MTEC 2021 AGENDA

Welcome to the Multifamily Technology and Entrepreneurship Conference.

Radical Multifamily Innovation [Madera Residential Case Study]

Madera Residential experienced all of the usual pain points of owning and operating properties. In response, they’ve invested millions from the operating partnership to develop their own technology stack called Quext: property management system, telecom, call center, portal, smart home and property websites. They took the unusual path of doubling down their entrepreneurial instincts and betting their profits that they could use their knowledge as owners to create tech that works for the properties

We will interview Dave Marcinkowski, a partner at Madera about why they’ve made this leap to insource technology, how they measure success and their plans to commercialize and bring in outside investors. Come prepared with your questions and ideas - this should be a unique MTEC discussion.

Self-Guided Tours: A new (but old) driver of NOI for Multifamily

How does self-guided touring and smart home drive NOI? Join us on this talk which explains how Rently self guided touring can pull all the “NOI Levers” at different parts of the product journey. Self-Guided Tours drive NOI by reducing operating expenses, adding value and driving revenue for both renters and managers. Understand how Multifamily has embraced SGT during the pandemic, and continues to adopt it through 2021 and beyond.

Reservation Software, Managing the Utility of a Rental!

According to Airbnb’s S-1, the addressable market size of the accommodation sector is 2 trillion dollars. In today’s disruptive times, the multi-family property manager who can identify and serve the accommodation segment in addition to the traditional long-term unfurnished segment will enjoy a broader and more profitable customer base. This presentation will cover the customer types, sources, and needs of the furnished accommodation customer. Enjoy the ability to sell across-segments for all lengths of stays, all customer types, and all product options, whether unfurnished or fully furnished based on the market's demands. 

Grab a coffee, stretch your legs and try some speed networking.

How AI is Paving the Path Towards Property Management’s Next Normal

From self-driving cars to predictive algorithms, artificial intelligence is starting to have a significant influence on the world. AI’s impact in property management though is sometimes less clear. However, disruptive times catalyze new ways of thinking and in the wake of the COVID-19 pandemic, AI-driven efficiency gains will no longer be luxuries - they’ll be operational necessities for your business. In this talk we will discuss what sort of impact we should expect AI to have on property management now and into the future

Stand up, walk around and then join some speed networking.

The Demand for Multifamily Technology [Survey Results]

In late 2020, One11 Advisors conducted a comprehensive study of the multifamily industry’s perceptions of its needs for new technology purchases and implementation. Senior Director Kevin Thompson, a 20 year multifamily veteran will present the findings and their implications for tech companies serving the multifamily industry.

The survey provides detail and context on key areas of technology adoption that drive implementation and sales including:

• Barriers to innovation
• Areas of greatest outsourcing
• Challenges with property management systems
• Cybersecurity needs and challenges
• How IT leaders perceive their companies' needs for technology/software

The number one area of demand is cybersecurity services. Come and listen and learn about how the customer perceives their needs, and learn which areas will be hot for adoption and investment in 2021 and 2022.

Let's recap day 1 and frame our final day.

Keynote MTEC Entrepreneur Interview:

Steve Winn, Chairman and CEO, RealPage

Steve Winn has impacted multifamily technology more than any other leader in over 22 years of service to the industry. Since the RealPage merger with RentRoll in 1998, RealPage has expanded into digitizing and automating every aspect of multifamily operations. Its organic growth has been outpaced only by their acquisition of cutting-edge technology companies - buying capabilities when building them wouldn’t be fast enough.

Steve Winn has held a consistent vision about entrepreneurship and technology adoption that culminated in the announcement that RealPage has been sold for $10.2 billion. This MTEC interview will draw out some of the challenges of unicorn growth, and how Steve has led the company through multiple tech eras - from DOS to social media to AI chatbots. In our half hour, we’ll tackle questions like:

• In the past five years, RealPage has acquired LRO, OnSite, AUM, Axiometrics, Clickpay, AssetEye, Kigo, Leaselabs, Rentlytics, Hipercept, SimpleBills, Buildium, IMS, Modern Message, AI Revenue Management, StratisIoT, Whitesky, NWP and eSupply. What is the common thread that runs through these acquisitions? What do they say about future value creation in multifamily?
• After business success with data platforms, and the sale of CLR tax software as president, why did an entrepreneurial Steve Winn double down and invest the rest of his most productive years in multifamily? And why was “Little Buddy” partly responsible?
• With 14 domestic offices and 6 global locations, how does a CEO discover and nurture innovation in the ranks of the thousands of employees? And how do you know you’re energizing the right culture for long-term success?
• Stanford Graduate School of Business vs. early career mentoring? What’s been more impactful?
• How does a CEO with two decades of independence and a long-time supportive board of directors know when it’s time to sell?
• What was the private capital strategy for RealPage prior to going public? What were the most painful times during that period that other entrepreneurs can learn from.
• What has Steve Winn the technology CEO learned from Steve Winn, the family office real estate investor and developer?

The Main Obstacles to Multifamily's Technological Advancement. 

Yes, multifamily has come a long way technologically, especially during the pandemic. But too many owners and operators remain phobic of implementing the solutions that will drive resident satisfaction and increase NOI. What are the practical and philosophical changes that need to occur within multifamily for the industry to truly become cutting-edge? 

Getting Smart on Connected Communities: 

With so many new technologies infiltrating the PropTech world, it’s becoming more and more difficult to decide which solutions to implement. Everybody claims their technology will boost revenue, asset value or NOI, but who’s right and who’s wrong? Join CJ Edmonds, CRO for SmartRent, as he walks through the value of connected communities. What technologies should be implemented, where are the solutions most impactful, the importance of integration and how resident satisfaction and operational benefits help increase NOI.

Presented by SmartRent.

Grab a coffee, stretch your legs and try some speed networking.

Property Maps in the Supply Chain of Software in Multifamily PropTech

APIs rule the world. Software developers depend on Amazon for data hosting, Github for open source, Twilio for email/sms, Stripe for payments, and Google for street maps. The modern software supply chain is designed to push innovation and allow developers to focus on just that. Cue: Engrain for property maps. Engrain believes every PropTech application should include the actual real estate in the form of a map. Humans prefer to look at data visually, allowing for faster consumption of information and higher confidence in decision making. Unit Map, Engrain's free Maps-as-a-Service platform is available to applications for touring, wayfinding, leasing, rent pricing and business intelligence. More than 400 multifamily owners and managers rely on Unit Map to share thousands of property maps with technology innovators across the industry. As an industry, it's time to shift our focus from recreating features to sharing data and solving problems centered around the future of the modern renter journey.

Presented by Engrain.

HomeDiary for Multifamily Operations

HomeDiary creates content not only to help market your properties, it creates content for you and your connected residents to manage them as well.  The HomeDiary platform combines an amazing virtual tour platform with the best 2D/3D floor plan tool, all tied to a property address.  Learn how the tools of the HomeDiary tool box can take your communities to the next level with 2D and 3D visualization tools created from any source and how you can partner with the company to take your communities to a new level.  Perfect for property owners and proptech platforms alike.

Purposeful Entrepreneurship - Partnership Opportunities Revealed by Environmental, Sustainability and Governance Reporting - Mill Creek Residential Case Study

Mill Creek Residential’s inaugural 2020 report to its stakeholders on its environmental, sustainability and governance practices says:

“At Mill Creek, we view ESG as a tool to reduce risk, enhance returns, and drive superior quality and performance. It is not a separate function, but rather part and parcel of how we do business, integrated into our strategy and processes and managed directly by our executive team.”

For entrepreneurs, the report is a guide to some of the goods and services that Mill Creek needs to implement its strategic goals. We predict that their needs and reasoning are going to become widespread throughout the industry. As leading companies adopt and enhance their ESG reporting, the “why” behind technology adoption will become increasingly clear. Diverse technology areas are highlighted such as:

• Electric charging stations
• Smart home components
• Moisture and thermal barriers for new construction
• Community-wide wifi
• Renewable energy
• Risk management - catastrophe modeling
• Cybersecurity

In 30 minutes, Jeff will excite the entrepreneurs in the audience and provide some cohesive business strategy that unites many technology efforts, and reasons to systemically explore and adopt purposeful technology partnerships.

Geofencing: Where Does Location Based Marketing and OTT/CTV Fit in the Multifamily Digital Marketing Landscape?

Join Jean Flors, Lead Generation Manager, Digital Marketing at Bozzuto, and Matthew Kilmurry, Chief Marketing Officer at ApartmentGeofencing.com, as they discuss the digital marketing landscape for multifamily and where geofencing fits among search, Internet listings and social. Learn how Bozzuto, and others, are using this technology to drive top-of-funnel awareness to hyper-local audiences in a cost-effective way.

Presented by ApartmentGeofencing.com.