Quantitative data and insights shed light on how renters plan to live in a post-pandemic world.
Information provided by Sarah Yaussi Pienik, Vice President, Business Strategy at National Multifamily Housing Council; Dom Beveridge, Principal at 20for20; and Tim Hermeling, Executive Vice President of Marketing at Cortland during “Renter Demands vs. Executive Investment” examined the most desired home features and community amenities, what renters want in their leasing terms, connectivity needs, and touring.
The Grace Hill/NMHC renter preference survey showed that 43 percent of respondents said they would lease an apartment sight-unseen. Added Beveridge, “Yet, operators aren’t spending as much time on this as they should. And, the C-suite is frustrated that technology isn’t moving fast enough to make this happen.”
The self-guided tour model is evolving: “We’re nowhere near where we’re going to end up on this process,” Beveridge said.
He said B and C property prospects lean more to in-person tours and self-guided tours are predominantly requested for A communities.
There were surprises. Or maybe not. Sound-proof walls rank No. 3 on residents’ list of “must-haves” – even higher than a dishwasher. The “work-from-home” factor adds to this desire.
The self-guided tour model is evolving: “We’re nowhere near where we’re going to end up on this process,” Beveridge said. He said B and C property prospects lean more to in-person tours and self-guided tours are predominantly requested for A communities.
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