Apartment operators are learning more every day about how AI and data science can make their jobs easier while also potentially improving performance.
Mark Ham, Vice President of Business Development at G5 + LL by Realpage, led a panel “Leverage AI & Data-Science to Expose Renter Journey Patterns & Drive Qualified Leads” with marketers Sarah Gencarella, Director of Marketing at Olympus Property; Desiree White, Director of Marketing at NE Property Management; Dana Pate, Managing Director of Marketing and Public Relations at RangeWater; and Ariel Garcia, Vice President of Marketing at Carter-Haston
G5’s data observes over 297 million renter journeys every single day. This session presented key insights on how renters are shopping along marketing channels and what marketers need to do to make sure the right renters are found, connected to and converted every day.
In January 2022 on average, renters spent 22.6 days shopping before they even pick up the phone to call you. AI-infused marketing makes strategy smarter, more agile, and more discerning in finding people with actual “intent to rent.”
Marketers must thrive during that “silent” period when apartment shoppers are thinking about where they might want to live.
Persons interested in buying a Tesla can do so in three clicks. That’s the potential mindset of apartment shoppers so marketers must focus on keeping things informed and efficient.
Pate said two approaches are those of a chef and baker. The chef adds a dash here, a dash there; while a baker takes a carefully measured approach and stitches together all the ingredients for the best result.
Replays are $49 each or $399 for all of them.
They are complimentary for AIM attendees for the thirty days following AIM.
Click here for the slides.