Welcome | Registration Hours of Operation

12:00 pm - 6:30 pm | Hotel Lobby

6:30 pm - 8:00 pm | Conference Center

Collaboration | Internal Meetings

Get a jump on reconnecting with some team meetings before the rush.

Vendor Partner Meetings | Self Scheduled

Reconnect  or meet with our vendor partners.

Catch up with Old Friends | Speaker Session Meet Ups

Find your old friends or meet up to discuss sessions/round tables.

Opening Reception

Join us to connect with old friends and make new ones.

Advisory Board Private Dinner

Lunch

Visit with Vendor Partners

Centralize, Automate, and Scale your Customer Journeys Using Automated Workflows

Marketing teams are being entrusted with modernizing multifamily operations:

1. The responsibility to drive leases, cut costs, and increase resident satisfaction is moving from operation teams to marketing teams
2. Marketing teams are being given crazy large portfolios to manage
3. However, marketing teams are still very lean, and the increased responsibilities are not resulting in increased staffing.

In this session, we’ll talk about our joint experience on how a lean marketing team can solve all of the above problems with the right technology and workflows.

An Owner, Operator, and ILS Walk Into a Bar...

New advances in AI are creating escalated marketing ROI, increased conversions, staffing efficiencies, and budget optimizations. The presenters in this panel will share their unique experience, implementation, and data/results of AI as an owner, operator, and ILS.

Private Meetings and Networking Follow up

Hosted Vendor Partner Entertainment

Grab a bottle of wine from Surf City Grocers and meet by the fire pit. Saddle up to the bar at the Watertable and order drinks for you and your clients. Or dust the sand off your sandals and head to Pete's for margaritas. These no-host options are a great way to keep networking.

Registration Hours Of Operation

Conference Center

Roundtable Series

Please join your peers to discuss industry challenges, new technologies, and emerging trends on various topics.

Unlock your Peak Operational Performance with Centralized Leasing

Industry-wide, companies are facing the same realities: staffing shortages, a consumer shift to self-service, a need for specialized operations, and technological limitations. Centralized Leasing is the solution - a unified workforce of specialized teams can deliver elevated service, enhanced visibility, cost savings, and ultimately, a superior living experience.

This roundtable will discuss how to master the structural transformation and change management of shifting to centralization.

Using AI and BI to Make Budgets a 3 Week Process 

Budgets are the primary information infrastructure of our business, and they take too long to create. And they're inflexible. And it can be difficult to create scenarios, adjust mid-course or provide many users with deep insights.

This breakfast gathering will be both a sharing of pain - and one apartment veteran's solution to this pain, using AI. If you're happy with your current multifamily budget process, please attend a different roundtable. Ha ha ha.

No, Your Property Really Isn't Pet Friendly

Promotional Products Work

The Imminent Revolution in Apartment Websites

As an industry we have to do something about the crumbling infrastructure of our decades-old apartment website frameworks. Your website should be easy to use for your renters and not just efficient for your team to create and manage. As the rest of the world pushes toward Web 3.0 the vast majority of apartment websites fall short of the evolving needs of the modern renter. This discussion confronts the hard work ahead of us as we envision the future of the online apartment search experience. We’ll bring an actionable roadmap every operator can use to plan for device and browser considerations, privacy and accessibility challenges, and how to manage the tidal wave of unit-level content heading our way. The future is a geographic search with seamless integrations in a reinvisioned form factor. How will we deliver the best online user experience possible and begin to move away from the inadequate templates we’ve come to depend on? Participants will walk away with a clear vision of how to begin planning for their future website strategy.

Marketing - Ask me anything

Good morning! Bozzuto’s VP of Marketing, Daniel Paulino has graciously agreed to lead a roundtable discussion of multifamily marketing where no (professional) questions are off limits. The goal isn’t to stump Daniel (though we doubt that you will.) The hope is an involved, small group discussion between marketing professionals of the challenges, opportunities, limitations and possibilities of customer experience, and lead generation. Bring your unsolved challenges, internal disputes, frustrations and let the entire group help to address your pain points. 

Extra bonus: Daniel is presenting at AIM on Tuesday May 9th at 10:15 on a new concept - the Customer Data Platform. So if you ask nicely, he may give a preview at this roundtable.

Marketing Analytics: Communicating with the C-Suite

Do you have the attention of the C-suite when it comes to your marketing strategy? How do you make sure marketing isn’t the first thing cut when budget reductions are recommended? Are you confident suggesting paths forward based on performance, need and strategy? Let’s discuss the metrics you use to make a case for marketing, justify your strategy and make wise cuts that impress top-level stakeholders. 

Join us for a discussion that can shift the view of marketing’s role and impact.

Pavilion & Lounge Hours of Operation

8:30 am - 6:00 pm

Break

Presented by Funnel

How Centralization is being Re-invented/Democratized by Proptech for Small & Large Firms

Centralizing key functions of the real estate industry is an opportunity for lowering costs and improving customer service. How can a firm triple its portfolio while adding no more maintenance coordinators? What advances are being made for Centralized Leasing (CLO) and Centralized Maintenance (CMO) operations including AI and cross-department information sharing? Large firms were leaders in centralization, but where are they focused now? How do mid-to-smaller firms use proptech to enjoy some of those same benefits? On the flipside of the promise of proptech, residents/customers are wary of “personless” services, so how do firms integrate proptech efficiencies without diminishing trust? Can property managers benefit from the centralization the same way owner operators have?

Meet With Our Vendor Partners

In-N-Out Food Truck & Salad Bar

Presented by Realtor

When Things Get Tough: Conflict Management Tools for Teams

Internationally-recognized leadership expert and author John C. Maxwell once said, “Change is inevitable. Growth is optional.” As the economy shifts and renter expectations evolve, the opportunity for conflict continues to rise. While trying to figure out what a “new normal” actually looks like, companies across all industries have to be nimble and able to face new challenges in real time.

One of the largest pain points for onsite teams is the increase in resident conflict, however, it is one area that our teams feel the least prepared for. This conflict can happen in person, but there is a massive increase in conflict via social media platforms, as well as reputation and review systems.

This session will bring together executive, communication and operational leaders to uncover and prioritize de-escalation best practices, arm attendees with new ways to support their teams in times of conflict and offer real world examples of the impact of proper de-escalation.

Turnover, the New Pandemic- Is Marketing the Cure?

High turnover and acquiring top tier talent is among the largest pain points multifamily faces today. According to the National Apartment Association’s Property Management Industry Pulse survey 74% of multifamily owners say their greatest challenge is HR, Staffing & Recruitment.

The pandemic caused us as an industry to hyper-explore new systems, technology, and solutions in meeting the modern renters’ needs. While those areas are crucial, it all starts with having a secured, high-performing team in place to make these implementations and initiatives happen. So where does marketing come in?

Marketing, specifically video marketing, can provide solutions to meet this challenge head on- by showcasing our companies in a way that appeals to the modern workforce, better prepares them for what the role truly looks like and sets the stage for long term employee success.

Furniture, Flexible Rentals and NOI - Case Studies of New Yield Generation

Furnished apartment rentals solve a significant problem and save days or weeks of time for certain groups of renters. They also allow renters not to invest capital in furnishings and customization when that is a bad use of capital. Adding furnishings changes commodity apartment product into a differentiated lifestyle convenience service, that earns much higher rents than unfurnished homes.

We will present two case studies of furnished units - a REIT case of a flexible percentage of furnished units, available on a 30-day stay, long-term basis throughout a portfolio; and the case of a portfolio purchased and branded dedicated to the convenience of flexible any-term living.

We've asked presenters to sharecase studies that include:
- The business case and limitations of furnished rentals
- Examples of lifestyles that lend themselves to furnished rental living - who are the people who move without major possessions?
- The logistics of furnishing and creating an attractive product
- Revenue management and pricing
- Risk management and getting comfortable with lodging and 30-day stay risk, in contrast to traditional multifamily

Leave this session with the perspectives of active, modern investors that see furnishing as a way to solve problems for people who appreciate the convenience.

Break

The Great Reset: How Multifamily Can Reinvent Itself with a Subscription Model

The World Economic Forum has launched the Great Reset Initiative, a bold program to accelerate entrepreneurial solutions to advance sustainable development. As part of this, companies in every industry are fundamentally reimagining the business models to reflect how people will live in the decades to come. One of the group’s major findings is that subscription-based models that provide flexibility are becoming the norm, especially as staffing shortages occur thanks to the Great Resignation, Quiet Quitting, and other global employment trends. This panel will explore how the multifamily industry can incorporate this mindset moving forward and develop practices that reflect and support the new ways that people live.

5 Startup Companies You Should Know About

 We have invited 5 startup companies to take the stage and share their stories.  From unique selling propositions to the value they bring to multifamily, you won't want to miss this discussion.

• Audience Town
• CREx
• Payscore
• Resi
  
• Zark
  

Join us for cocktails and mocktails as we hear these stories.

Registration Hours Of Operation

Conference Center

Roundtable Series

Please join your peers to discuss industry challenges, new technologies, and emerging trends on various topics.

The Power of Experience: The Future of Customer Experience, Marketing, and Brand in Multifamily

We are discussing how to make low-lift but meaningful experiences with our residents while exploring the emerging trends and topics of CX as they tie into technologies like AI, revenue sharing options like Airbnb, and Brand Loyalty/Rewards Programs like Marriot.

The Business Case for Self Guided Tours

Many of our COVID-era discoveries like Clubhouse, NFTs and Bitcoin are things we’d like to forget. But self-guided tours were an important breakthrough in automation that helped to keep renters moving, and apartment companies leasing. Along the way, we learned lessons about the tech, and changed the leasing model. Come to this roundtable especially if you’re having trouble getting your teams excited about the long-term value of automation and want to discuss leasing velocity, repurposing staff, lease-ups, and providing the technology as part of an amenity package. Creative thinking is encouraged, and everyone will have a chance to share what is working or what they have planned.

Selling Your PropTech Business

Join a discussion around PropTech M&A market trends, the sale process and how to begin to prepare your business for a sale. Led by Ben Lerner, one of the industry’s most successful M&A Advisors who has bought and sold businesses for Yardi, MRI and many in between!

Marketing and Sales for Vendors

As vendors to the industry, the sales process can be frustrating, long and even more frustrating. It sucks. As Mike Whaling, CEO of 30 Lines said in a LinkedIn post on April 18, 2023:

“I'm here to tell you: Your [automated] email isn't going to help you make that sale. At least, not if you're only asking for a meeting.

Our customers rarely buy off of cold emails from vendors. (Our studio runs marketing for other suppliers, so we have some visibility into what works and what doesn't.)

They buy from the recommendations they get from their private email group of peers. 

They're sharing insights with each other.

They're talking about us behind our digital backs.

And when they're happy, they're excited to share their experience with their peers. 

Come join Marcella Eppsteiner for some real talk about how to authentically connect, how to solve actual problems and when to back off for another day. You’ll be grateful.

Pavilion & Lounge Hours of Operation

8:30 am - 12:00 pm

Hacking the ROCKSTAR ATTITUDE: How To Ignite Rockstar Performance During Uncertain Times

Mark’s high-energy, dynamic presentation, Hacking the Rockstar Attitude, can best be described as a Rock show disguised as a keynote. Mark uses three core principles during this kinetic and sensory-driven program – ABC: Attitude * Behavior * Consequences.  You can’t always control what happens to you – as evidenced by the global pandemic – but you can control your attitude, which drives your behavior, and your behaviors determine your consequences. Your audience will walk away with a blueprint for how to incorporate Rock & Roll philosophy, techniques, and swagger in order to overcome obstacles, drive performance, and energize their work and personal lives. Are you ready to rock?

Key takeaways:

• Increase Individual and Team Performance

Through an invigorating, entertaining, and emotional experience, participants gain an understanding of how to immediately employ fundamental and powerful concepts that will elevate their professional and personal performance beyond what they thought possible.

• Manage Uncertainty like a Rockstar

Based on his interviews with world-class performers in all industries, Mark has synthesized the secrets to busting through fear, trepidation, and anxiety associated with any type of performance, presentation, pitch, or communication.

• Shift From “Have To” to “Get To”

Participants learn how a shift in attitude and perspective can have a tremendous impact on the outcomes for their work and personal lives.

Break

Welcome to AIM Ops

The Age of Self-Service: Automated Customer Touchpoints Set the Stage for Centralization

The Age of Self-Service: Automated Customer Touchpoints Set the Stage for Centralization – Consumers have spoken. Majority prefer self-service or online-only experiences. And, technology solutions have matured to enable these experiences in a reliable manner. Is the multifamily industry leading or lagging in delivering self-service experiences throughout the resident journey? How do these automations set the stage for centralization of property operations.

Adoption of self-service experiences is slower than one would expect in the multifamily industry. Marketers and Property Managers are aware of the solutions and opportunities, but lack access to benchmarks and metrics that help them make the case for investment in these important customer experience improvements. Additionally, these automated customer touchpoints are an essential precursor to realizing operational efficiencies and centralizing property operations.

You the jury decide: Can key manufacturing principles be applied to multifamily operations?

Welcome to AIM Court where the audience is the jury and will decide: Can key Manufacturing principles of Process Optimization and Reverse Engineering be applied to Multifamily operations?

Our “Plaintiff”, an Industrial Engineering Manager with expertise in all these principles will explain the concepts of Process Optimization and Reverse Engineering, what the steps look like, and the expected outcomes.

Our “Defendant”, the President of a prestigious management company based in the Midwest and an owner of apartment communities will “defend” the right to use the concepts of Process Optimization to improve automation and people in multifamily operations using Root Cause Analysis, and Reverse Engineering to analyze the tech stack and report workflows to realize greater efficiencies.

Our “Judge”, a long-time industry veteran and official larger-than-life bringer of energy will moderate the proceedings.

Lunch

Recruitment, Retention and Productivity: The Three Legged Stool to Success

As more teams are being tasked with running lean and doing more with less, associate retention is more important now than ever. From hiring and training, to staffing and compensation, the employee lifecycle requires attention in order to maximize both results and job satisfaction. 

In this session, panelists will discuss creative, innovative, strategic and thoughtful resources for reducing turnover and increasing retention.  Through personal examples as operators, panelists will share ideas and insight on the most critical aspects surrounding employee retention.

Erasing the Operational Blurred Lines Between Single Family and Multifamily

This session explores the emerging trend of cross-over investments between the single family and multifamily markets. Previously, real estate investors managed separate portfolios for each type of property. However, more and more operators, especially multifamily operators, are expanding into different market segments and combining property types into a single investment portfolio. Our panel seeks to generate a dynamic discussion of the advantages/disadvantages of cross-market investments and discuss the marketing and technical challenges that result. We approach the topic by asking a panel of top-tier multifamily operators about the impact of combined portfolios on renters, leasing staff, property managers and ROI.