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    Welcome to AIMx, The Apartment Innovation and Marketing Conference's Vendor Partner Discovery virtual event. Join us for a half day on Thursday, October 13th to hear recent consumer housing trends, tech solutions for hiring, and much more from our vendor partners.

    Registration is limited to owners, managers, and operators of multifamily communities - and our sponsors. It is not open to the public or to non-sponsoring vendors.

    Agenda | Thursday, October 13 | 8:30 AM - 12:05 PM (PST)

    8:30 am - 8:40 am

    Dennis Cogbill

    Managing Director at Joshua Tree Conference Group

    Carol Enoch

    CEO of Enoch & Co

    Welcome to AIMx

    8:40 am - 9:10 am

    Carol Enoch

    CEO of Enoch & Co

    Heather Wallace

    Managing Director at Bozzuto

    Jaja Jackson

    Senior Vice President at ICONIQ Capital

    The Property Management Company Of The Future - Progress Report

    How do we continue to enhance our companies and position them for the clients, associates, and customers of the near-future? 

    At AIM this past April, we identified major frustrations and limitations of current management companies structures, systems and inputs.  This session will present the findings from our group collaboration.


    9:10 am - 9:20 am

    Esther Bonardi

    Vice President, Corporate Marketing & Head of REACH by RentCafe

    Budget Season: How to Determine & Justify Your SEO Budget

    Is SEO in your budget? Have you budgeted a partner or have you planned for an in-house resource?  And can you defend your recommendations when approvals come down to the wire? Join us for a quick session to learn pros assess performance, optimize for conversions, and prove the financial (think revenue!) value of SEO.

    You will walk away with a better understanding of the impact ongoing search engine optimization can have on your business and information to help you make good decisions for 2023.


    9:20 am - 9:30 am

    Andy Medley

    Co-Founder & CRO of PERQ

    Case Study: Overcoming Hiring Struggles with Technology

    Join Andy Medley, Co-Founder and CRO of PERQ, as he shares the true story of a PMC that solved their hiring pains in a unique and surprising way. In the discussion, Andy will explain the specific staffing challenges the PMC faced, the approach they took to solving them, and the outcome data that exceeded their expectations!

    9:30 am - 9:40 am

    Donald Davidoff

    Co-Founder & CEO, Real Estate Business Analytics (REBA)

    From Data Pain to Data Gain: See What You’re Missing

    The rental housing industry is drowning in data yet struggling to get actionable insights. The harsh reality is that most multifamily companies still rely on Excel spreadsheets for their reporting resulting in 80% of analysts’ time being spent on data collation and only 20% on actual analysis.  Real Estate Business Analytics (REBA) is here to flip the script on this “data-rich, actionable data-poor” environment. Centralizing data from various systems of record across your tech stack into one single source of truth cuts down the time and energy it takes to access data, enabling leaders at all levels of the company to make better decisions, faster--the key to driving sustained outperformance. Good business intelligence gives you the data you need, when you need it, formatted how you need it to maximize rental revenue, proactively manage expenses, effectively convert leads to leases and provide great customer service. A BI platform built around these Critical Success Factors leads to a focus on actionability across the organization and accelerates the development of an analytically-driven culture.

    9:40 am - 9:50 am

    Jen Lovely Executive Vice President and Partner at Conversion Logix

    Are your digital affairs in order?

    It’s a common occurrence to speak with a customer who isn’t prepared to smoothly launch and measure a multichannel campaign. The most successful campaigns are active across many channels including Social, Google Business Profile, and SEO ensuring that your investment in paid search and advertising is enhanced so customers can find you with ease. The setup of holistic campaigns can be tedious and are often thought of as a detail….until something goes wrong!
    What you’ll learn:
    • How to prepare for smooth and successful launches of new campaigns.
    • How to ensure your campaigns are not “running blind” without insights for optimizations.
    • Why the role of a trusted advisor ensures redundancy, security, and a smoothly running business.
    We will explore complimentary services that we include with every campaign to ensure your success, and why they are necessary!

    9:50 am - 10:00 am

    Networking Break

    Grab a coffee, stretch your legs and try some speed networking.


    10:00 am - 10:10 am

    Manny Garcia

    Population Scientist, Zillow

    A Sneak Preview: Renter Insights from Zillow’s 2022 Consumer Housing Trends Report

    Zillow’s annual Consumer Housing Trends Report takes a deep dive into renter demographics and data, uncovering key trends and insights about renter preferences and behavior. In this session, you’ll be among the first to get a sneak peek into this year’s Report ahead of its publication date later this year. Join Zillow Population Scientist, Manny Garcia, for some of the takeaways you can expect - and how they could impact your business.


    10:10 am - 10:40 am

    Lisa Tully-Lavian

    Senior Vice President of Marketing at Sentral

    Curtis Palmer

    Executive Vice President Acquisitions & Capital Markets at Dreamscape Companies

    Furnished Rentals, Short-Term Rentals and the Future of Living

    Furnished rentals and flexible short term rentals are creating tangible new value propositions for which consumers are willing to pay. These programs create flexibility, convenience and market differentiation that can dramatically increase the RevPAR (nightly rent.) This session will summarize a couple of initiatives that have emerged from COVID that will get the strategic juices flowing.



    10:40 am - 10:50 am

    Pete Regules

    Director of Multifamily Housing Products & Services at CORT

    Are you attracting qualified renters?

    The demand for furnished apartments has never been higher. In fact, a recent Google survey showed that 37% of people moving in the next 12 months would consider a furnished apartment. Join us for our 10 minute session to find out how to reach this qualified renter.


    10:50 am - 11:00 am

    Networking Break

    Stand up, walk around and then join some speed networking.




    11:00 am - 11:10 am

    Jesse Stein

    Global Head of Real Estate at Airbnb

    Steve Lefkovits

    Executive Producer at Joshua Tree Conference Group

    Maximizing Real Estate Asset Value

    Hear from Jesse Stein, Airbnb's Global Head of Real Estate, discuss how shifting trends and new innovations are changing the way people live and travel and how Multifamily is benefiting.





    11:10 am - 11:40 am

    Danit Zivan

    Co-Founder at Bark Buildings

    Todd Allen

    Founder and CEO of Connect

    Mert Karakus

    CEO at Oda Studio

    Rowland Hobbs

    CEO and co-founder at Stake

    Startup Showcase Presenting Companies

    • Bark Buildings
    • Connect
    • Oda Studios
    • Stake 

    11:40 am - 11:50 am

    Jordan Brooks

    Senior Market Analyst at ALN Apartment Data

    Views From the Rollercoaster

    From the pandemic onset in 2020 to the historic industry rebound in 2021 and the relative cool off since, the apartment industry has been on a bit of a rollercoaster ride these last few years.  In this session we’ll take a quick look at the latest data on new supply trends, how slumping apartment demand has impacted average occupancy, and explore how reduced demand and increased vacancy resulted in continued rent growth momentum for much of this year.




    11:50 am - 12:00 pm

    Cedric Bobo

    CEO of Project Destined

    Carol Enoch

    CEO of Enoch & Co

    Recruiting and DEI Solutioning

    Project Destined has become the highest-visibility solution to developing a skilled pipeline of diverse job candidates in commercial real estate. Using "Shark-Tank" style deal competitions and training in real estate investment, Project Destined leverages internship opportunities to dramatically increase the pipeline of work-ready professionals in commercial real estate. 
    Companies as diverse as Greystar, Morgan Properties, Hines, Lasalle, Standard Communities, Marcus and Millichap, JLL, Trammell Crow, Bentall Green Oak Greystone, Walker and Dunlop, Invesco, Catalyst Housing and many others have expanded their workforce with candidates that are underrepresented minorities, women and veterans.
    We will close AIMx with a look at one of the industry's most innovative solutions to a pressing problem, and how PD delivers diverse candidates through its competitive programming.





    12:00 pm - 12:05 pm