12:00 pm - 6:30 pm | Hotel Lobby
6:30 pm - 8:00 pm | Conference Center
Get a jump on reconnecting with some team meetings before the rush.
Reconnect or meet with our vendor partners.
Find your old friends or meet up to discuss sessions/round tables.
Join us to connect with old friends and make new ones.
7:30 am - 5:00 pm | Conference Center
8:30 am - 5:00 pm
Please join your peers to discuss industry challenges, new technologies, and emerging trends on various topics.
Sara Graham
Senior Vice President, Marketing at Beacon Communities
Virginia Love
Industry Principal at Entrata
Jennifer Staciokas
Executive Managing Director, Property Management at Western Wealth Communities
Israel “Izzy” Carunungan
Chief Marketing Officer at LCP Media
In this roundtable discussion, multifamily marketing veterans will detail “how it started” and “how it’s going” regarding their roles. More importantly, they will discuss how marketing roles will continue to evolve as consumer and multifamily industry behavior changes. They will examine how to recruit the right marketing team members in this ever-changing landscape, how marketers can make change work, the future of marketing technology, and will share some advice for the best ways to maximize inter-departmental and supplier partnerships.
Melanie Terschak
Marketing Director at Go Local Interactive
Martin Canchola
Cofounder and CTO at ApartmentSEO
Google is always developing new products and enhancements to their Google Ads and organic algorithms for Google Business Profile. It's important to stay updated on the latest Google trends. This discussion will explore the latest Google Ads Campaign type: Performance Max (PMAX) which takes all rich media and allows you to market on all core Google assets. Then we will dive into the latest Google Algorithm: Google's Fresh Content Update on how you can use EAT to increase your Organic Google rankings, then we will wrap up with new Google Business Profile enhancements like Neighborhood Vibes and more.
Lauren Dewey
Director of Marketing at National Development
Marketing is often seen by owners, managers, and investors something that costs money rather than something that makes money. Marketing is typically the first line item to be cut when a property is hurting financially (when it should be increased!). Marketing teams often struggle bridging the gap between their expertise and the owner's financial goals. This roundtable will provide a roadmap for a more fool-proof way to market your marketing and quantitatively show the value of a good marketing campaign, giving you more opportunity (and budget) to show off your marketing expertise -- increasing qualified lead volume leading to more leases and a more profitable property.
Small marketing teams are the rule in multifamily. Not everyone has analysts or internal agencies or social media experts as part of the team. This roundtable will be part support group, and more sharing about how to be effective, efficient and creative when your marketing team is just you and your intern. Or you and your dog. The conversation may go in several different directions. We hope that this roundtable group engagement will include:
- Layering lead generation
- Branding resources and strategies
- Outsourcing overseas
- Setting up basic analytics
- Budgeting
- Marketing plans for special situations (Chat GPT???)
- Graphics, imaging and signage
- Advocating for more resources
- Making your specialty the key to your marketing (not trying to do everything)
Come prepared to take notes, share and collaborate with others in the same position.
Gretchen Walker
Manager at REACH by RentCafe
Kyle Jones
Manager at REACH by RentCafe
Two search marketing experts managing SEO for 3,000 properties and almost $12M in annual PPC advertising spend are on deck to answer your questions about search marketing. Gretchen Walker and Kyle Jones, managers with REACH by RentCafe, will lead a fun and interesting conversation about all things search.
Andrew Bowen
Vice President - Industry Principal at RealPage
A discussion around the current state and immediate future of how AI can empower marketers to improve realized demand and drive NOI.
Mark Ham
Vice President of Business Development & Branding at G5+LeaseLabs by RealPage
Sarah Gencarella
Vice President of Marketing at Olympus Property
Joe Coleman
Chief Operating Officer at Decron Properties
With rents trending down, interest rates trending up, and operators needing to become more cost efficient, strategies that capitalize on technology like smart digital advertising and automation become priority to fill vacancies quickly and reduce wasted marketing spend. Our panel will discuss how they are using technology and other creative approaches during these marketing shifts. We’ll discuss efficiencies in Demand Gen across SEO, Google Business Profile, Advertising, Websites and more. You’ll hear directly from industry leaders on what data informs their decisions, how advancements in technology are helping, and how brands must stand out to get conversions and fill exposure.
Sponsored Presentation by G5+LeaseLabs by RealPage
Kathy Neumann
Chief Marketing Officer at Rent.
Janet Rosseth
Janet Rosseth, CMO at Cadence Marketing Solutions
Dave Hoffman
Interim Head of Industry for Real Estate - Multifamily at Google
The media consumption habits of the next generation of renters are evolving at lightning speed. Has your multifamily marketing playbook caught up? Is your “stabilized” marketing strategy less stable than you think? Is your lease up, messed up? As fragmentation continues, how can today’s multifamily marketer keep up with the proliferation of channels and platforms: from influencers and TikTok to BeReal, OTT and streaming?
It may be simpler than you think! In this session, we'll discuss nimble, innovative and practical approaches to Gen Z and millennial marketing. We'll share tangible best practices and examples that can be applied for today’s renter journey, helping you to authentically engage with a new generation of renters and hit occupancy goals, without losing your mind.
Kathy Neuman (CMO, Rent.) will facilitate a panel of marketing gurus from multifamily and other industry experts including Google and others to discuss the power of an integrated approach to combining traditional marketing strategies with some of the newest marketing channels and trends.
Sponsored Presentation by Rent.
Esther Bonardi
Vice President at REACH by RentCafe
Brook Henderson
RVP Strategic Partnerships at Yext
Nomo Nagaoka
Project Manager at RentCafe
Catriona Banks-Orosco
Director at REACH by RentCafe
Sponsored Presentation by REACH by RentCafe
Visit with Vendor Partners
Steve Lefkovits
Executive Producer, Joshua Tree Conference Group
Dennis Cogbill
Managing Director, Joshua Tree Conference Group
David Boyle
Author of Prompt
Holli Beckman
Chief Marketing Officer at WC Smith
Mike Whaling
Founder & President at 30 Lines
We dreamed of robots doing our homework when we were kids. Did you?
Robot sherpa David Boyle, co-author of the first book on ChatGPT will keynote AIM 2023 -
“Prompt: A Practical Guide to AI-powered Brand Growth with ChatGPT.”
David is awesome. He is the founder of Audience Strategies, an agency that helps artists and brands use a deep understanding of their audiences to drive growth. He has 20 years of experience using technology to develop audience intelligence and strategy capabilities in creative industries.
He’s going to present a fun, funny and compelling strategic guide based on his book to marketing using ChatGPT as an innovative, always-on assistant.
As a bonus, we’ve asked veteran multifamily marketers Mike Whaling and Holli Beckman to assist David. And then the following day, Tuesday May 9, Holli and Mike will run a workshop on multifamily ChatGPT for marketers that aims (no pun intended) to give attendees a take-home set of workflows to immediately save time and effort and energize your real estate marketing.
Arthur Kosmider
Senior Director of Marketing & PR for Lefrak
Lynn Klug
Senior Director, Development Marketing Greystar Development Group
Joya Pavesi
Executive Vice President of Marketing & Strategy for RKW Residential
Marketing teams are being entrusted with modernizing multifamily operations:
1. The responsibility to drive leases, cut costs, and increase resident satisfaction is moving from operation teams to marketing teams
2. Marketing teams are being given crazy large portfolios to manage
3. However, marketing teams are still very lean, and the increased responsibilities are not resulting in increased staffing.
In this session, we’ll talk about our joint experience on how a lean marketing team can solve all of the above problems with the right technology and workflows.
Jocelyn Quall
VP, Marketing at Real Estate Business Analytics (REBA)
Kaden Czerniawski
Sr. Director of Operations at RangeWater Real Estate
Angela Flick
VP, Strategic Solutions at Mack Property Management
Allison Walentowicz
VP, Marketing at Avanti Residential
With this panel, we want to guide our audience toward overcoming the daunting challenges that data can present (or just the sheer overwhelming nature of hearing the word data) and give examples of how leading with a culture of “evidence-based decision-making” can help them outperform competitors. In short, we sit down with multifamily leaders in Operations, Marketing, and Technology, to discuss three decisions they could have made sooner to impact overall company performance and NOI using better data insights. We’ll cover examples of how putting data-driven decision-making at the forefront of their organization’s culture is leading to tangible results and changes in their day-to-day business practices while impacting company critical success factors & KPIs (revenue, expenses, conversion, and customer service).
Scott Wesson
Chief Digital Officer at UDR
Brock MacLean
EVP & CRO at LeaseHawk
Windell Mollenido
Marketing Director at The REMM Group
Chris Hood
Senior Director of Marketing at Apartments.com
New advances in AI are creating escalated marketing ROI, increased conversions, staffing efficiencies, and budget optimizations. The presenters in this panel will share their unique experience, implementation, and data/results of AI as an owner, operator, and ILS.
Grab a bottle of wine from Surf City Grocers and meet by the fire pit. Saddle up to the bar at the Watertable and order drinks for you and your clients. Or dust the sand off your sandals and head to Pete's for margaritas. These no-host options are a great way to keep networking.
Kick start your day and get the kinks worked out with this energizing yoga session.
Conference Center
Please join your peers to discuss industry challenges, new technologies, and emerging trends on various topics.
Tina Mortera
Senior Vice President Marketing at Lessen
Rachel Roenspies
National Marketing Director at QuadReal
Clay Hicks
President, The Dinerstein Companies
Many multifamily companies are considering alternative business models to create operational efficiencies including the centralization of some roles. They are challenging the status quo of 1 resource per 100 units and looking at what labor needs to be onsite vs. centralized. What can be automated, what is done by humans and what opportunities does this create for marketing? This roundtable will look at the role, opportunities and implications for marketing and branding in centralization efforts. The audience will hear from some C-level leaders on how they are thinking about centralization, the challenges and opportunities.
Chelsea Jones
Vice President, Customer Resource Center at Irvine Company
Dustin Lacey
Vice President of Marketing and Technology at Mark-Taylor Residential
Industry-wide, companies are facing the same realities: staffing shortages, a consumer shift to self-service, a need for specialized operations, and technological limitations. Centralized Leasing is the solution - a unified workforce of specialized teams can deliver elevated service, enhanced visibility, cost savings, and ultimately, a superior living experience.
This roundtable will discuss how to master the structural transformation and change management of shifting to centralization.
Jocelyn Quall
VP, Marketing at Real Estate Business Analytics (REBA)
Budgets are the primary information infrastructure of our business, and they take too long to create. And they're inflexible. And it can be difficult to create scenarios, adjust mid-course or provide many users with deep insights.
This breakfast gathering will be both a sharing of pain - and one apartment veteran's solution to this pain, using AI. If you're happy with your current multifamily budget process, please attend a different roundtable. Ha ha ha.
Judy Bellack
Industry Principal at Michelson Found Animals Foundation
Karen Kossow
Marketing Director at Paradigm Companies
K. David Meit
Principal at Oculus Realty
Brooke Atsalis
Director of Marketing & Leadership Development at The Management Group
Stephen McFadden
President at Perfect Promotions & More, Inc
Brent Steiner
Founder & CEO of Engrain
Faith Aids
Chief Innovation Officer at RedPeak
As an industry we have to do something about the crumbling infrastructure of our decades-old apartment website frameworks. Your website should be easy to use for your renters and not just efficient for your team to create and manage. As the rest of the world pushes toward Web 3.0 the vast majority of apartment websites fall short of the evolving needs of the modern renter. This discussion confronts the hard work ahead of us as we envision the future of the online apartment search experience. We’ll bring an actionable roadmap every operator can use to plan for device and browser considerations, privacy and accessibility challenges, and how to manage the tidal wave of unit-level content heading our way. The future is a geographic search with seamless integrations in a reinvisioned form factor. How will we deliver the best online user experience possible and begin to move away from the inadequate templates we’ve come to depend on? Participants will walk away with a clear vision of how to begin planning for their future website strategy.
Esther Bonardi
Vice President of REACH by RentCafe
Sarah Weiman
Vice President of Marketing with Northland
Do you have the attention of the C-suite when it comes to your marketing strategy? How do you make sure marketing isn’t the first thing cut when budget reductions are recommended? Are you confident suggesting paths forward based on performance, need and strategy? Let’s discuss the metrics you use to make a case for marketing, justify your strategy and make wise cuts that impress top-level stakeholders.
Join us for a discussion that can shift the view of marketing’s role and impact.
8:30 am - 6:00 pm
Michelle Alicea
VP of Marketing and Public Relations at Kairoi Residential
Alexis Tsonos
Vice President of Marketing at Van Metre Companies
Jaclyn Hosking
Director, Acquisition Marketing at Bozzuto
Christiana Coffman
Senior Marketing Manager at Thrive Communities
Matthew Kilmurry
Founder, CEO at ApartmentGeofencing.com
Streaming TV is a new opportunity for multifamily marketers to get their properties on the big screen and drive branding and awareness at affordable budgets. There have been seismic shifts in the streaming environment this year opening up property-level inventory on hundreds of channels including Hulu and HBO Max and coming soon Netflix and Disney+.
Adrian De Smul
Managing Director of Customer Experience at Greystar
Jacob Kosior
Vice President of Centralized Services at Cardinal Management
Dustin Lacey
Vice President of Technology & Marketing at Mark Taylor
Brianna Bocker
Director of Marketing Technology at Cortland
Austin Lo
Founder and CEO at Peek
Multifamily owners and operators want to adopt and innovate, but are increasingly overwhelmed with the ever-growing number of solutions in the market. Leaders are fatigued with inconsistent or haphazard pilot programs that yield inconclusive results, making it hard to know which technologies to adopt – let alone prioritize.
This session is timely for our industry, because as the multifamily industry slowly but surely catches up with other industries around innovation, it's critical that our leaders have the knowledge to ensure we're adopting and developing solutions that actually make a positive difference -- both for the business, and our residents.
Stephanie Graves
Multifamily Executive & Magic Maker at Q10 Property Advisors
J Retinger
CEO at PooPrints
Apartment companies across the country are emphasizing environmental, social, and governance (ESG) factors in business models, missions and policies, from utilizing eco-friendly materials to implementing procedures that minimize environmental impact and increase resident wellness. Operators are putting sustainability at the forefront of their organizations to not only better serve their residents, but to also make positive contributions to the neighborhoods, markets and ecosystems in which they serve. Some of the leading ESG innovators lead this engaging discussion on what ESG is, some of the best sustainability practices within multifamily, the largest environmental and social costs on not focusing on ESG and how to create more sustainable communities and organizations.
Dom Beveridge
Principal at 20for20
Mike Bergelson
Managing Partner at Glencrest Group
Annie Koo
Chief Operating Officer at Catalyst
Tim Cantwell
Co-founder & CEO at Tailoerbird
How much time do you waste as a buyer and implementer of innovative, tech-heavy products and services?
Are you content being approached by vendors and hoping that they meet your needs and solve your problems? Or do you wish you had a pathway to get more differentiated technology that is specific to your needs?
We believe that the multifamily procurement process needs an update to reflect the complexities of what we're buying.
We're proposing a new model in which property owners take an active role in identifying problem areas, and then specifying the solutions they need. These specifications can be shared with a broad range of vendors that may improve them and offer up targeted solutions. The key is owners taking the risk and guesswork off the plate of the vendors. Proactive specification will lead to better/cheaper products, and more constructive vendor relationships (as is the case with leaning into all relationships.)
Off the top of our heads come new areas such as:
AI-driven Marketing
Sustainability products and initiatives
AI bookkeeping and back-office automation
Resident services
Smart HVAC systems
Solar power and storage systems
Electric outdoor grills
In this session, we will lay out and discuss some parameters for group collaboration. We will also attempt to form working groups that will meet post-aim to have moderated discussions leading to product parameters that can then be bid.
We will also try to highlight some of the "soft" contractual considerations that prudence suggests should be included in building products and pricing them such risk management, implementation support, integration pathways, data ownership, infrastructure needs, business model clarity and capital commitments.
End goal: 3-5 owner/manager working groups, who commit to work on creating specific product/service specifications within 3 months.
Daniel Paulino
Vice President of Digital Marketing at Bozutto
Munish Gandhi
Founder and CEO of Hyly.AI
Tyler Holmes
Digital Marketing Manager for PeakMade Real Estate
Devin O'Brien
Member of Sparrow Partners' Leadership Team
Data & AI are disrupting the world. Analytics providers like Google; browser platforms such as Safari from Apple, Firefox from Mozilla, and Chrome from Google; Privacy Laws such as CCPA are forcing a wave of disruptions on multifamily.
We could respond to these ‘forced’ disruptions in two ways:
1. We could do the minimum possible to live with the reduced capabilities in the stricter data regime.
2. Or, we could take advantage of this opportunity to build assets that open new possibilities. Specifically, this is the right time to build a First-Party CDP “Customer Data Platform” that can feed your performance marketing efforts.
This session will touch upon the "minimum possible" solution, but spend more time on the second path of leveraging the capabilities of a CDP.
Stephanie Versin
SVP, Head of Marketing and Leasing at Veritas Investments
Heather Wallace
Managing Director at Bozzuto
Tyler Christiansen
CEO at Funnel
Sunny Juneja
CEO at Canopy Analytics
Centralizing key functions of the real estate industry is an opportunity for lowering costs and improving customer service. How can a firm triple its portfolio while adding no more maintenance coordinators? What advances are being made for Centralized Leasing (CLO) and Centralized Maintenance (CMO) operations including AI and cross-department information sharing? Large firms were leaders in centralization, but where are they focused now? How do mid-to-smaller firms use proptech to enjoy some of those same benefits? On the flipside of the promise of proptech, residents/customers are wary of “personless” services, so how do firms integrate proptech efficiencies without diminishing trust? Can property managers benefit from the centralization the same way owner operators have?
Presented by Realtor
Laurel Zacher
VP of Marketing and Customer Engagement at Security Properties
Cayce Coon
Vice President of Operations at Madera Residential
Kendall Pretzer
Chief Executive Officer at Grace Hill
Internationally-recognized leadership expert and author John C. Maxwell once said, “Change is inevitable. Growth is optional.” As the economy shifts and renter expectations evolve, the opportunity for conflict continues to rise. While trying to figure out what a “new normal” actually looks like, companies across all industries have to be nimble and able to face new challenges in real time.
One of the largest pain points for onsite teams is the increase in resident conflict, however, it is one area that our teams feel the least prepared for. This conflict can happen in person, but there is a massive increase in conflict via social media platforms, as well as reputation and review systems.
This session will bring together executive, communication and operational leaders to uncover and prioritize de-escalation best practices, arm attendees with new ways to support their teams in times of conflict and offer real world examples of the impact of proper de-escalation.
Kristi Fickert
VP of Enterprise Growth at Realync
Tyler Marker
Director of Marketing & Professional Development at Zidan Management Group
High turnover and acquiring top tier talent is among the largest pain points multifamily faces today. According to the National Apartment Association’s Property Management Industry Pulse survey 74% of multifamily owners say their greatest challenge is HR, Staffing & Recruitment.
The pandemic caused us as an industry to hyper-explore new systems, technology, and solutions in meeting the modern renters’ needs. While those areas are crucial, it all starts with having a secured, high-performing team in place to make these implementations and initiatives happen. So where does marketing come in?
Marketing, specifically video marketing, can provide solutions to meet this challenge head on- by showcasing our companies in a way that appeals to the modern workforce, better prepares them for what the role truly looks like and sets the stage for long term employee success.
Lisa Yeh
Chief Operating Officer at Sentral
David Madrid
Senior Director, Short-Term Solutions and Strategic Investments at AvalonBay Communities
Furnished apartment rentals solve a significant problem and save days or weeks of time for certain groups of renters. They also allow renters not to invest capital in furnishings and customization when that is a bad use of capital. Adding furnishings changes commodity apartment product into a differentiated lifestyle convenience service, that earns much higher rents than unfurnished homes.
We will present two case studies of furnished units - a REIT case of a flexible percentage of furnished units, available on a 30-day stay, long-term basis throughout a portfolio; and the case of a portfolio purchased and branded dedicated to the convenience of flexible any-term living.
We've asked presenters to sharecase studies that include:
- The business case and limitations of furnished rentals
- Examples of lifestyles that lend themselves to furnished rental living - who are the people who move without major possessions?
- The logistics of furnishing and creating an attractive product
- Revenue management and pricing
- Risk management and getting comfortable with lodging and 30-day stay risk, in contrast to traditional multifamily
Leave this session with the perspectives of active, modern investors that see furnishing as a way to solve problems for people who appreciate the convenience.
Ellen Thompson
Co-founder at Respage
Multifamily operators have earned a reputation for being slow to adopt technology, but this is not universally true anymore. Trailblazers and larger operators experimented with centralization and technologies such as self-touring and leasing automation and discovered they dramatically improve income and positively impact resident experience.
These early successes and the buzz around ChatGPT, and AI in general, have us thinking about what’s next. This session will review what solutions exist today to automate leasing and marketing functions and reveal what automation tools are on the horizon. You’ll also learn why some companies are better prepared to take advantage of new solutions and leave with strategies to help your executive team shift its thinking about technology investments.
Sponsored Roundtable by Respage
Stacy Stemen
Senior Vice President of Corporate Marketing and Development at Passco Companies
Justin Choi
Sr. Director of Marketing at Sequoia
Delight Merrill
Senior Vice President Multifamily Operations at Newcastle Limited
Dorota Firek
VP of Marketing and Partnerships at Tour24
Mike Wolber
Chief Revenue Officer at Rent Dynamics
The World Economic Forum has launched the Great Reset Initiative, a bold program to accelerate entrepreneurial solutions to advance sustainable development. As part of this, companies in every industry are fundamentally reimagining the business models to reflect how people will live in the decades to come. One of the group’s major findings is that subscription-based models that provide flexibility are becoming the norm, especially as staffing shortages occur thanks to the Great Resignation, Quiet Quitting, and other global employment trends. This panel will explore how the multifamily industry can incorporate this mindset moving forward and develop practices that reflect and support the new ways that people live.
Holli Beckman
Chief Marketing Officer at WC Smith
Mike Whaling
Founder & President at 30 Lines
David Boyle
Author of Prompt
Using the keynote speaker's book Prompt as a guide, veteran multifamily marketers Mike Whaling and Holli Beckman will deliver a series of take home prompts that attendees to can use to create more content, save time, perform market research, gather comp data and more.
Presented By IDIQ
Judy Bellack
Industry Principal, Michelson Found Animals Foundation
Pete Regules (MC)
Vice President Residential National Accounts, CORT
Jennifer Staciokas
Executive Managing Director, Property Management at Western Wealth Communities
Eric Brown
Founder at Urbane Apartments
The growing number of pets and the increasingly important role they play in the lives of families and individuals present a new world of opportunities for the multifamily industry. The recent Pet-Inclusive Housing Report shows that bridging the gap by increasing the availability of pet-inclusive housing can help families find the homes they need, provide economic benefits to operators, and help up to 8.2 million animals find new homes over time. Many operators have already recognized this and are leading the way in terms of making their rental communities more pet-inclusive, setting an example for others to follow.
To recognize these efforts, Michelson Found Animals Foundation is proud to announce the 2022 Pet Awards. This inaugural program is your opportunity to showcase what you have done to build pet-inclusive communities.
Join us for cocktails and mocktails as we announce the winners of this year's Pet Awards.
Naveed Ahmad
Senior Advisor at Southern California Edison
Kesha Fisher
Senior Director of Operations at Greystar
How-To plan for and install EV charging stations, in response to burgeoning demand.
EV charging stations are an infrastructure need wrapped in demographics and technology. Multifamily communities - particularly those in California, will be at the forefront of needing to reinvest to accommodate the needs of renters who are driving electric cars. Happily, right now, there are subsidy programs available from many utilities to easy to cost of paying for new chargers.
EV charger sourcing and installation is a new process. This session will merge the specifics of SoCal Edison's rebate program with the general experience of multifamily owners who've invested in chargers to help educate attendees on process feasibility.
Ed Carey
Founder and CEO at Audience Town
Grady Newman
Founder at Resi
We have invited 5 startup companies to take the stage and share their stories. From unique selling propositions to the value they bring to multifamily, you won't want to miss this discussion.
Join us for cocktails and mocktails as we hear these stories.
Conference Center
Please join your peers to discuss industry challenges, new technologies, and emerging trends on various topics.
Mark Gardella
CEO and Founder of Sertris Insurance
Michael Welvaert
Safety Management at Greystar
Kyle Duke
SVP Sr. Consultant at Marsh
Daniel Cunningham
Founder & CEO at Leonardo247
Insurance companies are consistently leaving the multifamily marketplace and if they stay trying to avoid insuring properties located where it burns or blows!. This is forcing a smaller pool of insurers to provide less coverage to more multifamily properties at higher prices, driving prices through the roof and crushing NOI. We're demonstrating to owners and operators that tracking and adhering to a risk mitigation program will not only result in more favorable insurance rates but will help preserve the asset / property.
Katie Kane
Director of Customer Experience at Northland
Cynthia Powers
Chief Marketing Office at MC Companies
Lisa Tully-Tavian
SVP of Marketing at Sentral
Trevor Park
VP of Marketing at Rent Dynamics
We are discussing how to make low-lift but meaningful experiences with our residents while exploring the emerging trends and topics of CX as they tie into technologies like AI, revenue sharing options like Airbnb, and Brand Loyalty/Rewards Programs like Marriot.
Ben Lerner
Managing Director at Lerner Associates
Join a discussion around PropTech M&A market trends, the sale process and how to begin to prepare your business for a sale. Led by Ben Lerner, one of the industry’s most successful M&A Advisors who has bought and sold businesses for Yardi, MRI and many in between!
Lisa Tully-Tavian
SVP of Marketing at Sentral
8:30 am - 12:00 pm
Mark Schulman
Drummer for P!NK
Mark’s high-energy, dynamic presentation, Hacking the Rockstar Attitude, can best be described as a Rock show disguised as a keynote. Mark uses three core principles during this kinetic and sensory-driven program – ABC: Attitude * Behavior * Consequences. You can’t always control what happens to you – as evidenced by the global pandemic – but you can control your attitude, which drives your behavior, and your behaviors determine your consequences. Your audience will walk away with a blueprint for how to incorporate Rock & Roll philosophy, techniques, and swagger in order to overcome obstacles, drive performance, and energize their work and personal lives. Are you ready to rock?
Key takeaways:
• Increase Individual and Team Performance
Through an invigorating, entertaining, and emotional experience, participants gain an understanding of how to immediately employ fundamental and powerful concepts that will elevate their professional and personal performance beyond what they thought possible.
• Manage Uncertainty like a Rockstar
Based on his interviews with world-class performers in all industries, Mark has synthesized the secrets to busting through fear, trepidation, and anxiety associated with any type of performance, presentation, pitch, or communication.
• Shift From “Have To” to “Get To”
Participants learn how a shift in attitude and perspective can have a tremendous impact on the outcomes for their work and personal lives.
Steve Lefkovits
Executive Producer at Joshua Tree Conference Group
Dennis Cogbill
Managing Director at Joshua Tree Conference Group
Jenny Hart
Enterprise Managing Consultant at RealFoundations
Sara Sweeney
Director, Property Marketing at Hines
The Age of Self-Service: Automated Customer Touchpoints Set the Stage for Centralization – Consumers have spoken. Majority prefer self-service or online-only experiences. And, technology solutions have matured to enable these experiences in a reliable manner. Is the multifamily industry leading or lagging in delivering self-service experiences throughout the resident journey? How do these automations set the stage for centralization of property operations.
Adoption of self-service experiences is slower than one would expect in the multifamily industry. Marketers and Property Managers are aware of the solutions and opportunities, but lack access to benchmarks and metrics that help them make the case for investment in these important customer experience improvements. Additionally, these automated customer touchpoints are an essential precursor to realizing operational efficiencies and centralizing property operations.
Tina Padavich Smothers
President/Managing Partner at ARTISAN Management Group
Rich Smothers
Industrial Engineering Manager at CemenTech
Stephanie Oehler
Vice President of People Success at PMG Property Management
Welcome to AIM Court where the audience is the jury and will decide: Can key Manufacturing principles of Process Optimization and Reverse Engineering be applied to Multifamily operations?
Our “Plaintiff”, an Industrial Engineering Manager with expertise in all these principles will explain the concepts of Process Optimization and Reverse Engineering, what the steps look like, and the expected outcomes.
Our “Defendant”, the President of a prestigious management company based in the Midwest and an owner of apartment communities will “defend” the right to use the concepts of Process Optimization to improve automation and people in multifamily operations using Root Cause Analysis, and Reverse Engineering to analyze the tech stack and report workflows to realize greater efficiencies.
Our “Judge”, a long-time industry veteran and official larger-than-life bringer of energy will moderate the proceedings.
Lindsay Duffy
Director of Marketing & Training at Western Wealth
Lacy Jungman
Senior Vice President of Client Success at OneDay
Michele McWilliams-Tate
National Director of Leasing at Toll Brothers Apartment Living
Rob Gayle
Senior Vice President of Operations at CARROLL
As more teams are being tasked with running lean and doing more with less, it is more imperative now than ever, to ensure our associates’ experiences meet expectations. From hiring and training, to retention and productivity, the employee lifecycle requires attention in order to maximize both results and job satisfaction.
In this session, four panelists will show participants how to build effective teams, maximize the productivity of their teams, improve hiring outcomes and reduce turnover. Through personal examples as operators, panelists will share unique strategies they have implemented that create a culture of creativity and connectivity through multiple stages of the employee lifecycle.
Sparkle Allen
SVP, Marketing & Brand Experience at FirstKey Homes
Heidi Turner
Founder at Blanton Turner
Kyle Talmage
Vice President Single Family Rental’s at Westdale Asset Management
Andre Sanchez
COO at Rently
This session explores the emerging trend of cross-over investments between the single family and multifamily markets. Previously, real estate investors managed separate portfolios for each type of property. However, more and more operators, especially multifamily operators, are expanding into different market segments and combining property types into a single investment portfolio. Our panel seeks to generate a dynamic discussion of the advantages/disadvantages of cross-market investments and discuss the marketing and technical challenges that result. We approach the topic by asking a panel of top-tier multifamily operators about the impact of combined portfolios on renters, leasing staff, property managers and ROI.
Join us to connect with old friends and make new ones.