strategy for economic development in Indianapolis. Responsibilities included investor event planning, social media strategy, email marketing, budgeting and external communications. Courtney’s prior experience led her to begin her multi-family housing career in 2014 when she joined Barrett & Stokely as the Marketing Director. She now oversees all marketing efforts for the midwestern fee-managed portfolio of 6,000 units. She excels in targeted digital and traditional marketing campaign strategy, implementing new technology and new development. In 2020, she launched the unique multifamily podcast, Apartments on the Go.

    Marketing Director, Barrett & Stokely Management
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    Daryl Smith

    Daryl Smith serves as  Senior Vice President and Chief Marketing Officer for KETTLER.  With 20 years of multifamily marketing experience, Daryl brings a wealth of knowledge and strategic leadership to KETTLER’s marketing department.  He specializes in digital media, marketing operations as well as brand strategy.

    Prior to joining KETTLER, Daryl served as the National Director of Marketing for Pinnacle, where he was responsible for marketing operations for over 175,000 units in markets nationwide.  He also spent several years at Trammel Crow, Riverstone Residential, Greystar and Bonaventure, overseeing strategic marketing operations for both corporate and property marketing operations. 

    Daryl is known for his innovative next-generation marketing strategies. He received a masters’ degree in journalism from the University of Wisconsin before moving to Washington, D.C., where he now lives. Prior to entering the multifamily market, Daryl worked in Public Television for 10 years in broadcast operations and station relations for Public Broadcasting Service (PBS) in Alexandria, Va., WETA-TV, Washington, D.C., and Wisconsin Public Television, Madison, Wis.

    CMO & SVP of Marketing, Kettler
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    Ellen Thompson

    Ellen is a serial entrepreneur with 25 years of experience conceptualizing, growing and managing technology-based start-up companies. 

    Ellen’s latest startup is Results Repeat, which provides digital marketing services for hundreds of companies nationwide. Results Repeat has been recognized by the Philadelphia Business Journal as one of the best places to work in Philadelphia for the past two years.

    Ellen is also the Founder of 4 Walls, Inc., creator of the Respage brand, which has helped over 5000 properties use Internet to attract and retain residents since 2002. 4 Walls has appeared on the Inc 5000 list of fastest growing companies, has been a Finalist, Best Management Team, in the “Bennies,” a Philadelphia area award for emerging businesses, on the Philadelphia 100 list of fastest growing companies in the Philadelphia region 5 times and honored as one of Philadelphia's best places to work by both the Philadelphia Business Journal (PBJ) and Philadelphia Magazine. 4 Walls was also recognized as a “Social Media Star” by PBJ for its Respage social media platform.

    Co-Founder, Respage
    Barrett Tripp

    Barrett Tripp

    I am an award-winning creative producer whose work has screened at the Sundance Film Festival and at festivals worldwide.  My work for integrated marketing agencies covers numerous industries and has won a SABRE Award.  A past member of the Writer’s Guild of America, I worked in the entertainment industry producing highly rated TV series for Discovery and TruTV and feature films for Paramount Pictures. 

    Executive Producer and Consultant, Content Branded
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    Lisa Trosien

    A frequent multifamily speaker for the National Multihousing Council and other associations, Lisa started out as a Leasing Professional who worked part time to finance her undergraduate studies. Upon discovering how much she enjoyed leasing and the apartment industry as a whole, Lisa decided that she would use her teaching degree and apply what she has learned in school to the industry she has grown to love. A dedicated professional, Lisa has contributed to different leasing programs all around the United States. The curriculum development and content specialist has a column titled “On Site Solutions” on UNITS magazine of the National Apartment Association.

    Apart from UNITS, Lisa is also a member of Professional Apartment Magazine’s Editorial Advisory Board and a contributor to publications such as the Journal of Property Management, Multifamily Executive, and Rent and Retain. These publications are witness to the apartment trainer’s expertise in resident retention, apartment leasing, apartment technology and maintenance and apartment management.

    Multifamily Educator, Consultant & President, ApartmentExpert.com | Apartment All Stars
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    Annette Valle

    In my journey from Property Manager to National Director of Leasing & Marketing, I learned firsthand what it takes to move an asset from pre-leased to stable. I understand everything from turn season to the finer details of 55+ adult living — because I’ve been there. 

    These experiences are what inspired me to found Social Kapture. I know exactly what you’re up against, and the team I’ve built is 100% ready to help your properties lease-up with less stress. We have over 40 years of combined experience in student and multifamily housing, and experts across every industry from commercial real estate to UX design.

    Founder, Social Kapture
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    Chris Vargas

    Chris Vargas is a senior vice president of sales and marketing at Chargie and is responsible for bringing EV charging to properties and working with owners and managers to provide reliable, smart EV charging to their tenants and residents. Prior to Chargie, Vargas served as a director of business development at Boingo Wireless, a leading provider of connectivity solutions for multifamily communities. His career has also included leadership positions at  Global Enterprise Resource Group, CU Solutions Group, rent.com, an eBay company, Verizon Enhanced Communities, Hughes Communications and one of the first 5 employees at DirecTV.

    SVP of Sales and Marketing, Chargie
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    Sue Vickery

    Based in Austin, Ms. Vickery performs the Resident Experience role for the western US. In this position, she is involved in the pre-development process, plan review and interior design direction, determining overall property themes and sourcing the latest technologies and amenities for inclusion in each deal. Prior to moving exclusively into a development role in 2016, Ms. Vickery ran Asset Management for the western US, where she was responsible for a portfolio valued up to $1.3 billion. She also oversaw the placement of equity from TCR’s acquisition fund with AEW, and served as the Fort Hood housing Operations Director during its brief involvement in military housing.

    Principal, Caryatid Consulting
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    Heather Wallace

    As Managing Director, Heather Wallace oversees business development and client engagement; optimizing the company’s position as a national brand; seeking innovative technologies and services that offer operational efficiencies, enhancing the customer experience, increasing asset value; and executing financial and business goals. Heather is a customer-centric, innovative thought leader in the multifamily field.

    During her career, Heather has held various roles, including Development Partner, Acquisitions Director West Coast, Senior Vice President of Client Services and Vice President of Operations. Heather also worked for Alliance Residential Company, Sares Regis Group, Trammell Crow Residential and Lincoln Property Company.

    Managing Director, Client Services, Bozzuto
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    Kari Warren

    Kari is the Chief Operating Officer of Property Management for Kairoi in charge of all property operations, construction services, marketing, revenue management, and training. She brings over 20 years of experience to the Kairoi team with a background in marketing, branding, and customer service in the residential and interior design industries. Kari previously served as head of operations for Anyone Home, and as a lead executive in charge of strategic marketing, branding and communications for both BRE Properties and AvalonBay Communities, Inc.

    Kari holds a Bachelor of Arts in Political Science and International Relations from Texas A&M University. In the community, Kari volunteers for Antonian College Preparatory High School, the American Heart Association, and the Woodlawn Theatre. She also loves golden retrievers, spending time at the theater, swim competitions, and time with her family.

    COO, Kairoi Property Management
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    Sydney Webber

    Sydney Webber is a curious and creative marketer with 7 years of real estate experience. She started as a leasing agent for Riverstone (remember them!) and then transitioned into a marketing role at NBP Capital, a developer in Portland, OR. As the first marketing hire for NBP, Sydney built the company’s marketing processes and tested unique strategies in the industry like influencer marketing, digital passport programs, and brand ambassador programs. After being a Knock customer, Sydney joined Knock CRM in 2021 as the first Customer Marketing Manager. In her new role, Sydney is focused on creating a community of brand advocates and industry professionals sharing their secret sauce on how to attract, convert and retain residents.

    Customer Marketing Manager, Knock
    Sarah Wieman

    Sarah Wieman

    Ms. Wieman is the Senior Manager of Branding and Marketing at PRG Real Estate. She is responsible for developing the company-wide marketing programs and directing the overall brand cohesiveness of PRG and its properties. Ms. Wieman effectively partners with property operations, asset management, and acquisitions to ensure efficient management and execution of marketing and advertising initiatives for stabilized communities and communities undergoing lease-up and renovation. Ms. Wieman specializes in brand empowerment, social media strategy, and curating creative content. Before joining PRG Real Estate, Ms. Wieman was the head of Marketing for a lifestyle company in South Florida and the Marketing Coordinator for the prominent Philadelphia Real Estate broker, Allan Domb. Ms. Wieman has an undergraduate degree from Philadelphia University in Fashion Merchandising and an MBA from Florida Atlantic University with a concentration in Consumer Engagement through Social Media Channels. In 2020, Ms. Wieman was appointed to the Advisory Council for George Washington University. Ms. Wieman is a yoga, food, and travel enthusiast and, while not at the office, she enjoys spending time with her pets (a dog, cat, and horse), family and friends.

    Senior Manager of Branding and Marketing, PRG Real Estate
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    Laurel Zacher

    Laurel Zacher is a marketing strategist with 20 years' of multifamily real estate and media experience. She is the VP of Marketing & Talent Development for Security Properties Residential's portfolio of communities throughout the US. Ms. Zacher is passionate about refining the customer experience, and am a frequent guest lecturer and speaker on marketing, online reputation management and customer service at national and regional trade conferences (NMHC OpTech, National Apartment Association, Apartmentalize, AIM, IREM's Trends, EdCon, MMHA Convention, and the Working Together Conference).
    Vice President, Marketing and Talent Development, Security Properties Residential
    Nick Zamonis

    Nick Zamonis

    Throughout his career, Nick has exhibited the ability to succeed in any environment and lead organizations through accelerated growth periods. His career began with the U.S. Navy 25 years ago. Many of his core competencies result from his service – leadership/training, project/budget management, self-discipline, team-building, and execution. After 20 years, Nick retired from the Navy as a Master Chief Petty Officer, a feat rarely accomplished within 20 years of service.  

    In 2016, Nick received the position of COO with LeaseLabs. He directed all major divisions within the agency and supported their blistering growth. During his tenure, the LeaseLabs team grew from 60 to 140 employees. His work to reduce product delivery timelines, ensure first-time quality, provide consistent customer experience, and develop team management were indispensable in the resulting sale to RealPage, Inc.

    Nick joined Unit Leader as the Chief Architect, where he is responsible for all research, operations, negotiations, and scalability of our portfolio of business investments. He is also the founder and President of The Muses Digital, a digital marketing agency located in San Diego, California.

    Chief Architect, Unit Leader
    Dana Zeff

    Dana Zeff

    Dana Zeff is an accomplished entrepreneur and venerated CEO. A pioneer in the multifamily sector, Zeff is the original founder of the groundbreaking national digital marketing company, LeaseLabs, which she established in 2008. Recognized for disrupting within the sector, LeaseLabs introduced an advanced formula for verticalization. Implementing vital processes and technologies to centralize the marketing matrix, LeaseLabs allows its clients to maximize ROI. Under Zeff’s strong leadership, LeaseLabs experienced a consistent 40% annual growth rate. After a decade of strategically scaling the company from start-up to profitable brand, she sold LeaseLabs in September 2018 for $116M, six-and-a-half times its annual revenue.

    Zeff is a powerful mentor who consistently identifies and cultivates talented executives. She is now embarking on her next venture: UnitLeader. Revolutionizing the traditional investment model, UnitLeader will draw upon Zeff’s award-winning business acumen to help innovative brands and people reach their fullest potential. Zeff is deeply committed to making an impact by investing both capital and essential resources to help build profitable companies while operating a forward-thinking and responsible business.

    Chief Disrupter, UnitLeader
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    Mark Zikra

    As senior vice president of technology & innovation, Mark Zikra is at the forefront of the most exciting time for technological advancement in real estate. He oversees CA’s approach to developing cutting edge solutions that can have a transformative impact on property operations, resident experience, and asset investment. Through the technology and innovation team he leads, Mark is working hard to make the future a reality in CA’s world class assets.

    In 2021, Mark was recognized as one of GlobeSt.‘s 2021 CRE Tech Influencers. An integral part in shifting the industry from segmented property technology to cohesive, integrated smart buildings, he explores new and emerging products and services and aligns the firm with technology companies to improve operations and position properties for the future.

    Beginning as a leasing manager at one of CA’s very first assets, Mark was constantly looking for ways to streamline operations and use technology to solve inefficiencies. Over the years he has worked extensively in over 30 different markets across the U.S. and Europe, in many different professions ranging from leasing and operations to maintenance and marketing, and eventually, systems and technology. 

    Mark earned a BS in Marketing from Iowa State University.

    Senior Vice President of Technology & Innovation, CA Ventures