AIMConf Blog

AIM Reconnect: Defining “Good”: Marketing Benchmarks to Measure Success

Written by Dennis Cogbill | May 15, 2021 3:46:33 PM

If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight in if you have nothing to compare them to. Year over year is great, but how does it compare to your competitors? Join G5 to take a look at key benchmark data across multiple digital marketing channels to see how your programs stack up against the industry. 

Here is the replay: