Coming out of the pandemic, marketers have more and better tech tools to build their virtual tours either through images, video or virtual reality.
The most advanced tool is through 360-degree cameras that can capture individual apartment homes from various angles and produce a walk-able video where the prospective resident chooses their own path, rather than a pre-recorded, set video designed for the community itself.
Leading apartment operators discussed how to leverage this technology and how its capabilities are what the future holds in apartment marketing during “Tour Talk: Enlightening the Customer With Virtual Experiences” at the Apartment Innovation and Marketing Conference on Monday in Huntington Beach, Calif.
Sarah Chezbro, Senior Marketing Manager of Greystar Development Group; Dave Seiler, Executive Vice President, Red Tail Residential.; and Kadi Mancuso, Director of Marketing for Redwood Capital and Redwood Residential; comprised the panel.
“There’s been a social shift where now all generations are comfortable with this sort of online experience and a large majority of prospective renters are not insistent on coming to the property first for a tour,” Seiler said.
Mancuso said that operators must realize that even if they only have four vacant apartments, and in this current high-demand apartment-living environment, it’s critical to be able to showcase those apartment homes to out-of-state prospects or those who aren’t ready to visit the property in person. LCP360 technology enables them to do that.
Dave Seiler pointed out - "Communities that relied mostly on images – and some had as many as 84 of the property on their websites -- visitors found that to be too much."
Replays are $49 each or $399 for all of them.
They are complimentary for AIM attendees for the thirty days following AIM.
Click here for the slides.