AIM REINVENT AGENDA

Welcome to AIM Reinvent 2021

Innovations in Marketing Analytics

Multifamily is moving faster than ever! Do you have the tools you need to succeed? Join this session to discover 5 critical data points you might be missing. Learn how Marketing IQ can help define and drive your marketing strategy.

Is Your Property Website Helping You or Hurting You?  

How You Can Benefit from Renter Search Behavior Changes

How has the renter journey evolved, and how has it remained consistent, in the past year? Join Jordan Silton, Apartments.com Senior Director of Product, SEO, for a candid discussion of insights and implications of what renters are looking for and how communities can best engage with them.

Technology's Impact on Fair Housing

David Staley, President at Digible, will present a Past-Present-Future view on Fair Housing with a focus on the role technology will play in the coming years.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

Spot On - Ancillary Income Through Sophisticated Parking Management Technologies: 

Multifamily operators have long struggled with managing parking on at community. Looking at it as ways to generate ancillary income – and while the potential is there – the thought of having to implement that becomes almost too much to bare. But times have changed and the savviest of operators have reinvented the parking wheel by leveraging cutting-edge and fully integrated sensors, access control and interactive mapping technologies. Today they are effectively monetizing guest and visitor parking while more efficiently managing community parking overall. This session will discuss how operators are implementing parking management, generating ancillary income, while also improving the resident / community relationship through improved parking assignments, tracking and disrupt resolution.

A Partner in the Renter Journey: Staying Top of Mind

The renter journey is far from the perfect ‘doorstep to doorstep’ move – it’s full of bumps and unexpected turns. As renters begin their search, become more serious about their selection criteria, and once they’re ready to make the move, are you along for the ride? Attend this session to learn more about how to ensure your marketing approach is multifaceted and meets the renter where they are - ILS, social, email and search - so you’re always top of mind. We’ll share data from the Zillow Consumer Housing Trends Report on renter insights, and best practices on efficient marketing approaches to help you meet your occupancy goals.

Unlocking the Power of Influencer Marketing

Influencer marketing is everywhere. Whether Dove, Burger King, Airbnb or American Express, #ad is a major component of most company's marketing mix. But does it really work outside of mass consumer brands? Do people really care?  How can it help support my business? And, oh boy, do I really need to be on TikTok? Join Miranda Harper, Zumper's Director of Communications and Social, who leverages her previous experience at Twitter, Audi, Expedia and The North Face, to demystify influencer marketing and unlock new opportunities for the real estate industry.

 The Relationship between Online Reputation and Asset Value

What is your portfolio’s online reputation worth? Is it possible to measure residents’ perceptions of your communities and correlate that to asset performance—no matter the asset class? Join Modern Message cofounder and RealPage SVP John Hinckley and RealPage SVP of Data Science Rich Hughes for the latest research on the impact of a positive online reputation. You’ll get insights into specific steps you can take now to improve your online reputation assessment (ORA) scores — and potentially grow asset performance across your portfolio.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

Partnering Towards A Frictionless Renter Journey

In the current renter marketplace, RentPath strives to seamlessly connect renters with available inventory in their market and help them find their dream home faster.  The path from a website visit to a lease has many friction points, however, that our industry must improve on for the renter to be truly satisfied.  In this session we will explore the renter features and system integrations that have improved the transparency and efficiency of both the renter journey and our customer experience.  

Post Pandemic Self Guided Tours and Smart Home Adoption

Rently, founded in 2011, has provided self-guided tour and smart home technology to over 3500 operators. In this session, we will understand some of the underlying data behind the self-guided tour and smart home adoption. The goal is to understand the NOI drivers for both and look at how SGT and how Smart Home works into the NOI equation pre and post-pandemic.

Reinventing Apartment Tours – 3 Things Every Community Must Do

John Doyle, President of Tour24, will share insights from working with hundreds of properties about how they successfully pivoted over this past year to reinvent apartment tours. He’ll share three tips that every community must do to be successful, along with key data points on how today’s renters want to tour and ways to get buy-in from your organization.

You don't need more leads, you need Better ones.

Join Robert Turnbull - President and COO at BetterBot, Kim Boland - Director of Digital Marketing at Morgan Properties, and Karen Kossow - Marketing Director at Paradigm Companies, as they discuss BetterBot's newest release, BetterBot for Leads. Unlike today's email bots, BetterBot for Leads breaks the asynchronous back and forth email conundrum by converting prospects into immediate conversations and delivers better leads to your property as a result.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

Managing the Renter Rush: A Guide to Converting Leads in Today’s Market

With renters back on the move a new challenge has presented itself: how to effectively manage, qualify, and convert an influx of leads. At the same time, renter behavior and expectations have changed, with renters preferring to conduct their search processes digitally, in a mobile context, and within the social platforms they interact with the most. Learn about Rentable’s approach to threading the needle of making the leasing experience as frictionless as possible for renters while helping leasing teams effectively drive conversions and meet occupancy goals.

Multifamily Check-up: Examining the Industry’s Pandemic Rebound

In this session Jordan will provide an overview of recent multifamily performance with a particular focus on specific trends at work in the market as the disruption of 2020 moves further into the review mirror. After the session, attendees will have a clear understanding of the supply-demand picture nationally, its impact on average occupancy and rent growth, and some key takeaways regarding how the multifamily rebound has unfolded.

The right renters, at the right time. 

At Apartment List, we want to connect you with the right renters at the right time. But not all renters are ready to move - which can create heavy workloads for onsite teams. Learn more about how Apartment List is helping get teams valuable time back in their day to connect with future tenants ready to sign a lease.

The Missing Link: How Influencers, Renter Behavior and Reputation Tie Together

Multifamily technology is innovating at breakneck speed, and you're being bombarded with new platforms seemingly every day. These new platforms share many common themes, but how do they all tie together? Well, Rentgrata has found a way to tie them all together by leveraging your most influential marketing avenue…your residents.

TV and Radio Have Gone Digital – What Does That Mean for Apartment Marketing?

TV and radio have never been viable advertising mediums for multifamily. Big radiuses, poor targeting, expensive minimum buys, and limited attribution made for too much waste. Now the evolution of geofencing is here in the form of streaming TV and audio. Hyper-target prospects touring competitors or website visitors with a video commercial on channels like Discovery or an audio message on apps like Spotify. And the best part? With cross-device matching, you can measure how many people convert on your website or visit your property.

Welcome to Day 2 of AIM Reinvent 2021

People vs. PropTech? No, The War Is Over.

The paradigm shifted. Onsite teams no longer view technology as a threat to their jobs. What was once a conversation around people vs. proptech, has now become one about people and proptech. We all know there was a massive influx of technologies like AI, self-guided tours and chatbots to ensure our industry remained operational, but it was the dynamic combination of people and proptech that kept it essential. The battle of people vs. proptech is over. Learn how technologies are delivering teams more qualified leads, more accurately detecting fraud, and better teeing up prospects for leasing professionals to close. 

Video The New Frontier: What Is Next For Video In Digital Marketing?

Video is changing the face of digital advertising. It is taking over platforms like Facebook, Instagram, YouTube and Streaming services where your prospects and current residents are spending at least 8 hours a day as they cut the cord on traditional TV. Digital video consumption on mobile apps and CTV devices (Hulu, ESPN, Roku, Sling)  is on the rise among all age groups. Join Conversion Logix to learn how to leverage your content to create video ads to target prospective residents in the market for apartments across your desired geographic radius!  Video is the new frontier, don't be left behind! 

The Most Important Hire You'll Make All Year- PERQ's AI Leasing Assistant

Discover how PERQ's new AI Leasing Assistant will be the best new hire you make this year. Our natural language chat bot talks to prospects 24/7 and only hands off qualified leads to your onsite and marketing teams, saving you time and ultimately increasing conversions. Hear from Dalia Kalgreen, VP of Marketing at Unified Residential, about how our Full Funnel Leasing Assistant is working for her teams.

Navigating the Mass Coastal Exodus with Technology

As more and more Americans continue migrating from primarily coastal cities, apartment owner/operators in non-coastal, urban areas have experienced an influx in residents looking for new apartments. Proptech is making life easier for residents moving to new cities, and prospects now have more accessible visuals, like virtual tours and interactive maps, to help with their transition and create a seamless leasing experience, even if it’s site-unseen. This type of technology allows residents and prospects to better visualize their new home, get a detailed sense of exactly where they’d live and answer all the questions they’d normally seek out during an in-person tour. Virtual tours and interactive maps provide crucial information to prospects, like where the apartment is located within the community, proximity to amenities, unit measurements, how much available units cost and what the surrounding neighborhood looks like. Prospects can plan if all their furniture will fit into a space, what direction the unit faces, how far the unit is from parking and what’s outside the windows. Leasing site-unseen is a reality for many people moving away from the coast, and new innovative proptech solutions are changing the game by painting a full picture of communities to the point where prospects already know what they’re getting and don’t have to be physically present to understand. New proptech is providing a better leasing experience for prospects and allowing leasing teams to better capture leads from residents moving to a new city or state, as prospects are more likely to sign a lease when they have a full understanding of what they’re getting. This session will discuss what the mass coastal exodus means for capturing leads from residents looking for new non-coastal homes and why innovative technology that streamlines and supports leasing journeys is an opportunity that owner/operators should not miss.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

Smarter Ad Tech: The Key to Higher-Quality Leads. 

As the old adage goes “half the money you spend on advertising is wasted, you just don’t know which half.” With the amount of data available, the era of ‘test and fail’ marketing is over. Using technology, ad spend can now be allocated daily to the highest performing campaigns and channels to deliver leads that turn into leases. Join G5 during this demo to learn how technology, powered by multi-touch attribution, saves time, delivers better leads, and reduces wasted spend.

10 Apartment Photography Techniques You May Be Forgetting

Apartment photography is a foundational piece to every marketing strategy. Not only is it necessary, but it’s highly regarded in the minds of renters. But capturing apartment photography is more than looking through a lens. There’s preparation, lighting, staging and editing to consider. With so many elements that go into capturing apartment photos, you don’t want to risk missing a step. First impressions are everything and it’s essential to get your photography right to amaze renters. Join us for a rapid Top Ten as we discuss 10 Apartment Photography Techniques You May Be Forgetting to ensure you walk away with the best possible apartment photos.

Multifamily Software Must Haves - Scaling Your Marketing Operations with SaaS

Is your company and marketing team prepared for post-pandemic hyper growth? Join Michael Estep, REPLI’s COO for a session centered around must-have software to prepare your company and teams for infinite scale and success.

In this session we'll cover:

• Hyper Growth Planning & Prep
• Technology Vetting Best Practices
• Integrations & Flexibility at Scale/Speed & Quality at Scale
• Translating Your Data to Value
• Our Top 5 SaaS Must-Haves to Scale

How the Pandemic has Impacted Renter’s Priorities

The ReachLocal Multifamily team surveyed 2,500 renters across to better understand their leasing journey and how they prioritize features an amenities. By keeping the questions consistent with last year, we are able to compare YoY data to see how the Pandemic has realigned renter’s priorities. Join us as we share key findings and discuss ways to distinguish your property in the eyes of renters.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

ResMate™ A.I. Leasing Agent: Automate End-To-End Lead Nurturing, Convert More Leads Into Leases

AI leasing assistants automate follow up from lead to application and are generating 10x returns for early adopters. See the ResMate AI leasing agent in action and learn how it works with existing technology platforms like chatbots and CRMs and onsite teams to increase leasing velocity by 50%, reduce occupancy loss, and increase NOI, while freeing onsite staff from the drudgery of answering endless emails.

Real Is What Life is All About -- The Power of Authentic Virtual Experiences

Authentic experiences are a must-have during the renter’s journey. We'll share data from both residents and prospects that have experienced and utilized virtual leasing firsthand and look at just how powerful video can be when trust, transparency, and authenticity are present. In addition, we’ll provide examples of how leasing teams leverage video to create more engaging experiences that naturally lead to dramatic improvements in conversions, revenue and customer loyalty.

Reputation Management Can be Easy with the Right Tools

For any business, large or small, online reputation is always top of mind. This is particularly true in consumer experience-driven industries like real estate and property management. Your online reputation needs to be polished and professional and also resourceful and reliable. And, to achieve all that, you need the right tools and technology in place. 

In today’s environment, most of us do diligent research online before making any significant purchase decisions, especially if it involves the place we call home. Plus, with 85% of residents indicating that their leasing decisions are influenced by online ratings and reviews, it is even more important to have positive online reviews. 

This session will discuss how the right reputation management tools can help property management companies monitor, protect, and improve their company’s online reputation to stay ahead of the competition.

Business Intelligence Analytics (Alternative Accommodations & Multifamily) “In God we trust. All others must bring data.” – W. Edwards Deming.

Reservation Software facilitates the management of short and mid-term furnished stays in multi-family properties using proprietary technology that is purpose-built, feature-rich, and native to our platform. Our solution is specifically designed for “Managing the utility of a Rental” from two days to two years. 

Reservation Software’s business intelligence allows you to aggregate your data the way you want it. Drill down into specific markets, properties, and unit types with real-time granularity. Drive efficiency, and increase effectiveness from dashboards and reports you can leverage. Gain valuable real-time insights into performance across all lengths of stays, customer types, and product options, whether unfurnished or fully furnished with precision.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

Streamline your front office operations with Knock 

Front office teams are missing out on leases. But, if they had the right tools in place leasing results could go through the roof. In this rapid-fire session, you’ll hear from two Knock customers who streamlined their front office operations for better leasing results. These quick-hitting case studies show you how one owner-operator modernized their strategy and became more efficient through a centralized leasing function, and how a third party property manager supercharged their leasing results through flexible team management and improving data integrity. With the average annual loss of a single missed leasing opportunity coming in at $13,200, this is one session your bottom line doesn’t want you to miss! 

Peek: An introduction to virtual-first leasing

Peek is an end-to-end solution for virtual-first leasing. The Peek platform combines 3D virtual tours with advanced analytics, content management, integration and marketing tools that help property managers lease faster, convert more leads, and increase marketing engagement.

How Tour Technology Increases Lease Signings

If there is anything that our industry has learned from the pandemic, it is that tour technology is here to stay! This session will give attendees a deep dive into how tour tech benefits the multifamily sales and leasing process and ultimately increases lease signings for properties.

Social Proof in Your Holistic Marketing Strategy 

Learn about Informational Social Influence Theory, commonly known as Social Proof, and its impact on successful marketing strategies. Discover the four mechanisms that make this theory run and how each relates to a distinct step in a holistic approach to social media.

Making Ancillary Income from your Physical Spaces

Make revenue using a tech based parking management solution, like Parking Boss:

• Guest Paid Parking,
• Premium Parking Spaces,
• Extra Vehicle monthly parking,
• Retail paid parking.

Make Revenue using a tech based amenity reservation solution, like Amenity Boss:

• Self Service amenity reservation portal, made months in advance,
• Make revenue off of amenities like movie theater, grills, cabana/club house, yoga studio, business center or conference room, etc
• Electronic payments and refundable deposits (no more paper checks!) all through our web based portal.
  
  

Welcome to Day 3 of AIM Reinvent 2021

How to Reap the Rewards of Unit Amenities

Do you ever get the feeling you're not getting the bang for the many bucks you spend on unit amenities?  Let's face it: amenities are messy: it's hard to keep track of charges at the best of times.  Add staff turnover and the accumulation of price and amenity changes over time, and nobody should be surprised to find that most communities are rife with inconsistencies that cost revenue.

Help is at hand!  In this presentation, we will show you how to get amenities under control, close gaps that are costing you revenue, and measure how your amenities contribute to performance.

ORA Score Changes: What you need to know

J Turner Research analyzes ratings and reviews of more than 126,000 properties nationwide to make sure ORA™ is an accurate reflection of how prospects use review data to choose to visit one apartment community versus another. You don’t want to miss this behind the scenes update on changes in the ORA™ score calculation and how it impacts your apartment community. Learn the latest research and trends within the review landscape and prospect behavior.

Coming out of the Pandemic---Economic and Demographic Trends Creating a New Class of Renters

The demand for housing is soaring from multiple groups.  Older Millennials looking to buy and Boomers looking to downsize have gotten a lot of press. Still, significant demand has been building up from both the relocation sector and those working from home being called into the office this fall.  This session will review the demand and buying power this segment can bring and the amenities they are looking for so that you can better optimize your revenue stream.

Join Pete Regules Apartment All-Star speaker and Director of National Sales with CORT as he interviews Mark Koepsell, Executive Vice President of CORT Business Services. As CORT’s Executive Vice President, Mark oversees the Destination Services business for CORT, working with all major relocation companies as well as managing the CORT Global Furniture Rental Network servicing 80 countries. Mark also leads our student-living and military housing businesses. He has been on panel discussions and podcasts for the European Relocation Association (EuRA) and on Love + Relo discussing the impact the disruption of supply chains is having on multiple facets of the relocation and housing industry.  Mark is a subject matter expert in economic and demographic trends led, in part, through his real-life experiences with his children….two twenty-something young adults going through real-life transitions from being students to living independently.

Stop Buying Tech and Invest in a Technology Partner: Advice From a Tech Company

Technology should be a long term investment no different than any other. Similar to a financial advisor, you need a technology partner who is competent and willing to help you transform your business over time. What you don't need is another widget riding whatever the tech bandwagon of the year is. 

If you’re looking for a change of pace from all the sales pitches, take a break and attend this session. We’ll discuss why it’s far more valuable to evaluate a technology company overall versus whatever product they want to sell you, and you’ll learn the three questions you absolutely must ask every tech vendor before making your buying decision.

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

5 Tactics to Modernize Your Approach to Leasing

Are your teams still using the leasing methods you introduced in 2015? The future of leasing is NOW, and we’re excited to share our best practices across technology and training so you can optimize your leasing strategies for today’s market. We will share insights we’ve gathered from studying leasing behaviors from over 10,000 move-ins, and what else you can be doing to turn your marketing dollars into move-ins.

How the Pandemic Increased Craigslist Leads

Join founder Carly White for a discussion of insights from this last year. Learn key takeaways for your Craigslist posting strategy so that you can get leases by the dozen.

The Future of Resident Experience

The future of resident experience has changed. Pre-COVID, resident experience trends included the convergence of "live, work, and play" within multifamily communities. Now, due to the lasting impacts of the global pandemic, we have seen an evolution in what residents care about in their apartment living experience. In this session, we will explore:

Top 7 Ways Your Lead Attribution is Messing Up Your Marketing Budgets

We identify the top 7 ways in which your lead management systems are misleading you.  And, subsequently, messing up your marketing budgets.  Learn about these 7 ways and put in place a divide-and-conquer strategy to get your lead attribution in fighting shape!

Networking Break

Grab a coffee, stretch your legs and try some speed networking.

How Reviews Can Have a Direct Impact on Occupancy

Join Justin Bingham, CEO at Opiniion as he shows you how you being proactive and taking control of your own online story can have a positive impact on your occupancy.

How Do Your Residents Feel about Pets … and What Does that Mean for Ancillary Revenue?

The data is clear: apartment residents generally don’t support breed and weight restrictions. And non-pet owners aren’t hostile to the idea of dogs and cats in their communities. This allows multifamily operators to truly lean into being pet-friendly and to think of pets as a source of ancillary revenue. This session will explore residents' overall comfort with pets at their properties and outline the pet amenities that will attract and retain residents. It will also detail the ancillary revenue opportunities presented by pets and discuss the need for a scalable process to thoroughly review assistance animal accommodation requests so that operators aren’t losing pet revenue to fraudulent requests.

Flex Into the Future: Combining Traditional and Flexible Rentals in a Single Platform to Improve Building Performance

The popularity of fully furnished flexible rentals has exploded in recent years - many renters now look for fully furnished apartments for days, weeks, or months at a time. In the last few years, STR companies emerged that typically master leased space within apartment communities, operating independently from traditional property management companies. As this growing space within the multifamily industry matures, traditional and STR operators are now beginning to work together more directly to manage all building residents - whether they want to stay for weeks, months, or years. In this session we will discuss the pros and cons of this approach in comparison to the STR master lease model for building owners, residents, and management companies.

Why Cash Isn't King for Property Owners 

Cash deposits are costing property owners key opportunities for growth. Recent NMHC data shows that rent prices per square foot are higher than ever, and cash security deposits still average at least one month’s rent — all while the average household income remains stagnant. As a result, search volume for “deposit-free apartments” has skyrocketed. In this session, we’ll explore:

• How property owners are ditching security deposits and accelerating leasing by 50%

• The rising renter interest in faster, more convenient digital conveniences  

• The precious hours that owners are saving by going cash-free 

SOURCE: https://www.nmhc.org/research-insight/quick-facts-figures/quick-facts-market-conditions/#grossrentincome

Connecting Collateral to Brand

If someone were to receive an item with your brand, would they know you have amazing amenities? The concept of matching brand seems to fall short beyond digital and many forget the items they are given are a reflection of the property on and off site. In this discussion we will discuss how the brand gap and how to connect the imagery of your property with the collateral, to generate more leads and leases.