AIMConf Blog

AIM Reconnect: The Renter's Journey

Written by Dennis Cogbill | May 13, 2021 1:49:25 PM

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new place to live but they haven’t developed a consideration list of communities yet. In this session, you'll learn about the steps renters take to find the right place to live.

Presenters:

Arlene Mayfield, SVP, Customer and Industry Relations at RentPath

Jesus Machuca, VP of Sales, Digital Marketing Solutions at RentPath

Tarra Secrest, Director of Marketing & Property Development at Drucker & Falk

Here is the replay: