AIMConf Blog

AIM Reconnect - Marketing Analytics: What you use today, and what you need tomorrow and beyond

Written by Dennis Cogbill | May 15, 2021 3:44:48 PM

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list for the future?

Join this dynamic discussion with industry associates, led by Esther Bonardi, and address the following:

- Let’s start with what you use today – what are the most common data points that you use today to determine your marketing strategy?

- What data points do you need right now, but are difficult to access?

- Let’s stretch! What would you love to have? What marketing analytics are on your wish list?

Presenter: Chris Lindish, Regional Director, RENTCafé Reach

Here is the replay: