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Tuesday, May 4, 2021

8:30 am - 8:35 am pdt

Welcome to AIM Reconnect 2021

8:35 am - 9:00 am pdt

Andrew Davis

Keynote & Author

Esther Bonardi

Vice President, Yardi/RENTCafé

Next Generation Marketing: Your Renters Have Changed. Have You?

Join celebrated marketing consulting and bestselling author Andrew Davis to kick off this year’s AIM conference. Andrew will show you how to adapt your property marketing to a new generation of renters with shifting expectations. See footage of Gen Z in the wild to identify what moves and motivates this new customer.

  • Learn where, when and how to win Gen Z during their apartment search
  • Discover new touring preferences that might surprise you
  • Uncover changing renter wants impacting retention rates

Don’t miss this opportunity to futureproof your marketing, sponsored by RENTCafé!

9:05 am - 9:45 am pdt
Concurrent Roundtable

Stephen McFadden

President at Perfect Promotions & more, Inc.

How do give or entice promotions in digital world?

Will the old days of blowing out candles on your birthday cake ever come back? Unclear, but we still must celebrate milestones. 

Join this discussion to share creative strategies to promote and celebrate your brand, company, community and most importantly your residents.

9:05 am - 9:45 am pdt
Concurrent Roundtable

John Hall

Sales & Marketing at Pynwheel Inc.

The New Normal

As leasing centers struggle with what a post-COVID landscape should look like, on-site experiences are more important than they ever have been


9:05 am - 9:45 am pdt
Concurrent Roundtable

Trevor Park

Head of Marketing, BetterBot

Mike Wolber

Chief Revenue Officer at Rent Dynamics

Stephanie Soderberg

Sr. Director, Growth Marketing at Apartment List

Paul Edgeman

VP of Marketing & Technology at Thrive Communities

Leveraging Marketing Automation to Improve Your Leasing Journey

Your customers live in a hyper-connected world and expect to have a consistent experience as they switch between mobile phones, tablets, laptops, and even the tech they utilize in-person. We are going to dive into how industry leaders are utilizing marketing automation and some tips to consider to ensure your tech stack flows seamlessly.

9:05 am - 9:45 am pdt
Concurrent Roundtable

Pete Regules

Director of Multifamily Housing Products & Services at CORT

Damon Gacicia

Supply Lead at Airbnb

Shane Gillman

Vice President of Marketing at Gates Hudson

Flexible Rentals: What is the future for short-term, furnished apartments?

Whether it’s an apartment furnished-on-demand or pre-furnished, with the furniture you own or rent; whether you manage the process in-house or partner with a provider, let’s talk about what makes Flexible Rentals “flexible.” Why is it essential to have the ability to “flex up” or “flex down” your short-term inventory? Let’s talk about why you should be flexible and learn how Flexible Rentals impact your occupancy and net operating income.

9:45 am - 9:55 am pdt
Networking Break

Networking Break

Grab a coffee, stretch your legs and try some speed networking.


9:55 am - 10:35 am pdt
Concurrent Roundtable

Ellen Thompson

Founder of Respage

Marketing Automation: 2022 & Beyond

Right now, A.I. products are helping us automate the leasing process. We will brainstorm additional opportunities for automation that will impact NOI in 2022 and beyond.


9:55 am - 10:35 am pdt
Concurrent Roundtable

Marlo Simmons

Director of Unit Map Expansion at Engrain

Pandemic tech trends that are here to stay (and those that aren't)

Come discuss the trends that are here to stay and those that were just pandemic fueled fads.


9:55 am - 10:35 am pdt
Concurrent Roundtable

CJ Edmonds

CRO, SmartRent

The Five Biggest Reasons Your Apartment Community Needs Access Control

Are you considering implementing an access control system at your community? That’s probably a silly question since the rapidly changing technology environment has made smart access control a must, and one that must be scalable and future proof to maximize NOI. This roundtable will examine five major reasons why you should implement more robust access control – think more robust SGTs, ancillary income through parking management, better common area, guest and vendor access visibility, improved maintenance and scalability. And as an added bonus, the top considerations when selecting an access control system will also be explored.


9:55 am - 10:35 am pdt
Concurrent Roundtable

Matthew Kilmurry

CEO of ApartmentGeofencing.com

Jean Flors

Lead Generation Manager at Bozzuto

Gray Lane

Director of Digital Marketing at JMG Realty

Michelle Alicea

Senior Director of Marketing and Public Relations at Kairoi Residential

OTT/CTV – The newest awesome thing

OTT/CTV provides affordable, highly-targeted, unskippable commercials with advanced attribution. If you haven’t heard of OTT/CTV yet, or you have but wonder how well it works for multifamily, join: Jean Flors, Lead Generation Manager at Bozzuto – Gray Lane, Director of Digital Marketing at JMG Realty  –  Matthew Kilmurry, CEO of ApartmentGeofencing.com, as they discuss uses of video for apartments and the tremendous opportunity for OTT/CTV to drive not only brand awareness but also leads and tours.


10:35 am - 10:45 am pdt
Networking Break

Networking Break

Grab a coffee, stretch your legs and try some speed networking.


10:45 am - 11:25 am pdt
Concurrent Roundtable

Esther Bonardi

Vice President, Yardi/RENTCafé

Chris Lindish

Regional Director, RENTCafé Reach

Marketing Analytics: What you use today, and what you need tomorrow and beyond

What analytics are most important to power your strategy? Discuss with your peers the most used data points, the ones that you need right now, and finally what’s your wish-list for the future?

Join this dynamic discussion with industry associates, led by Esther Bonardi, and address the following:

  • Let’s start with what you use today – what are the most common data points that you use today to determine your marketing strategy?
  • What data points do you need right now, but are difficult to access?
  • Let’s stretch! What would you love to have?  What marketing analytics are on your wish list?

10:45 am - 11:25 am pdt
Concurrent Roundtable

Marcie Williams

President at Rivergate KW Residential

Dana Caudell

President-Property Management at The Bainbridge Companies

Helen Garrahy

Senior Vice President - Portfolio Management at Heitman

Becky Loker

Vice President Sales at Livly

Transformation of Resident Experience Post Pandemic

Join us to discuss these questions:

  • What amenities do residents want post pandemic?
  • Are virtual events a trend to stay?
  • How are properties training their staff to handle virtual resident communication
  • What operational changes have we made that are going to stick?
  • What changes in amenity spaces are you noticing?

11:25 am - 11:30 am pdt

Lightning Break

11:30 am - 12:10 pm pdt
Concurrent Roundtable

Jami Thomas

VP of Sales at Zillow Rentals

Jamie Gorski

Chief Marketing Officer at Windsor Communities

Brian Miller

Director of Marketing at Berger Rental Communities

The Virtual Tour Is Here to StayTech and Tools to Navigate the Future of Renting

Virtual tours for rental properties became a must-have in 2020, but research from the latest Zillow Consumer Housing Trends Report shows that renters will prefer a digital-first approach long term. Is your business ready to meet the need for more tech and tools to enable a more virtual landscape for the rental industry? How are you adapting?

11:30 am - 12:10 pm pdt
Concurrent Roundtable

Reid Wicoff

CEO of Digible

David Staley

President of Digible

Solving for Fair Housing in a Digital

Pull up a virtual chair, and discover how you can monitor your digital footprint for Fair Housing violations and risk.

11:30 am - 12:10 pm pdt
Concurrent Roundtable

Nick Harter

Vice President Sales at LCP360

David Bieszczad

Senior National Account Manager at LCP 360

The Roaring 20s of Amenities: What Renters Are Actively Looking For

The next decade for multifamily is shaping up to be a unique time for renters and on-site staff.
Renters have always led the charge when it comes to “the next big thing,” and they know
exactly what they’re looking for on their apartment tour.

How are you standing out and meeting renters’ demands? Join LCP360 for a Roundtable
discussion about adding value to your property in a competitive market.

What we’ll discuss:

  • How to actively follow renter behavior in 2021-2022
  • Your current on-site experiences with renters and leasing challenges
  • How to make standard amenities exciting again
  • What new amenity trends you see on the horizon

12:10 pm - 12:20 pm pdt
Networking Break

Networking Break

Grab a coffee, stretch your legs and try some speed networking.


12:20 pm - 1:00 pm pdt
Concurrent Roundtable

Joanna Hackney

EVP of Client Success at Tour24

Scott Villani

Chief Strategy Officer at The NRP Group LLC

Joe Melton

Vice President of Marketing and Management Support Services at The Morgan Group, Inc.

An Inside Look at Self-Guided Tours:  Lessons Learned, Different Perspectives and Practical Tips to Get Started or Boost What You’re Doing Now 

Join us for a discussion with those on the front lines who have successfully implemented self-guided tours. We’ll explore different options along with the concerns and considerations when starting out. We’ll share insightful survey data on how today’s renters want to tour. You’ll hear lessons learned and best practices, along with practical tips for how to maximize performance of your self-guided tours and ways to get buy-in from your organization.


12:20 pm - 1:00 pm pdt
Concurrent Roundtable

Judy Bellack

CEO at Judith Lawrence Associates

Lead Gen in a post-ILS world?

Multifamily operators have long had a love-hate relationship with the ILS. These sites have been the go-to tools for easy lead volume, but increasingly, pricing is out of reach and other tools may be driving more efficient, better quality and potentially more sustainable lead volume.  This roundtable takes a look at what lead gen looks like as operators move away from ILS dependence.  Do SEO, SEM, Social Media and PM websites deliver on the promise of a better quality user experience and a better converting lead at a reasonable cost?  Are they the way of the future?


12:20 pm - 1:00 pm pdt
Concurrent Rountable

Patty Crawford

Vice President Of Strategic Sales at Zumper

Jamin Harkness

Executive Vice President at The Management Group LLC

Are we on the verge of the BIGGEST leasing season yet?

The COVID-19 pandemic has triggered one of the largest migration waves in recent memory, as stay-at-home orders prompted every American to reevaluate their living situation. Some metro areas have seen young families and retirees leave the city, while other regions have seen their cities boom as home buyers look to avoid bidding wars in the suburbs. Residents in the most expensive metros are benefiting from lower rents caused by the reshuffling, but suburban homebuyers in many metro areas face what could be the most competitive housing market in history. So what does all this mean in 2021? Join Zumper for a data-packed roundtable session where we uncover new migration patterns reveal. surprising new renter demands, and make predictions about what this means for the upcoming leasing season.

Wednesday, May 5, 2021

9:00 am - 9:05 am pdt

Kick off & Day 1 Thoughts

9:05 am - 9:45 am pdt
Concurrent Roundtable

Hannah Kimyon

Director of Customer Success at Rentable

Patrick Burkholder

Director of Sales at Rentable

Who wants to work Sundays at 4pm? The evolution of virtual leasing and on site leasing teams

It’s an industry given that you’re 50% more likely to convert a lead to a lease if you respond to a prospect within 5 minutes. The world we’re operating in expects instant gratification, and the introduction of technology to the multifamily space has really changed the game and widened the gap in landlords’ abilities to quickly and effectively convert prospects into tenants.  

From chatbots and AI to self-scheduling tools to the intangible value of human interaction, join this session to discuss how technology is currently being used in leasing, how our on-site leasing teams have had to adapt, and what we think the future holds for this nuanced interaction between renter demands, technological advances, and the way we think about on site leasing.

9:05 am - 9:45 am pdt
Concurrent Roundtable

Jaime Conde

VP of Sales at Anyone Home

Cracking the Multi-source Attribution Code

Today's world is complex, prospects are complex. So why do we think they are only going to a single source for information about a community? Single source attribution is dead. Gone are the days of detailed line maps trying to find the source of a lead. Gone are the days of attributing a lead to a bad source and paying for ineffective services. The days of true visibility into attribution are here now. This roundtable will examine how to break through the barriers to multi-touch attribution, how to evaluate the right tools, detail the role of CRM and ILS providers into the source mix, and highlight actual results of cracking the attribution code.

9:05 am - 9:45 am pdt
Concurrent Roundtable

Arlene Mayfield

SVP, Customer and Industry Relations at RentPath

David Bell

Chief Product and Marketing Officer, Business at RentPath

Tarra Secrest

Director of Marketing & Property Development at Drucker & Falk

The Renter's Journey

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new place to live but they haven’t developed a consideration list of communities yet.  In this session, you'll learn about the steps renters take to find the right place to live.  

9:45 am - 9:55 am pdt

Networking Break

Grab a coffee, stretch your legs and try some speed networking.


9:55 am - 10:35 am pdt
Concurrent Roundtable

Chris Kostoulas

Cofounder, COO at Peek

Marketing & leasing in a post-pandemic world

Join us to discuss:

  • Changing consumer behavior
  • New leasing strategies
  • Technology
  • Industry data/reports
  • Leading/managing through change

9:55 am - 10:35 am pdt
Concurrent Roundtable

Robert Lee

Co-Founder at Hy.Ly

Marketing Attribution: Valuing The Customer Journey

Why you need quality 1st party data. Learn about upcoming changes in digital advertising, how to map your customer journey, activate experiences with data, and track ROI in a multi-touch ecosystem. 

9:55 am - 10:35 am pdt
Concurrent Roundtable

Michael Troy

Senior Sales Executive at Rently

Multifamily Self Guided Tours: The Benefits of SGT For Every Community

9:55 am - 10:35 am pdt
Concurrent Roundtable

Marcia Bollinger

Senior Vice President, Multifamily Marketing, Apartments.com

Jordan Silton

Senior Director of Product, SEO at CoStar Group

Insights into Apartment Renter Behaviors

Jump into this roundtable to explore renter behavior from a range of perspectives. We’ll explore a handful to top insights about how renters engage in the apartment search process and then dig in from several angles to understand each opportunity.

10:35 am - 10:45 am pdt

Networking Break

Grab a coffee, stretch your legs and try some speed networking.


10:45 am - 11:25 am pdt
Concurrent Roundtable

Dalia Kalgreen

Director of Marketing at Unified Residential Management

Jenny Richard

Director of Marketing at Gene B. Glick Co.

Kylie Beaty

VP of Sales at PERQ

Solving the Lead Paradox with an AI Leasing Assistant

Multifamily properties have leads coming from multiple sources and in multiple forms. Knowing which leads to follow-up with and when to follow-up with those leads can be confusing and time consuming. During this round table discussion we will discover how an AI leasing assistant brings that extra “set of hands” to clarify and streamline the renting process, and we will discuss how to develop a lead follow-up strategy that meets everyone's needs.

10:45 am - 11:25 am pdt
Concurrent Roundtable

Katie Gibson

Vice President of Marketing at G5

Defining “Good”: Marketing Benchmarks to Measure Success

If you find yourself asking “is that good?” everytime you look at your marketing dashboard, this roundtable is for you! Marketing numbers are difficult to find value and insight in if you have nothing to compare them to. Year over year is great, but how does it compare to your competitors? Join G5 to take a look at key benchmark data across multiple digital marketing channels to see how your programs stack up against the industry. 

10:45 am - 11:25 am pdt
Concurrent Roundtable

Justin Bingham

Opiniion CEO

Carrie Briggs

Vice President of Marketing and Revenue at FPI Management

Seth Kaplan

Director, Regional Marketing at Cushman & Wakefield

Danielle Johnson

Vice President, Marketing and Training at Bridge Property Management

The impact of ratings, and resident satisfaction on occupancy rates

Online star ratings and resident satisfaction have a direct correlation to occupancy rates. Prospective residents will research potential properties and look through their reviews and ratings online in order to determine the possible properties that they would like to tour and apply for. It is important to have positive ratings in order to increase occupancy rates and retain existing residents. Today the Opiniion roundtable will explore the importance of ratings and best practices to ensure your online presence is at its best.

10:45 am - 11:25 am pdt
Concurrent Roundtable

Igor Popov

Chief Economist at ApartmentList

Dana Geisler

VP of Sales & Client Experience at ApartmentList

Preparing for a switch in renter preferences

Renter preferences are changing again as we experience another shift in daily norms. Hear Apartmentlist's Chief Economist, Igor Popov, provide insights on which amenities and lease types are becoming most popular, and learn how to capitalize on the shifting demand. 

11:25 am - 11:30 am pdt

Lightning Break

Short break to stretch.


11:30 am - 12:10 pm pdt
Concurrent Roundtable

Dan An

National Brand Manager – Multifamily & Pro Services at REACHLOCAL

Why Omni-Channel Video Marketing Really isn’t that Hard

We will cover how to approach video content creation, guidelines for successful creatives, and how you can repurpose the same creative across different channels such as YouTube, OTT, Facebook, etc.

11:30 am - 12:10 pm pdt
Concurrent Roundtable

Mindy Price

Vice President of Sales at J Turner Research

Chelsea Kneeland

Director of Research at J Turner Research

Online Reputation and the Pandemic Impact

Join us to discuss how the global pandemic affected online ratings and reviews and challenged previously held ideas of resident satisfaction. We’ll share actionable data showing what went well and what residents wished for during the year that changed all of our lives. As a group, we will explore options to recover from any missteps and best practices to impact resident loyalty and retention moving forward.

11:30 am - 12:10 pm pdt
Concurrent Roundtable

Sydney Webber

Customer Marketing Manager, Knock

Sarah Gencarella

Marketing Director, Olympus Property

Zach Sloan

Co-Founder and Chief Sales Influencer at Rentgrata

Amy Johnson

Director of Marketing and Sales at Roers Companies and Core Living

First mile marketing: Streamline your customers’ journey through a flexible tech ecosystem

Renter behaviors and preferences have fundamentally changed from the “before times” to now. And with it, so have the tools, technology and strategies multifamily marketers attract, convert and retain them. In this session, you’ll learn how industry veterans unlocked their organizations’ marketing potential (and budget) with strategies that use a flexible technology ecosystem to streamline their customer journey from the first mile to the very last. 

We’ll share strategies about:

  • Lead acquisition

  • Peer-to-peer marketing 

  • Renewals (and how marketing can help) 

  • Attribution 

And more. 

Join Olympus Property, Roers Companies, Rentgrata and Knock as we explore real-world strategies for maintaining a healthy and efficient marketing mix that streamlines the customer journey and drives results. 

Register Here