Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach and other tools may be driving more efficient, better quality and potentially more sustainable lead volume. This roundtable takes a look at what lead gen looks like as operators move away from ILS dependence. Do SEO, SEM, Social Media and PM websites deliver on the promise of a better quality user experience and a better converting lead at a reasonable cost? Are they the way of the future?
Presenter:
Judy Bellack, CEO at Judith Lawrence Associates
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