AIMConf Blog

AIM Reconnect: The impact of ratings, and resident satisfaction on occupancy rates

Written by Dennis Cogbill | May 13, 2021 2:52:00 PM

Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will research potential properties and look through their reviews and ratings online in order to determine the possible properties that they would like to tour and apply for. It is important to have positive ratings in order to increase occupancy rates and retain existing residents. Today the Opiniion roundtable will explore the importance of ratings and best practices to ensure your online presence is at its best.

Presenters:

Carrie Briggs, Vice President of Marketing and Revenue at FPI Management

Danielle Johnson, Vice President, Marketing and Training at Bridge Property Management

Seth Kaplan, Director, Regional Marketing at Cushman & Wakefield

Justin Bingham, Opiniion CEO

Here is the replay: